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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Categorized: Publishing

promotion, book ads, does advertising sell books, promotion and marketing for books
Image via Flickr Creative Commons courtesy of Ken.

Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one.

When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it annoys us is because the author hasn’t taken time to build rapport, earn our trust, and gain permission to sell us stuff.

I kid you not, I signed in to LinkedIn for the first time in like a YEAR the other day and, in less than an hour, some author sends me PM with a link to buy his book. No introduction or hello or liking my stuff or asking if I had pets…

HERE! BUY MY BOOK!

….sure. Right on that. Nice to meet you, too.

*grumbles* *now remembers why I hated LinkedIn*

When approached this way, the promotion either becomes white noise (invisible), or worse, an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will create a brand all right.

The brand of self-serving @$$hat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

For promotion to be effective, we have to understand what a brand actually IS.

If we don’t understand what a brand is, then promotion becomes an exercise in futility. Why? The most effective use of promotion—marketing, ads, contests, etc.—is to extend the reach, visibility of an already existing brand.

Sure, some companies will flood the market (prime the pump, so to speak) to launch a new product, service, business that no one knows about, but this is ridiculously expensive and extremely risky. It’s also being done less and less even by companies who have the cash to take this approach.

Brand is not what it used to be.

As Seth Godin said back when the entire concept of branding was being tipped on its head, ‘A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand.’

Even BIG companies these days are going to social media to create the stories, memories, interactions, sets of expectations, conversations and interactions that—taken as a whole—comprise a brand.

Once the brand is defined, the audience cultivated and a rapport established…THEN promotion and ads can be an asset.

Before all this prep work though?

Fuggetaboutit

The days of dropping tens of millions for promotion and ads are gone. It doesn’t work in our modern culture.

In fact, static marketing and traditional promotion had already begun declining in effectiveness with the rise of direct marketing (junk mail).

The barrier to entry for ‘marketing’ fell away with the invention of cheap laser printing.

This opened up advertising and promotion to companies that didn’t have a bazillion dollars to spend on promotion. Right after the inception of Web 2.0 (birth of social media), this decline in effectiveness compounded exponentially.

Even though experts like Seth Godin (and upcoming experts such as myself) wrote post after post discussing how the nature of brands had changed and promotion had to evolve as well, this didn’t stop the big boys from throwing their weight around.

Because if a crap-ton of expensive promotion had worked for a hundred years or more, why wouldn’t it keep working?

Um, because the world was (is) different. The audience had changed and promotion had to change in order to reach an audience that had long moved on.

Alas, it took losing $10 MILLION advertising on Facebook for GM to learn what they could have gotten off my blog for free. Ads without an established relationship (platform and brand) don’t work.

What’s in a Name?

promotion, Kristen Lamb, book promotion, book ads, does advertising sell books, social media platforms for writers
Image via Flickr Creative Commons courtesy of Pierre Lognoul

The formula for a brand is simple:

NAME + PRODUCT + EMOTIONAL EXPERIENCE

The last part is critical. In fact it might be the most critical.

Why do you think corporate empires pay so much for image consultants? Sure, Mylan once had a great reputation as a pharmaceutical company until they got greedy and decided to line their pockets at consumers’ expense.

A few years ago, if we heard the term ‘epi-pen,’ we might have experienced good emotions. Oh it is a life-saving drug. Helping kids with peanut allergies. My cousin had an epi-pen and it saved her life.

Nowadays? Different story. Once consumers found out the top execs had been giving themselves HUGE pay raises while hiking the cost of the only ‘known’ drug of its kind from $100 in 2007 to over $600 by 2017? Everything changed.

See, the company had a great product and had managed to create a rapport with consumers and build a relationship founded on trust. But then Mylan good greedy and took advantage of their consumers, which destroyed the relationship, obliterated trust and—in short—destroyed their brand.

No amount of promotion in the world can repair this. Why? Because this is an excellent example of the order of operations: product–> relationship (platform/audience) which leads to–>promotion–>sales.

I use this example to demonstrate that, while product is essential, brand is more than just the product. Promotion can’t take the place of building and maintaining a strong relationship.

This example is also to illustrate how important emotional experiences with a brand can be, that it has never been just the product.

It isn’t just about a book anymore.

Why Are Brands So Important?

promotion, Kristen Lamb, social media for authors, how to build an author brand

Most of us don’t have time to research each and every purchasing decision and thus, we as consumers, are prone to rely heavily on brands. Brands let us know what to expect.

When we buy Dolce & Gabbana shoes, we expect a certain quality. We go off the name and do far less inspecting and road-testing than we would for a designer/manufacturer we’d never heard of.

We are willing to order ahead of time and pay full price and even ridiculous prices for Louis Vuitton, Ralph Lauren, Prada, Versace, Harley Davidson, Porsche, Tesla, Apple products, John Deer, etc. So on and so forth.

But all of these companies (brands) did the same thing. They began with a solid product linked to a name that promised a unique experience. The name Harley Davidson would be just a name unless it came with a very distinctive type of motorcycle (LOUD).

But a name and a product alone are not enough.

What is a Platform?

promotion, Kristen Lamb, book promotion, do ads sell more books, author plaforms
Image via Flickr Creative Commons courtesy of Alex Santosa.

Platform is tethered inextricably with brand. If brand is the product, then platform consists of those most likely to consume that product because they emotionally identify with the brand.

Trust me, Harley Davison is not worried about consumers who love Vespas. Sure, they are both motorized bikes, but they are selling vastly demographics and experiences.

Authors are doing the same.

