This past week, Pearson, the owner of Penguin for the last half-century, jettisoned its remaining stake in Penguin Random House—the book publishing joint venture it formed six years ago with Bertelsmann, the German media group.

According to an article in MSN Money, End of an era for book publisher Penguin:

The company originally owned 47% of Penguin Random House when the joint venture was set up in 2013.

It sold a 22% stake in the business to Bertelsmann, its joint venture partner, for $1bn in July 2017.

Today it sold its remaining 25% stake in the publisher, again to Bertelsmann, for £530m.

Ian King, Sky News

With Borders dead and Barnes & Noble brought to its knees, Amazon is stronger than ever, and indie bookstores and mom and pop bookstores are coming back to life. We are, indeed, living in strange times.

Or are we?

Why So Quiet?

First of all, forgive me for this small segue. Maybe it’s I’ve been a bit off the grid. I’ve been very ill with pneumonia and my grandfather who raised me passed away unexpectedly right before Christmas.

I only knew about this article because one of my followers was thoughtful enough to pass it onto me via Facebook.

Thus, if my analysis is off the mark, I’m blaming it on the drugs. That aside, when I first began blogging, everyone was talking about THE BIG SIX. BIG PUBLISHING. If any major house did anything there was at least some article somewhere.

Yet, when I tried to do further research on this Penguin sale, the ramifications, what ripple effect this shift would have for authors, readers, the market….

Nothing. Not a blog or a blip or a boop. I even subscribe to The New York Times and couldn’t find anything.

ONLY ONE ARTICLE. The one I’ve linked to on this post. Otherwise?

*crickets*

So this is why I am confessing AHEAD of time to being on A LOT…A LOT of drugs, because if y’all have seen the flurry of activity and I missed it, please pass it on to me and accept my mea culpa ahead of time.

I don’t believe I’ve missed anything, though. It’s a sign of how much the industry has changed since I began blogging a decade and a half and almost two thousand blogs ago.

That, and excuse the tinfoil on my head, but the multimedia conglomerates had a LOT of egg on their faces with the whole nasty Barnes & Noble thing. Now that these staple houses are toppling like the proverbial house of cards?

*grimaces*

Not good optics. Maybe just me. Or blame the NyQuil.

Penguin Chic

Without a flurry of activity to derive a brilliant analysis from—gets cramp patting self on back—I went a different direction. If you read the article I linked to regarding the end of an era (apropos for ending the teens, I suppose) there is a very interesting history behind the creation of Penguin.

Thus, do we ever really END anything? Or is it as the book of Ecclesiastes tells us?

There is nothing new under the sun.

A young director at Bodley Head, Sir Allen, came up with the idea of publishing books for the same price as a package of ten cigarettes after waiting on a platform at Exeter St. David’s station for his train back to London.

Much to his chagrin, he had too much time and nothing to fill it with. No cell phones back then.

He lamented at the paltry selection of magazines and Victorian novel reprints. During that time, books were prohibitively expensive. About 8 shillings or almost $37 in modern currency.

Not only were the books during that time mostly inaccessible to the public, the publishers had to sell at least two thousand copies of any book to break even. Sir Allen had a BOLD idea. He wanted to offer more books at a MUCH lower price to a FAR LARGER audience.

Sounding familiar?

To offer the books at Allen’s comparably rock-bottom price, the publisher would have to sell almost twenty times the volume. BUT, everyday people would finally have better access to a vast catalogue of titles they’d never before imagined outside of a lending library.

Fancy that.

Penguin Breaking the Trends & Rules

Penguin’s early catalog included Agatha Christie and Ernest Hemingway. Penguin’s gamble, like Amazon’s, paid off big, because Sir Allen, just like Jeff Bezos, saw a gap in the market and he filled it.

Despite protests of renowned authors like George Orwell publicly decrying publishers having anything to do with this new venture—claiming that cheap books would only devalue them and people would cease to read and all of publishing would collapse—Sir Allen plunged ahead with his plan.

Penguin sold three million books the first year in business.

Apparently Sir Allen wasn’t the only one bored wandering train stations with nothing to read.

Penguin launched a non-fiction division, a children’s division, and, with the meteoric rise to fame and success, even made the bold decision to publish DH Lawrence’s banned title from 1928, Lady Chatterley’s Lover, uncensored.

Fifty Shades of WHOA dass crazy!

This decision, of course, landed Sir Allen in court for breaking the Obscene Publications Act 1959. He (Penguin) was acquitted, the publisher sold a bazillion copies, and the rest is history (pretty much repeating itself).

Blogging Across Three Eras

I’ve had the unique challenge/blessing/curse of blogging about publishing since before the rise of digital. I began blogging in the aughts, then into the teens and now will continue into the twenties, assuming I don’t lick any light sockets in the next couple days.

My blogging adventure began on a site called Gather (probably now gathering cyber dust somewhere), then on MySpace. Then, that crashed and burned and I moved to the free WordPress blogging platform, then finally learned my lesson and moved to blogging on my own website.

***Take my blogging class. It’s on sale. Seriously, I did all the dumb stuff so you don’t have to. I will save you YEARS of stupidity.

I blogged about being an ‘aspiring author’ when our prime goal, our ONLY path, was to pass gatekeepers. There WAS no Kindle or Amazon.

Self-publishing was vanity press and meant plunking down over ten grand and all your self-respect and any respect from fellow authors forever and ever AMEN.

Vanity publishing was a death sentence in our industry, unless some stroke of John Grisham luck won you an appeal.

But I blogged on Gather and MySpace that social media WAS going to change the world as we knew it. I asserted that, for the first time in history, novelists had a way of creating an audience BEFORE a novel was even finished, thus vastly increasing odds of success (and was laughed at and y’all know the story).

If you don’t, pick up a copy of my author branding book Rise of the Machines: Human Authors in a Digital World. It’s evergreen.

Platforms change, people don’t. Look up your ex if you don’t believe me .

Into the Teens

I kept yelling and howling that authors NEEDED to be on social media and was shut out. Kept telling the Big Six to PLEASE listen, that I could HELP them, help their authors.

As of 2011, I even had one of the most legendary agents in NYC representing me for Rise of the Machines, and even HE couldn’t talk reason into them. But, his guidance is part of why that book is so good—OUCH! CRAMP!—so there’s that.

No matter how much I blogged and begged, every prediction came true. Cassandra Syndrome seriously sucks sometimes. And no, I don’t really take pleasure in being right. It would have been nice for the right people to listen (though Amazon tweets my blogs)…sigh.

I don’t begrudge Amazon anything, because if people are going to do dumb business? Bye Felicia. It isn’t good for their authors. Dean Koontz saw that, which is why he signed with Thomas & Mercer.

It really wasn’t until a a few years after Borders closed that the New York publishers seemed to even wake up out of the fugue state and recognize that the Internet might exist (still weren’t ready to admit there was a threat).

In the aughts, we were dealing with the fallout of the dot.com burst, the disintegration of Web 1.0 and the rise of Web 2.0 out of its remains.

Web 2.0 was like a cute pet people fed but no one believed might one day bite back (despite many bloggers warning not to feed it after midnight).

Throughout this past decade, I’ve battled the FREE book boom, the exposure dollar debacle, the blog tour dystopia, and algorithmic alchemy. I’ve spent most of the teens on the front lines.

It’s been…exhausting.

In the aughts, there was the challenge to get writers to stand up for themselves, to realize they were a business. Now? I’ve spent the past five years reminding them they are WRITERS, not advertising agencies.

A decade and a half dedicated to educating us as artisans. Knowing enough about business to be effective, but remembering why we are here…THE ART.

Penguin is a Footnote, So What Now?

If there is anyone who can grieve Penguin or the change or loss of any of the publishers, I suppose it’s me. I’ve dreamed of being an author since I was a little girl who spent every cent of babysitting money at the closest B.Dalton.

My father loved books, my grandfather, my entire family. I have a first edition copy of Animal Farm I inherited from my Great Aunt Iris.

I started writing my first novel before I even knew how to spell any words. Too bad Amazon wasn’t around then, LOL.

My grandfather has died. In fact, I’ve lost now fifteen members of my family in just over five years (downside of an aging family). A family so large I couldn’t fit them into a picture in 2009, I can now count on one hand.

So I know how hard change and letting go can be. How tough it is to wrap your head around what the future will look like without the staples of the past you’re so accustomed to. What it is to be unmoored.

But, we grew used to a world without the mom-and-pops, the B. Daltons, the Waldenbooks and other small chains and gradually became accustomed to the giant stores. Then they started becoming too much of a hassle as we began shopping more and more on-line.

As more small Amazon stores open and the small indie bookstores boom back to life, we will recalibrate to a new normal. We’ll browse the used bookstores and see those bright (or faded) orange Penguin spines and smile with nostalgia just like when I find a picture of my grandparents and me from back when I was in high school.

Nothing remains the same, which is good. But some things never change, which is also good.

Markets, trends, what people want, tastes and preferences and buying patterns? Those change. It was the publishers JOB to pay attention to that. They owed that to the readers and most of all to the authors they had a contractual obligation to protect and make their product profitable.

The publishers (or rather the multi-media conglomerates who owned them and called the shots) had a duty to shareholders, and they failed.

That’s why they’re falling like a line of dominos. Mergers, sales, and acquisitions are happening far faster now that Barnes & Noble has been sold to a hedge fund because that sale decimated their cash flow.

Large preorders from B&N have been all that’s been keeping the lights on for years…and I have blogged until I am BLUE about how dangerous that was (so that’s enough on that).

Roaring into the 20s

We are writers, thus we tend to be on the nostalgic side. Much of the past fifteen years has been experimentation, growing pains and figuring out what works and what doesn’t, what we like and what we don’t.

