Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
700 results for brand
Sep 17 2019
Branding & The Brain: How Social Media Changes but People Never Will
Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
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ON DEMAND Branding: When YOUR Name Alone Can Sell
Class Title: Branding: When Your Name ALONE Can Sell (ON DEMAND) Instructor: Kristen Lamb Price: General Admission $55.00 USD Sale Price: $35.00 USD Where: At Your Computer When: At YOUR Convenience LEARN TO BE A BRAND BOSS! Class Description: All authors need a brand, so this class teaches how to locate and cultivate your audience …
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ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind
CLASS TITLE: ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind INSTRUCTOR: Kristen Lamb General Admission: $50.00 USD Standard LOCATION: From YOUR Computer CLASS DESCRIPTION: In the digital age, it is impossible to sell books—or anything—without first creating and establishing a brand. But there are so many voices, conflicting opinions, and everything seems …
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Summer ON DEMAND SALE! BRAND BOSS! When YOUR NAME Alone Can Sell
Class: ON DEMAND Brand Boss: When Your Name Alone Can Sell Instructor: Kristen Lamb Regular Price: $55 USD Standard SALE PRICE: $35 USD Standard Where: W.A.N.A. Digital Classroom When: From YOUR Computer LEARN TO BE A BRAND BOSS! All authors need a brand, so this class teaches how to locate and cultivate your audience into …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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