We know who Stephen King is because of his brand (which is a direct result of his products–stories). Because of his brand (tons of books, screenplays, short stories) we know if we are part of his platform or we aren’t.

If we are the type of reader who loves a riveting women’s fiction? King isn’t trying to court us. Why? We might know his brand, but we are not part of his platform.

Stephen King is not worried about Liane Moriarty and Liane Moriarty isn’t worried about Stephen King. Different products, different audiences.

In the old days, there was only one way to create a brand (and consequently a platform) and that was the books. Lots and lots of books (brand) cultivated a body of people who liked our writing/voice (platform). Today that is still a great plan.

With so much junk floating around, when readers find a writer they enjoy, they stick like glue.

promotion, social media promotion, Kristen Lamb, do book ads sell more books
Image via Flickr Creative Commons, courtesy of Craig Sunter

Consumers (code for readers) still do this. This is one of the main reasons that we need to keep writing. Stop promoting ONE book. ONE book is not enough to create a strong brand/platform.

Remember:

A brand is a collection of emotional experiences.

A platform is simply those who will enjoy that experience.

Modern writers hold the advantage here.

Before the digital age, it was practically impossible to create a brand outside of the books, because the book was the only source of emotional experiences with the author.

Readers rarely had contact with an author beyond the books. Book signings, maybe magazine or radio interviews gave only slight glimpses of the author beyond the book. Today, with social media? That is no longer the case.

Every blog, tweet, podcast, Instagram post, YouTube video, etc. collectively serve to create the overall brand.

Yet, I want to stop here because there are two HUGE problems I want to discuss.

Problem #1: Please, STOP WRITING

promotion, book promotion, Kristen Lamb, author platforms

One thing that’s really begun to stand out to me is that far too many writers are…writing. Bear with me. Writers, or authors, are storytellers. Great, you have 80,000 words. That doesn’t mean you have a story.

Writers don’t only write words. We create profoundly emotional experiences…and happen to use words to do this.

Yes, this section is a bit of a segue, but trust me. This small side trip is vital.

I cannot count how many editing samples I receive that are writing, but are NOT stories. This is a BIG DEAL. Authors are in the business of selling stories, not word count.

Let me illustrate, and bear with me. I am riffing this:

Example One (Writing):

Fifi woke up at six in the morning. She reached out her hand to turn off the alarm on her phone, then she pulled off her covers. Sitting up, she put her feet on the floor, stood and walked over to her closet to pick out what to wear today. She caught a glimpse of her auburn hair and peridot eyes in the closet mirror and chose a purple sweater with a gold scarf.

Turning, she walked over to the bathroom, turned the knob and opened the door. Reaching out her hand, she turned on the water, then turned to hang her clothes on the back of the door. Turning back, she stepped into the spray and used her new shampoo, the one that smelled of jasmine and periwinkles.

She washed her long hair twice, because the directions said so, and followed with a deep conditioning treatment because she needed the extra three minutes to go over all she had to do at her new job in customer service at MyNet today.

Example Two (Storytelling):

The ear-splitting blare of a foghorn dragged Fifi from Chris Evan’s embrace right as he was about to kiss her. She did everything she could to remain in the dream, the one where Captain America had somehow fallen madly in love with the newest customer service representative for MyNet, but it was no use. Fifi reached for Cap one final time, and a split second before she could plant one on him…Cap was crushed by an ocean-liner that fell from the sky.

She bolted up in bed, now wide awake and wondering if she was now scarred for life.

Poor Cap.

Cursing, she rifled through her duvet and through the piles of clothes on the floor. She had to find her phone and turn off that god-awful noise before she lost it. A fog horn? Why on earth had she chosen a fog horn?

Then that small, annoyingly responsible voice in her head reminded her how she’d slept through the Zen wind chimes, the less-Zen piano riffs and the birdsongs? Why had she even bothered? It was either the fog horn—turned up to max volume—or be fired two weeks into her new customer service job at MyNet.

Product MATTERS

Example One is writing. A lot of words and nothing happening. Were any of you hooked? TONS of stage direction.

Hint: We all know how the whole ‘door opening thing’ works. We don’t need a ‘writer’ to tell us she reached out her hand, turned the knob and opened the door. 

Sure, this is GREAT for making a daily word count that makes us feel all productive, but this is a section of words, NOT a sample of a story.

Stories are about people who have PROBLEMS. Plots are how the core problem (and all the smaller related problems) are solved. Stories are about beating the odds, overcoming adversity.

Our modern world is being BURIED in ‘books’ with more filler than a dollar menu burrito. We’ve got to do BETTER if we hope to stand apart.

Problem #2: Too Good to Mingle with the Masses

I cannot tell y’all how many ‘writers’ I encounter who do not want to do social media…at all. When I mention how vital a platform is, how we need some form of a grassroots movement of people vested in our success, they dismiss me with a knowing smile.

They explain how they already have budgeted for ads, marketing, and promotion. All of this, obviously, will be automated so they have time for ‘more important activities’ than authentically interacting people they want to buy their books…

*stabs self*

Here’s the problem with this line of thinking.

Let’s even assume the book is better than unicorn tears. This isn’t 2001. Ads are so ineffective the print medium has almost gone extinct. The reason ads are ineffective is for a number of reasons.

First, back before 1990, the barriers to entry were so cost-prohibitive only the major players got a voice (we’ve mentioned this). If you opened a magazine, it was pretty much the same brands—big ones with lots of money.