Paper isn’t dead. But digital is alive and well. Sir Allen didn’t ditch the luxurious volumes that cost $37, he just made it where those weren’t the ONLY reading option.

People riding a train could get a small pulp copy of Hemingway’s Farewell to Arms to read on a trip.

They had OPTIONS.

Same today. We can buy hard cover, paperback, audio, digital, etc. Maybe we have too many options, but that’s where quality writing and platform come into play.

Modern authors do face many unique challenges, but one major threat—I believe or rather pray—will soon fall away. Profiteers have invaded our profession en mass. There are far too many who are more interested in advertising and marketing than actually learning about story and craft.

This makes discoverability a nightmare, since—with over a million self-published books being released per year—the readers are being buried in Hell’s Slush Pile.

But, if history is any indicator, they will get weary and move on.

There is only so long one can churn out crappy books, work fifteen-hour days juking algorithms, toss out two grand a month only to make back three before you turn in your chips and move on.

I’ve been in this profession a LONG time…which is a lot to say these days. I’ve seen all the scams, all the grifts, all the types come and go. Writers—those of us who are here because we LOVE books, LOVE stories, LOVE to read and the written word and honor and respect the art? We’re hard to get rid of.

Contrary to popular belief, storytelling is the oldest profession .

We’ve been around since the cave days and we aren’t going anywhere. If we’ve made it through the invention of cave drawings, hieroglyphs, papyrus, the quill, the Gutenberg press, the newspaper, the radio, T.V., movies…Ms. Pac Man?

We will survive and thrive.

So raise a glass, toast to a new adventure, commit to your profession and to doing it honor with your work. Have some fun and ROAR into the TWENTIES!

***Since I have been very ill, I am extending all the holiday sales so y’all can go wild and treat yourselves!

I love hearing from you!

What are your thoughts? Looking forward to the 20s? New Year’s Resolutions? Thoughts on Penguin and the eery similarity to our modern adventures with Amazon?

Makes it all seem not so scary to me. I love hearing from you, especially since I have been sick and away so long. I MISSED Y’ALL!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages (5K words) of your novel, or your query letter, or your synopsis (5 pages or fewer). 

***I will announce December’s winner once I feel better.

In the meantime, PLEASE treat yourself to a class! We have a TON of classes that we will be deleting or putting into cold storage come mid-January (I’m extending the sales to January 15th since I haven’t been around to tell you about them during the holidays).

These will no longer be available after January 15th, so STOCK UP while you can.

NEW Year, New YOU! ROAR into the TWENTIES!

ON DEMAND Sales!

HIGHLY RECOMMEND–> On Demand: How to Write Deep POV

By #1 Best Selling Author Maria Grace! Normally $55 now $30

ON DEMAND Dark Arts: New Year’s SPECIAL Building Your Villain

Usually $55 and until January 15th is only $30.

Three hours of psychopaths, sociopaths, narcissists, pathology and how that applies to writing.

It is like the Behavioral Analysis Unit for Authors. Tres FUN! Villains are some of the most enduring characters in literature. Why not add your own legends to the list?

I’m also offering:

The Art of Character NEW YEAR’S SPECIAL: Writing Characters for a SERIES ON DEMAND

Normally $65 and NOW only $40.

FOUR hours of training on characters on how to develop characters that that can go the distance.

Bring on the Binge: How to Plot and Write a Series (ON DEMAND). 

Normally $65 and NOW only $40. Pairs PERFECTLY with The Art of Character for Series.

ON DEMAND! New Year’s Sale! Story Master: From Dream to DONE

Usually $55, now ONLY $30.

This class is to train you how to plot whether you’re a plotter, a pantser or a mix of both. It’s also a crash course in creating dimensional characters.

On Demand: Beyond Bulletproof Barbie

Usually $55 and now only $25.

This is a THREE-HOUR class on guns, knives, weapons, fighting, law enforcement (from local cops to international espionage) and more. Everything you need to build a bad@$$—male OR female—and get the details CORRECT.

Spilling the New Year’s Tea: On Demand Blogging for Authors

Usually $75 and now only $40.

Get prepped and ready for the new year, new you, new blog.

Bite-Sized Fiction: How to Plot the Novella

Use New20 for $20 off

Popular On Demand Classes

Need some help with platform and branding?

Branding: WHEN YOUR NAME ALONE Can Sell (ON DEMAND)

Use brand10 for $10 off.

For the complete list, go to the OnDemand Section.

***I will add more classes, especially from Maria Grace, in the coming days, as I get stronger.

The post Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY! appeared first on Kristen Lamb.

Just say NO.

Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands.

Hello, My Name is Cait and I am a Plot Bunny Addict

Yeah, we’ll get there in a minute.

By now, all of you should know that when you don’t hear from me (Cait) for a while, you should probably worry because I’m holed up in my study either doing research or coming up with new and creative ways to achieve world domination–though so far, I’ve had to rule out hallucinogenic peanut butter, karaoke, and podcasting.

Frighteningly enough, I looked very much like this as a baby. *shudders*

But, I’m back now, ready to start sharing with all of you the fruits of my research. I’ve been doing some deep digging into the state of the publishing industry, analyzing trends, and preparing to throw down some predictions.

***Punxsutawney Phil ain’t got nothin’ on me.

Today, we’re going to explore current publishing trends and the strategy of choosing a genre. At first glance, it seems pretty straightforward, right? We like to write X, so X will be our genre.

But then…along comes that plot bunny with its cute wiggly nose and cotton ball tail, begging us to take a little side trip into Y genre. It’s cool. We can do that because we can self-publish, right?

Not So Fast

No more rules. Freedom! We’ve broken the oppressive shackles of traditional publishing in all areas, including the ridiculous way publishers used to limit writers to one specific genre. We are now free to be a seven-genre-crossing author if we want! Ha!

Yeah…it starts like this…

Well…sorta. Not quite. But kinda.

Let’s take a closer look.

In the beginning, BIG PUBLISHING said, ‘Let there be genres,’ and there were genres, and lo, the publisher saw that it was good.

Before Amazon glomped onto the scene with push-button publishing, authors actually had to pick a genre and stick with it….’til death did they part.

There were solid business reasons for this.

Books took a long time to write and even longer to publish, and this isn’t even accounting for the amount of money it took to produce a book and get it to market—pun intended. The agent then publisher invested a lot of time, thought, and care into helping the author choose a genre. This was imperative for crafting a brand—which is when a name alone has the power to drive sales.

Stephen King. Enough said.

The Downside of Genre Loyalty

While brand loyalty was great for book sales, it wasn’t always so easy on the authors. How many thrillers can one writer write before the thrill is gone? For the author and their readers. But, rules were rules and why mess with what worked?

Then indie…

Back in the day, if we started writing historical romance…well, we pretty much kept writing more historical romance. Sure, there was some flexibility in the century we chose for our next book. But, it was a nigh-on-impossible quest to go from regency romance to noir crime thriller. Only a handful of already mega-successful authors really ever managed it well.

***Namely because rules don’t apply to them the same way as mere mortal authors.

The Big (Book) Bang

Enter the era of insta-hey-look-I-published-a-book. All the old rules (ostensibly) went out the window. Wanna go from cozy mystery to epic sword and sorcery? No problem! Just keep hitting that ‘Publish Your Book’ button. Who needed fans of the cozy mystery genre to discover our books in the urban fantasy genre?

Genre schmenre. Social media wizardry would magically lead fans to discover US.

Sure, we might lose some people if we went a while (okay years) without publishing something in our audiences’ preferred genre. Maybe we’d see some drop off when we took that hard left from chick lit to shifter menage erotica. Perhaps our Amazon rankings even dropped below where we’re comfortable.

No biggie. It’s a phase. It will pass.

As long as we just keep hitting that ‘Publish Your Book’ button, we can publish whatever we want in any genre we want. Vive la revolution!

Yes…and, no.

Babies & Bathwater

Interestingly, what I’ve learned from years of working in publishing and studying how it works is that we might have let excitement cloud our vision. To be blunt, in our desire to be unchained from one genre forever…we went a tad cray-cray (actual business term), and threw the book baby out with the bathwater.

Now that the dust is settling in the publishing world, evidence suggest genre focus matters more than we might have realized.

The truth is that we authors need to position ourselves flexibly but firmly between these two extremes. There is a point between Write six hundred spy thrillers until you DIE and Write ALL the genres and even MIX them!

Regardless of what new shiny the muse wants to explore, picking then sticking with a primary genre is the foundation for great brands, books, and business.

Self-Publishing

Counter to what many have touted, it turns out self-publishing is especially sensitive to genre consistency.

Over the past two years, there were a number of minor fads and trends that had authors jumping from epic fantasy to fairytale retellings, to urban fantasy all within the space of six months. On the one hand, authors developed some momentum in KENP pages read and attracted new fans.

However, in every competitive analysis I’ve done on authors who self-publish, those who started with a primary genre and stuck with it for 90% of their books over a 3-4 year period had the best book rankings, author rankings, social media followings, and Google name recognition.

And while I’m not privy to every single author’s sales numbers. Stupid restraining orders *rolls eyes*. I have been able to dig up enough data that permits me to make the following extrapolation:

Authors with a primary genre for 90% of their books over a 3-4 year period made the most money and had the consistently bestselling books.

This isn’t to say these authors don’t also publish in other genres, but they don’t spend the majority of their writing time, social media time, and marketing resources trying to establish their name and brand in multiple genres simultaneously. That is not a formula for success, more a formula for a nervous breakdown.

For these authors, evidence demonstrates that a successful presence in secondary genres develops more organically and over a longer period of time.

What’s the Takeaway?

If our career goal is to be a hybrid author or even a purely legacy publishing track, then building in a primary genre becomes even more critical.

The Legacy Published Plan

Let’s start with traditional (legacy) publishing. Getting a book out with the Big 5 generally takes anywhere from 18-24 months. Most traditionally-published authors publish one book per year.

