Amazon Publishing might be the new normal of the 21st century book business. Whether this is a good thing or a bad thing remains to be seen.
I’ve always wanted NY Publishing to survive and thrive. Sure, I had nostalgic reasons. NY was (is) a cultural institution, with pedigree and history.
Amazon didn’t seem to possess the love for the written word. They sold camping equipment, soldering irons, plastic dog poo and massage chairs. How could they care about books? About literature?
Simply calling themselves Amazon Publishing did little to sway my opinion.
Change is Scary
I’ve been blogging on these business changes since 2005 (my first blogs were on one of the very first what-we-would-recognize-as-a-social-media-site, Gather).
I wrote post after post until I started feeling like that crazy guy downtown. You know the one I’m talking about? Guy wearing an ad board with THE END IS NEAR spelled out in duct tape or glitter.
Alas, the digital revolution has taught a lot of painful lessons. One of the hardest? We’re either architects or artifacts. True for publishers as well as authors.
If we hope to thrive in the next evolution of change, it’s critical to understand the larger picture. Without context, there’s no way to be strategic.
The 411 on Amazon Publishing
For the past twelve years or so, Amazon Publishing has been playing to win, as opposed to NY, who was playing to ‘not lose.’
Instead of being on the offense, sticking and moving and learning how to play the new game or even invent their OWN newer game (and make Amazon hustle for a change)…the powerhouse publishers ran down to Blockbuster and rented You’ve Got Mail for the six-hundredth time.
Change at the Speed of Wi-Fi
By all indications, NY Publishing didn’t grasp that they only had a very small window to act if they wanted to survive (forget thrive).
Instead of redoing their business plan, they wasted precious time trying to rekindle ‘The Good Old Days’ and protect their besties Borders and Barnes & Noble…at all costs.
The Big Six (namely the multi-national media conglomerates in charge) couldn’t fathom a world where they weren’t the ballers. Anyone who claimed differently was deemed a lunatic, a hack, a poseur, delusional, etc.
Fast-forward to today (no VCR required because only my mother still uses one).
Borders is a ghost, and Barnes & Noble is now at the mercy of Elliot Management—the hedge fund that purchased them this past June.
Elliot Management, should they stick to their playbook, will shut down most of the large stores and part them out into smaller stores more reminiscent of the mom-and-pops Barnes & Noble pulverized on their way to power.
Good news is B&N shouldn’t go away completely. Bad news is those massive multi-million-dollar orders and preorders that financed the large NY houses just went bye bye.
So how did we all get here in such a short time? To answer this question, I’m going to cite the original personal coach/self-help guru…Sun Tzu.
Amazon Publishing & The Art of War
Jeff Bezos dreamed Amazon would one day replace The Big Six publishers and that he could completely reinvent the book business. He wanted the system to be more egalitarian.
Bezos believed consumers needed more say in what books they liked instead of relying on gatekeepers, AP reviewers, and (pre-negotiated) book displays to tell them what they should like.
Bezos had a plan to take out traditional publishing, and this plan is one I’ve done a fair job of predicting.
***gets cramp patting self on back***
I’d like to claim it’s because I’m super smart, but I had help. Anyone who’s read Sun Tzu’s The Art of War—and paid even MILD attention—could see the proverbial ‘writing on the wall.’
Every move Amazon has made over the past two decades or so might have appeared random, but to the trained eye? There has been NOTHING random about Amazon’s strategy.
But, Amazon couldn’t have secured
the Iron Throne book market domination if traditional publishing had taken them seriously from the get-go and believed Amazon to be an actual threat.
Had the multi-national media conglomerates been paying attention, this might have ended very differently. Alas…
Pretend to be weak, that he (your enemy) may grow arrogant.
Or, if you’re Amazon taking on publishing: Pretend to be a nut who believes that everyone will one day shop on the Internet…so that your competition will remain arrogant.
While NY argued over their favorite stock paper and mocked Facebook as a ‘passing fad,’ Amazon prepared for conquest.
They first dedicated massive resources to salvage the remains of Web 1.0 after the dot.com debacle. In 2002, Amazon launched AWS (Amazon Web Services), one of the first cloud-based systems able to track web site popularity and patterns and aggregate this information for marketers and developers.
