Mastery is a concept that many believe is subjective, especially when it comes to writing (novels in particular). There’s an insidious belief that what constitutes good or bad is a matter of popular opinion. Quality isn’t something we can measure.

This belief—that mastery is a matter of taste—has been around as long as the publishing business. Probably longer. If this wasn’t so, then vanity presses would never have made a single cent.

Yet, vanity presses arose to meet the needs of those who believed that the gatekeepers had gotten it all wrong.

Their book was ready for popular consumption, ripe for the public to eagerly hand over disposable income for the privilege of using up limited free time to consume said book.

Sometimes (albeit rarely) the author was right.

Yet, before the digital age, an author had to seriously count the cost of publishing too soon, even with a vanity press.

Literally.

If one was going to hand over thousands of dollars to hold one’s book in hand? Then the author knew the gamble could either pay off big (The Firm), or that they’d end up with a storage unit filled with mouldering novels.

Mastery-Minded Culture

When I started writing seriously, the author culture was vastly different. Most writers aspired to mastery. It was a time when artists outnumbered entrepreneurs.

Granted, after a few brutal critique sessions, we pretty much all figured out we’d never craft the ‘perfect novel,’ but that didn’t mean we wouldn’t keep trying to get as close as possible.

Storytelling mastery included learning the basics. We had our worn copies of Strunk & White dog-eared, underlined, and held together with tape. There was a general sense we had to earn the title of ‘author,’ and we didn’t take kindly to shortcuts.

***This was why self-publishing took years to be accepted as a legitimate form of publishing.

Many of us wanted to become authors because we were, first and foremost, avid readers.

We loved books and stories. The idea of honing the same skill levels, attaining the same sort of mastery as our author heroes propelled us forward draft after draft, rejection after rejection.

Times Change

In my early years, tapping out and deciding to use a vanity press or self-publishing was akin to literary blasphemy.

There was also an atavistic response to any kind of self-promotion. It smacked too much of self-publishing bottom-feeder egomania.

This overriding negative attitude was one of the major obstacles I faced early in my career. Trying to convince authors that—one day soon—they’d need an on-line platform to survive was akin to walking around L.A. wearing tin foil shouting the world was going to end (and expecting to be taken seriously).

In my early years as a social media/branding expert, authors believed the publishers would do all that unseemly marketing and promotion stuff. Their only job was to write excellent books.

Then, over time, and due to some seriously bad business decisions in traditional publishing (namely the multinational media conglomerates who called the shots), self-publishing exploded in popularity.

The Big Six betrayed their loyal mid-list authors, cast them into the dust. Amazon picked them up then weaponized them. Legacy publishing inadvertently legitimized what had once been anathema.

Within a decade, the tables turned. Authors in 2009 considered landing an agent the first step to success. After the agent, then the publishing deal with a ‘real’ publisher. Social media was for hacks.

In 2019, I run across more ‘authors’ who aspire for marketing mastery over storytelling mastery. They can’t figure out why they’re not selling any books even though they have a fifteen-book series.

Is it the promotion? S.E.O.? Maybe they need a bigger newsletter or a spot on BookBub?

Maybe. Yet, from what I’ve seen, the major problem—more often than not—is the product not the packaging.

Content is and King

I spent the first half of this month on the road keynoting and teaching, and the second half recovering from keynoting and teaching. This past Saturday was the first time I had a voice, and I’ve been so exhausted I could hardly move.

I’m STILL dragging.

Suffice to say, I put out MASSIVE wattage when I present, and often I present ten hours at a time. It’s no easy feat to keep an audience awake and inspired for ten hours when they’re sitting in comfortable auditorium seats under low lighting.

Anyway, while recovering, I was tempted to dust off my old copy of Stephen King’s On Writing, but I didn’t have it in me to read. So I bought a copy on Audible and listened to it at least ten times (namely the sections that have to do with our craft).

This line, in particular, stood out to me.

If you want to be a writer, you must do two things above all others—read a lot and write a lot.

