Counterfeit creativity is robbing our species blind. We are sacrificing our souls on the altar of cheap, fast, free and easy, but at what price?

For most of human history, creativity had a cost. A painting required years of training, mistakes, dedication, practice, and courage. Music required months and years of pain, blisters, practice, rehearsal, performance, and courage. A novel required years of reading, learning, grammar, structure, practice, failure, perseverance and courage.

Even mediocre art took effort.

AI changes the creative math.

Now anyone with an internet connection can generate:

• a novel outline
• a painting
• a marketing campaign
• a song

…in seconds.

Which all raises an interesting question.

If something looks creative but required no creative effort, what exactly are we looking at?

Not fraud.

Not plagiarism (exactly).

Something new.

I’d like to introduce what I call counterfeit creativity.

Counterfeit Creativity

Counterfeit money looks real enough to circulate, and counterfeit creativity works the same way. It mimics the appearance of creative work. It seems to have structure, style, aesthetic cues and emotional beats, but the underlying process is fundamentally different.

Authentic creativity comes from struggle, lived experience, experimentation, and failure. Counterfeit creativity is generated through statistical pattern reconstruction. It produces something that looks like creativity without the creative journey behind it.

For now, it seems there are plenty of people left who can sense the AI Uncanny Valley, but that window is closing, and closing FAST.

Many people can’t immediately tell the difference because humans, historically, have judged creativity by output not process. Thus, if something reads like a novel, looks like a painting, or sounds like music our brains classify it as “creative.” But that assumption was originally wired in a world where output and effort were inseparable.

AI just broke that link.

The “Crapification” of Everything

I would love to say this problem happened just with the advent of AI, but end stage capitalism is merely the sterile syringe that delivered the literary lidocaine inuring us to what CRAP looks and sounds like. We are going to zoom in on the writing world, since that’s the water we swim in.

Early on, when I began this blog, I exclusively geared my content toward authors who wanted to traditionally publish. It wasn’t because I believed the Big Six were that special, but I appreciated WHY we might need a world with gatekeepers.

Additionally, though I could see the many benefits that could come with self-publishing and indie publishing, I saw the inherent dangers. How it would let out a genie we’d never get back in the bottle.

The democratization of publishing happened on other fronts as well, though. Remember Huffington Post? Arianna Huffington IMO single-handedly obliterated the print medium and all the writing jobs that once went with it. The exposure dollar economy was the warning shots.

Show up, write your best for us and you can tell the world we pay you great money let you post on OUR site where we make millions using an unpaid workforce. Tell a bunch of writers this will lead to bigger things, they post their BEST and promote it on all their social networks…and with every click we make ad money.

LOADS OF IT.

Pay the Writer

I know when I drop terms like late or end stage capitalism, I risk the eye rolls, but hear me out.

Creatives have always sought to be paid for their work. Yes, it might be au gauche or tawdry, but we don’t care. We spend years mastering something that others derive joy and value from? We should be compensated just like everyone else.

That and we like to eat and the power company doesn’t accept poetry as payment.

In earlier times, creatives had wealthy sponsors. Later, the markets aligned to give ways creative people could be paid/rewarded meaningfully for our hard work and years dedicated to honing a skill. Newspapers, periodicals, dime novels, copy, marketing, ads were all ways creative professionals could make a living while producing the next great work of art the world enjoyed.

Read Stephen King’s On Writing, Steven Pressfield’s War of Art, Robert McKee’s Dialogue and they all share stories of the paid “crappy” gigs these masters took on while working on the “real art.”

Late-stage capitalism describes the point where market incentives inevitably drive everything toward cheaper, faster, and more scalable versions of itself, even when that process strips away the craftsmanship and meaning that once made the product valuable.

Systems no longer optimize for creating value, but for producing the appearance of value as cheaply and quickly as possible. Pay the writer became…use the writer.

Or the musician, songwriter, painter, illustrator, animator, etc.

Tell them they are special, pay them in attention, then up the operational tempo to such a high level that literally no human artist could keep pace (relevant). Meanwhile use all the real art that creatives built to train the synthetic version that you’ll SELL them later when they are so desperate to remain in the loop they’ll audition for their own extinction.