With web 1.0, one had to know how to write code or have the cash to hire someone who knew how to write code. Again, only brands with a lot of capital could even have a website. Only whales had the cash to pay some I.T. nerd to code an ad or code an on-line promotional campaign.

This, again, meant the players were limited.

Fast-forward to 2019. There are web design sites so easy my mother (who was once afraid she’d delete the internet) can build her own site for less than $100. We can use Canva and PicMonkey to make our own ads for free.

Everyone is on social media for free. Zillions of writers are published because there are no gatekeepers. With some free/cheap software and time?

Bada bing bada boom…published author.

This said. After NINE years of book spam, why is anyone still considering spamming people as a viable plan?

After NINE years of writers killing themselves in a race to the bottom (who can give away the most stuff for cheap or free), why is anyone considering solely relying on marketing, ads, promotion and automation?

When was the last time you bought a book from someone who filled your favorite Twitter hashtag with automated ads for their book? Name a book you bought from a person who, minutes after accepting a friend request, PMed you a link to buy their book. Or posted an ad on your page.

#NotRudeAtALL

Promotion: Skip Steps at Your Own Risk

I’ve been around since before Web 2.0 was born. I’ve grown this blog from three hundred visits a month to three million a month.

And I’m not saying I’m anything special. I really should have named my first book I Did All the Dumb Crap So You Don’t Have To. But, suffice to say, I’ve stuck it out long enough to reasonably claim to know a thing or ten.

When I started out, we’d entered an entirely new world of communication, one humans had never experienced…EVER.

There were no rules when it came to the Internet. But, as I learned over time, there were actually rules all along. Why? Who uses the Internet? HUMANS. Social media platforms come and go, trends change, gimmicks skyrocket and then crash…but people don’t change.

Humans still want a good story. They wanted it when Shakespeare was all the rage and they want it now. Humans don’t like people who only pop by to chat when they want something (money). They didn’t like that crap in 1919 and don’t like it in 2019.

Thus, if we get target fixation (learn ALL THE THINGS about promotion) we risk ignoring the factors that truly matter—quality of the book, establishing a platform, choosing the right place to find and cultivate OUR unique audience, etc.

Just because Instagram is all the rage right now does NOT mean it’s a good fit for you, your books, or your brand. Sure, it MIGHT be popular, but it doesn’t mean your potential audience hangs out there.

The prudent author takes time to learn about the various mediums, define their ideal audience, and then plan accordingly. This is how effective promotion has been done for decades.

It’s why fashion magazines and blogs don’t reach out to advertisers pushing synthetic motor oil, racing tires, or laser-guided saws (or vice versa)

Working Smarter NOT Harder

Once we realize promotion is only something we can do effectively AFTER a lot of other steps in this process, it’s easier to relax. We know what to do and in what order and what should take priority.

History and massive amounts of data have demonstrated time after time that ads and marketing (alone) don’t sell books. Never have and never will.

When we understand WHY (read this post) and fully appreciate that books are a wholly unique product that requires a different approach than, say…organic dish soap, we can begin working more effectively.

If we appreciate the distinction between brand, platform, promotion, marketing, etc. then we work smarter, not harder and use resources wisely. Yes, feel free to do the ads and the marketing, just know that it isn’t a Golden Ticket.

If you’re curious about learning more on this topic, February 21st, I’m teaching Social Schizophrenia: Building a Brand Without Losing Your MIND. We’ll go over all the platforms, what each one does, how to use them, and how to determine which is the best fit for finding and growing your audience. Use the code #BlogLove for $15 off.

My goal has always been to help writers do what they love. Y’all can’t write for a living without that platform and a powerful brand that drives sales.

So let’s make a LOVE CONNECTION 😛

And for those who love the weird stuff, I’m teaching A Ripple in Time: Mastering Non-Linear Plotting this SATURDAY.

***All classes come with a free recording.

THANK YOU SO MUCH for your enthusiastic support! Y’all ROCK! I LOVE HEARING From YOU!

Comments, questions? Are you tired of being told you need to be on every social site all the time? Do you just want to get back to writing STORIES? Does the idea of promotion and ads make you hyperventilate?

What are your thoughts?

JANUARY’S AWESOMENESS (CLASSES)

Self-Publishing for Professionals

Taught by USA Today Best-Selling Author Cait Reynold’s on Friday, January 11th 7-10 PM EST PLUS EXTRA GOODIES ($100 for THREE hours of training plus bonus material). The LIVE class has passed, but the recording and bonus material is available with the BUNDLE.

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

***GET ALL THREE (Self-Publishing for Professionals Jan. 11th, The Business of Writing Feb. 2nd & Pitch Perfect Feb. 7th) IN THE PUBLISHING TRIPLE THREAT BUNDLE for $155

Story Master: From Dream to Done

Taught by Kristen Lamb, Saturday, January 12th, 1-3 PM EST

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Taught by Kristen Lamb, Thursday, February 21st, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

A Ripple in Time: Mastering Non-Linear Plotting

Taught by Kristen Lamb, Saturday, January 19th from 1-3 PM EST $55

Harnessing Our Writing Power: The BLOG!

Taught by Kristen Lamb, Thursday, January 24th 7-9 PM EST $55 General Admission/ $195 GOLD

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, January 26th 1-3 PM EST $55

SALES: For Those Who’d Rather Be Stabbed in the Face

Taught by Kristen Lamb, Thursday, January 31st 7-9 PM EST $65

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Taught by Kristen Lamb on Thursday, February 2nd, 7-9 PM EST ($55)

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

New Year's Resolutions, Kristen Lamb, writers, writing, writing a novel

It’s time for the New Year’s Resolutions. Countless people all over the world use this last part of December to declare how 2019 will be different. They will write lists, declare all the changes they’ll make, then ride the high for as long as it lasts.

