Jun 18 2018
Harsh, I know. Alas, sometimes tough love is necessary for the greater good. Cait Reynolds here today, and what I’m about to reveal is the secret heart’s cry of pretty much every freelance editor (at least the ones that don’t just run manuscripts through Grammarly). Having worked as a freelance editor for many years, I’ve …
Jun 04 2018
Busy, busy, busy. Aside from ‘parsnip‘ I’m beginning to think my new trigger word is ‘busy.’ A couple posts ago, I took on the insidious lie about us being able to ‘find time’. There’s this generally accepted delusion that time is something we can find. No, time isn’t lost. We are. We can’t find time, …
May 08 2018
For most of my life, being ‘right’ was my single greatest priority. Years ago, I believed I knew everything. Okay, that’s a lie. More like a couple weeks ago I believed I knew everything. More lies. Dang it! Truth is, this morning I knew everything then got some caffeine and realized I was completely full …
Apr 09 2018
A platform offers major advantage when it comes to selling books. Before social media, non-fiction authors had an edge. These authors already had an existing audience by the time their books were ready for sale. Novelists, conversely, found themselves relying on a lot of pure luck, prayer, and alignment of the stars. The fiction author …
Apr 05 2018
Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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