Pain is simply part of life. I think THAT much is clear as we are almost two weeks into 2023 *thinks of carbs and cries* Truth is, we have little control over most of what happens to us. This is true in life and in publishing. Control, in many respects, is an illusion. We can only do our little part on most things then hope and pray for the best.

This might sound a lot like me being a Debbie Downer here, but the truth can actually be quite liberating. When we recognize there is only SO much we can control, it narrows down our focus and all the things we “care” about.

We can set expectations accordingly and realize what is within our purview (finished books sell WAY better than unfinished ones) and frankly, what’s totally out of our hands (novels featuring left-handed snake handlers are all the rage!).

Dealing with Change

Publishing, like every other industry on the planet, has experienced a drastic transition over the past 12 years or so. An industry that had remained relatively untouched for over a century crumbled. Whether we like it or not, Amazon and on-line shopping dismantled an institution.

And yes, I hear all the writers collectively groan and wail. I don’t like it either. Shopping on-line just isn’t the same as browsing a bookstore all day, feeling paper in your hands and having a physical thing, right away you can touch and read and (if you are me) scribble in.

If you do want to set out to write professionally, then it is wise to understand exactly what you’re getting into. The actual path to publishing, not the “Made for TV” version we can be way too fond of (especially when new).

Writers are entrepreneurs and entrepreneurs are wise to do what is called a S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities, Threats).

So the “bad” news first.

Pain and Publishing

The consignment model that bookstores have relied upon for well over a century is, for all intents and purposes, gone. For anyone curious how this model worked (and is now likely limping along) the The Hard Truth About Publishing—What Writers & Readers NEED to Know provides a detailed breakdown.

Regardless, publishing will continue to go more and more on-line for a number of reasons. The consignment model, as I’ve pointed out, is and always has been grossly inefficient. This was all well and good so long as bookstores and physical books had no competition, no cheaper alternative. But that is no longer the case.

Additionally, want to know something about paper? It is freaking HEAVY, which means, with the cost of diesel right now, the profit from any paper book is tied to the cost of crude.

If it costs a small fortune to ship books, that eats away at any profit. Eventually, there is a ceiling that even bibliophiles will reach. We’ll only pay SO MUCH for the paper books we love, especially when digital is a fraction of the cost.

All this to say that Ye Olden Days of Publishing are gone, and have been for a while. Which is fine, but also scary. In the August 2, 2022 article in The New York Times, The Books Merger That’s About Amazon:

Whether for good or for ill, a judge blocked NY publishing’s plans to merge two publishing titans—Penguin Random House and Simon & Schuster—in hopes of faring better against their ongoing nemesis, Amazon.

Initially, the duo claimed they’d fight this decision, but have since withdrawn any future plans to merge.

It’s Just Business

In the face of a recession that’s steadily nibbling away at profits as well as supply chain issues, the future of publishing is, as always, uncertain. This has always been the case in traditional publishing (especially when an excruciatingly small minority of authors are responsible for most of the profit).

This said, publishing is a business. Writing, if we want to go pro, is a business. We are wise to understand that business and how it works (or doesn’t). I totally get you and wish I had different news. What I would GIVE if all I had to do was WRITE. But, when we go pro, there’s a lot more that goes into being an author than simply getting words on the page.

And enough about that.

My goal here isn’t to utterly deflate anyone’s dreams of becoming a successful author, but this is a voyage. Like any voyage, it’s simply prudent to be honest about the trip ahead and plan accordingly the best one can.

It’s Looking Up…Maybe

One good “trend” I am seeing is the resurgence of older titles. In a November 1, 2022 article in The New York Times, A Big Publishing Merger Was Blocked, but Brought the Industry Little Clarity:

What do I see in this? Readers are tired of the slush pile being dumped in their laps. I’ve always held issue with how the big publishers and major retailers like B&N conducted business, namely because they kept trying to out-Amazon Amazon instead of playing to THEIR strengths.