This might seem like a ‘no duh’ statement, but I cannot count how many times I’ve encountered people who say they want to be a writer but they simply don’t have any time to read. Most of the samples I see? I can tell the writer reads very little if at all.

They don’t have time.

Here, King and I are in total agreement. Anyone who doesn’t have the time to read doesn’t have the time—or the tools—to be a writer (especially a good writer).

Craft classes and grammar lessons aside, reading helps fill our toolbox. We are artisans, crafting people, places, worlds, and concepts with combinations of twenty-six letters.

Would you trust someone to build your house who only owned (and knew how to use) a hammer and saw? Or a doctor who only knew how to wield a scalpel, but skipped learning how to suture?

Yet how many writers are publishing books and they don’t even possess the basic fundamentals of our craft? And are more concerned with a new marketing plan then why people don’t WANT to read their work, let alone PAY to read it?

Is Fiction COMPLETELY Subjective?

To a degree, yes. But, really? No. Not as much as some might claim.

As I mentioned earlier, it’s impossible to write the ‘perfect’ book, to craft the novel ‘everyone’ will love. This, however, is no excuse to dismiss the true artist’s inherent obligation to pursue mastery.

Did Picasso break all the rules? Yes, but he apprenticed for years, studied the masters, learned the rules and THEN broke them. Like a master mason who’s so familiar with the composition of stone, the feel of its striations, that he knows where to put the chisel and where to steer clear.

Yes, I’ve heard how there are a lot of ‘bad’ books/authors who sell a ton of copies and have a gazillion fans. Yet, I imagine one could look at any one of their books and see the writer at least tells a coherent STORY.

Mastery Begins with Basics

Grammar, structure, vocabulary, punctuation, etc. is for the READER. When we don’t know what P.O.V. is, we’re strapping readers onto Hell’s Tilt-A-Whirl, then have the nerve to be angry when they stumble away green around the gills.

If we don’t punctuate correctly, readers become easily lost. Similarly, grammar is akin to literary road signs that help the reader know where they are and what’s happening.

No signs or confusing signs don’t make for a pleasant drive any more than a pleasant read.

When we botch the basics, readers get a headache trying to untangle what’s happening where and why and to whom. Reading should be a pleasant experience, an adventure the reader never wants to leave.

It is the height of hubris to blame readers if we’ve failed to do all that’s in our power to serve them an enjoyable experience. Stories aren’t simply for our own entertainment, unless writing is a hobby and we have no intention of selling that work.

Mastery takes time, study, practice, commitment, failure, more failure, and discipline. Sad to say we have devolved to a point where the slush pile has been dumped in the readers’ laps.

If we think it was tough to get people to read twenty years ago, what about now when there are a million plus books self-published every year (and most unedited)?

Self-Publishing & Mastery

If we take a good look at the runaway successes that have emerged out of self-publishing, we’ll see that most of the BIG ones are pretty incredible books. Read Hugh Howey’s Wool, or Andy Weir’s The Martian, and Wm. Paul Young’s The Shack.

Though The Martian’s hard-science-as-story might not appeal to everyone, it’s tough to argue it wasn’t well-written. Andy Weir simply told a story differently, to a group that NY publishers at the time didn’t believe existed…hard core geeks/nerds.

Weir, and others who’ve successfully self-published, have collected a fanbase because they tell stories other people want to read and can read.

Writing, like any art, has a learning curve. Sometimes, I believe this is what flubs so many of us up. Our culture believes that, because we possess command of our native tongue that OBVIOUSLY our first attempt at a novel should make millions. RIGHT?

NO!!!

Yet, strangely the same people who believe the first draft of our first novel should be made into an HBO series would never expect a child who picks up a violin for the first time to be ready for Carnegie Hall by the end of the year.

Singers and dancers endure years of training, coaching and have tens of thousands of hours of practice before we’re likely to know they exist.

Mastery in sports, medicine, law, and yes even writing takes dedication and sacrifice. We need training, guidance, practice, mentors, failure, success, and yes…talent and a little (or a lot) of luck.