There’s a lot of time, a LOT of money, and a lot of resources invested in getting each book to market (as mentioned earlier). Thus, it makes sense for publishers to erect strong parameters around the the author’s brand. Focus is what generates traction, backlist, and a solid fan base with money to spend.

Nowadays, there is a teeny tiny degree of flexibility that has crept into the legacy model, most likely in order to compete with Amazon’s yoga-esque genre fluidity. That’s how we get writers like Emma Donoghue who can bend from Victorian mystery to the contemporary masterpiece of psychological drama that is ‘Room.’

Yet, she is the exception, not the norm. In truth, only a fraction of a percentage of traditionally-published authors have been able to pull off this genre-inverted-triangle successfully.

All to say that, if we want to publish traditionally, we’d better really, REALLY love the genre we’re writing in, because that’s going to be home for a long, long time.

The Hybrid Author Plan

With a hybrid publishing model (some books self-published, some books through a traditional publisher), our approach will depend on whether we start out self-published or traditionally-published.

If we start out as self-published but with a goal to eventually enter into the traditional model, genre consistency becomes essential (even if our long-game is to change genres once we break into traditional publishing).

There are major advantages for a writer who can demonstrate a solid track record of longevity and focus in a single genre. First, genre concentration tangibly demonstrates our ability to achieve long-term goals.

Secondly, by maintaining genre cohesion, this increases the odds we’ll build a vested fan base eager to BUY OUR future books. This makes our books a sound investment for agents/editors based off numbers (not hopes and luck).

Thirdly, genre focus is vital for building a strong author brand. Name recognition alone is useless and not a brand. Only a name that translates into an actual sale is a brand.

James Patterson—>Ka-Ching!

Weird Guy Who Book Spams Non-Stop—>Unfollow & BLOCK

Since legacy press is a business and not a non-profit, these three benefits can translate into (our) massive advantage when we’re seeking our own place in ‘the club.’

We need the club, but why does the club need us? That’s where we need to hustle.

If we’ve successfully stuck to a genre and created a strong fan base on our own, then traditional is the next logical business step to expand distribution for a product that is already successfully selling.

It is a win-win for author and publisher.

If we seek to change genres, it shows the publisher we can commit to the time and work it takes to build both the reputation and backlist required for success.

Again, win-win.

Expanding Genre ‘Horizons’

If we start out as traditionally-published and want to expand into self-publishing, there are several things to consider. First, we need to be very, very sure (as in, I-have-had-a-conversation-with-my-lawyer-agent-editor-sure) that we won’t be violating the terms of our publishing contract by putting out work in the same genre.

Once we have the ‘all-clear’ to keep writing in the same genre, there’s a big adjustment ahead we need to take seriously. First there is the frequency of publication required to compete effectively in self-publishing. Can we write at a pulp fiction speed and maintain quality?

***Often this is the impetus for legacy authors to also write indie. They long to produce at a far faster pace than the legacy model can accommodate.

Also, there’s the question of financial resources required to achieve parity between traditional and self-published books. Cover design, proofing, editing, formatting, etc. Fans have come to expect a certain quality and we better be able to meet or even exceed anything we published via legacy.

No easy task.

On the upside, our fan base should already be somewhat established, so YAY! We can just keep growing and growing…

Stretching Our Genre Wings

In another scenario, we may choose to expand into self-publishing because we’d like to try other genres, especially ones that might not necessarily jive with an already-established fan base.

Steampunk fantasy author Gail Carriger is an excellent example of this (as well as being one of my favorite writers). She has a firmly established seventeen-book steampunk genre backlist of traditionally-published books.

Gail chose to self-publish because she wanted to release shorter and more frequent works in her same steampunk universe (with special dispensation from her publisher).

Eventually, she started publishing works in the contemporary urban fantasy genre with an LGBTQ focus.

Carriger continues to publish both her traditional steampunk and is now consistently building her presence in this new genre. Because she approached her writing career with strategy, her brand has not only maintained integrity, but it is also steadily expanding.

The Plot Bunny Nursery

Also known as the TBW (to-be-written) pile.

At the end of the day, what does all of this mean for all of us writers along the publication continuum?

This is the question I asked myself one day in January as I looked at my writing and marketing plans for 2018. It’s a fact that I don’t so much have a plot bunny nursery as I do a crack house for wayward hares.

I’m seriously all over the place in terms of my ideas. I have plot bunnies in steampunk, YA mythology, fairytales, historical romance, contemporary psychological thriller, shifter romance. While all my story ideas might be wonderful, I know it’s unwise to try to pursue them all simultaneously.

Strategy matters. This means, I know which bunnies get adopted first. The others can wait (and likely breed).

I confess. My brain bounces from genre to genre like a kangaroo in a bouncy castle. Yours might, too. That’s okay. We can write all the books!

Eventually.

If we publish with planning and intention regarding genre, we’re more likely to reap far better reward. The evidence doesn’t lie. Authors who’ve performed the best—whether traditional, hybrid, or self-published—are the ones who’ve done three things:

Written really great books.

Picked a genre and remained focused on it for at least three years.

Published consistently.

This is where the professional discipline that Kristen talks about really has to kick in. Sometimes, little bunnies have to just chill (drug them if you must). We can’t always do what’s fun and shiny and new. To make it in this highly competitive market, we have make a plan, then stick with the plan, even when it gets boring, or hard, or seems to be getting us nowhere.

Jumping genres non-stop isn’t the cure for sagging sales and rankings. Writing and publishing great books in a focused genre, then building from there is. So keep calm, stay focused, and the bunnies will be just fine.

Promise . Kristen has a professional plot-bunny-sitter….

NEW CLASSES (AND SOME OLD FAVES)!

GASKETS & GAITERS: HOW TO CREATE A COMPELLING STEAMPUNK WORLD

Instructor: Cait Reynolds
Price: $65 USD Standard
Where: W.A.N.A. Digital Classroom
When: FRIDAY February 23, 2018. 7:00 PM E.S.T. to 9:00 P.M. EST

Who doesn’t love some steampunk cosplay? Corsets, goggles, awesome hats…

Steampunk has become one of the hottest genres today, crossing the lines of YA, NA, and adult fiction. It seems like it’s fun to write because it’s fun to read.

However, there’s a world of difference between the amateur steampunk writer and the professional steampunk author, and the difference lies in the world they create.

Is your steampunk world historically-accurate enough not to jar the reader out of the narrative with anachronisms?

Does your world include paranormal as well as steampunk?

Are the gadgets and level of sophistication in keeping with the technologies available at the time?

Steampunk is not an excuse to take short-cuts with history. Good writing in this genre requires a solid grasp of Victorian culture and history, including the history of science, medicine, and industry.

This shouldn’t scare you off from writing steampunk, but it should encourage you to take this class and learn how to create a world that is accurate, consistent and immersive.

This class will cover a broad range of topics including:

• Polite Society: Just how prim and Victorian do you want to get?
• Science, Technology, Medicine, and Industry: How to research these without dying of boredom?
• Creating the Blend: How to drop in historical details without info-dumping, and how to describe and explain your steampunk innovations without confusing.

GET READY TO ROAR: THE BUSINESS OF THE WRITING BUSINESS

Instructor: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Thursday, March 1st, 2018, 7:00-9:00 p.m. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There’s a lot more that goes into the writing business…but not nearly as much as some might want us to believe. There’s a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the ‘final draft’ what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don’t get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

• The Product
• Agents/Editors
• Types of Publishing
• Platform and Brand
• Marketing and Promotion
• Making Money
• Where Writers REALLY Need to Focus

AMATEUR HOUR IS OVER: SELF-PUBLISHING FOR PROFESSIONALS

Instructor: Cait Reynolds
Price: $99.00 USD
Where: W.A.N.A. Digital Classroom
When: Friday, March 2nd, 2018, 7:00-10:00 p.m. EST

Let’s get down to brass tacks. Are you going to go KDP Select or wide distribution with Smashwords as a distributor? Are you going to use the KDP/CreateSpace ISBN’s or purchase your own package? What BISAC codes have you chosen? What keywords are you going to use to get into your target categories? Who’s your competition, and how are you positioned against them?

Okay, hold on. Breathe. Slow down. I didn’t mean to induce a panic attack. I’m actually here to help.

Beyond just uploading a book to Amazon, there are a lot of tricks of the trade that can help us build our brand, keep our books on the algorithmic radar, and find the readers who will go the distance with us. If getting our books up on Amazon and CreateSpace is ‘Self-Publishing 101,’ then this class is the ‘Self-Publishing senior seminar’ that will help you turn your books into a business and your writing into a long-term career.

Topics include:

• Competitive research (because publishing is about as friendly as the Red Wedding in Game of Thrones)
• Distribution decisions (because there’s actually a choice!)
• Copyright, ISBN’s, intellectual property, and what it actually all means for writers
• Algorithm magic: keywords, BISAC codes, and meta descriptions made easy
• Finding the reader (beyond trusting Amazon to deliver them)
• Demystifying the USA Today and NYT bestselling author titles
• How to run yourself like a business even when you hate business and can’t math (I can’t math either, so it’s cool)

Yes, this is going to be a 3-hour class because there is SO much to cover…but, like L’Oréal says, you’re worth it! Also, a recording of this class is also included with purchase.

The class includes a workbook that will guide you through everything we talk about from how to do competitive research to tracking ISBNs and distribution, and much, much more!

Time is MONEY, and your time is valuable so this will help you make every moment count…so you can go back to writing GREAT BOOKS.

EVEN MORE CLASSES…

Check them out at W.A.N.A. Int’l.

The post Publishing Success: Genre Loyalty vs. Plot Bunny Saboteurs appeared first on Kristen Lamb.

Original image via Kabsik Park courtesy of Flickr Creative Commons.

Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I figured y’all might want my take .

For another angle on this controversy, I strongly recommend Fisking the HuffPo’s Snooty Rant About Self-Publishing.

Moving on…

Consider the Source

First of all, am I the only one to see the laughable hypocrisy of anyone who writes for Huffington Post lecturing anyone about real writing? Huffington Post is a predatory business, a literary parasite that has made hundreds of millions of dollars by paying writers in “exposure dollars.” And, by doing so, has contributed to obliterating traditional journalism.

One doesn’t need credentials or to submit queries to editors and hope one day this “news” agency will publish said article for actual money. Nope. If a writer has demonstrated an ability to cultivate readers, then Huff has slots available. They truck in wagons of cash and the contributor is paid in clicks and feel-goods.

Additionally, Huffington is run by geniuses who say crap like this…

Um…bite me?

Did I mention that Huffington Post sold for over $300 MILLION?

Yeah, how about an article, Huffington Post—An Insult to the Written Word.

Wait, I did that already.

So apparently Gough believes real writing is only real when it has passed querying, editors, and a long list of “gatekeepers” but that apparently doesn’t apply to journalism which hasn’t been devalued at ALL.

*rolls eyes*

Very convenient.

Kobiyashi Maru

One of the reasons that self-published authors continue to take a lot of flack is that they refuse to play by the rules and that always pisses off those who like rules and those whom the rules have served.

Many of us started out playing by the rules then decided the rules sucked and so we decided to make our own rules. We found ourselves in a no-win situation and decided we no longer liked that game and decided to do things differently.

That is what entrepreneurs do. Entrepreneurs look at the market and what has sold, what is likely to sell, what they as consumers might like but does not yet exist and they act.

When I was an author starting out, anyone with one eye and half sense knew that social media was the next evolutionary step in human communication. I wanted to learn from experts. I bought all kinds of fledgling social media books and none of it applied to me as an emerging writer. I didn’t want to be in high-pressure sales. I didn’t like spam, so why would I serve it? I didn’t want to fundamentally alter my personality to have success. There HAD to be a compromise.

But in the existing literature? There wasn’t. Every book available was great for a business, but lousy for a writer who still had to have time to write books, probably work a day job and take care of a family.

I didn’t see what I wanted (and what I believed other writers wanted as well) so I created it.

But according to Ms. Gough I am not a “real” writer and I should have patiently waited until my work was blessed by Mount Olympus NYC Publishing instead of acting and filling a necessary and ignored need. Good thing I ignored that crap because Rise of the Machines has helped countless authors build platforms that have sold millions and millions of books.

The Long and Short of Publishing

The elites who love to bash self-publishing are (to me) shockingly uninformed about the history of their own industry.

For years, traditional (legacy) publishers were the sole gatekeepers and this had a lot of disadvantages for authors and readers.

Because traditional publishing was taking on a large financial risk and had to also maintain high overhead, they obviously had to be picky about what works to publish (and still do). These works had to bring in a certain amount of ROI (return on investment). This devastated the literary landscape and drove many works to the brink of extinction.

For instance, in the 70s and 80s long epic works were all the rage. Readers actually liked a book so long you could take out a burglar with it. I mean, Clan of the Cave Bear could have been registered as a deadly weapon. But the thing is, paper is heavy so it is expensive to ship. It costs a lot more to print a long book (Duh).

Additionally, big thick paperbacks? Only fitting a few of those suckers on a shelf. Why sell three books for $9.99 when you can sell ten books for $7.99?

Basic math.

So, the trend became to cut works off after a certain word count. Many agents would take one look at a query and if the work was over 110,000 words? Forget it. It didn’t matter that it was the next Lord of the Rings.

They weren’t being mean, they simply knew that publishers were wanting shorter works because they could sell more of them and enjoy a higher profit.

But what if a story needed to be that long?

The other side also suffered. Short works.

Pulp fiction got its start with the much-esteemed Charles Dickens and this form of storytelling really picked up traction in the early part of the 20th century. This type of fiction gave the general public access the larger-than-life stories with exotic and sexy characters. Pulp authors also made a really good living, some becoming among the richest people in the country.

We can thank pulp fiction for some of the greatest literary geniuses of our culture. Edgar Rice Burroughs almost single-handedly laid the foundation for today’s science fiction. Then we have Max Brand, H.P. Lovecraft, Raymond Chandler, Dashiell Hammett, and Ray Bradbury.

With WWII we experienced paper rationing and the pulp magazine fell into decline as publishers opted for longer works with…a greater ROI.

Notice how these changes really don’t have much to do with the skill of the writer and have more to do with paper costs, shipping costs and ROI (PROFIT).

As publishing became bigger and bigger business, it had less to do with the story and the quality of the writing and more to do with, “Can we sell this?”

Oh, but maybe I am misguided and Snooki’s—It’s a Shore Thing is great literature I’ve overlooked. But hey, I am a troglodyte.

Again, this is simply wise business. A publisher might love a vampire book…but unfortunately they already had taken on three other vampire books and filled that quota for the year.

The beauty of the new publishing model is we are seeing a MAJOR resurgence of works that were all but lost. According to Ms. Gough traditional publishing is some great champion of literature, but I would challenge her to query a poetry book and see how far she gets.

Death by Elitism

Every time I run across one of these articles kicking self-published authors what stands out to me is the almost repugnant level of elitism. It’s like they all hang out in places with finger sandwiches to feed their own BS echo chamber.

Elitism is a big reason that legacy publishing is suffering. Instead of working with the changes in technology and what audiences want, they have spent an exorbitant amount of time propping up a dying business model (probably with pinkies extended ). They continue to do business in a way where authors are paid the last and the least and where only the 1%ers truly benefit.

And sure, if you want evidence to support a theory that all self-published authors are hacks, there is plenty to be found. But, to assert that all self-published authors are drunken monkeys banging on a typewriter is myopic and completely ignores that some of the greatest works of our time are NOT coming out of NY. This assertion ignores how business-minded authors have changed the rules and created a game that works in their favor.

Remember, traditional publishing didn’t consider erotica a real genre until 50 Shades sold a gazillion copies .

Author Animal Farm

Content creators hold no allegiance to any business that no longer serves their needs. But often what happens, is that these entities have created an idea that they have our best interests in mind, and to question that is some form of subversion. That if we don’t do things their way we lack talent, ability and legitimacy.

In the book Animal Farm the animals take the farm from the human owner by force believing they can run the farm in a way that serves the animals’ needs better, and at first? All is wonderful. The animals are quick to create a foundational ideology to support this move and the mantra, Four legs goooood, two legs baaaaaad is readily adopted.

But then…

A hierarchy soon emerges and the farm is eventually run by the pigs and, as the story progresses, conditions for the animals working the farm grow worse and worse and worse. The animals contributing all the labor fail to ever really look at the evidence and ask the hard questions, and all (but the pigs) pay dearly. The pigs have created a system that works really well for them and any animal that doesn’t toe the line is considered an enemy to all.

There is a similar ideology that has formed around legacy publishing.

Legacy books gooood. Self-published baaaaad.

Many emerging writers are afraid to really look and see for themselves if this is actually true, or whether they are afraid of exercising agency. Structure is comfortable, free will is not. And any writer who wants to strike out and do things differently is no more an enemy to other writers or publishing than animals who questioned the soundness of working seven days a week for almost no food were enemies of their fellow beasts.

In the End

All writers have to do business the exact same way, regardless of the publishing path. We need to:

1. Create something people want to buy.
2. Find those people.

That’s it.

So be careful buying into the mantra, especially when those chanting it don’t even buy their own BS. If Gough really believed what she’s preaching, then why publish this article on Huffington? Why didn’t she query a regular print magazine?

She is doing the exact same thing she is blasting countless other writers for doing. She created an article and believed she could get readers. She is using new technology and new ways of reaching readers and all in a nontraditional way that I am pretty sure pisses off more than a few old school journalists.

She is aware of her market—that more people are reading blogs than print resources. She acted accordingly. She didn’t wait to be printed on shiny copy, she acted and went around more than a few traditional gatekeepers. She met the audience where they were with the kind of content they wanted and in the format they desired.

Um, hypocrite much?

Sure, there is a lot of crap that gets self-published but the genie is out of the bottle. What are you going to do?

It isn’t like we have some UNDO button to make it go back to 1999.

Legacy publishing has a lot of advantages but they are not a One-Size-Fits-All. Same with self-pub. In both, if we write crap we get ignored. Plain and simple. We just get to choose where we are ignored, in some agent’s slush pile or at #300,745,321 on the Amazon list. So to the elitists? This is the hand that history has dealt us so get to work on your own stuff and stop worrying whether or not I am “real.”

Because my opinion….

WHO CARES? Just pick the path that works for you and what you are writing and I say, “GOD SPEED! And BE BLESSED!”

What are your thoughts?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

The post Author Animal Farm—New York GOOOOD, Self-Pub BAAAAAAD appeared first on Kristen Lamb.

Johnny Cat as Evil Editor…

Those of you who follow my blog know that optimism IS my super-power. Yes, The Digital Age can be daunting. We are entering uncharted territories and often we have to learn by trial and error. One of my peeves is when “statistics” compare earnings or “success” of traditional authors with self-published and indie authors.

Traditional has had generations to shape and mold a business model, whereas the new forms of publishing are still in their infancies. But, I promise you those babies are gonna grow up FAST and boy will they have an appetite.

Just to throw my in two cents; one of the LARGEST blessings of social media is we have unprecedented access to experts. Need to know about guns, law enforcement procedures, geography, whatever? SOMEONE is happy to give the answer. I had a writer friend in Europe who wanted to set part of her book in Texas, and I directed her to my Facebook pictures for ideas about what the terrain really looked like. I was also available for any questions regarding culture, food, dress, and dialogue.