Most New Year’s Resolutions last six months at best… and that’s being generous.

In truth, most crash and burn in seven days.

Some people refuse to make New Year’s Resolutions at all. And, if what I’m saying is true and most New Year’s Resolutions have a shelf-life of a week, why bother? Right?

New Year’s Resolution Haters come heavily armed with detailed reasons why New Year’s Resolutions are dumb and a waste of time. I know them by heart because I was a hater for years. I’ve used all the standard ‘good reasons’ why New Year’s Resolutions are stupid.

Why set myself up to fail?

New Year’s Resolutions are just a bunch of sugar-hyped hopeful thinking.

If I don’t get my hopes up, I can’t be disappointed.

Goals and ‘visioneering’ and dream journaling are just a bunch of self-help hooey.

I’ll stop now because I’m depressing myself.

For the New Year’s Resolutions Haters, I’d like to posit a thought. Resolutions are like relationships.

Sometimes, we keep failing because we’ve never taken time to reverse-engineer why everything went sideways in the first place. We fail to pay attention to when we stumbled and why so we can factor these obstacles into our future goal-setting.

Bear with me…

Bad Decision Besties

New Year's Resolutions, Kristen Lamb

Think of a friend who’s a disaster in dating, and we all have one. This friend just about gets free from one bad relationship, only to leap into a brand new relationship with the same guy/gal, only in a different-though-often-eerily-similar-body.

*face palm*

You watch from the sidelines in horror. How can your friend NOT see that the new fling is the SAME EXACT sort of @$$hat you’ve spent the past six months extracting them from?

Short of hiring those people who abduct then deprogram loved ones caught up in a cult, you’ve done everything to show dimwit friend WHY this ‘new’ relationship is more toxic than a Manson Family Holiday Special.

Now, as this person’s bestie, we see our friend is being a nitwit who’s repeating a nitwit pattern. But our nitwit friend, whom we still love despite being a nitwit, never changes. Why? Because our friend has never asked (and answered) the hard questions. Thus, they’re doomed to ‘Dating Groundhog Day.’

By the way, if you don’t have this friend, likely YOU are the friend 😛 .

Hey, I’ve been that nitwit friend too many times to count, which is why I believe I can speak with authority on ‘How to Outwit Being a Nitwit.’ We live in a world where it’s easy to fall into nitwit patterns because we’re bombarded with cheap, easy, FREE, and PAIN-FREE.

Ah, but here is the problem. When have humans ever IN THE HISTORY OF HUMANS valued what came to them cheap, easy, free, and pain-free? If we valued cheap, easy, free, and pain-free we’d hoard all those ‘free toys’ from fast food joints in a bank safety deposit box.

You can pry that stress ball from a real estate agent I’ve never met from my COLD DEAD HANDS….

…said no one ever.

New Year’s Resolutions: To the Pain

New Year's Resolutions, Kristen Lamb

Another year, another trip around the sun, a new chance to do better and be better. In this post, I’d like to deviate from the standard advice for New Year’s Resolutions. We all know goals need to stretch us, but not so much as to be unreachable (or plain stupid).

I will be a supermodel by my 45th birthday.

Also fairly safe to say we should avoid too many New Year’s Resolutions (especially unreasonable ones).

I will finish my novel by February, then lose twenty pounds by March, land a top agent by April, and pay off my house by May.

Okay, so I fast draft and it is totally possible to finish the novel by February. The rest? Er…yeah, maybe back off the throttle (and Pixie Sticks).

Lastly, I’m certain y’all know it’s good to write out goals, plan how to reach them in steps, take inventory of what you’ll need to reach said goal. Once this is done, maybe get an accountability partner, reward yourself for small victories along the way, and plan for a BIG reward once you’ve met the big goal.

This is all New Year’s Resolution S.O.P.

What I want to talk about today is how important it is to CHOOSE OUR PAIN. Why?

Because life is pain.

***I know. I totes should write greeting cards.

But seriously. No matter what we do, which doors we open or don’t open, we will have pain. If we want to be married, we’ll endure the pain of compromise, self-sacrifice, and more laundry.

Want kids? Kids are wonderful…but also come with drama, diapers, snot, and…more laundry.

Maybe your dream is to run your own business. Fabulous dream! Welcome to spreadsheets, eighty-hour workweeks (at least in the beginning), managing people, inventory, dealing with contracts and lawyers.

Also, when you do get a day off…likely you’ll be doing laundry.

Pain and Process

New Year's Resolutions, Kristen Lamb

I’d like y’all to notice how even the opposite of all these goals and dreams (above) come with just as much pain…it’s just different pain. Being single, childless and working for someone else all have advantages. But they ALSO have just as many disadvantages (code for pain).

Since life is pain, we have some hard decisions to make. First, for the New Year’s Resolutions Haters, you’ll still have pain. Only you’ll have pain with little to no agency.

Since you aren’t the captain of your own ship, the Currents of Life will take you where they will and all that’s left is to hope they deliver you to a lovely sandy shore in Fiji and don’t smash you on a coral reef, instead.

Whether we like it or not, no decision is still a decision.

This said, studies have shown that those who write down their goals are 42% more likely to reach them.

But, y’all know this already.

You’ve done it before. You wrote out your goals, bought the unicorn stickers, put together a Pinterest board of what your fulfilled dreams will one day look like.

