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	<title>genre and book sales Archives - Kristen Lamb</title>
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		<title>Choosing a Genre&#8212;Anatomy of a Best-Selling Story Part 7</title>
		<link>https://authorkristenlamb.com/2015/05/choosing-a-genre-anatomy-of-a-best-selling-story-part-7/</link>
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		<dc:creator><![CDATA[Kristen Lamb]]></dc:creator>
		<pubDate>Mon, 25 May 2015 14:27:34 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[genre]]></category>
		<category><![CDATA[genre and book sales]]></category>
		<category><![CDATA[genre and plotting]]></category>
		<category><![CDATA[genre conventions]]></category>
		<category><![CDATA[genre matters]]></category>
		<category><![CDATA[genre rules and expectations]]></category>
		<category><![CDATA[Kristen Lamb]]></category>
		<category><![CDATA[literary thrillers]]></category>
		<category><![CDATA[novel structure]]></category>
		<category><![CDATA[why you need to pick a genre]]></category>
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					<description><![CDATA[<p>Part of why I stress picking a genre will be a huge factor in driving sales and connecting with readers. We need to make certain we have slotted our product correctly because 1) we want readers to FIND our work and also 2) readers can be very unforgiving with reviews.</p>
<p>The post <a href="https://authorkristenlamb.com/2015/05/choosing-a-genre-anatomy-of-a-best-selling-story-part-7/">Choosing a Genre&#8212;Anatomy of a Best-Selling Story Part 7</a> appeared first on <a href="https://authorkristenlamb.com">Kristen Lamb</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am.png"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-15935" src="https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am.png" alt="Screen Shot 2014-07-30 at 10.42.33 AM" width="403" height="406" srcset="https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am.png 403w, https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am-100x100.png 100w, https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am-150x150.png 150w, https://authorkristenlamb.com/wp-content/uploads/2014/07/screen-shot-2014-07-30-at-10-42-33-am-298x300.png 298w" sizes="(max-width: 403px) 100vw, 403px" /></a>Understanding structure helps us write cleaner and faster. Whether we plan every detail ahead of time or just intuitively have the architecture in our head, structure makes the difference between a workable first draft and a nightmare beyond salvage.</p>
<p>I know a lot of you are chomping at the bit right now to get writing. All in due time. Today we are going to talk genre and why it is important to pick one.</p>
<p>Understanding what genre you are writing will help guide you when it comes to plotting your novel. How?<span style="color:#0000ff;"><strong> Each genre has its own set of general rules and expectations. </strong></span></p>
<p>If we don&#8217;t pick or we get too weird, we will confuse agents and readers because there is no clear idea of where this sucker should be <em>shelved. </em>It will also make plotting more than problematic.</p>
<p>Fifteen years ago, when I first got this brilliant idea to start writing fiction, I didn’t do any planning. I knew zip nada about the craft, and, frankly, was too stupid to know I was that dumb. To make matters worse, I tried to write a novel that <em>everyone </em>would love. It was a romantic-thriller-mystery-comedic-inspirational-memoir that would appeal to all ages, both men and women and even their pets and houseplants.</p>
<p>I am here to help you learn from my mistakes.</p>
<p>Just as nailing the log-line is vital for plotting, we also must be able to classify what genre our novel will be in. Now, understand that some genres are fairly close. Think Mexican Food and Tex Mex. An agent at a later date might, for business reasons, decide to slot a Women’s Fiction into Romance.  Yet, you likely will NEVER see an agent slot a pure literary fiction as a thriller. They are too different. That is like trying to put enchiladas on the menu at an Indian restaurant.</p>
<p>Um, ew.</p>