Big publishing’s largest strength has ALWAYS been the relative quality of their books (overall). Even the worst traditionally published book generally has a cohesive plot and isn’t riddled with typos. When readers are thrust into a market saturated with unreadable, unedited or poorly edited stories, traditional publishers have always had the advantage.

Ironically, the entity they fought tooth and nail (social media) is the main component that now seems to be saving them.

What Does This Mean?

It means, firstly, that there are two fundamental aspects to being successful as an author—> Good books and solid platform.

I think we are, blessedly, moving beyond the early fascination with the shiny widgets and we (readers) want quality reads. We also don’t have a lot of time, and resent wading through bad books, regardless how they’re published.

People will always want good stories (Fiction) and information (NF).

The fact that older, pre-digital age books are coming back big, is a sign to me that we have more readers than ever, and they’re enthusiastic about excellent stories. Not only enthusiastic, but also addicted to social media, so they will InstaTwitFace all day about what they love!

We’re also seeing an explosion of different KINDS of stories, thus creating opportunities for different kinds of WRITERS. Short works are making a BIG comeback. The digital age has resurrected many forms of writing that were almost lost to us (E.g. poetry, essays, novellas, short stories, serials, etc.)

I’ve published traditionally, indie, and self-pub. Since I’m a control freak who enjoys breaking rules, I prefer self-pub and agree with Stephen Haunts that we indies really are The Punk Rock of Publishing.

So more good news. We are no longer in a One-Size-Fits-All profession. Yes, we’ll have to choose our pain, but at least now we have more options for our publishing suffering.

To the Pain

For those of us who want go pro, it is time to get to WORK. I love NaNoWriMo as much as anyone. I’ve been doing it for years and most of the projects I’ve completed are now published works.

Yet, when we make the shift from hobbyist to professional, every month is NaNoWriMo.

We have to understand that, while there is nothing wrong with writing for fun, hobbyists play for fun. Pros play for keeps. Make a habit of writing every day. I don’t care if it is 500 words (2 pages). Two pages every day of every week soon becomes a book.

As Mark Manson reiterates in his best-selling book The Subtle Art of Not Giving a F**k, it is easy to fall in love with the end result. To imagine our books on every end cap, in People Magazine, trending on TikTok, or being made into a Netflix Original. And those are the dreams that will keep us going through the giant span of SUCK before the breakthrough.

Yet, in the meantime…

What KIND of Pain Will You Enjoy?

What kind of PAIN will we enjoy most? Because we cannot truly control anything in the industry beyond a certain point. To go pro, we must be honest about the pain writing entails then ask if it is worth it.

Would you STILL write even if I told you you’d never make a dime and likely die in obscurity? If the answer is yes, then we’re off to the races. If we write because we love it and wish to master it, then that is all that truly matters.

That passion will make us show up day after day and turn out word count. We’ll become experts at FINISHING. No half-perfect novel ever became a runaway success, but a lot of completed “crappy” books have.

We will have to keep an eye on the industry, understand how it works. If one publishes traditionally, then there is the pain of whatever limitations/expectations a publisher might place on us.

If we publish non-traditionally, then we not only need a good book, but we have to oversee the blurbs, back copy, formatting for paper and e-book, cover design, ISBNs, marketing, platform, brand, etc.

Which, for the record, ALL authors are responsible for marketing, platform and brand so there’s no Publishing Sugar Daddy that is going to shield us from that.

Peace with Pain

When we are okay with the pain of working alone, dealing with setbacks, learning to stick and move with an industry that changes at the speed of algorithms, and we’re willing to do the hard stuff because we love to write THAT MUCH?

Going pro is probably a good decision.

The better news is we’ll have lasting power our peers don’t possess. Believe it or not, most of being successful in anything is the discipline to consistently show up.

Every legendary book was written one word at a time.

Writing as a hobby is ALWAYS a good decision for those who have a passion for story. We don’t HAVE to monetize everything that brings us joy! It is OKAY to simply have fun.

Remember this when looking back at those New Year’s Resolutions still freshly inked on the page. If we fall in love with process, we can accomplish almost anything.

What are Your Thoughts About Pain?