After doing ALL of this…you ended up losing a week of your life to binging on Game of Thrones, then the cat got sick, your car broke down, and by the time you found your planner? Why bother?

I know I’m mixing metaphors more than a 90s DJ, but y’all are sharp so I know you can keep up. Try baking a cake with every ingredient BUT sugar (or any form of sweetener). When we remove even ONE simple ingredient—sweetener—we don’t end up with cake.

We end up with cake-shaped sadness.

Now, we could have bought all the tools for cake-baking, binge-watched baking shows, pinned every cake recipe we could find on Pinterest and meditated to ‘You Are an Amazing Baker’ every morning. Alas, if we fail to ever add in SWEETENER, none of that other stuff matters.

Why do I use such a silly metaphor? Because too many of us have ALL the ingredients but the most critical…the grind.

Do We Love the Grind?

New Year's Resolutions, Kristen Lamb

To achieve anything remarkable, we have to be willing to embrace and love (or learn to love) the process/the grind. If I had to list the single largest reason most writers fail, it would have to be that they wanted the summit without the climb.

It’s why we have so many unreadable ‘novels’ listed on Amazon.

Everyone wants a book to hold in their hands. It’s thrilling to see your NAME on the cover of a book. What writer doesn’t dream of packed book-signings, book clubs dedicated to dissecting our work, awards, accolades?

But why so many writers don’t make it and won’t make it long-term is because they fell in love with the end result and wanted to skip the process. That or they simply couldn’t endure the grind.

In fact, many believe innate talent is a GET OUT OF PROCESS FREE card.

Bwa ha ha ha ha ha ha! #Cute 

Nope.

Hey, I’m not judging. I was that person who was too dumb to know I was dumb. I’d made a goal to be a New York Times Best Selling Author by 2002…2003…2004……..

*weeps*

New Year's Resolutions, Kristen Lamb

Though I had dream boards, did visualization exercises, and read every inspirational guru I could find, I failed to read any novels…or craft books (probably important).

Also, I wrote when I felt like it. I started books then stopped when it started feeling less like fun and more like work. When critique groups shredded my pages, I defended myself instead of listening and learning.

Finally, after far too many years of failure, I had to make a tough choice. Did I love writing enough to stick with it even in the dark times? Could I throw myself into learning everything possible about my craft then practicing over and over?

Was I willing to hang up my ego and be humble enough to LEARN?

Was I willing to develop rhino skin? Did I LOVE writing enough to do it even if NO ONE EVER READ IT? If I never landed a Big Six (now Spiffy Five) deal, would I still write?

Should I go to my grave having NEVER hit a major list, would I embrace that as success? If I NEVER got the book signing, the book club, the hardback, the movie deal, the house in Bora Bora, would I still LOVE writing and all it entails?

Would I still BLEED for my writing even if I never sold a single book? To be transparent, there have been times I couldn’t answer these questions, namely because of all the snot bubbles and ugly crying. But, eventually I had to commit—YES or NO?

Do or Do Not, There is No TRY

New Year's Resolutions, Kristen Lamb

A major reason we don’t want to write down goals (make New Year’s Resolutions) is because we don’t want to be held accountable. There is something about committing, REALLY committing, that puts us on a hot seat. Because if we make a New Year’s Resolution to finally write that novel, and in June we’ve only typed up twenty pages?

The people around us are going to—rightfully—question our dream.

There’s a good reason many of us in artistic professions have a bad rap for being flakes. We can be flakes.

That and too many wannabes hop into our profession, and they really don’t wanna be an author. They want to ‘play author’ and ideally win the Literary Power Ball (write one book that, for no discernible reason, sells a bazillion copies).

These Armchair Authors throw all they have into more ads, more marketing, more social media and when the book doesn’t turn into gold?

They quit.

Before y’all get too discouraged, remember we all start somewhere. I once was an Armchair Author, but it’s because I was NEW. Embrace the days of small beginnings. We don’t know what we don’t know.

This is why we have to embrace the process.

We have to embrace the PAIN. If we can’t learn to love writing even when everyone is calling us a fool, when no one knows we exist, when rejection letters pile up?

Then don’t set a goal to be a NYT Best-Selling Author.

Firstly, because we could write a book so amazing angels weep and Kim Kardashian’s Shopping Adventures (ghost-written by a super smart gerbil) would make the list and our book could die in obscurity.

This profession is NOT a meritocracy, and fair is a weather condition.

When it comes to writing, we have to do it because we LOVE it. We LOVE the process, the pain, the suffering and if our ability to write/create was ever taken away it would be akin to losing our limbs.

REAL writers don’t write because they can write, they write because they can’t NOT write.

Pop the Question & BE HONEST

New Year's Resolutions, Kristen Lamb

When it comes to New Year’s Resolutions, we need to pop the question if we really want to succeed. The question being, ‘Do I really want to succeed at X?’ Then BE HONEST.

If you want to write a novel, then great!

Are you willing to take craft classes, hire a coach to train you, build a brand and platform, stick to the novel until it is finished, gut through revisions, pay for a good editor/proofreader?

Can you endure obscurity, rejection, and even scorn? Is being a novelist more than a mental postcard with you standing on the literary summit? Can you enjoy and outlast the valleys?

What are you willing to sacrifice?

Are you willing to use money you’d normally spend on eating out or shopping to attend a conference or take a class? In 2019 are you willing to stay up later or get up earlier day after day after day?

After day?

