ON DEMAND SUMMER SALE BUNDLE - Author Branding T.K.O.: Sales, Branding, Blogging
Summer School! ON Demand CLEARANCE SALE!
Normally all three classes would be $165...as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.
***Get your bundle TODAY. Only available for purchase through July 17th, 2019. We have to free up room on the server for NEW classes.
What AWESOMENESS You Can Expect:
Instructor: Kristen Lamb Price: $55.00 USD (included) Where: From YOUR Computer When: ON DEMAND
Writers are in the entertainment business. Notice the second half of our job title is business. The lifeblood of all business is sales.
But, to be blunt, most creative professionals would rather be stabbed in the face than 'do sales.' Yet, if we don't sell books, our career is doomed (regardless of how we publish).
One of the MAJOR reasons so many people are afraid of sales is because what's being taught as 'sales' is actually 'direct marketing.'
Direct marketing is NOT sales. It IS, however, pushy, icky, and hasn't been effective since The Spice Girls were cool.
Sales can be fun. In fact, believe it or not, humans are wired for sales. It's part of our biology. Problem is, humans are also wired to overcomplicate things...which is why so many of us freak out over sales.
This class is to remove the fear factor and clarify what selling entails for the professional author. Not all products are sold the same way...which is why there are no late-night infomercials hawking Hadron Colliders or F-16 fighter jets. Our sales approach must align with the product we're selling, or we're doomed before we begin.
This class will cover:
Why direct marketing doesn't sell books;
Time wasters versus time savers;
How to be paid what we are worth;
Ways we can make ads, promotions and marketing far more effective;
The unique way books must be sold;
How to set goals and create a scalable strategy;
Explore the S.W.O.T. analysis and why we need one;
How to differentiate our brand and product in an over-saturated marketplace;
Class: Brand Boss: When Your Name Alone Can Sell Instructor: Kristen Lamb Price: $55.00 USD (included) Where: From YOUR Computer When: ON DEMAND
LEARN TO BE A BRAND BOSS!
All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!
How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.
You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.
Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.
Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.
Can you say "James Patterson"?
The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.
This class will address:
What is a brand? How to make one uniquely your own.
How to BE YOU! You're a writer, not an insurance salesman!
Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).
How to use this information to locate, engage and cultivate an audience.
Myths about exposure.
Common scams that will wreck your brand and earning ability.
Why most promotion is a waste of money.
A list of expensive and not-so-bright ideas for reaching readers.
Knowing when and HOW to promote.
Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?
Class: Blogging for Authors Instructor: Kristen Lamb Price: $55.00 USD (included) Where: From YOUR Computer When: ON DEMAND
Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it's one of the best ways to establish a brand and then harness the power of that brand to drive book sales.
The best part is, done properly, a blog plays to a writer's strengths. Writers write.
The problem is too many writers don't approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.
This class is going to cover:
How author blogs work. What's the difference in a regular blog and an author blog?
What are the biggest mistakes/wastes of time?
How can you effectively harness the power of algorithms (no computer science degree required)?
What do you blog about? What topics will engage readers and help create a following?
How can you harness your author voice using a blog?
How can a blog can help you write leaner, meaner, faster and cleaner?
How do you keep energized years into your blogging journey?
How can a blog help you sell more books?
How can you cultivate a fan base of people who love your genre?
Blogging doesn't have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.
About the Instructor
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazineas one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.
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if you would like to know if spaces are still available.
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