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	<title>Gilliean McLeod swimsuit model Archives - Kristen Lamb</title>
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	<title>Gilliean McLeod swimsuit model Archives - Kristen Lamb</title>
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		<title>Why the Fashion Industry is Dying&#8212;Laughing at Salad &#038; Cleavage Snacks</title>
		<link>https://authorkristenlamb.com/2016/09/why-the-fashion-industry-is-dying-laughing-at-salad-cleavage-snacks/</link>
					<comments>https://authorkristenlamb.com/2016/09/why-the-fashion-industry-is-dying-laughing-at-salad-cleavage-snacks/#comments</comments>
		
		<dc:creator><![CDATA[Kristen Lamb]]></dc:creator>
		<pubDate>Mon, 12 Sep 2016 22:59:38 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aging and fashion]]></category>
		<category><![CDATA[aging and invisibility]]></category>
		<category><![CDATA[aging and media]]></category>
		<category><![CDATA[aging and pop culture]]></category>
		<category><![CDATA[aging well]]></category>
		<category><![CDATA[Barbie of all shapes and sizes]]></category>
		<category><![CDATA[fashion for mature women]]></category>
		<category><![CDATA[Gilliean McLeod swimsuit model]]></category>
		<category><![CDATA[H&M uses older models]]></category>
		<category><![CDATA[Kristen Lamb]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Tim Gunn and plus-sized fashion]]></category>
		<category><![CDATA[Tim Gunn Project Runway]]></category>
		<category><![CDATA[war on women]]></category>
		<guid isPermaLink="false">https://warriorwriters.wordpress.com/?p=20203</guid>

					<description><![CDATA[<p>Today we are going to talk about something a bit different, but maybe this might inspire your fiction, because if the world changes guarantee you a writer was behind it 😉 . As I was perusing Facebook Friday evening, I came across an article that gave me an odd reaction. It made me want to &#8230; </p>
<p><a class="more-link btn" href="https://authorkristenlamb.com/2016/09/why-the-fashion-industry-is-dying-laughing-at-salad-cleavage-snacks/">Continue reading</a></p>
<p>The post <a href="https://authorkristenlamb.com/2016/09/why-the-fashion-industry-is-dying-laughing-at-salad-cleavage-snacks/">Why the Fashion Industry is Dying&#8212;Laughing at Salad &#038; Cleavage Snacks</a> appeared first on <a href="https://authorkristenlamb.com">Kristen Lamb</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-20234" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-24-51-pm.png" alt="screen-shot-2016-09-12-at-5-24-51-pm" width="427" height="426" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-24-51-pm.png 588w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-24-51-pm-300x300.png 300w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-24-51-pm-100x100.png 100w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-24-51-pm-150x150.png 150w" sizes="(max-width: 427px) 100vw, 427px" /></p>
<p>Today we are going to talk about something a bit different, but maybe this might inspire your fiction, because if the world changes guarantee you a writer was behind it <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> .</p>
<p>As I was perusing Facebook Friday evening, I came across an article that gave me an odd reaction. It made me want to stand and cheer, yet at the same time, rail at the heavens for the unfairness of it all. Tim Gunn from Project Runway <a href="https://www.washingtonpost.com/posteverything/wp/2016/09/08/tim-gunn-designers-refuse-to-make-clothes-to-fit-american-women-its-a-disgrace/?tid=sm_fb&amp;utm_term=.d6d7aeff5b23" target="_blank">leveled his crosshairs on the fashion industry</a>. OMG I so love him for doing it, too.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-20220" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-2-04-47-pm.png" alt="screen-shot-2016-09-12-at-2-04-47-pm" width="495" height="368" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-2-04-47-pm.png 495w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-2-04-47-pm-300x223.png 300w" sizes="(max-width: 495px) 100vw, 495px" /></p>
<h2><strong>A Plus-Sized Problem</strong></h2>
<p>According to Washington State University, <a href="http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12" target="_blank">there are over 100 million plus-sized women</a>. The average woman now wears between a size 16 and a size 18 and yet plus sizes are almost never represented in fashion and if they are, the clothes are…ridiculous.</p>
<p>Most are passive-aggressive jabs at overweight women.</p>
<p>I am no longer a plus size, but I still recall the day I finally had to venture into the plus-sized section at a department store. I remember sinking into a corner and crying. I had always loved clothes but these weren&#8217;t clothes.</p>
