Counterfeit Creativity: The High Cost of Cheap Art

Counterfeit creativity is robbing our species blind. We are sacrificing our souls on the altar of cheap, fast, free and easy, but at what price?

For most of human history, creativity had a cost. A painting required years of training, mistakes, dedication, practice, and courage. Music required months and years of pain, blisters, practice, rehearsal, performance, and courage. A novel required years of reading, learning, grammar, structure, practice, failure, perseverance and courage.

Even mediocre art took effort.

AI changes the creative math.

Now anyone with an internet connection can generate:

• a novel outline
• a painting
• a marketing campaign
• a song

…in seconds.

Which all raises an interesting question.

If something looks creative but required no creative effort, what exactly are we looking at?

Not fraud.

Not plagiarism (exactly).

Something new.

I’d like to introduce what I call counterfeit creativity.

Counterfeit Creativity

Counterfeit money looks real enough to circulate, and counterfeit creativity works the same way. It mimics the appearance of creative work. It seems to have structure, style, aesthetic cues and emotional beats, but the underlying process is fundamentally different.

Authentic creativity comes from struggle, lived experience, experimentation, and failure. Counterfeit creativity is generated through statistical pattern reconstruction. It produces something that looks like creativity without the creative journey behind it.

For now, it seems there are plenty of people left who can sense the AI Uncanny Valley, but that window is closing, and closing FAST.

Many people can’t immediately tell the difference because humans, historically, have judged creativity by output not process. Thus, if something reads like a novel, looks like a painting, or sounds like music our brains classify it as “creative.” But that assumption was originally wired in a world where output and effort were inseparable.

AI just broke that link.

The “Crapification” of Everything

I would love to say this problem happened just with the advent of AI, but end stage capitalism is merely the sterile syringe that delivered the literary lidocaine inuring us to what CRAP looks and sounds like. We are going to zoom in on the writing world, since that’s the water we swim in.

Early on, when I began this blog, I exclusively geared my content toward authors who wanted to traditionally publish. It wasn’t because I believed the Big Six were that special, but I appreciated WHY we might need a world with gatekeepers.

Additionally, though I could see the many benefits that could come with self-publishing and indie publishing, I saw the inherent dangers. How it would let out a genie we’d never get back in the bottle.

The democratization of publishing happened on other fronts as well, though. Remember Huffington Post? Arianna Huffington IMO single-handedly obliterated the print medium and all the writing jobs that once went with it. The exposure dollar economy was the warning shots.

Show up, write your best for us and you can tell the world we pay you great money let you post on OUR site where we make millions using an unpaid workforce. Tell a bunch of writers this will lead to bigger things, they post their BEST and promote it on all their social networks…and with every click we make ad money.

LOADS OF IT.

Pay the Writer

I know when I drop terms like late or end stage capitalism, I risk the eye rolls, but hear me out.

Creatives have always sought to be paid for their work. Yes, it might be au gauche or tawdry, but we don’t care. We spend years mastering something that others derive joy and value from? We should be compensated just like everyone else.

That and we like to eat and the power company doesn’t accept poetry as payment.

In earlier times, creatives had wealthy sponsors. Later, the markets aligned to give ways creative people could be paid/rewarded meaningfully for our hard work and years dedicated to honing a skill. Newspapers, periodicals, dime novels, copy, marketing, ads were all ways creative professionals could make a living while producing the next great work of art the world enjoyed.

Read Stephen King’s On Writing, Steven Pressfield’s War of Art, Robert McKee’s Dialogue and they all share stories of the paid “crappy” gigs these masters took on while working on the “real art.”

Late-stage capitalism describes the point where market incentives inevitably drive everything toward cheaper, faster, and more scalable versions of itself, even when that process strips away the craftsmanship and meaning that once made the product valuable.

Systems no longer optimize for creating value, but for producing the appearance of value as cheaply and quickly as possible. Pay the writer became…use the writer.

Or the musician, songwriter, painter, illustrator, animator, etc.

Tell them they are special, pay them in attention, then up the operational tempo to such a high level that literally no human artist could keep pace (relevant). Meanwhile use all the real art that creatives built to train the synthetic version that you’ll SELL them later when they are so desperate to remain in the loop they’ll audition for their own extinction.