The Art is Fake but the Rot is REAL

The real danger isn’t that AI can generate content, it is that AI is flooding the world with creative-looking artifacts detached from human meaning.

Imagine a future filled with books no human truly wrote, art no human felt, songs no human performed. You know what? Since we are already here, why do we even bother with museums? Expensive to store, insure, restore, preserve. We could just 3-D print some replicas. I mean is anyone REALLY going to be able to TELL if that’s the ACTUAL Mona Lisa?

Y’all can breathe now. I am being sarcastic. But, hopefully I made my point.

My largest concern with AI “art” hasn’t just been the creative professionals it displaces, but what it’s doing to humanity as a whole.

Never underestimate the unique human capacity to get used to some seriously LOW standards. I learned that lesson my first “hamburger day” in a public school lunchroom. Every kid was excited for a slightly greenish hamburger facsimile (some even bought TWO), while I was clutching my foodie pearls. How could they be excited to eat THAT?

Then I was there long enough to sample what the “normal” food was like and it made more sense.

My biggest concern about AI art has always been the impact on the audiences. Even now. We no longer go to the movies. Most are unwatchable. If we DO go to a movie, you know what is a WIN?

It was…watchable.

I used to think the creators of Idiocracy were onto something. Now? I think they might have had a crystal ball, and they also woefully underestimated just how dumb we humans can be.

The #1 movie in America was called “Ass.” And that’s all it was for 90 minutes. It won eight Oscars that year, including best screenplay.

Narrator of Idiocracy

We aren’t going to need to travel thousands of years in the future to grasp that we are hurtling toward a world where all the top shows are some poor dude getting hit in the ‘nads in clever ways (yes, that is a real thing from Idiocracy).

Dealing with Counterfeits

Since the point of my posts are to educate and empower you, what is the answer? The United States Secret Service oversees most of our money/financial crimes. They also go after counterfeiters. Do you think they train years and years on every fake out there and what to look for?

Nope.

They spend years and years understanding AMERICAN CURRENCY. How do the bills feel? They learn how to tell a real c-note with their eyes closed. Because they know the real thing so intimately, they don’t need to concern themselves with the fakes. The fakes practically pop out.

There is a good reason the best writers are also avid readers. Read the excellent works, train, practice, fail, get up, do better and hone those skills. Write excellent stories. I know we are all under a lot of pressure to be content mills that feed the public’s (supposedly) ravenous appetite.

But why are they so famished?

Years and years of increasingly empty creative calories and artificial art.

Not only is it unsatisfying, but it warps the palate.

Take a person used to drinking cheap sodas and eating junk food then try to give them good food. They won’t like it at first because it will taste strange. Layers of artificial ingredients are masking that what’s being served is inedible, empty and possibly toxic and yet people binge on the stuff.

Same with counterfeit creativity. We have a narrow window where there are enough people around to remember what art used to feel like. With all the AI slop in circulation, get to work. Superlative art will rise. Audiences will find it and stick like glue because it resonates with their souls.

Counterfeits are always costly. Counterfeit money can implode a country just as sure as fake art can bankrupt a culture.

This is why it is critical now, more than ever, to cherish real art before we drift into a world that can no longer even recognize it. If we do get to a point that no one can tell between Monopoly money from the real thing, only then will we be out of a job. Until then, we are still in the game.

But I warn y’all… tempus fugit.

We don’t have forever.

What are YOUR thoughts on Counterfeit Creativity?

Other than it goes with counterfeit cleverness? Personally, I am exhausted with all the AI slop. AI cannot create art. Period. It is a tool. The paintbrush doesn’t make the art, the artist does. The keyboard doesn’t make the story, the writer does. And, for me? There is a certain je ne sais quoi missing from AI “creations.”

That said, do you think we could hit a time that humans won’t really recognize art? Or is it too deeply wired in us? If everything “looks real”, who will remember how to tell the difference?

Do you think that removing the human from art could eventually remove humanity from the human? I know we writers love these existential arguments, but I think this is a good one. If all the art is shallow, derivative and superficial, wouldn’t we eventually see a culture that is shallow, derivative and superfi—–

Houston, we have a problem…

The post Counterfeit Creativity: The High Cost of Cheap Art appeared first on Kristen Lamb.