<p>Part of why I stress picking a genre will be a huge factor in driving sales and <span style="color:#0000ff;"><strong>connecting readers with a work they will LOVE.</strong> </span>We need to make certain we have slotted our product correctly because 1) we want readers to FIND our work and also 2) readers can be very unforgiving with reviews.</p>
<p><a href="https://authorkristenlamb.com/wp-content/uploads/2015/04/screen-shot-2015-04-09-at-12-18-24-pm.png"><img decoding="async" class="aligncenter size-full wp-image-17054" src="https://authorkristenlamb.com/wp-content/uploads/2015/04/screen-shot-2015-04-09-at-12-18-24-pm.png" alt="Screen Shot 2015-04-09 at 12.18.24 PM" width="401" height="391" srcset="https://authorkristenlamb.com/wp-content/uploads/2015/04/screen-shot-2015-04-09-at-12-18-24-pm.png 401w, https://authorkristenlamb.com/wp-content/uploads/2015/04/screen-shot-2015-04-09-at-12-18-24-pm-300x293.png 300w" sizes="(max-width: 401px) 100vw, 401px" /></a></p>
<p>As an example, writers often make the mistake of putting their books for sale in the incorrect spot. One of the most common oopses I&#8217;ve seen is writers believing they have a Romance, when in fact they have a Women&#8217;s Fiction or a General Fiction. Romance has rules and expectations.</p>
<p>I once worked with an author who&#8217;d had terrible sales for her book and gotten some scathing reviews. But, when I looked at her work, she didn&#8217;t have a romance at all and had listed her book for sale in the wrong place. She&#8217;d gotten razed in reviews because guy and gal didn&#8217;t end up with an HEA. In Romance, that is BAD. In Women&#8217;s Fiction? Not bad. She was connecting her work to the <em>wrong</em> audience.</p>
<p>Once she reslotted her work, sales improved and so did the reviews because she was now connecting to the correct audience who were now judging her story as a Women&#8217;s Fiction.</p>
<p>Additionally, some writers will try to get clever and blend genres together. Literary Thriller is one example.</p>
<p>Yes, it can be done, but in my POV, why? Readers who love thrillers love fast-paced action. Readers who like literature love a slower pace and lots of deep probing character development….which is likely to alienate most thriller readers. Also, add in the action and it&#8217;s going to be tough to keep the attention of the literary folks.</p>
<p>Can this genre work? Yes, but we have to realize we DO risk losing the audience so it better be done really well. Also, I think the term &#8220;Literary Thriller&#8221; is just for marketing. &#8220;Thrillers but written<em> gooder.</em>&#8221; And either they are a thriller or a general fiction. I think this genre term is confusing, misleading and more than a bit insulting to thriller authors.</p>
<p>Granted, there are people who like to read everything, but betting our writing future on entertaining statistical outliers is a serious gamble.</p>
<p>I didn’t make the rules, but I can help a writer understand those rules and thereby increase his/her chances of publication success.</p>
<p>Understanding your genre will help immensely when it comes to plotting. It will also help you get an idea of the word count specific to that genre. I am going to attempt to give a <em>very basic overview </em>of the most popular genres. Please understand that all of these break down into subcategories, but I have provided links to help you learn more so this blog wasn’t 10,000 words long.</p>
<p>I <em>know</em> I haven&#8217;t listed all the genres, so if I miss one, feel free to add it in the comments <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> . These are just the &#8220;biggies.&#8221;</p>
<p><strong>Mystery</strong>—often <em>begins</em> <em>with the crime as the inciting incident</em> (murder, theft, etc.), and the plot involves the protagonist uncovering the party responsible by the end. <strong>The crime has already happened</strong> and thus your goal in plotting is to drive toward the Big Boss Battle—the unveiling of the real culprit.</p>
<p>Mysteries have a lot more leeway to develop characters simply because, if you choose, they can be slower in pacing because the crime has already happened. Mysteries run roughly  75-100,000 words. Mysteries on the cozy side that are often in a series commonly are shorter. 60,000-ish. I&#8217;d recommend that you consult the <a href="http://www.mysterywriters.org/" target="_blank">Mystery Writers of America </a>of more information.</p>