Mastery Resources

First and foremost, if you write fiction then READ fiction. If you’re selling me a mystery then a crime better happen somewhere in the beginning, and I’m not talking about a crime against the written word.

Read a lot, in your genre and out. Absorb the good and the bad. Learn the literary terrain and build your skills using observation. There are super successful authors who claim they never plot.

Yet, I will counter with this.

They have probably read SO many books that structure is hardwired into their brains. These authors gained mastery ‘by ear,’ if you will.

Some people learn piano with an instructor, others pick it up by listening and playing around on a keyboard long enough.

Both ways are hard work.

All serious authors should read (much like all serious musicians should probably listen to music). Yet, there are other tools at our disposal and here’s a list of my favorite in no particular order:

Mastery Manuals

• The Writer’s Journey by Christopher Vogler
• Save the Cat by Blake Snyder
• Story Engineering by Larry Brooks
• The Elements of Style by Willian Strunk Jr. and E.B. White
• Eats, Shoots & Leaves: The Zero Tolerance to Punctuation by Lynne Truss
• Scene & Structure by Jack Bickham
• Hooked: Write Fiction that Grabs Readers at Page One & Never Lets Them Go by Les Edgerton (one of MY personal FAVES)
• Plot & Structure by James Scott Bell
• On Writing Stephen King
• Danse Macabre Stephen King

Brilliant Blogs (Other than Mine )

• Jane Friedman’s Blog
• Writer Unboxed
• Writers Helping Writers
• Janice Hardy’s Blog & Fiction University
• DIY MFA
• Nathan Bransford’s Blog

Mastery Resources/Tools

• The Emotion Thesaurus (and ALL THE OTHER THESAURI as well) by Angela Ackerman & Becca Puglisi
• One Stop for Writers
• Bad Lamb Academy (shameless self-promo here)

I’ve probably left out one or twenty other items I’d love to add to this list, but there will be more blogs, and this is enough to give any author interested in pursuing mastery a darn good start.

I read and reread these books because I’m always learning and growing. I’m far from the perfect writer, but every day I’m gaining on her (even if she IS a unicorn). I write an average of 2,000 to 4,000 words a day, depending on what I’m working on.

Additionally, I average 3-4 hours of reading a day. I do this mainly using Audible because, according to the laundry piles, I think I have people living in my house I don’t know about.

And I already can hear the howls of complaint.

I just can’t listen to books. They make me fall asleep. My mind wanders.

Mine did, too. I had to TRAIN myself to listen to books. The excellent ones, I buy in paper (or ebook) and read again the old-fashioned way. But audio books are portable. I can listen when waiting in a line, stuck in traffic, while doing dishes, and when working out.

Perfect is the enemy of the good and I’d rather y’all ‘imperfectly’ listen to audiobooks than not read any books. When we show up to the blank page with no tools, no reservoirs bursting with vocabulary and imagery, we risk looking ill-prepared or simply ignorant.

I’ve been both. It sucks to invest years into a ‘novel’ that is an unsalvageable mess. I keep my first ‘novel’ in the garage because it chews on the furniture and pees on the rugs.

Remember, we all start somewhere. Give yourselves permission to be NEW.

What Are Your Thoughts?

I love hearing from you!

And to prove it and show my love, for the month of NOVEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

In the meantime, treat yourself to a class!

Upcoming LIVE CLASSES Through November

Yes, I know most of us will be doing NaNoWriMo, which is why a FREE recording is included with your purchase.

Bite-Sized Fiction: How to Plot a Novella

FRIDAY, NOVEMBER 8th  7:00-9:00 p.m. EST (NYC TIME). Use Bite10 for $110 off.

Dark Arts: Building Your Villain

November 12th, 2019 7:00 P.M. tp 9:00 P.M. EST (NYC TIME). Use Thrill10 for $10 off.