In simple terms—who clicked what site when and why and how many times? Kind of an awesome thing to know if you want to sell stuff.
Then, in 2006, Amazon expanded AWS. My POV? Bezos (among other visionaries) wanted to ensure the infant Web 2.0 would have all it needed to grow into the leviathan it is now.
AWS added EC2 (Elastic Compute Cloud) and S3 (Simple Storage Surface) in order to expand their cloud storage and virtual computer capacities exponentially. Several years later (in 2012), Amazon purchased Kiva Systems (now Amazon Robotics) to streamline order fulfillment.
***More proof Amazon IS actually SkyNet. Alas, at least I know when the machines come for me, I get free shipping…because (DUH) I have Prime.
Anyway, improved search capabilities and data aggregation (better algorithms to predict and guide purchase habits), stronger safeguards against fraud, and increasingly faster shipping (using ROBOTS) all formed the foundation for Amazon’s future conquest.
On-line shopping had work efficiently and seamlessly or nothing else mattered.
The easier, safer, and more convenient Bezos could make it to buy from Amazon, the more the everyday consumer would trust them with their business. Bezos understood knowledge was power…literally. Whoever held the purchasing data from the web, held the keys to the kingdom (publishing kingdom included).
What I find uniquely interesting is this. Bezos built the early Amazon infrastructure offering products that weren’t culturally sentimental.
Consumers didn’t have the same emotional attachment when it came to electronics and sports equipment. Bezos appreciated that books would hit us in the feels.
Going there too soon would’ve been bad strategy. He waited to hit fast and hard.
Speed is the essence of war. Take advantage of the enemy’s unpreparedness; travel by unexpected routes and strike him where he has taken no precautions. ~Sun Tzu
Trust me, NO ONE in traditional publishing anticipated the Internet sucker punch. Traditional publishing didn’t even believe on-line shopping or ebooks would ever be viable, let alone a threat. They made no plans, took no real precautions.
Instead, they held onto their mantras:
Readers will always want paper.
Only techies and early adopters want audio and digital books. These formats will always be a fringe market and not worth the effort.
Readers don’t want to order on-line. They want a BROWSING experience with a latte.
Amazon Publishing might as well have been a campfire ghost story or urban legend in 2006. But, when Amazon released (unleashed) the Kindle?
$#!t got real.
If he is taking his ease, give him no rest. ~Sun Tzu
Amazon launched the Kindle and, with that, offered deep discounts on digital books (all books, actually). When some of the NY houses refused to lower prices on digital titles, the ‘BUY’ buttons on all their titles mysteriously disappeared.
It was a glitch.
Glitch or not, it doesn’t take a business expert to realize that losing even a DAY of on-line sales probably hurt…a LOT.
Since NY had only recently started learning how to use email, one can imagine that algorithms, cloud computing and analytics weren’t exactly part of their wheelhouse.
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley. ~Sun Tzu
Before Amazon launched the Kindle, though, they made sure to capitalize on a massive tectonic shift that had already split the book world years earlier.
Amazon Publishing understood the deal NY had made with the devils (Borders & Barnes & Noble). The big-box giants promised unprecedented wealth and success…which they delivered.
All NY had to do was to sacrifice their mid-list authors.
There was no ‘room’ for these authors. The big-box bookstore model relied on the selling power of household names (literary blue bloods).
With limited shelf-space, the plan worked better to shelve mostly author royalty, then pepper in new authors to give the appearance the big chains actually cared about the written word.
Ah, but a lot of authors had made The Big Six into the giant it had become (not just the blue bloods).
The author middle class had dedicated years, even decades to their ‘masters.’ Yet, NY unceremoniously cut them loose without so much as a ‘thank you for your service.’
…and Amazon was more than eager to publish these authors’ vast (and vetted) backlists and offer absurdly generous royalty rates. Not only that, but these authors could publish as many books as they pleased. Heck, they could write in any genre they wanted.
What the big-box model tossed into the dirt, Amazon picked up, polished and sharpened to a razor edge.
