Humans have always been fascinated with rainbows, yet these days it seems AI rainbows are uniquely alluring. Rainbows lead to that magical pot of gold, right? Even as an adult, I can’t help but see a rainbow and muse over treasure at the end. It is one of those stories that can get so ingrained in a culture, that it almost runs as a subroutine in our brains.

Like when your palm itches and you think about money. Or you hesitate and walk around a ladder instead of under it. The way you might flinch when cracking a mirror. Seven years of bad luck.

While these might be silly superstitions, we’d be naive to believe we’re immune from their influence…or the childlike hope of easy treasure.

We have been down this path before many times with different rainbows: the internet, websites, social media, Facebook fan pages, self-publishing, etc. We’re not immune to the lure of easy treasure…and right now, the shiniest rainbow is labeled “AI”.

The “AI Rainbows” Distraction

Might as well begin with pointing out the ugly truth. To be really excellent at any skill, one has to suffer. We humans, deep down, don’t respect what took nothing to learn, create, or do.

It reminds me of a debate I was having with Spawn (teenage son) about the movie The Matrix. All of us were wowed at the superhuman feats one could “learn” in that movie with just a flash drive plugged into your HEAD. Need to know Kung Fu? Don’t have a couple decades to haul water up the stairs to some monastery while the master hits you with sticks?

No problem. Let’s just give this a download….

I extended the logic with Spawn, though. While this idea of “instant skill” might be novel and exciting initially, what it steals is far more insidious. What if tomorrow, I could download how to play masterful piano? Who really would want to listen to me play? Or come to a concert? Buy my music? Seems to me they’d all be busy pushing their own new and shiny skills in similar fashion.

For a while.

Then it would all feel hollow, empty, cheap, and a lot like…cheating.

How long would I stick to playing piano? What takes nothing to “master” also takes nothing to “dismiss.” How quickly would I grow bored with my new and “perfect” piano skills?

***The same skills everyone else with that “piano mastery brain download” have, too.

It took me years of reading, writing, learning, practicing, sacrificing and showing up day after day even when I didn’t feel like it to hone my skills. Yes, AI can outline faster, organize faster, can even WRITE FOR ME! But why would I do that? Unused muscles either never develop or, if developed, will atrophy from disuse.

The AI rainbow is alluring but so were the sirens’ songs, and where, exactly was that song leading those sailors?

AI Rainbows & Fool’s Gold Fallacy

I have personally witnessed a MASSIVE shift in the quality of writing in the past ten years. With all the digital tools rainbows we have, the easy access to research, spell check, and grammar check, one should expect overall quality to improve. Yet, we are seeing the opposite. Unwatchable movies, unreadable books, soulless art, music without that human spark.

Do we need to mention the McDonald’s Christmas commercial that used ONLY AI? Yes, yes we do.

I’ll admit the Digital Age has been to blame for feeding this monster, especially once social media became such a cornerstone for relevance and market advantage. The relentless demand for more content, fresh content, relevant content to “captivate” audiences has chained many creatives to Hell’s Treadmill.

Companies are falling for this as well, which is why they’re leaning far too heavily on AI. AI can be controlled, monitored and writers become interchangeable pieces on a Monopoly board. Easy to plug in, duplicate and keep on a leash. Same for all creatives. Writers are picky, actors are divas, and artists are moody. Most inconveniently?

They expect to actually be PAID for what they do.

*clutching pearls*

Thus, in another staggering move to “increase profits” and “save money” companies are increasingly outsourcing to AI generated content. Content that is supposed to be bold, edgy, creative, compelling…and just happens to look, sound and feel just as “unique” as all the other “unique” content.

When everyone is special, then no one is, which was the point we explored in the last post, Counterfeit Creativity: The High Cost of Cheap Art.

Writers Who Know How to MINE

Mining is a mixture of skill, courage, tenacity, wisdom, and flat out insanity. It is a lot of tedium, toil, work, and thankless pain. Writing, like mining for anything, requires patience, endurance, innovation, and passion. But, last I checked, those weren’t for SALE.

Yet, what do we know about all “gold rushes”? Who gets rich? The ones wielding shovels or those selling shovels? Prospectors rarely struck it rich. Winners sold to the miners. BIG WINNERS (snakes) sold to those who liked the idea of being rich more than the work involved.

Whether it was reselling spent plots, phony maps, or sure-fire tricks to STRIKE IT RICH, it didn’t matter. There was always a naive/gullible market ready to throw their own gold down to skip the hard parts…and a snake to take their money.

It’s human nature.

Fast-forward to today, and AI companies, prompt gurus, “millionaire author” courses, content mills, “authentic human author” certifications. They’re the shovel-sellers. They profit off the rush without digging themselves.

