Apr 20 2017
Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You …
Sep 14 2016
Facebook, like a hairdryer, a screw driver or a jack hammer is a tool. Just because we are not getting the results we want doesn’t mean there is something wrong with the tool.
Aug 17 2016
When we are hyper-stimulated constantly on-line aren’t we doing the same thing to the muse? She needs care. She needs rest. And she needs a diet that consists of more than kitten videos and click-bait.
Jul 25 2016
We needed to grow roots where we would enjoy the most returns for our efforts. In short, authors must break their dependence on social media sites. Sites like Facebook should always be servants of the greater brand…NEVER its master.
Jul 22 2016
There is a new trend that is piquing my interest and I think it is going to make a revolutionary change in social media that might even have the power to topple the mighty Facebook.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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