Tick Tock: How to Plot Mystery Suspense

THURSDAY, November 21st  7:00-9:00 p.m. EST (NYC TIME). Use Thrill10 for $10 off.

Why Are We HERE? Scenes that HOOK

FRIDAY, NOVEMBER 22nd, 2019. Use Thrill10 for $10 off.

ON DEMAND CLASSES

The Art of Character: Writing Characters for a SERIES ON DEMAND

Use Binge10 for $10 off.

How do we create characters that readers will fall in love with, characters strong enough to go the distance? Find out in this THREE-HOUR class that also comes with detailed notes and a character-building template. Again, use Binge10 for $10 off.

This class dovetails with my previous class:

Bring on the Binge: How to Plot and Write a Series (ON DEMAND). Use Binge10 for $10 off.

Need some help with platform and branding?

Branding: WHEN YOUR NAME ALONE Can Sell (ON DEMAND)

Use brand10 for $10 off.

For the complete list, go to the OnDemand Section.

The post On Writing: Why Mastery Should Matter to the Serious Author appeared first on Kristen Lamb.

Image via Flikr Creative Commons, courtesy of Jeremy Schultz

Our culture has been infected with a disease of distortion, what I’m calling “End-of-the-Rainbow-Thinking.” We can all be guilty of this. We see the mega-best-selling-indie, the New York Times best-selling author, the successful small business, the guy with the big house or the family who lives debt-free and we scope-lock on the end result as if this “success” POOF! erupted from the ether.

Reality television superstars, fluke mega-advances for first-time authors, and lottery-winners only reinforce this Get-Successful-Quick-With-No-Effort-On-Our-Part mindset.

The Kardashian Konundrum

A couple days ago, I was checking out at the grocery store and there is an entire issue of a magazine devoted to Kim Kardashian. Why? What has she contributed other than fodder for the gossip mill? Yet, these are the role models that, whether we like it or not, can infect how we view ourselves, our goals and what we seek to accomplish.

We must be mindful to separate junk food “entertainment” from reality.

America in particular has transformed from a culture that once valued hard work and apprenticeship, to one that elevates the ego, the individual, the “self-made”. Yet, serendipity aside, those who’ve experienced authentic success didn’t uncover some pot of gold at the end of a rainbow.

They worked and they worked hard. They worked harder, failed and learned to work smarter.

Original image via Flikr Creative Commons, courtesy of dfbphotos

Value the Apprenticeship

Before the Industrial Revolution, skilled labor was very different and had been for centuries. One began studying as an Apprentice under a Master, then, upon reaching a certain benchmark, graduated to Journeyman. After years of skilled practice, a Journeyman might eventually reach the level of Master.

These days, we all have this mistaken notion that we are natural “Masters” on Day One. I can’t speak for any of you, but I know I was this way. I didn’t need craft classes *snort*. I knew how to write a novel. I made all As in English, duh. My biggest concern with my first novel was all the agents who would be fighting over it.

You can laugh at me. I do.

Mastery Myopia

But why I want to bring this up is that, if we believe we should be Masters from the get-go, we risk being less open to feedback, and even potential mentors. Growth is stifled and our gift suffers. We can get discouraged when we haven’t reached a certain benchmark because we are completely unaware that the benchmark was utterly unrealistic to begin with.

For instance, I opened WANA International a year and a half ago. I was a baby CEO. I had people on my team who up and quit because, after six weeks of being “open” we weren’t bazillionaires taking the world by storm. If I hadn’t had my tail end handed to me on a platter by my experiences as a writer, I would have probably bailed, too.

Setbacks are normal. Stalling is normal. Failure is a good thing.

Failure keeps us humble and often opens up better or more efficient ways of doing things. Humility and a realistic perspective liberates us to ask for help, to be open to being teachable. Failures emancipate us from the responsibility of having to “know everything.”

It’s Okay to Be Growing

A year-and-a-half later? I am still growing. I am no longer a Baby CEO. I’m a Toddler CEO well on my way to being fully potty-trained :D. But last week, I was being particularly hard on myself and I stopped. WHY? I’m still relatively NEW.