Other than you don’t like it? Same. What I would GIVE for a pain-free option, but sadly life doesn’t work that way. Do you love the process or just love to fantasize about the end victories?

Hey, I was TOTALLY guilty when I was new. I spent more time imagining my books a movies than actually writing. Now? I am guilty of the opposite and need to do more dreaming.

It is 2023, so what have you decided? Go pro? REALLY? Or just learn to enjoy dabbling? Maybe a mixture of both? Do you need to be stricter with yourself, or maybe learn to lighten up a little?

I LOVE hearing from you!

The post To the Pain: Is Writing a Career or a Hobby? appeared first on Kristen Lamb.

I know most of you reading this blog have the eventual goal of becoming professional authors who work full-time doing what they love. One thing that vexes me about our industry is everyone is afraid to talk about money, but money makes the world go round. It’s almost as if it’s dirty to want to actually be paid to write.

Which is just B.S.

What we do is highly valuable. Not everyone can do what we do. Think about most people regarding writing.

My class requires a ten-page essay.

OMG! Writing is hard!

I am assigning a twenty page research paper.

Writing is hard!

Write a short story.

Ugh, writing is hard!

Draft a resume and cover letter.

I hate writing. Writing is hard!

“I’m a novelist.”

Really? That’s a job? Writing is easy.

Thing is, we all need to eat and pay the power bill. Sure, the goal is one day the novels will be bringing in most of our income, but that is just the tip of what is available to those of us with a knack for words.

Open Your Mind

Too many people, when they hear the word “writer” automatically default to ONE vision of writers. If we are not J.K. Rowling then clearly we spend our days writing bad poetry at Starbucks while begging for loose change.

*rolls eyes*

Years ago, my church was offering instruction on financial planning so they had the most successful members of the congregation come in to instruct how to save, invest, etc.

One of the elders happened to be a stock broker and when I told him I wanted to be a novelist, he all but laughed in my face. He told me I needed a “real” job, that writing was a nice hobby but that I had “better odds of being hit by lightning than making any money at it.”

Once the urge to kill had passed, I said, “Really? So I guess all of this reading material I see here in your office magically appeared. Writers didn’t do that.” *points to bookshelves as tall as the ceiling*

“Well, uh…”

“And you like movies. Obviously no one wrote those. Producers just hired a bunch of actors to improv the entire thing, right?”

“No, but…”

“And last I checked, you have to navigate the various fields of the software you use. So those instructions just evolved over millions of years of letters rubbing together and eventually growing legs. Web sites don’t have words, ads are all cat pictures and billboards use sign language. Is that what you’re saying?”

Needless to say, he was an idiot. I just pointed it out because he apparently hadn’t noticed.

He also lacked imagination and must have not realized that technical writers like me were paid $45 an hour. Not a bad meantime job.

I know that many of you want to be novelists and that is a fantastic goal and one that I share. But there are a lot of other venues that need writers so when we free up what we think of when we hear “writer” that is going to give us a major advantage.

There Are OTHER Forms of PAID Writing

Once I came to grips with the fact that my first novel, my 187,000 word thriller-suspense-YA-historical-inspirational-comedy was not going to launch me immediately to fame and fortune, I had to make another plan. I was going to need time to build my skills as an author and storyteller. But I still wanted to call myself a professional writer…and eat.

What did I do?

I taught myself how to do technical writing. Now trust me, there is nothing remotely sexy about writing software instructions, company manuals, HR training modules, or descriptions for on-line merchandise. But these jobs are in demand and for those who learn to do this well? The pay can be seriously sweet.

Additionally a lot of the work is from home or even on short-term contract. This means you don’t have to stick with the same company once the contract is up (though if we do a great job, often they will keep offering more contracts because good technical writers who are NOT flakes are about as rare as unicorn tears).

In fact, once companies realize you are good at what you do and meet or exceed deadlines? Word spreads. Eventually I had to turn down jobs because there was only so much of me to go around. In fact one time a hiring manager called me and I was so loaded with work I was only half paying attention to the introduction on the phone. I had no intention of taking yet another contract, but indulged the call anyway.