Recently, I finished a novel based off a real cartel, but for safety reasons, the cartel name HAD to be fictionalized. The former DEA agent I’ve been working with advised to change the name lest I end up with my head in a bucket.

Since NOT ending up with my head in a bucket is at the TOP of my daily priority list, I needed a cool-sounding cartel name. But *sigh* I was stymied. I went to Facebook and asked my community, and, not only did I get the coolest cartel name EVER, but I had lists of wonderful suggestions for future books. I was able to tap into outside creative reserves and WHAT a time-saver. My FB community came up with ideas WAY better than I ever could have.

Today, I have a generous guest post from Jessica Baverstock to give her reasons why this is the BEST time in history to be a writer.

Take it away, Jessica!

***

All industries go through periods of change. The writing industry is no different. When faced with changes, it’s common to wonder what’s going to happen to the familiar way of doing things. The writing life can be a hard slog some days. With the rise of self-publishing, getting our work into the world and noticed can seem even more daunting.

We’re told that publishers are not taking chances on new manuscripts, that people are reading less and that self-published authors are flooding the online shelves. The term ‘book-saturated market’ makes the situation sound dire. But the truth of the matter is that now is the best time to be a writer. I can think of at least 5 reasons why.

Community

Writing is no longer a solitary endeavor. The advent of technology has connected all our little writing desks from around the world into an incredible online support network. The MyWANA community is a sterling example of this, as we’ve seen just recently. It’s not uncommon for writers to provide emotional, and at times even financial, support to their fellow scribes from the other side of the globe. Just pause for a moment and consider how spoilt we all are.

Another upside to community is the generosity of knowledge. Rather than having to struggle through the haze of writing inexperience, we have fellow authors who freely share the blueprints of how they reached their level of success. Whatever our question, whatever our problem, there’s someone ready to lend a helping hand and encourage us to keep going.

WANAs at play at Huntington Beach…

Common Goals

More people than ever before are sending their writing out into the world. At times we may view this as a negative but the reality is our fellow writers’ successes are a boon for us all. Why? Because when a reader experiences a compelling read, a book they enjoyed and savoured, that reader is left wanting more books.

As a community, our job is to entice readers into the literary world and convince them that books are just as immersive as other forms of media. We’re not competing against each other, we’re competing against TV and other distractions. Therefore, the more writers we have working towards this common goal the better! Look around you and see all the wonderful books being released. Join the cause and make your book the best read possible.

New Methods to Get Our Writing Out There

New mediums are opening up for sharing our writing. E-books are making short stories and novellas more popular. We no longer need to worry about reaching a certain length for print. Instead, we’ve been given the freedom to choose the best length for our story.

Smartphones and tablets mean far more people are listening to audio recordings.  Audio books and podcasts are becoming easier to produce which increases the potential for new readers – or should we say ‘listeners’? Some writers are even turning their books into aps or experimenting in other ways. What a creative wonderland we live in today.

Meet the Readers of the Future. These kids EAT books, but not in paper

Online forums and webinars provide writers with the ability to connect with readers wherever they may be found on the globe. The opportunities are limited only by our imagination and determination.

Ergonomics

Thanks to the technology we have around us today, the actual act of writing couldn’t be easier. I personally would be permanently crippled with repetitive strain injury in my wrist were it not for my ergonomically friendly keyboard. Other writers may have great difficulty writing with pen, but through typing or even voice-recognition software their words have finally found the page.

And think how easy it is to edit a manuscript without having to write or type it out completely afresh each time we want to change a typo. Gone are the days when you could tell a writer by the ink stains on their hands. The next generation of writers might not even know what a ‘writer’s callus’ looks like.

Image via Flickr Creative Commons, courtesy of Kenny Louie

Online Research

While the Internet is likely the single biggest writing distraction ever invented, it’s also the most incredible tool for research. Think of all the information that’s literally at our fingertips now. With a quick search we can pull up details and images that could have taken us months or even years to find in the past.

It puts us in contact with people who can answer our questions and provides us everything from recent weather to historical fashion and even ancient recipes. Photographs, videos, audio recordings and virtual maps give us almost instant access to just about every piece of sensory information needed to bring our characters and worlds to life. I don’t know about you, but I for one am ecstatic to be a writer right now! New opportunities are opening up all the time for us as a community to explore together.

Those are my five reasons as to why now is the best time to be a writer. What are yours? Do you have new technologies that make being a writer easier and more efficient? Are you excited about multimedia and all the creative ways to deliver stories? Do you enjoy audio books? Are you thrilled that forms of writing that were almost rendered extinct (poetry, short stories, novellas, etc.) are now making a big comeback?

***

Thanks, Jessica! I love the new paradigm and thanks for reminding us how richly blessed we really are.

We LOVE hearing from you! And comments for guests count DOUBLE!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

Jessica Baverstock blogs at Creativity’s Workshop where her creativity writes in purple text. Her latest e-book Creativity on Demand covers how writers can access their creativity whenever and wherever they need inspiration.

Announcements:

WANACon is a virtual writing conference loaded with top-tier industry professionals—authors, agents, editors and best-selling authors. Right now we have an Early Bird Special. Sign Up Here.

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

Also, TOMORROW, I have a new class, Many Roads to Rome—Which Publishing Path is Best?Use WANA15 for 15% off.

The post Why Now is the Best Time to be a Writer appeared first on Kristen Lamb.

Publishing can feel a little like THIS…

We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan. This is one of the main reasons WANA has never taken sides and embraces publishing as a whole.

Granted, some authors may find a singular path that fits all their needs, but a majority of us will mix it up and venture on a hybrid path. Traditional houses are encouraging writers to self-publish prequels, short stories, or even stories involving supporting characters to keep the fan fires burning between books.

Indie houses are helping established authors breathe new life into backlists and new authors get a start under the care of professionals. Self-publishing is a fantastic way to begin and hone the skills required to be successful long-term (solid work ethic, business skills, social media, and thick skin). Sell enough books? Agents and editors will seek you out.

I began indie published, then switched to self-published because 1) I write about publishing so I wanted to experience the process of all paths and 2) my topic is time-sensitive 3) *hangs head* I’m a teensy tiny bit of a control freak. I LOVE being able to oversee artistic elements that, before, were out of my hands.

Yes, I wanted to be a cyborg. I have few goals in life, but being a cyborg was up there. I doubt NY would have permitted me to be a cyborg. They wouldn’t let me have a light saber either. Can we say deal-breaker?

HA! Mommy-Bot!

Finding the perfect fit is a process and we will outgrow some choices. But, hopefully these tips can serve as guideposts to keep you on track ;).

#1 There is NO Until Death Do Us Part

We are not married to any publishing path. We will grow, our content will evolve and we might even have to completely change direction (like me deciding to self-publish). Writing is an art, but it’s also a business. Blind loyalty is not required.

Just because we change direction doesn’t mean that is set in stone either. Certain works, personalities and even what’s going on in our personal lives can affect which publishing path is the best fit.

Life can change on a dime. So can dreams and goals. We might be rocking self-publishing and then life tosses us in a Vita-Mix and we no longer have the focus and energy to maintain doing everything. Or, maybe you’ll begin being traditionally published then discover you want to write faster than the publisher’s schedule permits.

For instance, I’ve been approached to co-author a successful thriller series (short works). But, my 100,000 word mystery-thriller? Either I will self-publish or see if an agent thinks a traditional deal is better. I already reached my goal of being a cyborg, so “lack of cover art control” is less of a deal-breaker these days. I also am (blessedly) a lot busier. Thus, a slow path that would have driven me bonkers four years ago is looking a lot more appealing.

We live in a wonderful time where the works we create can find the perfect partnership and so can we. For the first time in history, publishing can be tailored to our works, needs and lives.

The new paradigm can be frightening, but the cool news is it is far more flexible.

#2 Ignore Peer Pressure

I speak at conferences and meet all kinds of authors. Writers who’ve found a great path are often the best evangelists, but there is no One-Size-Fits-All in publishing. Our friends and colleagues can offer advice, connections and guidance, but we have to be strong enough to do what we believe is best for our careers.

It was hard for me to step away to self-publish. I had NY agent friends who assured me that I could get a NYC traditional deal and implored me to reconsider. But, I’d already spent over two years sitting on Rise of the Machines—Human Authors in a Digital World. I needed to move on.

Though everything in me wanted to be a Random-Penguin, I knew it wasn’t right for this book. It was terrifying stepping out alone. Others might mean well, but we have to make our own decisions because only we will face the consequences (or reap the rewards).

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

#3 Be A Realistic Dreamer

We all hear the stories of the “overnight successes,” but those are the outliers. I encourage all of you to dream. Dream BIG while you’re at it. Ignore the naysayers, because they’re mostly jealous chickens. It takes guts to do what we do. There is no magic marketing plan, no algorithmic alchemy guaranteed to catapult us to fame and fortune. This is a business. Writers (books) fill intellectual or emotional needs. 

Image with Twig the Fairy

There is no rhyme or reason to what sells or what might become popular because we live in an ever-shifting world filled with people who have free-will. We never know what genre/story will speak to an audience, which is why we should simply write what we are called to write. There are a lot of components we simply cannot control.

If society is in great political upheaval, the last thing they might want to read is a dystopian. But? Things settle down and it might be the next big thing. Demand is often influenced by societal factors, the economy, current events, or even flukes. This is why it’s critical to ignore all that noise and focus on the areas we can control: platform, craft, publishing, etc. Focus on the business of our business and keep writing.

I’m not particularly worried about competition. Books are not so cost-prohibitive readers can’t buy more than one. Yet, aside from this, most people will give up. Long-term success as a writer (or anything) is a formula:

Self-Discipline + Teachability + Tenacity + Talent= Success

Talent alone is useless without the other components. I’ve met many talented writers who will never succeed because they don’t finish anything. I’ve met tenacious authors who work their fingers to the bone, but aren’t teachable. They believe more advertising will increase sales, when the tough truth is they need to focus on craft. Or, perhaps the first book is fantastic, but many writers stop there and spend every bit of energy on marketing ONE book.

