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Kristen Lamb

Author's posts

Finding Our WHY: The Beating Heart That Keeps Our Muse ALIVE

Seasons change and so do we. Finding our why is something we should do regularly, because, if we’re operating off a motivation that’s older than our favorite yoga pants? It might be the reason we’re burned out and hate turning on our computers.

Do Some People Lack the Talent to be a Successful Author?

Stephen King equates talent to a vein of gold in a mine. One has to do the hard work of digging for the ore, refining, etc. (the nasty work most people don’t want to do). He says if you spend an hour and a half a day writing for ten years, at the end of ten years, you’ll be a pretty good writer. Just as if you spent an hour and a half a day digging, mining, and refining ore, you’d eventually have decent stockpile of gold.

Motive: The Key to Writing Stories Readers Can’t Put Down

Motivation points out where a character is most likely to trip, but also highlights the direction the character needs to grow. It’s this additional psychological layering that can make even a simple story deceptively complex. Like stepping into a puddle and falling into the center of the Earth.

Characters: Audiences Read Stories, but Great Stories Read the Audience

Characters are critical for stories that resonate. Why? Because characters are the conduit that connects the reader, that vests them in the events. We can’t empathize with technology, spaceships, magic, or nuclear submarines. Humans can’t bond emotionally to a place (without the characters as the connection). For instance, we CARE about Lord of the Rings’ …

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Branding & The Brain: How Social Media Changes but People Never Will

branding, brands, author brands, author branding, Kristen Lamb

Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.