If his forces are united, separate them. ~Sun Tzu
First, Amazon cleaved the body of authors into passionately divided camps—pro-indie versus diehard traditional. But then, Amazon Publishing also took advantage of the rivalry between Borders and Barnes & Noble.
These two big-box chains, in an act of unrepentant greed, had almost single-handedly destroyed the indie and mom-and-pop bookstore model. Once those ‘competitors’ fell away, they set their sights on each other.
They built more and more giant stores, sometimes even across the STREET from each other. The more they built and battled, the more expensive it became to maintain an edge.
Soon, it devolved into a race to the bottom of who could give away the most stuff/books the cheapest. Which one could add in cards, records, movies, toys, and mani-pedis to gain an advantage.
This plan doesn’t work well with that kind of massive overhead.
Meanwhile, Amazon kept pounding on both of them and Borders fell first, namely because they mistakenly believed they could go it alone in cyberspace.
Back in 2001, Borders Group made a deal with Amazon and agreed that Amazon would co-manage Borders.com. Then, in 2007, Borders thought they’d go it alone with their own online bookstore and yeah…
It didn’t work out.
Attack him where he is unprepared, appear where you are not expected. ~Sun Tzu
Amazon has spent the past seven or so years testing different models in cyberspace: Amazon Worlds, Amazon Scout, Kindle Unlimited, and Kindle Direct Publishing to name a few.
With the massive influx of indie and self-published authors, Amazon has been using writers and our books to improve ways to connect readers with books THEY love.
Amazon Publishing learned how to better detect and destroy anyone gaming algorithms. They’ve been willing to take risks to see what worked, what failed, and what could be salvaged and reinvented.
But, what Amazon REALLY was doing was perfecting its algorithms so they could take out the critical piece to dropping NY to its knees—Barnes & Noble.
Amazon Publishing has always been the ‘other woman in the red dress,’ but (as I claimed in a 2012 blog) this ‘other woman’ wanted a ring and to be considered legit.
Seven years ago, I posited that Amazon Publishing would soon open brick-and-mortar stores…and got flamed in my post’s comments. Everyone at the time believed Amazon to be perfectly content to remain in cyberspace.
I didn’t agree.
Bezos had ALWAYS wanted to take down publishing. He would not be content to remain an on-line book retailer. He’d want a place to showcase Amazon Kindles, and it could hardly be called a victory if he launched brick-and-mortar Amazon bookstores only to display mostly NY titles.
No, that wouldn’t do. Amazon stores would show off AMAZON authors.
When it came to Amazon Publishing, Bezos wouldn’t settle for anything less than total conquest.
How did I ‘know’ Amazon would open brick-and-mortar stores? Because NO ONE believed/expected they ever would.
Yet, it made sense. Amazon Publishing would have browsing space they could smart-stock using the data collected via their algorithms. They’d have enough information to know what books sold well and where.
This would drastically increase sales while simultaneously reducing waste.
***Remember, Amazon started out dominating the business of gathering and sorting information.
I suspected Amazon Publishing was waiting for Barnes & Noble to close a certain percentage of stores before they pounced.
According to Forbes, between 2008 and 2017, Barnes & Noble was closing an average of 21 stores a year to remain afloat.
Amazon opened its first physical store in 2015.
Dismissed as coincidence…
When Barnes & Noble fell? Checkmate.
Feign disorder, and crush him. ~Sun Tzu
This is where I don my large hoop earrings, polish my crystal ball and speak in a bad gypsy accent.
It was obvious to me (and anyone who could do math) that once Barnes & Noble fell, whatever remained of NY publishing would be in serious danger.
Without those massive preorders to fill shelf-space in oversized stores, NY publishing would be in a real financial pickle.
Recently, I blogged about the chaos in the publishing world. Currently, there are a million plus books self-published every year, and this number is climbing. On top of that? NY hasn’t had a breakout novel in SEVEN years.
To add insult to injury, that last breakout novel was 50 Shades of Grey.
To put it bluntly? Readers are fed up being used as unpaid gatekeepers.
When we buy a novel, our goal is to be entertained, NOT to determine if the writer could pass English 101.