<p><strong>Thriller/Suspense</strong>—generally involve trying to <em>stop some bad thing from happening at the end.</em> Thrillers have broad consequences if the protagonist fails—I.e. the terrorists will launch a nuclear weapon and destroy Washington D.C. Suspense novels have smaller/more intimate consequences. I.e. The serial killer will keep butchering young blonde co-eds. It is easy to see how thriller, suspense and mystery are kissing cousins and keep company. The key here is that there is a ticking clock and some disastrous event will happen if the protagonist fails.</p>
<p>So when plotting, all actions are geared to <strong>prevention of the horrible thing at the end<em>. </em></strong>Thrillers can run 90-100,000 words (loosely) and sometimes a little longer. Why? Because some thrillers need to do world-building. Most of us have never been on a nuclear sub, so Tom Clancy had to recreate it for us in <a href="http://www.amazon.com/Hunt-Red-October-Tom-Clancy/dp/0425240339/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1292251422&amp;sr=1-1" target="_blank"><em>The Hunt for Red October</em> </a>(Clancy invented a sub-class of thriller known as the <strong>techno-thriller</strong>).</p>
<p>Pick up the pacing and you can have a <strong>Mystery-Suspense</strong>. Think <em><a href="http://www.amazon.com/Silence-Lambs-Thomas-Harris/dp/B0006HQIR6/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1292251473&amp;sr=1-1" target="_blank">Silence of the Lambs</a>. </em>A murder happens at the beginning, and the goal is to uncover the identity of the serial killer <em>Buffalo Bill</em> (mystery), but what makes this mystery-suspense is the <strong>presence of a ticking clock.</strong> Not only is the body count rising the longer <em>Buffalo Bill </em>remains free, but a senator’s daughter is next on Bill’s butcher block.</p>
<p>When plotting, there will often be a crime (murder) at the beginning, but the plot involves a rising “body count” and a perpetrator who must be stopped before an even bigger crime can occur (Big Boss Battle). These stories are plot-driven. Characters often do not have enough down-time to make sweeping inner arc changes like in a literary piece.</p>
<p>Pick up the pacing <em>and</em> raise the stakes and you have a <strong>Mystery-Thriller</strong>. Think <em><a href="http://www.amazon.com/Killing-Floor-KILLING-Market-Paperback/dp/B002G7UKBO/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1292251502&amp;sr=1-3" target="_blank">Killing Floor </a></em>by Lee Childs. The book begins with a murder of two unidentified people at a warehouse, but if the killers are not found, what the killers are trying to cover up will have global consequences. And I am not telling you what those consequences are b/c it would ruin the book :D.</p>
<p>When plotting, again, there is often a crime at the beginning with rising stakes, and the protagonist must stop a world-changing event from happening (Big Boss Battle). The focus of your plot will be solving the mystery and stopping the bad guy.</p>
<p>For more information on this genre, consult the <a href="http://thrillerwriters.org/" target="_blank">International Thriller Writers </a>site.</p>
<p><strong>Romance</strong>—Guy and girl have to end up together in the end is the only point I will make on this. Romance is all about making the reader believe that love is good and grand and still exists in this crazy world. The hero <em>cannot be your Big Boss Trouble Maker </em>(read Structure Part Three if you want to know what a BBT is). Yes, the guy will likely be a scene antagonist, but that is different.</p>
<p>Romance, however, is very complex and I cannot do it justice in this short blurb. If you desire to write romance, I highly recommend you go to the <a href="http://www.rwanational.org/" target="_blank">Romance Writers of America </a>site for more information and that you <em>join</em> a chapter near you immediately. This is one of the most amazing writing organizations around and a great investment in a successful romance-writing career.</p>
<p>Word count will depend on the type of romance you desire to write. Again, look to RWA for guidance because there are SO many categories of romance that it could make a book.</p>
