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Kristen Lamb

Author's posts

Branding & The Brain: How Social Media Changes but People Never Will

branding, brands, author brands, author branding, Kristen Lamb

Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.

Thirteen Reasons Writers are Mistaken for Serial Killers

I believe somewhere at the FBI’s Behavioral Analysis Unit, there’s a caveat for the profilers. If they think they’ve profiled a serial killer, they need to stop and double-check to make certain they didn’t just find a writer.

Hint: Check for empty Starbuck’s cups and candy wrappers.

Authors: Taking Charge of Our Future in a Time of Uncertainty

I still see authors hire ‘experts’ who dazzle them with promises they can’t keep and watch how they keep the customer compliant using a lot of worthless tech-speak (worthless, aside from creating panic attacks/fear compliance). Knowledge is POWER.

Fiction Addiction: 3 Simple Ways to Make Your Series HOOK Readers

Series have proven to be one of the best ways to captivate a massive reading/viewing audience because they have the unique capacity to go viral and, in doing that, to become woven into the very fabric of popular culture.

Pay the Bookseller! Why C.E.O. James Daunt Won’t Save Barnes & Noble

Pay the booksellers. When the people you employ have to launch a petition to ask for a living wage, that’s a problem. Amazon capitalizes on those who fail to value the valuable. They poached the authors and they aren’t above poaching the best of B&N’s retail people and offering better PAY.