<p>They were punishment.</p>
<p>In ways I still have this problem. The misogynist attitude of the fashion industry is all around. I am no longer plus size, but I am not a human stick either. I&#8217;m a healthy size 8-10-12-14-16.</p>
<p>Women will get that joke <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> .</p>
<p>And I have…oh dear, this is so embarrassing. I actually have…I can&#8217;t believe I am admitting this. I have *whispers* <em>…..boobs.</em></p>
<p>I KNOW! Right? Who would have thought that women actually come equipped with BOOBS?</p>
<p>And sorry, no, even Barbie would be crying these days because her shirts would runch up over her bust every time she moved her arms.</p>
<h3><span style="color:#0000ff;"><strong>The fashion industry is not interested in Barbie. She still has girl parts…and cleavage snacks.</strong></span></h3>
<p>Even the mannequins can&#8217;t keep up.</p>
<div id="attachment_12021" style="width: 385px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-12021" class="size-full wp-image-12021" src="https://warriorwriters.files.wordpress.com/2013/06/mannequin.jpg" alt="Help those with no voice!" width="385" height="542" srcset="https://authorkristenlamb.com/wp-content/uploads/2013/06/mannequin.jpg 385w, https://authorkristenlamb.com/wp-content/uploads/2013/06/mannequin-213x300.jpg 213w" sizes="(max-width: 385px) 100vw, 385px" /><p id="caption-attachment-12021" class="wp-caption-text">Uh-oh. Who gave the mannequin boobs?</p></div>
<p>The fashion industry is failing to appreciate that most of the women who need clothes actually have hit puberty. Many of us have even had children (sort of necessary for the continuing survival of the human race and all) and we have hips.</p>
<p>And I get well-meaning advice that I should ignore what is being elevated at &#8220;beautiful&#8221;, but the problem is that this distorted sense of what is &#8220;beautiful&#8221; affects what I am able to buy.</p>
<div id="attachment_12019" style="width: 413px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-12019" class="size-full wp-image-12019" src="https://warriorwriters.files.wordpress.com/2013/06/toothpick.jpg" alt="Seriously???" width="413" height="550" srcset="https://authorkristenlamb.com/wp-content/uploads/2013/06/toothpick.jpg 413w, https://authorkristenlamb.com/wp-content/uploads/2013/06/toothpick-225x300.jpg 225w" sizes="(max-width: 413px) 100vw, 413px" /><p id="caption-attachment-12019" class="wp-caption-text">Shoot me.</p></div>
<div id="attachment_12018" style="width: 414px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-12018" class="size-full wp-image-12018" src="https://warriorwriters.files.wordpress.com/2013/06/matchstick.jpg" alt="Um, when did MATCHSTICKS become sexy?" width="414" height="550" srcset="https://authorkristenlamb.com/wp-content/uploads/2013/06/matchstick.jpg 414w, https://authorkristenlamb.com/wp-content/uploads/2013/06/matchstick-226x300.jpg 226w" sizes="(max-width: 414px) 100vw, 414px" /><p id="caption-attachment-12018" class="wp-caption-text">Um, when did MATCHSTICKS become sexy?</p></div>
<p>When I have a selection of 42 variations of skinny jeans and shirts that ride up over my bust-line? It makes it tough to buy clothes. Of course, then I catch $#!* for living in yoga pants but nothing <em>frigging fits</em>.</p>
<p>It&#8217;s yet another passive-aggressive jab at aging women.</p>
<p><em>Older women just let themselves go.</em></p>
<p>All my life I have struggled because I wasn&#8217;t &#8220;thin enough,&#8221; and now I am no longer &#8220;young enough.&#8221;</p>
<p><em>Oh dear GOD! The horror! Kristen please stop. First you tell us you are female and now you are getting old? We can&#8217;t take it!</em></p>
<p>I know. I am so sorry.</p>
<h2><strong>Where are the Women?</strong></h2>
<p>Why can&#8217;t I be in a fashion magazine too? A real <em>fashion</em> magazine just for ME and my grown-up gal pals?</p>
<p>A magazine that doesn&#8217;t have me standing with a frying pan grinning over &#8220;Skinny Fried Chicken?&#8221; Or laughing at salad. What the hell is so funny about SALAD?</p>
<p>Maybe a forty or fifty-something woman might have amazing legs and love shoes. We still love mascara and buy it. Some of us even look pretty good in it.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-20213" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-29-39-pm.png" alt="screen-shot-2016-09-12-at-1-29-39-pm" width="421" height="502" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-29-39-pm.png 601w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-29-39-pm-600x715.png 600w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-29-39-pm-252x300.png 252w" sizes="(max-width: 421px) 100vw, 421px" /></p>