This new paradigm will weed out those who are writing for the wrong reasons. Whenever we decide to become writers, we need to inspect our motives. Are we writing because we LOVE to write? Would we still do it if we never made money? Do we have something to prove?

Agendas will affect the dream.

We are entrepreneurs. I’ve met small business owners who went bankrupt because they went into business so they could work when they wanted to. Problem was, they never worked. We need to always review why we are here, why we have THIS dream, and make sure it’s driven by motives that can withstand heat, pressure and time. Can we maintain discipline and enthusiasm during The Lean Years?

I want all of you to live the dream and love your work. We have to spend most of our lives working anyway, so why shouldn’t it be fun? Something we are passionate about? This is why we need to make certain we are educated enough to make sound career decisions. Few things can make us more miserable than being trapped on the wrong path (been there). This is why I am offering  new class Many Roads to Rome—Which Publishing Path is Best? January 25th (which is a Saturday). Use WANA15 for 15% off.

What are your thoughts? Have you been confused about all the options? Tempted by peer pressure? Have you found a wonderful fit? Why does it suit you? Have you had to change your path/plans? Why? What drove your decision?

I LOVE hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

The post Three Tips for Finding the Perfect Publishing Path appeared first on Kristen Lamb.

My Cousin Cara and me…

I have ABSOLUTELY THE BEST FAMILY ON THE PLANET. Last night, I saw my Cousin Cara for the first time in eleven years. Though we spent most of our early childhood together, we’ve not been in the same orbit in over twenty-five years. Cara lives in Germany, and is here in Texas for a working visit.

What I found funny is how much we were alike (even our voices sound alike, which was a tad spooky). Our personalities are very similar, though Cara continued the sales/business trajectory while I followed my passion for writing. Why I mention this is that we both share a passion for debate, and Cara and I had a (fun) heated discussion last night about luck, talent and hard work.

I, of course, believe in hard work and mastery, but Cara pointed out that it was useless without luck. That a lot of lazy, undeserving and even untalented people enjoy huge success while other, more deserving can die in obscurity.

Now you see why we had a hell of a debate. There was no simple answer.

The Thing About Luck

Luck is useless if you can’t use it. Back in 1993 I made friends with a guy who wanted me to partner in his business, but I had to raise equal capital. Unskilled at how to do this and lacking any savings (was living hand-to-mouth throwing newspapers) I was unable to invest even though I knew he had something.

This man invented the pre-paid phone card. I think he has his own island now.

Kristen as Inventor

I’ve always had the mind of an inventor. When I was 8, I invented a machine that could paint fingernails. I was tired of my right hand looking like it had been attacked by a ferret wielding a nail polish brush.

I wanted a solution, so I designed The Finger Fixer and gave the schematics to one of the craftsmen in my parent’s wood-shop. And it worked. The machine could steady your non-dominant hand to be able to paint evenly and smoothly. Why did this not take off?

I was too distracted by my next business idea.

I started a “green” cleaning business fifteen years before it was “cool” to be environmentally friendly. Why did it fail? Again, I lacked the skills, capital and focus to stay the course.

February of 2000, I envisioned a business hand-painting wine-glasses and martini glasses and selling them to boutiques. I even had learned a bit by this point and put together a business plan. No one would back me because I lacked experience.

Every time I see these I want to CRY.

*head desk*

I’ve lost count of my inventions I didn’t know how to patent, that later were a huge deal. Business ideas I couldn’t bring to fruition due to lack of skill, lack of money, time whatever.

It was LUCK that I met the man who invented the pre-paid phone card, but I couldn’t take advantage of that luck. Thus, luck was worthless. On the other hand, with those other ideas like the cute glasses? I seriously could have used a little luck. I had some money, had a good plan, a lot of hard work…just didn’t have the fortune to connect with who I needed to take the idea to the next level.

Fortune Favors the Prepared

When it comes to writing and social media, I’ve had a bit of both. Being someone who can spot trends, I knew in 2003 that social media would be a game-changer for authors. I tinkered with how to build an author platform back when Gather was alive.

Then, in 2007, I spotted something else. I’d been to a couple writing conferences, and I already knew we were going to have a major paradigm shift. What I noticed and what seriously bothered me was that authors weren’t being taught the business of their business. 

The Big Six were tracking the same exact trajectory as Tower Records and Kodak, but authors were not being prepared for a world where they would have to become a brand before the book or they’d be invisible.

Every conference was loaded with craft classes and how to get a big NY agent so we writers would never have to worry our pretty little heads about any of that “business stuff.” Craft and agents were great, but writers were about to be dumped head-first into a Brave New World with no skills and no preparation.

This Time I Stayed the Course

When I approached agents about Facebook, I was told it was a fad. When I said it was possible for a novelist to become a brand before the first book, I was called a nut (and other very not-nice things).

But this time, I didn’t let up. Because of passion, I kept pressing. I also was fortunate Bob Mayer believed me and in me (that “luck” thing).

I looked at what I could do and I did it. Day after day. I could blog. I could read books and research so I could articulate my theories in a way that would make others see what I saw. I could do the writing. I could network. I could try then fail and fail some more and LEARN. I was back being a crazy inventor in my lab, only my lab was social media, and other writers were my guinea pigs….um, friends :D.

I did a LOT of the experimenting on myself, too. Note the warriorwriters in my URL. I did all the dumb stuff, so you don’t have to.

The World is NOT FLAT

My new book Rise of the Machines–Human Authors in a Digital World is the culmination of the past six years of tinkering, several thousand pages of research, and a lot of making stuff go BOOM. It is proof that what I said in 2007 is real and can be done.

An author can become a force before the book is even finished.

VINDICATION!

Why I Don’t Like Luck

Luck is a fickle friend. Also, I can’t teach you how to be lucky. I can teach you how to improve your odds that favor will shine your way, but other than that?

I had NO GOOD ANSWER for Cara.

Why?

Because my cousin likes watching me twitch.

Cara: What about “50 Shades of Grey?”

Me: *head desk*

Cara actually had some great points. She said there are people who work their tails off their entire lives and get nowhere. Others pop out one book and SHAZAM!!!! Success! A lot of untalented people who have done very little work are rewarded.

She was right. The man who invented air-conditioning died penniless because he didn’t have the LUCK to run across an investor who saw what he had. The man who created Superman handed away his idea for pennies, because he didn’t have the luck to meet a person who wouldn’t take advantage of him.

Cara *grumbles* was correct.

Luck IS Super Important for Success

Of course the only thing I had to say to Cara was, Bite me. Even if we look to….*sigh*….50 Shades of Grey? E.L. James still had to write the book. She had to put in work. The world has no use for a perfect half-finished book.

I know a lot of success is being in the right place at the right time in the right conditions. Hey, I want some luck too! Would LOVE some luck. Can I order some on eBay? In the meantime? Work keeps my mind off how much we DO need LUCK :D.

Cara’s motto: You don’t get what you work for, you get what you negotiate.

My motto: The harder I work, the luckier I get.

I see there is truth in both.

So what do you think? Is success about hard work or luck? Both? Which is more important? Do you have similar stories of hard work with no luck and luck with no way to use it?

I love hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE. 

June’s WINNER!!! Patti Hawthorne. Please send 5000 word Word document to kristen at wana intl dot com. Or    a synopsis (no more than 1250 words) or query letter. Your choice.

BOOK WINNER: Rhett Bigler (I promised a copy of the e-book for one lucky commenter the day I first blogged about my new book to refresh y’all’s memories. Yes “y’all’s” is correct grammar in Texas).

At the end of July I will pick a winner for the monthly prize. Good luck!

The post When it Comes to Success, Is It Hard Work or Luck? appeared first on Kristen Lamb.

This week Americans are celebrating Independence Day. What better time to release my new book Rise of the Machines—Human Authors in a Digital World, right? Since, I’m a writer, I excel at self-delusion, so I can just pretend all those fireworks going off all week are for ME :D.

Aww, how THOUGHTFUL! You shouldn’t have. *clutches chest*

On Friday, we talked about The Democratization of Publishing and how brave colonists writers are forging it on their own without Mother England Publishing. And, right now? I’m sure there are some hurt feelings on the part of Mother Publishing. She’s cared for writers for over a century and now a handful of us rabble-rousers want to do our own thing and try new technologies on our own.

Thing is? Just like America and England eventually made up and became BFFs again, Mother Publishing will coexist with indies just fine (provided she reinvents in time, which I really hope she does). My loyalty is to writers, and, no matter which path you take—traditional or non-traditional—discoverability is a nightmare.

All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).

For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have options. It is no longer a One-Size-Fits-All World.

Good News for NY Traditional Publishing

Indie publishing is a wonderful way for a new writer to build an audience and and learn the business side of the business. This is great for NY publishing in many ways. First, it helps mitigate Mother Publishing’s risk. Writers finally can build an audience before big money is invested getting that author into bookstores. Secondly, indie publishing trains up professionals. Mother Publishing can be more publisher than Mommy. Indies are also trying out a lot of new ideas and technologies and NY can wait and see what works. Why reinvent the wheel?

Good News for Writers

For a long time, it was a One-Size-Fits-All-World, and we saw the darn-near-extinction of certain types of writing. I recall an agent declaring, “Don’t send me a query for a poetry book. No one reads poetry.” And I thought, Um, I do. I read a lot of poetry but nothing modern. Why?

Hard to read it if no one publishes it.

We Can Be Creative with Books AND Business

Creative people are really great at…being creative. Shocking, right?

