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Category: Publishing

Authors: Taking Charge of Our Future in a Time of Uncertainty

I still see authors hire ‘experts’ who dazzle them with promises they can’t keep and watch how they keep the customer compliant using a lot of worthless tech-speak (worthless, aside from creating panic attacks/fear compliance). Knowledge is POWER.

Pay the Bookseller! Why C.E.O. James Daunt Won’t Save Barnes & Noble

Pay the booksellers. When the people you employ have to launch a petition to ask for a living wage, that’s a problem. Amazon capitalizes on those who fail to value the valuable. They poached the authors and they aren’t above poaching the best of B&N’s retail people and offering better PAY.

Pitch Perfect: Can You Sell Your Story in ONE Sentence?

The pitch is critical for book sales because it connects the consumer (reader) with our work. Sales is always, ALWAYS about the customer, and the essence of all sales is that it solves some sort of problem for the buyer. Books solve problems. Which one does yours solve? How? Why your book?

In It to WIN It: How Committed Are You to Being a Successful Author?

When it comes to being successful in anything, one personal quality decimates everything else. The truly committed are who dominate the highest levels in…well, everything. Writing included.

Amazon Publishing: The Road to Conquest & How Bezos Razed New York

Amazon Publishing, war, strategy

I speculated Amazon was waiting for the publishing industry to almost completely devolve. Only at that point would Amazon Publishing strike the coups de grace. That killing blow? Dean Koontz.