***When reading a novel feels more like grading 8th grade papers? We’ll just watch Netflix, thanks.
There is a part of me, however, that believes Amazon has allowed this chaos to flourish for the simple reason that it serves their original goal—REPLACE NY Publishing.
Deviating a bit from Sun Tzu, the current mayhem in the book world is a scene straight out of Plato’s The Republic.
The Downside of Book Democracy
Democracy is a byproduct created when those disenfranchised in an oligarchy (writers overlooked, snubbed or rejected by NY) finally revolt (go indie or self-publish).
Freedom for the sake of freedom becomes the imperative. Every participant is permitted to live and act as he/she pleases (write whatever they want, even if it makes no sense and readers don’t want it)…because, FREEDOM.
These and other kindred characteristics are proper to democracy, which is a charming form of government, full of variety and disorder, and dispensing a sort of equality to equals and unequals alike.Plato’s ‘The Republic’
According to Plato, though initially a pure democracy might seem appealing, the state comes to be ruled by people who are unfit to rule.
In reference to publishing, the market comes to be dominated by those unfit to be published.
Pure democracy—which, letting anyone with a keyboard and internet access to be an ‘author’ surely is a pure democracy if I’ve ever seen one—ultimately devolves into bedlam.
Once this happens, Plato asserts that the population (market) will become SO vexed, they will welcome anyone who promises they can establish some form of order.
The New Era of Amazon Publishing
A few years ago, I speculated Amazon was waiting for the publishing industry to almost completely devolve. Only at that point would Amazon Publishing strike the coups de grace.
Amazon Publishing has already lured in the disgruntled/betrayed mid-list authors. They’ve also attracted most of the bright-eyed newbies who’d never even consider publishing with NY (some can even write).
Ah, but Amazon Publishing’s final move? Seduce the author blue bloods to the winning team.
July 22, 2019 Publisher’s Weekly announced that mega-author Dean Koontz signed a five-book deal with Amazon Publishing’s Thomas & Mercer imprint.
It was one thing when Amazon seduced the mid-list New York Times and USA Today best-selling authors. Dean Koontz is a whole other creature.
According to the article Koontz Inks Multibook Deal with Amazon Publishing:
The deal follows a string of agreements Amazon Publishing has struck with bestselling authors recently; in 2018 alone, Thomas & Mercer inked multi-book, seven-figure deals with Barry Eisler, T.R. Ragan and Robert Dugoni. Other top authors to come on board include Sylvia Day and Patricia Cornwell…
…Koontz said that Amazon ‘presented a marketing and publicity plan smarter and more ambitious than anything I’d ever seen before.’ He added: ‘The times are changing, and it’s invigorating to be where change is understood and embraced.‘
Dean Koontz has worked with Brilliance Audio (a division of Amazon) as well as Amazon Original Stories for the past few years. Yet, this new deal is certainly a landmark event.
According to Fortune, Koontz is the biggest author to sign with Amazon to date.
Since the late 1990s, Dean Koontz has predominantly published via Penguin Random House’s Bantam (more than 45 releases).
Dean Koontz’s jump to Amazon is a hard, if not mortal, blow to one of the remaining large publishing houses. Not only that, but this changing in alliances can’t help but be a harbinger of things to come.
How long until other mega-authors follow? My guess?
Brave New Amazon Publishing
It’s been a long road through dangerous and uncharted digital territory. I know I’ve posted plenty of frightening articles/predictions.
Hey, change is scary. We can’t plan for what we don’t understand.
Yet, I’ve insisted all along to remain calm and just keep writing, learning and improving. Focus on the quality of the PRODUCT. The pendulum always swings back the other way.
Whenever there is innovation, a wild and massive market shift, pandemonium invariably erupts. This happened with the introduction of the Gutenberg Press, the railroad, the automobile, airplanes, radio, television, 24-hour news, cable TV, personal computers, video stores, affordable Spanx…and on and on.
The old goes through denial, digs in and finally whatever industry it happens to be can no longer sustain their outdated ways and they die off. The new emerges until IT becomes the old and the cycle repeats.
Humans LOVE stories. It’s why we—authors—are pretty much always ‘safe’ so long as we focus on being the best at what we do. Sure, we go through changes, too. Lean times, terror, change…and then a new normal arises from the ashes.
