Fortitude: Dream, Do, Then Keep on DOING Day After Day

drudgery, Atomic Habits, boredom, Kristen Lamb, success

We’re rarely limited by our talent, yet we’re all too often hobbled by impatience. Drudgery makes us cave in too soon.

Schadenfreude: Misfortune, Revenge, Justice & Catharsis

Schadenfreude is the pleasure we feel at the misfortune of others. This ingrained sense of right and wrong drives our desire to seek justice.

Stakes: How to Hook an Audience All the Way to THE END

Stakes, bizarrely enough, are a key ingredient missing in many stories. If the characters don’t have skin in the game, why would the audience?

Agency: The Critical Component of ALL Great Stories

Agency is when a character is involved in the story, forced to make decisions and take the consequences good or bad. It propels story action.

How to Build an Audience, No Duct Tape Required

How do we build an audience without coming across as a stalker crossbred with an MLM rep? This is no easy task, especially since most creative professionals don’t exactly shine in this area. Face it. If we’d been good at high pressure sales, we’d be languishing on our yacht along with other people who excel …

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