New year's Resolutions, Kristen Lamb

This applies to ALL New Year’s Resolutions, by the way. If we can’t deal with sore muscles and waddling like a penguin for days, then that dream of getting swole is just that…a dream. To become financially free, we’re going to have to math. Mathing is tough. We’ll have to do without, cut back and clip coupons. Even tougher.

Yet, I firmly believe that if we would take just a little bit of extra time to imagine the pain that comes part and parcel with the dream, we’ll get FAR better results.

We must ask and honestly answer: Can I LOVE the PROCESS as much, if not more than the END RESULT?

No Pain No Gain

New Year's Resolutions, Kristen Lamb

First, pondering the pain (process) will keep us from making dumb New Year’s Resolutions that waste time, resources and leave us feeling like failures. I once made a New Year’s Resolution to participate in a Spartan Race...but I HATE running. Seriously, even though I am in fantastic shape, I would rather be WATER-BOARDED than run.

The IDEA of being in the Spartan Race and sporting the tee was SUPER cool, but it was never gonna happen.

Ever.

Because if you see me running? Someone has unleashed a bear…that is wielding a chainsaw. I was unwilling to endure the process that would make me good at running.

Secondly, being honest about pain and process weeds out stupid goals and unveils better goals. I gave up on the Spartan Race goal and, instead, vowed to make going to the gym part of our family routine.

Thirdly, if we’re honest about ALL it will take to achieve the dream, we can plan our pain. We’re less likely have our goals hijacked because we were prepared for the soreness, the fatigue, the extra hours, the plateaus, etc.

Ultimately, we’re wise to consider why we want to achieve any goal. What is our why? Then be really HONEST. Are we doing this to prove ourselves? To outdo someone? Because we think we ‘should?’ Once we are honest about why we want the goal/dream count the cost.

Think of the process and then grill yourself. Can you embrace ALL of what that dream entails? REALLY. If not? Cool. You just saved everyone a lot of time, money and hassle. Now, ask if you could possibly modify the goal. Are there some ways to prepare ahead of time that will keep you on track?

In the end, I’m a huge fan of setting goals. It’s shocking how much time we can waste if we don’t have a vision. Life is short and it’s like Pac Man. It just gets faster and faster and harder and harder until we DIE. But, in the meantime we CAN have a great time.

Remember, humans don’t appreciate what is cheap, easy, free, or pain-free so even if the cost is WAY MORE than you’re prepared for, it’s cool. You can grow into it. You’ve got a whole year 😀 .

What Are Your Thoughts?

I’m always writing To Do Lists and Goal Lists so sometimes I make New Year’s Resolutions, and sometimes I don’t. I do, however, notice that I’m a LOT less stressed if I have lists and deadlines. I’m always redoing my goals because I change, life changes, desires change. But what about you?

Do you think you might do better at achieving goals if you also through through the process? Maybe you might modify or clarify your goals? Are you bad about setting too many goals or goals that aren’t achievable? Have you struggled with self-sabotage?

I LOVE hearing from you! Comments come with REWARD…

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Also, if your goal is to write that novel, build a platform, be published, then check out the FANTASTIC HOLIDAY DEALS we have!

A lot of our On Demand classes need to be wiped from the server to make room for more training, so if you want professional training AT HOME? While in jammies during December when calories don’t COUNT? Grab you SOME! Gift it to yourself, a friend, YOURSELF!

In the meantime, opinions!

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

LIVE CLASSES! REMEMBER TO USE Holiday18 for $10 off! OFFER ENDS DECEMBER 24th so GET YOUR SPOT!


The Publishing Triple Threat Bundle

Instructors: Kristen Lamb, Cait Reynolds
Price: $155.00 USD (buy now and get that last tax deduction in before the end of the year!)
Where: W.A.N.A. Digital Classroom
When: (see below)

Normally, it would be $210 USD for these three classes.

With the Triple Threat Bundle ALL THREE CLASSES (10 HOURS LIVE and RECORDINGS) for ONLY $155 USD. (Three classes for the price of TWO!)

You can also purchase each class individually.

***Registration is open until an hour before the final class. If, however, you want to attend ALL THREE CLASSES LIVE, MAKE SURE TO SIGN UP BEFORE THE FIRST CLASS ON JANUARY 10th.


ON DEMAND CLASSES!

ON DEMAND BUNDLE – Author Branding TKO

New Year New YOU! As they say, fail to plan and plan to fail. 2019 is almost here and the Author Branding T.K.O. delivers the training you need to make 2019 a success.

In this bundle, we’re going to take on then tame the three most terrifying topics. By the end? Easy peasy! You’ll wonder why this stuff ever had you so freaked out in the first place.

Normally all three classes would be $155…as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.

***Get your bundle TODAY. Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018. Gotta free up space on servers for 2019….


ON DEMAND BUNDLE – The Author’s Toolkit: Go PRO in 2019

Maybe have a New Year’s Resolution to write that novel? Have you started far too many promising stories, only to get stuck and never finish? Perhaps you just want to learn how to write FASTER without compromising quality? This bundle is the training you need to be a lean mean writing machine.

The Author’s Toolkit Bundle is six hours of intensive training that will help you write at a professional pace while minimizing revisions.

SIX HOURS of PROFESSIONAL TRAINING all at the same time, delivered to your computer. $165 when purchased separately, but in The Author’s Toolkit Bundle ONLY $99.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


Blinding them with Science: The “X” Factor Classes

Tired of writing Soylent Green? Too many unfinished books trapped in the Twilight Zone? Ready to get weird…but way faster and at a professional level of weird? You came to the RIGHT PLACE! Cait and I are professional weirdos….(that sounded way more awesome in my head).