Ultimately, I was confident new gatekeeping would emerge.
It HAD to.
There is simply no way to sift through a million-plus books per year for the gems.
Now that Amazon has a system for smart-stocking, has now begun building brick-and mortar stores, and has managed to recruit the ‘one ace in the hole’ NY had left (their household name authors)?
I don’t believe what remains of New York publishing will go away for good (at least not soon). Amazon won’t wipe them out completely if, for no other reason than to avoid being called out as a monopoly.
It seems obvious that Amazon Publishing will implement a similar but VASLTY updated publishing model that will (ideally) have the capacity to get good books into the hands of readers.
How this will look, exactly? I don’t know.
Audible followed a suggestion I made in a 2012 blog (whether they got it from me or not, I don’t know but will totally claim credit 😀 ).
Audible does have lines of audio books endorsed by a known/trusted brands (e.g. Neil Gaiman). This sort of celebrity approval improves sales and gets new authors in front of avid readers.
I could see Amazon Publishing doing something similar when creating imprints. I’m more than sure they have a plan.
Ultimately, I believe authors will be able to query the old-fashioned way, and sign with an agent who can then broker a deal with Amazon (like Koontz’s agents did with Thomas & Mercer). OR writers can still self-publish, create their own imprints and pioneer on, trusting readers will FIND their books and love them.
This means readers can STILL locate that gem the agents miss, but at the same time, writers can look forward to a more stable business environment.
In the end, readers, writers, agents, editors, etc. now at least have a light at the end of the tunnel. One that looks a lot like an ethernet cable, but whatever works.
Food for Thought
I don’t know if these changes are good or bad for writers. The big-box model certainly didn’t do us any favors.
Back before Amazon Publishing even existed, authors had a staggering failure rate.
According to the stats gathered by Book Expo of America, in 2004 ninety-three percent of all books published sold less than a thousand copies. Almost half of that number failed to sell more than five hundred copies (and this data reflected mostly legacy published authors).
Only one out of ten authors published ever saw a second book in print. Most failed to sell out their print runs and were subsequently dropped. So, it isn’t like authors have ever had a rosy-perfect-time-to-be-published.
The good news is technology changes, but people don’t.
And people will always crave good stories.
What are your thoughts? I LOVE hearing from you!
Sorry I haven’t posted in two weeks. I was going to do a post about gatekeepers, then the news about Koontz hit, and I changed direction.
***This blog required a TON of research…and my brain is melted. Smells like cotton candy. Weird.
We’ll get back to craft next time, but I love hearing what you guys are thinking with all these changes. Kind of hard to say anyone who publishes with Amazon isn’t a real author anymore, LOL.
I know big business is always something we need to watch vigilantly, but I’m somewhat relieved that it seems like we’re getting some stability (stark increase in number of independent bookstores, smart-stocking stores, more publishing options, new gatekeeping, etc).
But what’s your take?
A Quick Announcement
For anyone who wants to meet me in person, I’d LOVE to meet YOU (unless you don’t like me and then don’t you need to clean out those closets? #JustSayin).
Now that my parole officer finally agreed to extend the range of my ankle monitor…I’ll be speaking ALL DAY at these two incredible events!
…yes, they DO know it’s me. RIGHT? Anyway…
Y’all can check out Facebook for more details.
Right after Houston, I’ll be zooming to the other side of Texas to keynote for the Permian Basin Writers’ Conference. Come join the fun! We’ll talk shop, play with duct tape and glitter, and maybe get kicked out of a Walmart.
It’ll be FABULOUS! (Note: Bail money not included in conference fee).
Kristen, I’ve followed your work for years and this one is a masterpiece of clarity and comprehensive as all get out. I’ve been writing since I started my own publishing company in 1980 and came out with my first book in 1983, been published by the big dogs in New York, medium, and small publishers and have a new book coming out in November, 12 Rules for Good Men. Your instincts and wisdom have usually been right on (OK, I can’t think of a time when you missed, but then I haven’t read everything you’ve posted. You must have struck out once upon a time). Thanks for being a guide and advocate of good writing, good books, and a good life.