<p><strong>Literary Fiction </strong>is character driven. The importance is placed on the inner change, and the plot is the mechanism for driving that change. Literary fiction has more emphasis on prose, symbol and motif. <strong><em>The events that happen must drive an inner transformation</em></strong>.</p>
<p>Pulitzer Prize-winning book, <em><a href="http://www.amazon.com/Road-Cormac-McCarthy/dp/0307265439" target="_blank">The Road </a></em>is a good example. The world has been destroyed and only a few humans have survived. The question isn’t as much whether the man and the boy will survive as much as it is about <em>how </em>they will survive. Will they endure with their humanity in tact? Or will they resort to being animals? Thus, the goal in <em>The Road </em>is less about boy and man completing their journey to the ocean, and more about <em>how </em>they make it. Can they carry the torch of humanity?</p>
<p>When plotting for the literary fiction, one needs to consider plot-points for the inner changes occurring. There need to be cross-roads of choice. One choice ends the story. The character failed to change. The other path leads closer to the end. The darkest moment is when that character faces that inner weakness at its strongest, yet triumphs.</p>
<p>For instance, in <em>The Road, </em>there are multiple times the man and boy face literally starving to death. Will they resort to cannibalism as many other have? Or will they press on and hope? Word count can vary, but you should be safe with 60-85,000 words (<em>The Road </em>was technically a novella).</p>
<p>Note: <strong>Literary fiction is not a free pass to avoid plotting.</strong> <strong>There still needs to be an overall plot problem that forces the change.</strong> People generally don&#8217;t wake up one day and just decide to change. There needs to be an outside driving force, a Big Boss Troublemaker, and a tangible physical goal. Again, in <em>The Road</em>, the man and boy have a tangible goal of getting to the ocean.</p>
<p>The only difference in literary fiction and genre fiction is that plot arc is now subordinate to character arc. In commercial genre fiction the plot generally takes precedence. In <em>Silence of the Lambs </em>catching Buffalo Bill is top on the priority list. Character evolution is secondary. In literary fiction these two arcs reverse. The character growth and change is of primary importance and plot is merely the vehicle to get them to change.</p>
<p>For instance, in <em>Joy Luck Club, </em>June&#8217;s impending trip to China is what brings the women together and what forces each of them to change the patterns of the past. The trip is irrelevant save for two purposes&#8212;1) bringing the women together to face their demons and 2) when June actually makes the trip to China to meet her mother&#8217;s twin sisters (the lost babies) we know the change has occurred and the chains of the past have been loosed.</p>
<p><strong>Fantasy and Science Fiction </strong>will involve some degree of world-building and extraordinary events, creatures, locations. In plotting, world-building is an essential additional step. How much world-building is necessary will depend on what sub-class of fantasy or sci-fi you’re writing. Word count will also be affected. The more world-building, the longer your book will be. Some books, especially in high-fantasy can run as long as 150,000 words and are often serialized.</p>
<p>In regular fantasy, we will generally have a singular protagonist. In high fantasy, the various parties each become protagonists. Think <em>Game of Thrones </em>or <em>Lord of the Rings.</em></p>
<p>Consult the <a href="http://www.sfwa.org/" target="_blank">Science Fiction and Fantasy Writers of America</a> for more information.</p>
<p><strong>Horror</strong>—This is another genre that breaks down into many sub-classifications and runs the gamut. It can be as simple as a basic <em>Monster in the House </em>story where the protagonist’s main goal is SERE-Survive Evade, Rescue, and Escape. The protag has only one goal…survive. These books tend to be on the shorter side, roughly 60,000 words.</p>