Manager: (Snooty interviewing voice) We got a recommendation for you via X Company. Why should we hire you to write our manuals?

Me: Because I’m good.

Manager: Why’s that?

Me: I insert random steamy love scenes. No one expects that in a training manual. Like they think, “Oh I’m here to learn about avionics and end up wanting to know if Fabio and Francesca ever hook up!” Gotta have SOME way to make engineers pay attention and actually READ the damn things.

I was just being goofball me and blowing off the job, but the manager? Dies laughing and says, “You’re hired!” It turned out to be a multi-billion-dollar defense company and the hiring manager so loved my confidence and humor she was determined to hire me away. That or maybe she thought I was being serious.

Feed the NEED

All businesses need copy. Most business is done on the Internet and all those words don’t spontaneously appear out of the ether. Obviously the better and more specialized our skill sets? The higher the pay. If you can learn the various forms of software required AND you’re a clean concise writer? Great formula for success because BOTH those skills are rare indeed.

Many writers might have great form, but lack analytical abilities and software know-how, so they aren’t going to be considered. They simply don’t have the skill set for the job. Often those who DO have analytical ability and software knowhow are programmers and engineers (NOT writers).

There’s a good reason stereo instructions make your brains bleed.

In fact, that was the very weakness that I worked to my advantage. It’s how I landed a lot of my work. The interviewer would ask, “Why should we hire you?” My response? “I speak fluent engineer and can translate.”

SOLD!

If you are interested in this type of work, do some recon first. Go search for these jobs on the internet and see which ones appeal to you. Then make notes regarding what employers are looking for and learn those skills.

When I was doing this, the program Visio was used a lot. So, I downloaded the 30 Day Free Trial and used Microsoft’s on-line tutorials to teach myself. It was win-win. If I was not able to learn the program? I just wouldn’t buy the software and would try something else. But if I did learn it? I might not even have to buy it if I was working on a company computer.

What could it hurt? I was only out time and maybe a few brain cells.

Not everyone can do this, but a lot of you can and you might not have realized that weird ability to teach yourself to crochet or build above-ground gardens using YouTube might just pay off.

This is an excellent way to keep income in your pipeline while you’re working on being the next J.K. Rowling. Because last I checked, she isn’t exactly starving, either.

Hollywood

I love bringing mentors to you guys because they expand our worldview. My friend, Hollywood Producer Joel Eisenberg (here last time), has been hammering lately on how desperate the entertainment industry is for writers. There are countless channels all streaming entertainment and this industry is on the hunt more than ever for something new and fresh. They need solid, talented, dependable writers who can help them keep up with consumer demand.

It is a HUGE reason I pestered him to come teach for me. We just don’t know what we don’t know and sometimes getting that toe in the door is the break we need. Joel is going to explore all kinds of other ways to create revenue using speaking, blogging, film and harnessing your work for rights you might not even known you could use let alone HOW to.

Blogging

One of the reasons I love for writers to blog is if you get any good at it, you are creating revenue streams. Not only is blogging the most stable form of social media, it is the easiest form of social media to monetize. So we can build a fantastic platform, reach out and cultivate an audience for our novels and make money doing it.

This is called working smarter, not harder. I go into how to do this in MY upcoming class Blogging for Authors.

Granted, I never in any way promise “Get rich quick!” But at the same time, it’s easy to be myopic and that could be costing us that regular income to support us on our way to the dream. It’s easy to take for granted how much writing is out there and forget that somebody was PAID to do it.

What are your thoughts?

Thanks for following and as always I reward the faithful!

I love hearing from you!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

Individual Classes with MOI!

Blogging for Authors $50 February 23rd, 2017

When your Name Alone Can SELL—Branding for Authors $35 February 10th, 2017

Social Media for Authors $55 February 11th, 2017

Plotting for Dummies $35 February 17th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

The post Good Things Happen to Those Who Hustle—Getting PAID to Write appeared first on Kristen Lamb.