I believe the Big 5 could have controlled Amazon if they hadn’t been so afraid of the Internet. They should have sold e-books on their own website instead of giving in to Amazon or at the very least not sold e-books until one month after hardcovers went on sale. Instead they gave in to laziness and greed. Now they’re paying for it.
Of course, if Amazon is going to have big named authors,something will have to be done about the plagiarizing issues. I can’t imagine the big names are going to be happy knowing Amazon is doing nothing about someone stealing their work.
In the end, it’s just too bad Amazon forgot who put them where they are. They are a big corporation because of self-published authors and now they choose to ignore those who made them a household name. Eventually something else will come along that will show how dumb a move that is.
They actually aren’t ignoring them. I have to do another post on that. Some are getting some really sweet publishing deals.
“Ultimately, I believe authors will be able to query the old-fashioned way, and sign with an agent who can then broker a deal with Amazon (like Koontz’s agents did with Thomas & Mercer).”
I think it should be noted that Amazon has already been doing this by publishing many former mid-list authors within their own publishing lines. If you check their imprints – Thomas Mercer, Lake Union, and Montlake – they have many noted authors who have sold millions of books. Those authors are vetted, edited, and marketed as traditional authors. Apub is a coveted deal for many authors because of Amazon’s reach and ability to give an author visibility which is why many “bigger” named authors (Sylvia Day, Marie Force, Colleen Hoover) are signing deals with them. I mean, I know you know this, but I’m reiterating that Amazon has already attempted to tackle the gatekeeper problem by their own “vetting” process within their publishing company.
Excellent article. Always enjoy your take on the publishing industry.
– In 1890, Rudyard Kipling wrote, “Four-fifths of everybody’s work must be bad.”
– In the 1950s, Theodore Sturgeon had a revelation commonly called Sturgeon’s Law. Namely, that “ninety percent of everything is crap” – an impressive increase in the amount of crap in just 60 years.
– Looking at the literature on the 21st century’s internet, I wonder if it isn’t fair to say that 98% of everything published is crap.
With this progression in mind, I have a question for you, Kristen. In what year do you think we’ll reach the milestone when 100% of the books published are crap?
Yes, it’s a tongue-in-cheek question, but with a depressing point. A primary way to make money as a writer these days is to publish A LOT of books very quickly . . . yet quality takes time. To restate Gresham’s law (“bad money drives out good”): “bad books drive out good”.
Gresham said, “If there are two forms of commodity money in circulation, which are accepted by law as having similar face value, the more valuable commodity will gradually disappear from circulation.” To the extent that the writers who churn out a book a month are gobbling up sales that might once have gone to quality writing, are we moving ever closer to 100%?
I make similar points about Amazon’s deal where ebook authors are offered the perks of Kindle Unlimited as long as they keep their ebooks only on Amazon. Sadly, there is an author who should be on Amazon’s payroll if she isn’t because she hawks this deal as a win-win for those who take the bait. From what I have seen, she makes pretty good from her ebooks that are part of the KU program. One thing she doesn’t get is the FTC will one day hit her and other authors who don’t let readers know they are making money off the page views.
Glad WordPress had this post show up in the Reader tonight.
As a business owner, I remember when if you didn’t have an ad in Yellow Pages you were dead in the water. Then Google came along and now Yellow is a relic.
Amazon may well become an unstopable monopoly, just like Google which has pushed all other search engines into the remainder box.
Google costs me $20,000p.a. in advertising and the price is only going up. Their marketing plan sounds fair, but it is far from fair. It’s crippling businesses and sending many to the wall. Good – if it’s your opposition, not so good if it’s you.
Amazon may make it possible for anyone to publish – but in the end only the big best selling authors will survive. Is that fair? Does it matter?
Well it’s good if you’ve written a blockbuster and it sells – right?
It’s terrible if no one can finish the first your paragraph without muttering rubbish and finding something better to do.
One thing the internet does provide is worldwide word of mouth. Did you write a fantastic novel? Yes? Then I believe that a little nous and WOM will make you a tidy profit.
An absolutely fascinating read. I’ve learned so much from this one post.