Anyway, the Blinding Them with Science Bundle is SIX HOURS of professional level training in speculative fiction at your fingertips.

***Just promise us that when you enslave the human race, we get cookies.

Three mind-bending classes for one low mind-blowing price. $165 in classes for only $99. ON DEMAND. Meaning enjoy at home in jammies.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


ON DEMAND BUNDLE – Dangerous Dames: Creating Strong Female Characters

DOUBLE TROUBLE WITH KRISTEN & CAIT! Get the One-Two BAM! Two Power Classes with ONE T.K.O. PRICE!

Dangerous Dames BUNDLE. Regardless of time, place, or planet, these classes will train you to craft legendary bad@$$ females audiences can’t get enough of.

Normally $90 for both classes. With Double Trouble Bundle, enjoy BOTH classes for ONLY $75.

These classes are pre-recorded and won’t be offered again. This is the last chance to enjoy these classes before we free up space on the servers.


About the Instructors:

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

revising a novel, editing, self-editing for writers, writing, Kristen Lamb

Today we’re going to talk about revising a novel. It’s a highly emotional and arduous task, but vital. Revising a novel is more than mind-bending work at a computer (or with a red pen for the retro crowd). It’s a tough emotional experience that can blindside us and land us in the mire if we don’t anticipate what to expect.

Some of y’all might be familiar with the Kübler-Ross Five Stages of Grief.  For those unfamiliar, Swiss psychiatrist, Kübler-Ross first introduced her grief model in her book, On Death & Dying back in 1969 after years of working with terminally ill patients. Kübler-Ross identified five specific stages humans experience when faced with an emotionally overwhelming event.

The emotionally overwhelming event can be something traumatic like a death, but not necessarily. The human brain is a magnificent organ. The brain’s critical imperative is, first and foremost, to help us SURVIVE. Not thrive. SURVIVE.

We have to remember this to appreciate what we’re really going through when writing and then revising a novel, especially when we are new.

Our amygdala (Lizard Brain) is roughly the size of an almond, and responsible for the fight, flight, or freeze that kept our ancestors alive for enough generations to give us cool stuff like iPhones, Ikea, and the Internet.

Problem is, the amygdala isn’t terribly ‘smart.’ It can’t tell the difference between an attacking bear…and someone dumping us via text message.

It also can’t discern between experiencing death or revising a novel. This can become a problem, because we need to be in the higher thinking centers—HELLO PREFRONTAL CORTEX—if we hope to be objective enough to revise our first draft(s).

It’s a Process

revising a novel, writing, editing, Kristen Lamb, revisions

New writers often are unfamiliar with these five stages. Thus, they can become stuck in the grief process when revising a novel. Revising a novel is grueling, which is why it helps to know what it feels like. What is normal? When are we stuck? Why or when should we look for outside help?

Good questions, so back to the five stages…

Kübler-Ross caught a lot of criticism when she introduced her Five Stages of Grief. Many (mistakenly) assumed Kübler-Ross was suggesting humans went through the five stages in a neat, linear order. Some folks didn’t experience all five, etc.

The problem, obviously, is critics assumed humans make sense.

That, obviously, was the first mistake.

Those who’ve studied Kübler-Ross’s model now realize humans are jacked up and don’t follow instructions because we are not robots. #YayScience

According to some researchers, some humans facing trauma don’t experience any of these emotions, though I’ve yet to puzzle out how that is even possible. So toss that out for our purposes. We often won’t go through the five stages linearly.

Perhaps we can even get stuck on one, or vacillate back in forth in the Feedback Loop from Hell. The Feedback Loop from HELL is what is most pertinent to the Emotional Sheol that is revising a novel.

Kübler-Ross’s five stages are denial, anger, bargaining, depression, and acceptance. It applies to losing a loved one, and yep, also applies to writing.

Denial: My Book Is PERFECT

revising a novel, Kristen Lamb, editing, self-editing for authors, writing tips

This is something we experience most intensely when we’re new and have no friggin’ idea what we are doing. I remember my first ‘novel.’ It was—and I KID YOU NOT—187,000 words long.

One day, I just started writing, and writing and writing. Finally, I said to myself, ‘Well, this seems long enough. The End.’

I wish I were joking.

My novel was AMAZING. It had love, death, murder, comedy, tragedy, witty reparatee. It had everything!

…but a plot.

I didn’t want to be…’formulaic’ *flips hair*

This is the point where we might join a writing group or hire an editor because we need help with you know commas, spelling, punctuation *more hair flips*.

Many who finish NaNoWriMo for the first time can believe that the novel doesn’t even needs revising *clutches sides laughing* and that it’s cool to publish as is.

Please for the love of all that is chocolate do NOT PUBLISH OR QUERY. Finishing a novel is a lot like losing a loved one. Many loved ones actually in that when we finish, we have to say goodbye to ‘people’ who are very real to us.

Thus, selling our house, accepting proposals from death row inmates, or publishing a book are all MAJOR decisions we should put off…until we’re again legally sane.

Okay, for writers, legally ‘sane.’

The other side of denial (for the more seasoned/jaded author) is THIS IS ALL CRAP. Resist the urge to delete or sign up for barber college. May I introduce y’all to the seasoned writer after a first draft (or NaNoWriMo):

Have a Snickers…and a nap.

