Rise of the Machines—Human Authors in a Digital Age

Rise of the Machines—Human Authors in a Digital Age

Get the book that has best-selling authors buzzing over the new age of publishing!

What is a brand? A platform? Why do we need one? How do we get one? Better still how can we crate a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books. This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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About the Book

It’s easy to feel like we’re losing our humanity when surrounded by computers, cell phones, and text messaging, but here’s the good news: The same machines that seem to be stealing our humanity also have the power to restore it. Yes, you read correctly. The more we embrace technology, the more distinctly human we can become.

The new author in today’s publishing world is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman.

Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness.

This is not a book to teach you 1,000 ways to blast people with advertising. The WANA Way is different than anything you’ve likely encountered. It is constructed using the timelessness of art, blended with the strength of human relationships. Platforms are more than a zillion ways to try to part readers from money; they are living works of art and meshed with the soul of the writer-artist.

The machines are rising, but humans were here first.

Details
Author:
Publisher: W.A.N.A. International
Publication Year: 2013
ASIN: B00DP7II4A
List Price: $14.99
eBook Price: $6.99
Endorsements
Rest your head and let the Gospel According to Lamb guide you crazy writers through the tangled (and often insane) labyrinth that is social media. Lamb will tell you how to build your writer's platform not by cobbling together globules of fatty spam but rather by standing tall on your own two feet as a ---GASP!---actual human being. Is this essential reading? Say amen and hallelujah.
Kristen Lamb takes the fear factor out of social media for authors making it fun, funny, and easy to understand. A must-read for writers at all stages of their careers!
“In Rise of the Machines, Kristen Lamb has provided an invaluable compass for navigating the uncharted waters of 21st century publishing. I pity the writer working today who doesn’t take advantage of the wealth of valuable insights and breakthrough methods contained in these pages.” —David Corbett, award-winning author of THE ART OF CHARACTER
“For writers, the purchase price of Kristen Lamb’s Rise of the Machines should easily become the best investment you’ll ever make for your writing career. In Kristen’s brilliant and easy-to-grasp book, not only will you learn how to become a successful marketer of your work—whether it’s published by a legacy press or self-published—and achieve significant and ever-increasing sales of your work, but you’ll learn how to without spending hours and hours each week to do so. Rise of the Machines is the standard—the cutting edge." -- Les Edgerton, award-winning author of HOOKED and FINDING YOUR VOICE
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