Independence from the paper paradigm has birthed a resurgence in short stories, serials, novellas, books of poetry, etc. We’ve seen new genres blossom when, in the old paradigm? They might have died (poetry) or never been born (Baby Boomer Romance). Many writers bring just as much creativity into business as they have in their writing. Daily I am astonished by the brilliance around me.

Why didn’t I think of THAT?

When I went to The Killion Group’s presentations in Crested Butte? I was…blown…away. They do covers for all types of authors (even traditional) and some of the marketing ideas? Genius. One thing they are doing is putting the first two chapters of the audio book in a QR code on the bookmark. Give a bookmark and a potential reader and listen to the first two chapters for free.

Yes, this falls under the category of Stuff I Wish I’d Thought Of.

When Jason Chatraw of Green E-Books formatted my new book? He added in relevant hyperlinks. When I talk about #MyWANA in the book? Those on a tablet can just click and join right there and see what I am talking about.

This is yet another way indie publishing is actually helping NY. Not only is the new paradigm vetting authors and weeding out the uncommitted or unprofessional, but creative people are actually coming up with a lot of cool new ideas that can benefit traditional publishing (provided they’re open to listening).

Writers are No Longer Strangled By Genre

I know that sometimes it can be frustrating being part of a world that changes by the minute. In this fast-paced society, we can easily get overwhelmed. Yet, at the same time, since writers are now plugged into a social media community, we can interact regularly with fans. Not only does this help sell books, but it also means we can write other STUFF. 

In the olden days, if a writer changed genres, she needed a pen name so as not to confuse readers. Now? Unless you are writing two types of genres that conflict? (I.e. Children’s books and Erotica) you only need ONE NAME. The same platform that is supporting your Regency Romance can support your Mystery-Thriller.

This means we can be even more creative because how many thrillers can a writer write before losing the thrill? We complain that Such-And-Such’s books just aren’t as good as her first ones. Um? NO DUH. Talk about pressure!

“Write forty books. Oh and each one needs to be BETTER than the last one and about the same stuff.”

*Falls over and DIES*

Independence is Scary

Yes, it is terrifying going out on your own, but rewarding as well. I know I could very well fail, but I get to at least try *shrugs*. I hated the boring prototypical NF covers. My demographic is WRITERS and we are worse than bass fish. OOH SHINY! I wanted a cover that appealed to creative people and that stood out to the point that it almost looks misplaced. It’s a gamble, but in the end?

I GOT TO BE A CYBORG…and that’s all that counts anyway :D.

What do you like about the new paradigm? What scares you? Have you taken on roles you never thought you could do? Have you grown in ways you never thought you could?

I love hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE. 

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of June I will pick a winner for the monthly prize. Good luck!

The post Celebrating Writer Independence & I Got to Be a Cyborg appeared first on Kristen Lamb.

Original image via Flikr Creative Commons, courtesy of geishaboy 500

I’m looking over the final formatting for my new book Rise of the Machines—Human Authors in a Digital World. The goal is to release it on July 4th for a number of reasons. My first book was called We Are Not Alone and then we have the whole Rise of the Machines thing goin’ on with the new book. What better day to release than Independence Day? Okay, May the Fourth might have been cooler, but the book wasn’t finished with editing at that point.

Yes, I am a sci-fi nerd :D.

Publishing has Been Democratized

Before the e-book/indie revolution, we writers relied on New York solely to grant us a career or not. We needed favor from the King traditional press to move forward. There was no other way unless we were willing to hand ten or twenty thousand dollars to a vanity press and hope we could duplicate The Grisham Effect.

Grisham Effect—Self-publish and sell books out of the back of our cars and hope to get NY’s attention. But note, this wasn’t true independence. It was investing a lot of money and time in hopes of gaining favor with NYC.

For well over a century, NY held total control over print, production, and distribution. Additionally, writers were at the mercy of the publishers’ sales forces. The sales force would look back at what had been selling in order to get an idea of what would sell in the future. 

Yeah, well we know this is an awesome post-apocalyptic book, but there are already too many on the market. NOPE.

Due to the business structure of legacy press, it was far harder to convince them to take risks (still is). They have overhead, pricey Manhattan rents, and employees to pay. Shareholders have expectations, too.

Not personal, just business. Still works that way.

Living with Mom and Dad

Going traditional reminds me a lot of living at home. It does have a lot of advantages. I lived with my grandparents during my teen years and the fridge was always full. I didn’t have to sit and pay bills or get a job and pray I made enough tip money to keep the lights on. Of course this security came with limited freedom.

I had a curfew. There were restrictions on how I could dress, where I could go, who I could hang out with, and how I spent my  limited “spending money.” But, it was safe, predictable, and did I mention safe?

Take Care of Me

When I landed a premium agent, I thought, “Score! NY will LOVE this book. Surely I won’t have to do the heavy lifting.” Then my proposal sat…and sat…and sat some more. I didn’t want to leave the traditional nest, but I wasn’t being granted access to the traditional world either.

I was in Limbo, and had to make a choice. Stay in the nest or fly.

Image via Flikr Creative Commons, courtesy of Tim Simpson.

Moving Out

Going alone is terrifying. When I finally made the decision to move out of my grandparents’ home, life became much scarier and utterly unpredictable. I had to do a lot of stuff to survive that I would never had to do had I stayed in the nest. I wouldn’t have had to throw newspapers all night long just to crawl into my 8:00 a.m. Political Science class.

Had I stayed at home, I wouldn’t have had to sleep on a mattress on the floor (left there by previous owners of the duplex I rented). I wouldn’t have had to shop at Goodwill for my clothes or hover around Dumpsters like a turkey buzzard looking for useful things people threw away.

***Note: NEVER take home anything made of CLOTH. The bugs will carry you away. Yes, learned this the hard way by taking home the Sofa of DOOM.

Original image via Flikr Creative Commons, courtesy of Lord Jim

Ah, but there was no going back, and failure had a far steeper price.

Leaving the Traditional Nest

Like many of you, I finally had to make a decision and move out. I wanted an agent and editor to be there for me, to do all that “business stuff.” After two years?

I was finally willing to give up security for freedom.

I didn’t want to have to wear all hats and be all things. Ah, but what we want and what we get in life are two different things. Not only did I have to leave the traditional nest, I had to leave the indie publisher nest.

I left because I wanted to try self-publishing, and I also knew I wouldn’t get the creative control I wanted, thus couldn’t fully spread my wings and crash to the ground and die try new ideas.

Image via WANA Commons, courtesy of Melissa Bowersock

Author Independence

Here in America, we will be celebrating Independence Day. Americans believed they could create something different, something better. Meanwhile England was all like, “A government of the people, by the people and for the people? Are you HIGH? We protect you from wild Indians and send you supplies. We keep order.”

Writers are now facing the same shift.

Despite the scary wilderness ahead and the idea writers would 1) have to do a lot of stuff ourselves and 2) have no long-established body of support (Mother England Publishing) and 3) try things never done before in human history? We’re doing it.

The Indie movement is creating a paradigm that’s “Of the reader, for the reader and by the reader.” If we succeed, it’s because we did something right. We earned attention and loyalty from readers. Granted, the scary part is that we can just as easily get skewered by readers.

It’s the risk we take.

Original image via Flikr Creative Commons, courtesy of Peter Dutton

Yet, by breaking free, we have a chance to explore and test new ideas and combine or even create new genres. We can fail, learn from that failure and try again. We are part of a creative revolution and, like any revolution, not all of it’s pretty. But, some of it, in the end, is GLORIOUS.

So to all authors brave enough to go indie press or even go it alone? Hats off to you. And even those authors who are publishing traditionally? You are part of the revolution as well: social media, blogging and even hybridizing (self-publishing in between books to keep fans excited). It is a great time to be a writer, so Happy Independence to all of you.

Vive la Revolution!

For the indies out there, have you enjoyed your freedom? What’s been scary? Have you failed but learned a vital lesson? What are your concerns? Advice? Suggestions? Did you ever take home a Sofa of Doom? What crazy stuff did you have to do when you were first on your own?

Now get back to writing :D.

I love hearing from you!

To prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

NOTE: My prior two books are no longer for sale. My new book, Rise of the Machines–Human Authors in a Digital World will be out (God-willing) July 4th. I will let y’all know when it’s ready for sale and I am updating/rewriting the other two  .

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of June I will pick a winner for the monthly prize. Good luck!

The post The Democratization of Publishing—Independence is Scary appeared first on Kristen Lamb.

Image via segagman Flikr Creative Commons

Yesterday, one of our WANA International instructors, Amy Shojai, wrote about the importance of reinvention, and I strongly recommend her class this Saturday (which is recorded if you can’t make the time). Use code: OWFI for $25 off. As authors, we are in a new paradigm that changes faster than we can keep up with it, thus Apple seemed to be a natural segue into the topic of reinvention and excellence.

Yes, Steve Jobs was known as a lot of things, including a tyrant and egomaniac. Yet, no matter how we feel about the man, Jobs remains the poster child for reinvention, and I found some quotes that make great lessons for all of us writers.

Granted, I was inspired by another blog. Last month, I ran across a fantastic post by Tiffany Reisz Wisdom for Writers from Steve Jobs which I strongly recommend you read as well.

Tip #1—Dare to Be Different

One of the major reasons a lot of other computer companies failed is that they tried to take on Microsoft, by being just like Microsoft. Instead of being brave enough to be different, they were imitators.

Imitators are not interesting.

In a world that has an increasingly shorter attention span, we must stand apart from the crowd. As writers, we are artists thus we have the power to create art in our work, not just some tired copy of something else. Be different. Be excellent. Put in that extra effort to stand apart from everything else.