AI is the new buzzword. Everything is AI, has AI, offers AI. To be blunt, AI is not the problem. People believing the tool can replace the work is the problem.

Yes, I have been quieter on here far longer than usual. Not gone, just down and dirty in the trenches doing postgraduate work in AI/Machine Learning because y’all matter the world to me. You deserve more than an opinion piece.

For those who might be new to this blog, writers and tech are my jam. The “new shiny” is always something to be wary of. That was true with Web 1.0 and websites, Web 2.0 and social media, Web 3.0 and algorithmic alchemy, and it is truer now than ever in human history.

AI enters the chat.

In 2014, I introduced the concept of the SWOT analysis with 3 Simple Ways to Improve Your Writing & Increase Sales. Back then, the new tech shiny happened to be social media and algorithmic alchemy. Again, the tools evolve. If we want to remain in the game, stagnation equals death. What I said in 2014 is still relevant today, and we are all going to address the AI generated elephant in the room.

The AI Bubble is Already Here

I’ve been around since companies were tossing billions at anything with dot com at the end. I wrote very literally the first books on social media and branding back when writers were throwing holy water at email and snail-mailing agents.

Suffice to say, not my first rodeo.

Today, we are going to do a quick and dirty SWOT analysis because I want you to remember you matter, people matter and human voices matter.

I didn’t jump head first into AI commentary because I wanted to see how the pieces moved, how the machines “thought” and where we could spot and exploit the blind spots.

Because there are always, and I mean always blind spots.

SWOT: Strengths, Weaknesses, Opportunities, Threats

Strengths. AI is an incredible tool for those who use it wisely. It can compress research time we might have once lost in a library, then later on Google. Using ChatGPT or Grok or Gemini or whatever can help us sort through sticky ideas and find our core through lines. This can save time, revisions, and stop us from spending months or—God forbid—years on a WIP that has no spine.

Weaknesses. If we fail to understand core AI concepts like hallucination, model confabulation, synthetic error, false interference, unverified synthesis, we can unwittingly train our chatbot to sign off on some really, and I mean really bad ideas.

Opportunities. Again, AI as a tool can cut down on time we spend chasing our tails. Additionally, AI can help us shoestring or outsource tech that we have to “know” to do this work on a professional level in a way that is incredibly cost-effective. For instance, need a basic website? When I started out, a basic website was outside of the scope of most people’s abilities. One had to drop five grand or more on just a simple web page that told the world we were actually being serious.

Threats. Mistaking the tool for the artisan who wields the tool.

Even the Big Wigs at Davos See This

Follow along the speeches at the WEF and the cracks are already showing. Many thought leaders pushing AI still cannot seem to make good on all the promises. And, personally, I am happy they’re admitting this.

AI can give the illusion of replacing real jobs—writers—but that is all it is.

An illusion.

Go hang around on LinkedIn and feeds are crammed with beautifully crafted posts that look great at a glance. But that is the problem. Beyond the glance, the reality is far more troubling. Yes, maybe social media posts before were ugly. Too many folks who misused your and you’re and goofed up there/their/they’re. But at least back then, despite the grammatical ugliness and typos, posts still had a human beating heart.

To quote The Incredibles, “When everyone is special, no one is.”

Social media sites have recently added AI as a feature so people could feel confident they were saying something thought-provoking and brilliant. Maybe we fell for it…for a while. It hit us (writers particularly) in the confidence because masterfully crafted sentences and proper usage of em dashes and colons once helped US stand apart.

Now? Everyone using an em dash properly has to prove they aren’t a bot.

No, the irony is not lost on me.

We have fallen into the AI Uncanny Valley where we wonder who and what is real. Who can we trust? Which people are doing the real thinking versus who’s offloading all their brainpower and human ingenuity? That is what we are going to drill into today.

Landman, Wildcatting & What Creatives Do BEST

For those who have yet to inhale watch the Paramount series Landman, no spoiler alerts. The irony of this wildly successful story is merely an illustration of exactly why AI cannot and will not replace authentic creativity.

All industries have blind spots. Multinational oil companies mistake decades of what they think they know while dismissing rule-breakers; entertainment does the same by churning out predictable, forgettable stories using outdated ideas of what “works.”