<p>We love hair! Some of us a little too much. We are called Texans <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f61b.png" alt="😛" class="wp-smiley" style="height: 1em; max-height: 1em;" /> .</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20214" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-21-49-pm.png" alt="screen-shot-2016-09-12-at-1-21-49-pm" width="346" height="509" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-21-49-pm.png 346w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-21-49-pm-204x300.png 204w" sizes="(max-width: 346px) 100vw, 346px" /></p>
<p>Do we all have to be fawning over laundry detergent or adult diapers? Or grinning at yogurt? No wonder women are terrified of getting older. We disappear! Why is it that the only over-60 woman featured on the cover of <em>Vanity Fair </em>in a bustier used to be a man? Why not a sexy cover with Jessica Lange? Why does Lange get a turtleneck (1996) and Jenner get a bustier (2015)?</p>
<p>I see all these magazines geared toward the thirty and younger crowd, but the industry is virtually silent when it comes to the largest population in the country.</p>
<p>The one that is AGING.</p>
<p>In fashion, it&#8217;s no challenge to design clothes that flatter a teenage underweight flat-chested giantess. There are no &#8220;obstacles&#8221; *wink, wink* to work around. No wrinkles or a wider middle from having children.</p>
<h3><span style="color:#0000ff;"><strong>Is it because us older gals might actually pose a challenge? We might make them think creatively, beyond sticking a bird cage in an up-do or a lampshade on our a$$?</strong></span></h3>
<p>Same with the articles. Seems to me it is far simpler to advise a twenty-something who&#8217;s never been married about sex and dating, than a forty-five-year-old who is out-earning her male counterparts and has grandchildren and an elderly parent to take care of.</p>
<p>Dare we talk about the fifty-something woman who likes sexting her&#8230;husband?</p>
<p><em>Oh no, Kristen. You have just gone too far.</em></p>
<h2><strong>Yes, I Want to Be Like Barbie</strong></h2>
<div id="attachment_20232" style="width: 376px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-20232" class="wp-image-20232 size-full" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-09-49-pm.png" alt="screen-shot-2016-09-12-at-5-09-49-pm" width="376" height="672" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-09-49-pm.png 376w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-5-09-49-pm-168x300.png 168w" sizes="(max-width: 376px) 100vw, 376px" /><p id="caption-attachment-20232" class="wp-caption-text">Untouched photo. I&#8217;m almost 43…and love shiny things.</p></div>
<p>The world is obsessed with giving young girls role models, which is awesome. They need dolls that aren&#8217;t all about fashion, that are astronauts and police officers and doctors. GREAT! They need different body types. The <a href="http://www.nytimes.com/2016/01/29/business/barbie-now-in-more-shapes.html?_r=0" target="_blank">New York Times </a>was all gaga over Mattel creating dolls of different shapes and sizes and heights and ethnicities.</p>
<p>Okay, fashion industry. Could you take a hint from a DOLL company? Yes, I want to be like Barbie. She is finally allowed to be short, tall, fluffy, skinny, busty, or even have glasses. Maybe one day she will even be allowed to grow old (Hey, I can dream, right?).</p>
<h3><span style="color:#0000ff;"><strong>We don&#8217;t grow out of needing role models.</strong></span></h3>
<p>Would women be Botoxing and cutting on themselves until they resembled a missing cast member of The Muppets if they had a healthy selection of women who were aging well to model after?</p>
<p>Most of us have no frigging clue how we are supposed to look for our age. We are surrounded by teenagers or models Photoshopped to resemble wrinkle-free teenagers. We are sold anti-aging serums by models who aren&#8217;t old enough to be using the product.</p>
<p>Hollywood will keep casting Jason Statham as an action hero until they have to use CGI to conceal his walker and orthopedic shoes, but what about Lucy Lawless? Why do we have <em>Rocky XVI </em>but no remake of Xena?</p>
<p>You want to see BEAUTIFUL women of all ages? Check out my Pinterest board <a href="https://www.pinterest.com/kristenlambTX/old-women-dressing-behaving-badly/" target="_blank">Old Women Dressing and Behaving Badly</a>.</p>
<h2><strong>MORE is Less</strong></h2>
<p>Want a good laugh? Peruse the magazines that are supposed to be speaking to mature women. Initially I was excited about <em>MORE</em> <em>Magazine,</em> because it was supposed to fill that gap and give women over 30 their own fashion magazine.</p>
