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Classes

ON DEMAND Branding: When YOUR Name Alone Can Sell

Class Title: Branding: When Your Name ALONE Can Sell (ON DEMAND)

Instructor: Kristen Lamb

Price: General Admission $55.00 USD

Sale Price: $35.00 USD

Where: At Your Computer 

When: At YOUR Convenience

LEARN TO BE A BRAND BOSS!

Class Description:

All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say James Patterson?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.

This class will address:

What is a brand? How to make one uniquely your own.

How to BE YOU! You're a writer, not an insurance salesman! 

Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).

How to use this information to locate, engage and cultivate an audience.

Myths about exposure.

Common scams that will wreck your brand and earning ability.

Why most promotion is a waste of money.

A list of expensive and not-so-bright ideas for reaching readers.

Knowing when and HOW to promote.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

About the Instructor:

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.

She’s also the author of the highly acclaimed mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $35.00

Date: February 14, 2020

Available Spaces: Unlimited

ON DEMAND Bring on the BINGE: How to Plot & Write a Series

Class Title: ON DEMAND Bring on the BINGE: For the LOVE of Writing Special How to Plot & Write a Series

Instructor: Kristen Lamb

Price: $75 USD Standard

SALE PRICE: $50

Where: From Your PC (and certain other smart devices)

When: At Your Convenience

About the Class:

Series are HOT, HOT, HOT! Readers want to fall in love with our stories, our worlds, and our characters.

What do they want even MORE?

For the experience to NEVER END...EVER. When readers fall hard for a cast of characters or a world or a storyline, they want to remain in that dreamscape as long as humanly possible.

So let's give them what they want!

Series are a fantastic way to build a loyal and evangelical fanbase. Also, statistically, authors who have more titles for sale have far greater odds of making more money.

Connect these book titles together into a series? Who can resist just one...more...ride?

Another advantage to series? The small screen television business is BOOMING. From HBO to Netflix, to Amazon to the Hallmark Channel and more, producers are on the hunt for series that WOW.

Why? Because when they option a series it makes their business way simpler. They already have stories that a) are a proven commodity b) are simpler to translate to the screen and that c) come with the bonus of a ready-made fanbase.

Winner, winner, chicken dinner.

Michael Connelly's Harry Bosch and Mickey Haller (a.k.a.The Lincoln Lawyer) books, Robert Galbraith's Cormoran Strike private detective series, Diana Gabaldon's Outlander, George R.R. Martin's A Song of Ice and Fire  (a.k.a. Game of  Thrones), and the list goes on.

Every genre has a breakaway series ignites a fanbase and that very often can also set fire to the small screen audiences as well.

If you're not yet excited about writing a series? Check if you have a pulse!

In this class we'll cover a LOT of territory:

  • The different types of series;
  • How to turn your standalone into a series;
  • How to plot a series ahead of time;
  • Ways to make each book fresh and unique;
  • Elements that make a series HIGHLY ADDICTIVE;
  • How to tease out spin-off series;
  • And more!

 

About the Instructor:

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.

She’s also the author of the highly acclaimed mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $50.00

Date: February 14, 2020

Available Spaces: Unlimited

The Art of Character: Writing Characters for a SERIES ON DEMAND

The Art of Character: Writing Characters for a SERIES

Instructor: Kristen Lamb

Price: General Admission $75.00 USD

SALE PRICE: $50.00 USD Standard

Where: ON DEMAND (at your computer)

When: ANYTIME YOU LIKE!

Class Description:

Series are HOT, HOT, HOT! Readers want to fall in love with our stories, our worlds, and our characters.

Which is where we'll focus during this class.

CHARACTERS are critical when it comes to creating a series readers want to BINGE. 

When readers fall hard for a main character or a cast of characters, they want to remain in that dreamscape as long as humanly possible because they CARE. They've become vested in what happens to their favorite character(s).

So let's give them what they want!

The disconnected series is only as strong as the core character (e.g. Jack Ryan).

What makes readers crave the next book and the next and the NEXT? A strong core character who's relatable and flawed, but simultaneously larger than life.

The connected series requires an entire cast that can help the story go the distance from inciting incident to the final book and BIG BOSS BATTLE (e.g. Harry Potter, Lord of the Rings, The Hunger Games).

As we've already talked about, series are a fantastic way to build a loyal and evangelical fanbase. Also, statistically, authors who have more titles for sale have far greater odds of making more money.

Connect these book titles together into a series? Who can resist just one...more...ride?

Another advantage to series? The small screen television business is BOOMING. From HBO to Netflix, to Amazon to the Hallmark Channel and more, producers are on the hunt for series that WOW.

Why? Because when they option a series it makes their business way simpler. They already have stories that a) are a proven commodity b) are simpler to translate to the screen and that c) come with the bonus of a ready-made fanbase.

This is a THREE HOUR CLASS that will come with notes and a template to help you create your characters and keep them organized and evolving.

In this class we'll cover a LOT of territory:

  • How to create a hero/heroine for the disconnected series (e.g. Tess Gerritsen's Rizzoli & Isles)
  • Crafting the larger than life character readers can't help but fall for (e.g. Detective Harry Bosch)
  • Creating a dimensional CAST for your disconnected series
  • Crafting supporting characters that drive your MC's character arc
  • How to create a hero/heroine for the connected series (e.g. Harry Potter)
  • Balance the party
  • Crafting a larger than life cast of characters that can build your series' momentum
  • And more!

All from the comfort of HOME at YOUR computer!

About the Instructor:

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.

She’s also the author of the highly acclaimed mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

 

Price: $50.00

Date: February 14, 2020

Available Spaces: Unlimited