Aug 08 2012
Writers, these days, know all too well that social media and creating a thriving platform are a critical part of our job description. There are so many social media sites and all writers want to know, “Which one is the best?” I don’t know if I can answer that question because writers are unique people …
Nov 10 2023
Book reviews are not about author egos. Reviews are a matter of life and death, survival in an absurdly overcrowded marketplace.
Jan 21 2022
Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
Sep 17 2019
Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
CLASS TITLE: ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind INSTRUCTOR: Kristen Lamb General Admission: $50.00 USD Standard LOCATION: From YOUR Computer CLASS DESCRIPTION: In the digital age, it is impossible to sell books—or anything—without first creating and establishing a brand. But there are so many voices, conflicting opinions, and everything seems …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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