<p>Unfortunately, when I picked up a print copy (among their first), I was crushed to realize it was just a <em>Good Housekeeping</em> retread. Lots of pictures of gardens and decorating and food and the only articles with actual older models revolved around how we could look younger and thinner.</p>
<p>I&#8217;m not kidding. And it hasn&#8217;t changed.</p>
<p>Check out the on-line <a href="http://www.more.com/beauty" target="_blank">Beauty Section</a>. All kinds of articles about how to braid hair! Aaaand it&#8217;s just a bunch of twenty-year-olds with braids. ALL the articles have young models&#8230;unless you count the article about <a href="http://www.more.com/beauty/diy-beauty/reverse-aging-these-five-all-natural-tips" target="_blank">how to reverse aging naturally.</a></p>
<p>Bite me, <em>More Magazine.</em> Just bite me. Because anyone old enough to buy a house no longer wears braids.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-20217" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-53-33-pm.png" alt="screen-shot-2016-09-12-at-1-53-33-pm" width="385" height="610" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-53-33-pm.png 470w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-53-33-pm-189x300.png 189w" sizes="(max-width: 385px) 100vw, 385px" /></p>
<p>And <em>O Magazine</em> offers more of the same. Articles about all the best plastic surgery or how to dress around my &#8220;problem&#8221; of being too short or too busty.</p>
<p>Why is it MY problem and not the fashion industry&#8217;s problem?</p>
<h2><strong>Industry in Crisis</strong></h2>
<p>But then magazines complain, &#8220;No one is buying magazines anymore and the Internet and Pinterest and <em>whine whine whine</em><i>…</i>&#8221; Retailers complain and are closing stores at a record pace (I.e. Macy&#8217;s).</p>
<p>Is it the economy? Or are department stores and malls now ghost towns because retailers have nothing to offer us. They are all clamoring for the attention of the group with the lowest disposable income who are on Instagram instead of at the mall?</p>
<p>Tim Gunn is baffled at why designers are ignoring plus-sized women, and a potential <a href="https://www.bloomberg.com/gadfly/articles/2016-05-10/plus-size-could-save-retailers" target="_blank">20+ BILLION dollar industry</a>, but I am even more perplexed why they are ignoring women over 40.</p>
<p>And for those of us over 40 who are plus-sized? We…are…doomed.</p>
<p>We older women (all sizes) need more than the three currently available looks: Tragic Pole Dancer, DMV Employee and Woman at Church Who Brings Casseroles.</p>
<h2><strong>But it IS Changing</strong></h2>
<p>Part of why I wrote this blog is I saw THIS over the weekend and I am now madly, deeply in love with <a href="http://www.hm.com/us/" target="_blank">H&amp;M</a>. I want to be HER when I grow up.</p>
<div id="attachment_20209" style="width: 484px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-20209" class=" wp-image-20209" src="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-04-17-pm.png" alt="OMG! YES!" width="484" height="336" srcset="https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-04-17-pm.png 995w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-04-17-pm-600x416.png 600w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-04-17-pm-300x208.png 300w, https://authorkristenlamb.com/wp-content/uploads/2016/09/screen-shot-2016-09-12-at-1-04-17-pm-768x533.png 768w" sizes="(max-width: 484px) 100vw, 484px" /><p id="caption-attachment-20209" class="wp-caption-text">OMG! YES!</p></div>
<p>H&amp;M is also featuring a 60 year old <a href="http://motto.time.com/4381373/hm-swimsuit-model-60/" target="_blank">swimsuit model</a>!!!! Because apparently someone has figured out that women over 30 still wear SWIMSUITS! I am hoping this marks a meaningful shift because aging is a gift denied to many. If we take care of ourselves, we will spend DECADES being considered &#8220;old&#8221; unless we change things.</p>
<p>I want to be in love with my older face and older body. I want to embrace the curves I earned with bringing a son into the world. Pregnancy didn&#8217;t &#8220;wreck my figure,&#8221; it evolved it.</p>
<p>I want to enjoy my laugh lines not be attacking them with needles and lasers. I want to be able to look up to more women like Gillean McLeod who show me I will one day still be beautiful, just a different kind of beautiful.</p>
<h3><strong>Above everything, I want little girls to grow up and one day have permission to be <em>women </em>&amp; to love being <em>WOMEN.</em></strong></h3>