Landman is proof of concept. Audiences want great stories. They are wholesale rejecting formulas, especially formulas where investors and boardrooms hold more sway than the audience.

Maybe the reason Landman landed so hard with me (pardon the pun) is writers are wildcatters. We learn the emotional topography then drill. We pressure test, see what hits. What is a leak? When is a leak a sign we need to go deeper? How can we parlay that experiential intuition we know in our bones into a gusher?

When do we stop drilling and move on because the terrain is tapped out?

Many of us traipse off into the wilderness of story, trekking past the bones of countless who tried to strike it rich before us with only a dream, our instincts, and a stubbornness that can often look like madness.

AI cannot and will never replace that.

How many of you decided to become writers because you LOVE books? Back in the day, you queried agent after agent hoping someone would invest and kept at it despite rejection? Then with social media. How many of you risked everything starting a blog? Trying? Failing? Reinventing? How many of you self-published went indie or hybrid?

You, my lovely wildcatters, are the pioneers with a dream and the unconquerable spirit.

But let’s all be honest here. Maybe some of you never used AI or refuse to. Fair enough. Perhaps you’re in love with AI. Wonderful! Again, it can be a great tool. Yet, as I mentioned, the world has been drifting into a place that doesn’t need anymore drilling.

AI UNCANNY VALLEY is DRY

It might not all be “dry” but it’s either pumping out the predictable or it’s being worked over when it long ago needed to be ditched. Differentiation is the key, but this is where we need to reverse the mantra I’ve hammered for years.

Instead of working smarter not harder? It might just be time to also work harder not just smarter.

Just because Uncanny Valley is dry in no way means humans no longer yearn for great stories. The point is creative professionals might just have to go Old School to dominate the Brave New World.

Just like in the series, Landman, it is the person dismissed by “those who know” who often demonstrate exactly how much the power brokers are blind to.

AI is fabulous for optimizing, but that is the danger. It can over optimize exhausted terrain. This is where your instincts—instincts no machine can replicate—are going to be golden. While LLMs (large language models) can synthesize a human experience, they cannot replace them. They can’t translate humanity the way you can.

Many of us have been reading since we were children. We are the product of decades of novels, encyclopedias, lived experiences and we must get back to WHY PEOPLE LOVE WRITERS (Code for stories).

We see what non-writers cannot.

When we write stories about families, love, loss, murder, heartache, death, redemption there is a visceral nature to it that only other humans can recognize. Almost every human being has been in love, been betrayed, been misunderstood and the reason they read stories, watch movies, inhale series is that the artists are the ones who are the intermediaries.

We take the liminality of life and offer readers a vocabulary for what they feel. Why are they afraid, inspired, burned out, misunderstood? We put that into words and make it real, ironically…through fiction.

By definition…NOT REAL.

Why AI LOVING Your Writing COULD Be a Warning

Maybe it’s just me, though I doubt it. AI is impressive. It’s easy to start collaborating with your chatbot and finally feel heard, seen, revitalized. It is, however, also easy to suddenly feel replaced.

Maybe this AI thingy is better at this than I am. The writing seems cleaner, the ideas appear better, everyone seems to looove AI so do I even matter anymore?

*sobs into brownie batter*

It’s hard not to teeter on personal extinction. Creatives already struggle with feeling like we are “real writers.” In the early days, “real writers” had book deals out of NYC. Then the wildcatters struck out on AMAZON, hit big with self-pub, then suddenly how much money we made on a book—regardless of quality—became this new de facto benchmark of a “real writer.”

Now? Hell, we are trying to prove to a robot we are not a robot.

Then, if we post something that sounds sane, fun, imaginative that WE WROTE, deep down we are asking a new question, “Will readers think I am AI?”

Whether we were/are “real writers” has now literally transformed from our own emo-creative-insecurity talking to something tangible.

Are you a robot? *feeling the side eyes*

This is where we have to be careful with AI. Artists have always struggled with deep insecurity. It’s tragically the very quality that can make us damn good at what we do. We refuse to let go until something is “perfect.”

Until recent years, we understood that perfect is the enemy of the finished. Now? Perfect is no longer the enemy of the finished. AI can step in and “finish and perfect” a turd.