The Art is Fake but the Rot is REAL

The real danger isn’t that AI can generate content, it is that AI is flooding the world with creative-looking artifacts detached from human meaning.

Imagine a future filled with books no human truly wrote, art no human felt, songs no human performed. You know what? Since we are already here, why do we even bother with museums? Expensive to store, insure, restore, preserve. We could just 3-D print some replicas. I mean is anyone REALLY going to be able to TELL if that’s the ACTUAL Mona Lisa?

Y’all can breathe now. I am being sarcastic. But, hopefully I made my point.

My largest concern with AI “art” hasn’t just been the creative professionals it displaces, but what it’s doing to humanity as a whole.

Never underestimate the unique human capacity to get used to some seriously LOW standards. I learned that lesson my first “hamburger day” in a public school lunchroom. Every kid was excited for a slightly greenish hamburger facsimile (some even bought TWO), while I was clutching my foodie pearls. How could they be excited to eat THAT?

Then I was there long enough to sample what the “normal” food was like and it made more sense.

My biggest concern about AI art has always been the impact on the audiences. Even now. We no longer go to the movies. Most are unwatchable. If we DO go to a movie, you know what is a WIN?

It was…watchable.

I used to think the creators of Idiocracy were onto something. Now? I think they might have had a crystal ball, and they also woefully underestimated just how dumb we humans can be.

The #1 movie in America was called “Ass.” And that’s all it was for 90 minutes. It won eight Oscars that year, including best screenplay.

Narrator of Idiocracy

We aren’t going to need to travel thousands of years in the future to grasp that we are hurtling toward a world where all the top shows are some poor dude getting hit in the ‘nads in clever ways (yes, that is a real thing from Idiocracy).

Dealing with Counterfeits

Since the point of my posts are to educate and empower you, what is the answer? The United States Secret Service oversees most of our money/financial crimes. They also go after counterfeiters. Do you think they train years and years on every fake out there and what to look for?

Nope.

They spend years and years understanding AMERICAN CURRENCY. How do the bills feel? They learn how to tell a real c-note with their eyes closed. Because they know the real thing so intimately, they don’t need to concern themselves with the fakes. The fakes practically pop out.

There is a good reason the best writers are also avid readers. Read the excellent works, train, practice, fail, get up, do better and hone those skills. Write excellent stories. I know we are all under a lot of pressure to be content mills that feed the public’s (supposedly) ravenous appetite.

But why are they so famished?

Years and years of increasingly empty creative calories and artificial art.

Not only is it unsatisfying, but it warps the palate.

Take a person used to drinking cheap sodas and eating junk food then try to give them good food. They won’t like it at first because it will taste strange. Layers of artificial ingredients are masking that what’s being served is inedible, empty and possibly toxic and yet people binge on the stuff.

Same with counterfeit creativity. We have a narrow window where there are enough people around to remember what art used to feel like. With all the AI slop in circulation, get to work. Superlative art will rise. Audiences will find it and stick like glue because it resonates with their souls.

Counterfeits are always costly. Counterfeit money can implode a country just as sure as fake art can bankrupt a culture.

This is why it is critical now, more than ever, to cherish real art before we drift into a world that can no longer even recognize it. If we do get to a point that no one can tell between Monopoly money from the real thing, only then will we be out of a job. Until then, we are still in the game.

But I warn y’all… tempus fugit.

We don’t have forever.

What are YOUR thoughts on Counterfeit Creativity?

Other than it goes with counterfeit cleverness? Personally, I am exhausted with all the AI slop. AI cannot create art. Period. It is a tool. The paintbrush doesn’t make the art, the artist does. The keyboard doesn’t make the story, the writer does. And, for me? There is a certain je ne sais quoi missing from AI “creations.”

That said, do you think we could hit a time that humans won’t really recognize art? Or is it too deeply wired in us? If everything “looks real”, who will remember how to tell the difference?

Do you think that removing the human from art could eventually remove humanity from the human? I know we writers love these existential arguments, but I think this is a good one. If all the art is shallow, derivative and superficial, wouldn’t we eventually see a culture that is shallow, derivative and superfi—–

Houston, we have a problem…