<p>Horror, however can blend with fantasy and require all kinds of complex world-building. Clive Barker’s <em><a href="http://www.amazon.com/Clive-Barkers-Hellraiser-Collected-Best/dp/0971024928/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1292250056&amp;sr=1-1" target="_blank">Hellraiser </a></em>is a good example. Stephen King’s horror often relies heavily on the psychological and there is weighty focus on an inner change/arc. For instance, <em><a href="http://www.amazon.com/Shining-Stephen-King/dp/0743437497/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1292250090&amp;sr=1-1" target="_blank">The Shining </a></em>chronicles Jack’s descent into madness and how his family deals with his change and ultimately tries to escape the very literal <em>Monster in the House.</em></p>
<p>Horror will most always involve a <em>Monster in the House </em>scenario. It is just that the definitions of “monster” and “house” are mutable. Word count is contingent upon what type of horror you are writing. Again, I recommend you consult the experts, so here is a link to the <em><a href="http://horror.org/" target="_blank">Horror Writers Association</a>. </em></p>
<p><strong>Young Adult<em>&#8212;</em></strong>I won&#8217;t talk long about YA, since YA beaks into so many subcategories. Often YA will follow the rules of the parent genre (i.e. YA thrillers still have a ticking clock, fast pacing and high stakes just like regular thrillers). The differences, however, is that YA generally will have a younger protagonist (most often a teenager) and will address special challenges particular to a younger age group.</p>
<p>For instance, in Veronica Roth&#8217;s <a href="http://www.amazon.com/Divergent-Trilogy-Veronica-Roth/dp/1594137455" target="_blank">Divergent</a>, Tris is taking on a very real political battle between factions. But the plot also involves her evolving from child to adult, how she defines her identity aside from Mom and Dad and forging a new romantic relationship with Four. These are all prototypical struggles for someone in that age group.</p>
<p>Picking a genre is actually quite liberating. Each genre has unique guideposts and expectations, and, once you gain a clear view of these, then plotting becomes far easier and much faster. You will understand the critical elements that <em>must </em>be in place—ticking clock, inner arc, world-building—before you begin.</p>
<p>This will save loads of time not only in writing, but in revision. Think of the romance author who makes her hero the main antagonist (BBT). She will try to query, and, since she didn’t know the rules of her genre, will end up having to totally rewrite/trash<em> </em>her<em> </em>story<em> or change the genre entirely </em>because she actually wrote a Women&#8217;s Fiction and NOT a romance.<em><br />
</em></p>
<p>Eventually, once you grow in your craft, you will be able to break rules and conventions. But, to break the rules we have to understand them first.</p>
<p>I have done my best to give you guys a general overview of the most popular genres and links to know more. If you have some resources or links that you’d like to add, please put them in the comments section. Also, for the sake of brevity, I didn&#8217;t address other genres, like children&#8217;s or Western. If you have questions or advice, fire away! Any corrections? Additions? Questions? Concerns? Comments? I love hearing from you. What is the biggest hurdle you have to choosing a genre? Do you love your genre? Why? Any advice?</p>
<p>To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and <strong>it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).</strong></p>
<p><strong><span style="color:#0000ff;">For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book<em> <span style="color:#ff0000;">Rise of the Machines&#8212;Human Authors in a Digital World</span></em> on</span> <a href="http://www.amazon.com/Rise-Machines-Human-Authors-Digital-ebook/dp/B00DP7II4A/ref=sr_1_2?ie=UTF8&amp;qid=1408979136&amp;sr=8-2&amp;keywords=Rise+of+the+machines" target="_blank">AMAZON</a>, <a href="https://itunes.apple.com/us/book/rise-of-the-machines/id727223890?mt=11" target="_blank">iBooks</a>, or <a href="http://www.barnesandnoble.com/w/rise-of-the-machines-kristen-lamb/1117165949?ean=2940148405238" target="_blank">Nook</a>. </strong></p>
<p>The post <a href="https://authorkristenlamb.com/2015/05/choosing-a-genre-anatomy-of-a-best-selling-story-part-7/">Choosing a Genre&#8212;Anatomy of a Best-Selling Story Part 7</a> appeared first on <a href="https://authorkristenlamb.com">Kristen Lamb</a>.</p>
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