“It’s more fun to be a pirate than to join the navy.”~Steve Jobs

Lack of flexibility is one of the current weaknesses in the traditional publishing paradigm. Because this is a business with a lot of overhead (beholden to shareholders), frequently, publishers will look to books they believe they can sell, which is code for “something like the last big thing that sold.” This doesn’t mean these publishers are putting out bad books, but it does mean that their business model limits the boundaries of creativity and innovation.

For those of you who decide to take a non-traditional route, you have more freedom and flexibility to be daring. Daring is exactly what we need to be to stand apart, versus being just another brick in the wall.

Ask yourself, Why me? Why my book? Why would anyone choose my book over another? And if it’s just because of price, prizes or freebies? TRY HARDER.

One of my all-time favorite Demotivationals.

Tip #2—Dare to Be Excellent

Learn the craft. Read. Learn this as an art form. If you choose to self-publish, find beta readers who can give honest feedback and let you know if your book is ready. One of the biggest mistakes self-published authors make is that they publish too soon. Invest in good editing and a knockout cover. If you blog (and I recommend you do) be excellent. This is a sample of your voice, of you. In a world of cheap Taiwanese imitations, people long for excellence.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. ~Steve Jobs

Ask yourself, Have I done all I can to make this work as good as it can be?

Tip #3—Keep it Simple

New writers often try to reinvent plot as we know it. Three-act structure works. It’s worked for thousands of years. The greatest stories of all time can be summed up in a sentence. Simplicity leads to complexity, where as complicated leads to confusion. Great stories are very basic. There are no new plots. I could hand ten writers a great idea for a story and we’d end up with ten totally different novels. It is all in execution.

Same with social media. WANA methods are simple. Be kind. Be focused. Be consistent. Be authentic. Add value. Be part of a community. Serve others first. That’s it. And yes, I have written a new book, but everything I teach can be summed up in those seven sentences. Algorithms and fancy marketing plans can quickly overrun the most important part of what we do—write books/create art.

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ~Steve Jobs

Ask yourself, Could I tell what my book is about in less than three sentences?

Okay, now make it ONE.

Tip #4—Love What You Do

Writers have more opportunity to succeed than ever before. For the first time, we are seeing novelists make six and seven figures. But, if you look at all the successful authors (traditional and non-traditional), they work their tails off. And, the funny thing is, it rarely feels like work. Why? To really do well in this business we have to LOVE IT.

Yet, there is a hard truth about love.

Love is not all kitten hugs and rainbow kisses. Love is work. Love has good days and bad days. Love requires sacrifice. It requires boundaries. It requires prioritization. It demands toughness and tenderness all in the same space. Whether it is our marriage, our family, our kids or our craft, love is not all a glittery unicorn hug.

I speak at a lot of conferences, and I generally can tell the writers who will succeed versus the ones who won’t. One type of writer wants to make hard cash. He loves money more than craft. He attends all the social media classes and marketing classes that promise to maximize his book sales. Sales, sales, charts, algorithms, outsourcing, programs! Yay!

The other writer? She believes writing is floating around with the muse being inspired all day. She is in love with a romantic vision of being a writer…not the craft or business of writing. She doesn’t need social media. “A good book alone will sell itself.”

Uh huh.

Take a gut check and make sure you love writing. If we seek to do this writing thing professionally, then there is a lot of changing diapers writing, staying up cleaning puke out of the carpet revisions, taking the kid to school every day blogging, toy box explosions social media.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. ~Steve Jobs

Ask yourself, Am I willing to do the unfun stuff, too? 

Tip #5—Embrace Failure

We didn’t learn to ride bikes by hopping on one day and pedaling away perfectly. Most of us fell…a lot. We all had our fair share of skinned knees and elbows before we looked like we knew what we were doing. Writing is the same.

If you aren’t failing then you aren’t doing anything interesting. Failure teaches us more than success ever will. Our greatest successes often will be birthed from the ashes of many doomed attempts.

You can’t connect the dots looking forward; you can only connect them looking backwards. ~Steve Jobs

Ask yourself, Am I open to learning? Do I view failure as a tombstone or a stepping stone? 

What are your thoughts? What struggles have you faced in the new paradigm? Have you had to learn to set boundaries? How did you do it? What are some of the tips and tricks you’d like to share?

I love hearing from you!

To prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of May I will pick a winner for the monthly prize. Good luck!

The post Steve Jobs and 5 Tips for Being a Successful Author appeared first on Kristen Lamb.

Image via Flikr Commons, courtesy of JonoMeuller

I read a lot of blogs, namely because I believe the best writers are 1) perpetual students, and 2) are stronger when they read a lot, particularly in other areas that might not be their genre or even directly related to writing.

One of my favorite bloggers (as some of you may already know) is successful CEO and leader in Silicon Valley, Steve Tobak. He had a really interesting post this week called Leadership Presence–Do You Have It?, which inspired me to write today’s post.

Successful Author Presence—Do You Have It?

All of us (writers) balance this fine line of complete narcissism, and profound insecurity/self-loathing. We have to believe that our ideas, opinions, stories are something others want to pay money to read in order to be successful. Yet, we are constantly plagued with self-doubt. Chronic doubt is possibly a built-in mechanism to bring balance to The Force.

Just my POV.

The Narcissist

If a writer is too full of what he believes he knows, he won’t grow and eventually will stall and burn out. That or his hubris eventually will just drive others away. This type of writer can’t forge strong relationships because everything is a competition. Eventually others just say, Okay, sure. You’re better than us. Bye.

In the current paradigm, we need a team more than ever. Also, likability didn’t matter fifteen years ago, yet now? Likability is getting to be a bigger and bigger deal. Readers will eventually just gravitate to writers who know how to tweet without putting others down.

The Emotional Vampire

On the other side, a writer who needs constant props and ego-stroking eventually wears out those around her. She can’t grow and mature either because she’s in the business for the wrong reasons. We writers should be here to teach/inform (NF) or entertain (NF/fiction), not to use our audience as emotional hostages.

The Author With “The Right Stuff”

Yet, there are those writers who have a “presence.” It’s a tough thing to explain. But, I think Steve’s list might help me try:

They’re Not Born with It

Talent is highly overrated. Character matters in this business. It’s why I dedicate so much time to talking about the writer as a human being. Without self-discipline, drive, humility and a certain work ethic, a writer won’t make it long-term.

The writer with successful author presence generally comes from a background that’s already fired out a lot of character impurities. Whether it’s a tough childhood, bad marriage, law school, or time as a police officer, this writer has a different je ne sais quoi that stands out.

Being Right A Lot

This writer is open to listening to a lot of people and processing a lot of information quickly. Rather than taking shortcuts, this writer knows where to funnel energy. If she makes a mistake, she readjusts and doesn’t waste time moaning over making a poor choice. She throws herself into the work knowing that, if we make enough wrong decisions, we grow enough to start making a lot of RIGHT decisions.

Hey, I’ve done literally EVERYTHING wrong. But I’m still here ;).

Knowing Your Stuff Cold

There are a lot of ways to train to be a good author, but great authors must read. The authors with presence study everything. Either they inhale craft books or they devour fiction. They watch movies and series, then break stories down to see what’s working, what isn’t and how to duplicate the magic.

Every time I meet a writer who says, “Well I want to be a best-selling author, but I don’t like to read.”

Yeah. Next.

The author with presence understands the basics of his craft and practices to perfection. As Picasso said, “Learn the rules like a pro, so you can break them like an artist.”

Confidence

Confidence is often birthed from hard work. One of the reasons I am a HUGE fan of writers blogging is it helps to build confidence. Confidence isn’t BS bravado, rather it’s a mindset that any problem can be solved if broken down into enough pieces.

When I used to run critique groups, I had too many writers who just wanted ego stroking, to be told every word/sentence/idea was a rainbow nugget of gold. If I tried to point out the problems, these types of writers would fly into a hissy-fit-rage.

Yeah, that would be NO confidence.

On the other hand, I’ve also been blessed enough to work with writers like Piper Bayard, who had enough confidence in themselves to take the criticism and then ask the tough questions. “How do I make it better?” “What do you need to me do/read?”

Writers like this have enough confidence to not be derailed every time they get feedback that doesn’t tell them they’re a unicorn-kitten-hug.

Piper now has a multi-book deal with a traditional publisher, btw :).

Thinking a Few Steps Ahead

Writers with presence regard writing as a career. They think strategically and long-term. These writers (even before they finish their first books) aren’t viewing publishing like a literary scratch-off ticket. They’re already planning the next book, the series, the next series, and which publisher(s)/publishing options might be the best fit, etc.

Too many writers have desperation coming off them in waves. Why? They have ONE book and market it TO DEATH. They aren’t playing Career Chess; they’re playing Publishing Tiddly Winks.

Adversity

Frequently, these writers are survivors. There is a reason we see a lot of lawyers, doctors and former military people become best-selling authors. These writers embrace pain and harness it for advantage.

Believing You’re Special

As we talked about in this week’s Boxing Series, there is a lot of resistance in this profession. The world will never be short of people who will call you a talentless hack/poseur/fake/amateur/nut.

It’s The Resistance.

The Resistance is made up of two types of people. Those too chicken $#!& to follow their own dreams, or those so full of themselves they can’t bear to share the spotlight. Both types of people build themselves up by putting others down.

Expect it.

The writer with presence holds fast to the internal knowledge she or he IS SPECIAL. She tunes out the haters and presses on. No matter the push-back, this writer has a calling and this calling is intimately tethered to the internal belief that she has something the world wants to read/hear/learn.

Just like no one is born with talent, none of us are born a “Writer with Presence,” but we can learn to be that writer. Just set down the ego, roll up the sleeves and WORK HARD.

What are your thoughts or opinions? What would you add to the list? What are your experiences? Have you dealt with the narcissists or even the emotional vampires? The jealous, the immature? Have you been that person and had an A-HA! moment?

I love hearing from you!

To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of March I will pick a winner for the monthly prize. Good luck!

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