I was totally unaware of Amazon’s imprints. And the fact that so many top authors have signed with them.
Thank you for writing this post. FWIW, you weren’t the only one who sounded the alarm about Amazon in 2012. I just wasn’t nearly as articulate about it.
So thank you! Thank you! 🙂
Have you read Lina Khan’s antitrust analysis of Amazon? It’s well worth a look: https://wayward-lawyer.com/wp-content/uploads/2019/02/AmazonAntitrust-LinaKhan.pdf
I think that is what is so frustrating is I KNOW. I know others were saying the same thing…YELLING it. But whatever. You can lead a jackass to water but….
Thanks for the comment and link. I’ll go check it out.
You are amazing! How I wish I could drink caffeine. Lol at “Fifty Shades of Grey.” Our hope is in Indie Publishing.
Great insights, as always! This makes me wonder about how NY publishing will respond, if at all. They are notoriously slow, as history has shown, but if their very existence is on the chopping block, how can they move forward? It seems that audiobooks and interesting contract terms have kept them afloat amid rising overhead costs, but what else is there beyond making backlists available as ebooks and expanding on the IP they own to make up for the (soon to be) loss of BN’s book orders? I don’t see them bringing in an influx of new talent to replace the authors they are losing to self-pubbing and Amazon’s imprints, since it takes time and marketing dollars for an unknown author to become known, plus it’s a crapshoot. If they could predict reader trends, there would’ve been a big book in the last seven years. As you said, I don’t think NY publishing die altogether, but business as usual can only last for so long. Perhaps, like Sears/KMart, they will be synonymous with outdated and prehistoric, and no longer the most attractive publishing choice for writers, but still serve a purpose to some.
Hmm, makes me think that writers should apply the “The Art of War” to our own works.
IKristen – thanks for another great post. You might be interested in this article https://www.nytimes.com/2019/08/08/books/watersones-barnes-and-noble-james-daunt.html
This is a much-needed post, Kristen. I’ve been pitching to publishers for the past three years with no luck. Just out of curiosity, I went over to Amazon Publishing, and guess what! They are accepting no unsolicited manuscripts. So it all goes back to the agents. Thank you for shedding a spotlight on this!!!
Wonderful, thought-provoking, comprehensive piece. Thanks!
terrific article. The brick and mortar stores, I also expected to show up, for the same reason you posted. Thanks again, thrilled to have found you.
Thank you for this excellent post!
Thank you for another info-packed post! Amazon’s impact on traditionally published books is, as we’ve all been saying, profound. The digital pricing on my trad published books is all over the place, usually not to my benefit, as far as I can tell. But I will say that a LOT of my readers still want to read in print, which is probably a function of my genre (historical romance). For me, that means this general discussion also has to include Walmart, Target, and supermarkets. If Walmart and/or Target stock my book, I sell well. If not…that book is pretty much sunk. Indie books or Amazon imprints pretty much rule the Amazon lists in digital romance. And many of my readers buy their trad published books at Walmart and Target, not B & N or other books. Unless they have a Prime membership, they generally do not go to Amazon to buy print books, either.
Great overview. I would love to hear your ideas/prognosis for where will self-publishing be in 2021! That would be cool to see. I’m a bit concerned it will be smaller/less effective but still have good hopes for it…
Once again you’ve put together a blog post that is informative and fun to read. I’ve wondered how this whole publishing thing was going to evolve, it’s either going to be a doddering old person with hearing aids or it’s going to have to figure out how to keep the facelifts and collagen treatments going on less money and less attentive plastic surgeons.
Having worked in many bookstores over the years (yes, I bought more than I made at times; evil industry to work in if you’re a big reader), I’ve seen the stores shuttered or consolidated to the point that it’s, like you said, down to 2. I worked for Hastings Books (before they added records, videos, toys…see a pattern?). I also worked for B-Dalton. Neither are around now, Hastings having lasted longest before being sold.
I was skeptical about the self-publish/indie publishing route when I first started in 2013, I was willing to take a chance because I felt I had nothing to lose. It was either try it on my own or repeat my brother’s wall paper project with all the rejection slips.
Thanks for giving us another good look at the state of the job.