This isn’t permission to be lax, foolish, lazy, but it is permission to remember I’m learning. I’m learning by doing and sometimes FAILING. I’m reading stacks of business books penned by those who did this “business thing” better (books that make me want to hurl myself into traffic, btw).

When we aren’t grounded in the reality of what it takes to be successful, we’re vulnerable to barbs from the outside world, because, remember…many of them have fantastical thinking, too.

How many people have you met who have a “great idea” for a super-duper-successful story? They believe the only thing separating them from JK Rowling is writing a book. Many outsiders have a similar belief that command of our native tongue naturally qualifies us to be rockstar best-selling authors.

It’s one of the largest causes for the push-back we experience as authors. If our first time to bat book isn’t a home-run runaway best-seller then we’re “failures.”

Again, End-of-the-Rainbow-Thinking.

The Callouses Behind the Curtain

Most of the world sees only the “finished project” or the “outcome of a dream.” It’s the Ooooooh, ahhhhhhh sparkly stuff they see.

What they DON’T see are all the small steps, calloused hands, and hardened resolve led to that place. They aren’t conscious that any success (financial, personal, professional) is merely the final product, a cumulation of tiny “right decisions” and a series of tough lessons from “wrong decisions.”

They see the beautiful “house” not rebar, concrete, pipes, sheetrock, bricks, nails, blood, and smashed thumbs.

People don’t see when we choose to write instead of going to the mall. They don’t see us up until two in the morning to make a deadline even when we KNOW the toddler will be awake in four hours. They don’t see the rejections, the missteps, the @$$chewings because we made a bad choice. Outsiders don’t see the tens of thousands of words cut away, unusable, the hours and creative blood they represent.

Image via Flikr Creative Commons, courtesy of Kenny Louie

Outsiders don’t see the sacrifice and they won’t appreciate the sacrifice because they weren’t willing to sacrifice, themselves. If they’ve never been through the fire, how can they see it or even value it?

In a world of $100,000 millionaires and instant-credit, the outside world has forgotten. And we can’t control how they think, but we can control how WE think. Every time you choose to write instead of watching TV, count it a victory. Every time you write when you don’t feel like it or research something that is tedious but important, VICTORY!

Every time you stick to the novel you are revising instead of flittering off to a newer “shinier” idea? You’re one step closer to being the professional you’re destined to become. So, lighten up.

Allow room to grow, to fail, to get up and work harder and smarter. You’ll get there. Likely the world will hail you an “instant success” and then you can wink my way because we know better ;).

What are your thoughts? Have you experienced push-back because you weren’t an instant Stephen King or JK Rowling? Are friends and family some of your toughest adversaries? Are you your worst critic? Do you need to learn to give yourself grace? Hey, I did and still do.

I LOVE hearing from you!

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

WANACon now has Day One and Day Two for sale separately so you can choose if you only can fit part of the conference. Just a note: A LOT of major authors sacrificed time for no or little pay to pay it forward and offer an affordable and easily accessible conference for those who need one and WANA is extremely grateful to have them.

WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton. 

Get PajamaCon and BOTH DAYS OF THE CONFERENCE for $149 and all recordings for anything you miss or need to hear again. Sign up today, because seats are limited. REGISTER HERE.

For those who are total newbies, I am running a Writer’s Guide to Social Media Class TONIGHT for $39 5-7 EST (NYC time). Use WANA15 for 15% off. We will cover the major platforms, what they do, and which ones might be right for you and your brand.

I am also holding ACHOO!! The Writer’s Guide to Going Viral 5-6:30 EST (NYC time). This class is $49 and, again, use WANA15 for 15% off. Not all content is created equal. This class helps you understand how to understand how search engines work, how to gain favor, and how to create content that will give you traction. Feel like you are blogging to the ether? This class can help.

The post Want to Be Successful? Beware of End-of-the-Rainbow Thinking appeared first on Kristen Lamb.