But here’s where the metaphor flips in our favor. In every gold rush, a few stubborn diggers hit pay dirt. Over time, tests and failures, they eventually became experts at terrain and geology. Skilled prospectors learned invaluable tells that could lead to larger, richer strikes.

They learned to spot “tells” (signs in the geology/terrain like quartz veins, color changes in soil, or river bends that trap gold). Writers—masterful writers—do something similar. We notice the patterns, the trauma, the unevenness and how that all guides the way to the REAL story.

In my opinion, AI’s fixation on “perfect” is one of the biggest flaws in the system. Humans are messy, ugly, irrational, emotional, unpredictable and illogical, which—ironically—are all the ingredients of AMAZING WRITING!

AI is the CZ of our time. Flawless! Perfect! But still just a fancy piece of glass.

All Writers Should Be Wary of AI Rainbows

We have seen this play out time and time again. Whenever we invent a tool to make something better, faster, cheaper, easier, there is always, always a cost. We have film students in COLLEGE who cannot sit through a full-length movie, writers who never read, and Amazon and the internet is drowning us in AI slop.

Why?

Again, humans will always choose novelty and the path of least resistance (at least for a while).

Did spellcheck make a generation of better spellers? Nope. It masked errors so well that many never internalized rules—kids lean on it, brains skip the muscle-building, and we end up with adults who can’t spell.

Did grammar check transform us all into a society that understood the complexities of sentence structure and subject-verb agreement? Hardly. It fixes surface stuff on the fly, but deep grammar knowledge? The knowledge that allows a writer to wield grammar as another tool is something only a LOT of reading, studying and practice can train.

POV is an incredible tool. Why choose first-person, or third or even second? What emotional effect are we going for? In Caroline Kepnes’ You, she selected second-person POV which is almost never used…ever. Yet, when placed in a story told from the stalker’s perspective? Chilling.

T. Jefferson Parker broke with tradition and told the antagonist’s POV through first-person and Charlie Hood’s (the investigator) in third. Why? Because Jeff wanted the reader to bond emotionally with the antagonist to demonstrate the emotional complexity of the topic. There is no clean black and white and good and bad. Just messy, flawed humans doing the best the can when the deck is stacked against them.

That’s the magic AI can’t replicate. It can spit out “correct” prose, but it can’t feel the weight of those choices. It can’t draw from lived chaos to make a story resonate. The cost of chasing “perfect” shortcuts? We lose the very mess that makes writing human—and worth reading.

Keep Those Mining Skills Sharp

Tools in and of themselves can only do so much. Slight tangent but makes my point. I used to LOVE watching home improvement shows that demonstrated ways to decorate for super cheap. Initially, I was mesmerized. They did ALL THAT for under $1000! Then I realized it was a thousand dollars in supplies.

That money didn’t cover the saws, drills, guns, welds OR the SKILL to use any of those. When one hires a contractor, we aren’t hiring the table saw, rather the artisan who can use that saw masterfully. I mean I can use a table saw. Can watch a video. Most have guards that will mostly keep my fingers in tact…but I have zero skills.

I am far more likely to make a mess massacre than a masterpiece.

Same in writing.

While AI rainbows are pretty, what they lead to? Not all that glitters is gold.

Right now? I feel we are living this meme from Fight Club. Everything is a copy of a copy of a copy. Remember, earlier I stated that humans initially love novelty and convenience? That love wears thin super quick and the shine is already dimming.

There are no shortcuts and we’d all be wise to just leave the AI rainbows where they belong…on Lisa Frank Trapper Keepers.

What are YOUR Thoughts on AI Rainbows?

I know today is St. Patrick’s and we all want a bit of luck, but luck alone has never been enough without the skills to take advantage of opportunity.

How do you feel about what AI is doing to us skill-wise? Are new writers failing to mature and dig deeper because of the quick thrill of “perfectly packaged prose”? If they are “training” on recycled content, how valuable is the training? Are the younger generations of content creators driven by a desire to create meaningful art and expression or the need for a quick dopamine fix?

Is AI unwittingly eroding the very character traits necessary for great artists (Eg. tenacity)?

For writers who have been here more than a minute, are you concerned that your skills will erode? Do you find yourself constantly second-guessing skills you’ve used for years? Or does that compel you to train even harder to stand apart from the crowd?

For a profession that seems to UNIQUELY SUFFER from Imposter Syndrome, do you think AI only makes this feeling worse? It was bad when everyone assumed every published author was self-published, but at least they didn’t think a ROBOT wrote it. How does this make you feel? The shift of bad writing must be human and good writing must be AI.

I’d like your thoughts!

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