<p>What are your thoughts? Do you feel invisible? Are you excited about what H&amp;M is doing? Would you love a Xena remake with Lucy? Would you love more fashion models who were mature women? Do you struggle with cleavage snacks? Are they considered calorie-free?</p>
<p>Can you think of some stories or characters who give us grown-up women heroes? I miss Golden Girls, personally. Hey, erotica authors. Y&#8217;all could give new meaning to &#8220;Hot Flash&#8221; <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f600.png" alt="😀" class="wp-smiley" style="height: 1em; max-height: 1em;" /> .</p>
<p>And I know they do this crap to the men, too just differently. But if it makes the guys feel better, check out this Japanese runway model <a href="http://www.gq.com/story/79-year-old-model-walks-runway-is-glorious" target="_blank">who is ALMOST EIGHTY</a>! Hubby was ecstatic.</p>
<p>I LOVE hearing from you!</p>
<p>To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).</p>
<h2><span style="color:#0000ff;"><strong>Check out the other NEW classes below! Including <em>How to Write the Dreaded Synopsis/Query Letter! </em></strong></span></h2>
<p>All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.</p>
<h2><strong>Upcoming Classes</strong></h2>
<p><span style="color:#ff0000;"><strong>NEW CLASS!</strong></span></p>
<h3><a href="http://wanaintl.com/event-registration/?ee=446" target="_blank"><strong>Pitch Perfect&#8212;How to Write a Query Letter &amp; Synopsis that SELLS</strong></a></h3>
<p>You&#8217;ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.</p>
<p>Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?</p>
<p>***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.</p>
<p>Good question. We will cover that and more!</p>
<p>But sometimes the query is not enough.</p>
<p>Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.</p>
<h3><span style="color:#ff0000;"><strong>Sign up early for $10 OFF!!!</strong></span></h3>
<h3><strong><a href="http://wanaintl.com/event-registration/?ee=434" target="_blank">Bullies &amp; Baddies&#8212;Understanding the Antagonist September 2nd</a>&#8211;September 16th</strong></h3>
<p>All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.</p>
<p>This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.</p>
<p>Bullies &amp; Baddies&#8212;Understanding the Antagonist Gold</p>
<p>This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.</p>
<h3><a href="http://wanaintl.com/event-registration/?ee=441" target="_blank"><strong>Your Story in a Sentence&#8212;Crafting Your Log-Line</strong></a></h3>
<h3><strong>September 7th</strong></h3>
<p>Log-lines are crucial for understanding the most important detail, &#8220;WHAT is the story ABOUT?&#8221; If we can&#8217;t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.</p>
<p>As authors, we tend to think that EVERY detail is important or others won&#8217;t &#8220;get&#8221; our story. Not the case.</p>
<p>If we aren&#8217;t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we&#8217;ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.</p>
<p>In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful &#8220;elevator pitch.&#8221; We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.</p>
<p>The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.</p>
<h3><a href="http://wanaintl.com/event-registration/?ee=443" target="_blank">Blogging for Authors</a></h3>
<h3><strong>September 17th</strong></h3>
<p>Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it&#8217;s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.</p>
<p>The best part is, done properly, a blog plays to a writer&#8217;s strengths. Writers write.</p>
<p>The problem is too many writers don&#8217;t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.</p>
<h3><strong><span style="color:#0000ff;">For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book<em> <span style="color:#ff0000;">Rise of the Machines&#8212;Human Authors in a Digital World</span></em> on</span> <a href="http://www.amazon.com/Rise-Machines-Human-Authors-Digital-ebook/dp/B00DP7II4A/ref=sr_1_2?ie=UTF8&amp;qid=1408979136&amp;sr=8-2&amp;keywords=Rise+of+the+machines" target="_blank">AMAZON</a>, <a href="https://itunes.apple.com/us/book/rise-of-the-machines/id727223890?mt=11" target="_blank">iBooks</a>, or <a href="http://www.barnesandnoble.com/w/rise-of-the-machines-kristen-lamb/1117165949?ean=2940148405238" target="_blank">Nook</a>. </strong></h3>
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<p>The post <a href="https://authorkristenlamb.com/2016/09/why-the-fashion-industry-is-dying-laughing-at-salad-cleavage-snacks/">Why the Fashion Industry is Dying&#8212;Laughing at Salad &#038; Cleavage Snacks</a> appeared first on <a href="https://authorkristenlamb.com">Kristen Lamb</a>.</p>
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