Enter in AI slop.

The next pivot around perfect is the enemy of the finished might just need to be that perfect is the enemy of authenticity/art.

Humans are Messy and So is ART

Remember the old films of oilmen who struck black gold? The gusher spewing oil everywhere and men cheering even though they were covered head to toe in sludge?

Why were they so happy?

***Took me a while to figure that out especially after getting covered in an oil spill in Corpus Christi when I was FOUR.

They were happy because they understood the value in that mess.

Humans are sticky. Our lives are rarely pretty and packaged perfect. Love, hate, loss, divorce, death, murder, intrigue is all ugly just like what comes out of the ground. But what comes out of the ground must be refined into what people use every day. Into what they VALUE.

Writers are the explorers, the drillers and the refiners.

Why so much that is coming out of the lazy use of AI is failing to keep our attention is that it is too perfect. It’s a food replicator synthesizing a five-course French meal without any of the messy pots and pans. Refuse to be intimidated by the food replicator. We want the real deal, dirty dishes and all.

The World Still Needs Us To Get “Dirty”

The new writing paradigm did a lot of great things for creatives. We were no longer solely beholden to gatekeepers. This was wonderful because gatekeepers had shareholders. They wanted what had demonstrably worked in the past from the next Twilight to Fifty Shades of the Same Old BS.

For those writers who didn’t fit neatly into boardroom projections, self-publishing and indie opened up areas of writing that had either been wholly abandoned (long form works, short form works) to what hadn’t yet been even tried (genre blending, mixed POVs, previously overlooked audiences).

And what happened? We suddenly had an explosion of some incredible works that never would have made it in any other market condition, E.g. The Martian.

Yet, algorithms stepped in and started lulling us into the same predictive models us wildcatters had hoped to shrug off. Suddenly, authors no longer had time to write thoughtful, deep, meaningful works because audiences wanted more and more and faster and faster.

Problem is? Optimization only takes us so far. Optimized garbage is still…garbage.

The market and technology has accelerated. This can be bad. We need to learn, grow, move, learn, pivot and somehow remain sane. Conversely it is also AWESOME. The cycles are getting shorter. Bad ideas are dying faster.

And THIS is where we drill.

Not every reader (or television audience) wants faster and faster if it is at the expense of quality. Writers are exhausted. We feel sold out and burned out and audiences now watch live streamers because too many plots are more predictable than my cat puking on the rug when there is TILE literally RIGHT THERE.

Refuse to Settle for Efficient When YOU ARE ESSENTIAL

No more low-hanging fruit. Yes, AI can help us plot, outline, turn bad ideas into better ideas. We can streamline what we do and nothing about that is bad. At no point will I ever tell you that spending a year or five or ten on an idea that needed to die on the cutting floor is a bad plan.

Being bad at managing our time does not an artist make.

Yet, the world doesn’t need anymore prefab “perfect” and utterly forgettable stories. Sure, we can use AI to churn out book after book after book and look super productive on the outside. Audiences might even bite initially, but AI is not our target audience.

PEOPLE ARE.

While AI might tell you everything you have is golden, AI isn’t spending time it doesn’t have and it’s hard-earned money to step through the wardrobe into another world so it can forget the world it lives in for just a little bit.

Again, people are.

And this is where y’all are going to shine and it’s how we “beat” the machines.

Or at least remember they work for US.

***DISCLAIMER: All em dashes are mine, any semicolons ethically sourced and plot bunnies raised humanely. Any and all typos are “certified organic” and run-on sentences are now “free range sentences.”

What Are Your Thoughts? I LOVE Hearing from YOU!

Where have you caught yourself optimizing instead of risking? Have you ever loved a piece of writing because it was a little rough? What part of your process would you never outsource—even if AI did it better? Have you started feeling the eerily perfect “sameness” of the AI Uncanny Valley?

I really DO love hearing your thoughts especially on AI. Again, I have missed y’all. Just learning to code, build LLMs, creating my own chatbots for school AND keeping up with the blog even been a bit much for me.

What are some of your fears? Expectations? Thoughts you’d like for me to explore? This blog is for you guys, so let me know!

The post If AI Loves Your Writing, Be Very VERY Worried appeared first on Kristen Lamb.