Writers, these days, know all too well that social media and creating a thriving platform are a critical part of our job description. There are so many social media sites and all writers want to know, “Which one is the best?” I don’t know if I can answer that question because writers are unique people …
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Sep 17 2019
Branding & The Brain: How Social Media Changes but People Never Will
Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind
CLASS TITLE: ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind INSTRUCTOR: Kristen Lamb General Admission: $50.00 USD Standard LOCATION: From YOUR Computer CLASS DESCRIPTION: In the digital age, it is impossible to sell books—or anything—without first creating and establishing a brand. But there are so many voices, conflicting opinions, and everything seems …
Feb 11 2019
Drudgery: What Separates Those Who Dream From Those Who DO
Drudgery—enduring the tired, tedious and unremarkable chores—is what makes the difference between those who dream and those who do. Why am I talking about this? Because recently I saw some quote scroll past on social media. It was something (of course) posted by one of those super happy ‘life coach’ people. Though I’m certain the …