Anger: How Dare You Say My Book Needs Work?

revising a novel, self-editing for novels, Kristen Lamb, writing tips

Maybe we reach out to a beta reader, a critique group or even hire a professional. This is the gut punch. Again, this is more for the newer writers since, if one sticks to the craft long enough to be a seasoned author…we spin through these stages faster than a Roulette Wheel hit with too much WD-40.

A little side-bar here…

When we decide to become professional authors, it’s wise to master the craft in every way possible. STUDY STORY. Become an expert. I read a ridiculous amount of books in almost every genre.

Yes, binging on Netflix and series IS work.

I study story structure, character arc, dialogue, theme, etc. First, I do this to help write better craft blogs, give the best classes and offer superlative services. But I also do this for my ART.

Expertise gives us insight and ammunition.

When I was new, I hadn’t studied enough and there were consequences. First, I dismissed good advice. Secondly, I didn’t have any way of discerning good advice from bad advice, which can lead to the Franken-Novel (book by committee). Thirdly, if I wanted to stand by a creative decision, I couldn’t articulate why.

But back to anger. When others (even experts) told me I had problems, I got angry. Instead of doing the tough work, I ‘fixed’ surface stuff. If we get the opinion of an expert who’s any good, I guarantee you they’ll make you angry.

As a long-time editor, I can tell you the ‘perfect’ book doesn’t exist.

Even if a book is great, a good editor should be able to spot something that’s going to take it to that next level. Often, it’s something that requires painful sacrifice. Anger is natural, but take time to cool off and see if maybe that person has a point.

If it’s something you simply refuse to change that is perfectly okay. It’s your book.

Yet, I’ve learned if something makes me angry…there very often is something there worth exploring.

Bargaining: Okay, Maybe My Novel Needs Work

revising a novel, self-editing for writers, editing, writing tips, Kristen Lamb

Bargaining is the place I believe most novels die. This is where we spend three or five or ten years reworking the same book. I can’t recall who first coined the term, but this is where we start ‘rearranging deck chairs on the Titanic.’ 

We can’t bear the thought of tearing down and starting over, so we futz with prose and description, move around chapters, decide we really have a series.

When revising a novel, we do everything BUT what needs doing. Sometimes we don’t have a core story problem. Or we have a weak core problem. Maybe we don’t have any stakes, or the stakes aren’t high enough.

Perhaps there is no ticking clock, thus nothing prompting urgency in the characters.

This is the hard birthing pains part.

Maybe we DO have a series, but series have structure. We can’t just parse a book apart at a certain page and say, ‘Book ONE!’ then ‘Book TWO!’ without doing some other modifications.

We always have to remember that the human brain is wired a certain way and when writers run contrary to what’s been ingrained in the audience’s very DNA, that’s a risk.

Dramatic structure is not an arbitrary—or even conscious—invention. It is an organic codification of the human mechanism for ordering information. Event, elaboration, denouement; thesis, antithesis, synthesis; boy meets girl, boy loses girl, boy gets girl; act one, two, three.

    ~David Mamet, Three Uses of the Knife: On the Nature and Purpose of Drama, pg. 73

Depression: I SUUUUUCK & My Novel is DOOOOMED

No and no. Writing fiction is mentally, physically and emotionally exhausting. This is why most of us who finish NaNoWriMo spend the first weeks of December eating jars of marshmallow fluff from our blanket fort. We’re so shredded because we’ve poured out an incredible amount of psychic energy, which needs time to recharge.

Think if you were trying to remodel a bathroom. You throw yourself into the remodel for a month. You’ve had to pee in old Folgers cans, borrow a neighbor’s bathroom, you have to go to the gym to shower.

Finally, after thirty days, the functional stuff is in place: shower, sink and toilet work.

But you insist on continuing without charging any of the tools. Oh you plug in the drill while you break for lunch, then go back to trying to instal cabinets, but the drill is sluggish and dies.

That table saw you’re using to cut the flooring is portable because it has a battery pack. But you do the same thing you did with the drill. You plug in the battery while you run down to the mini-mart for a Monster drink…then BACK TO WORK!

Can you imagine the nightmare of ‘finishing out’ a bathroom with tools that barely have a charge and keep dying? The mistakes one might make by stopping and starting over and over to plug in the charger for a half hour?

THIS is what can happen if we start revising a novel too soon. We are worn out. Our tools need time to charge. We need perspective and if we force the process…we can make small problems much bigger.

Editing too soon, can cut the beating heart out of a perfectly good story. Premature editing KILLS.

Expert Intervention

Or, maybe you’re out of your depth. Using our bathroom analogy, you were able to do everything but some electrical wiring and plumbing. You have to flush the toilet to turn on the lights. Maybe it’s best to admit we’ve done all WE can do and just hire some help.

Yes, it costs some money, but what is your TIME worth?

If you have a plot problem I (or another expert) can fix for you in an hour or two, which is better? Calling us and fixing the problem and finishing the book or spending the next year fixing the problem when you could have written another book?

I have never met a plot I couldn’t fix. I’ve done in less than an hour what clients couldn’t do in years. So many cry and ask, ‘Why didn’t I call you sooner?’ My answer. It doesn’t matter. You called. And quick tip. It is OKAY to not know EVERYTHING 😉 .

Acceptance: Let’s Fix This

You’ve rested, grieved, watched Netflix until your brain hurt and, overall, gotten some distance. I recommend checking out a previous post, Self-Editing: 7 Tips to Tighten the Story & Cut Costs. This post has a lot of DIY tips that will keep costs down if you do hire an editor, because the good ones are not cheap.

If you go to the Editorial Freelancers Association, you can see the standard rates and different types of editing. A developmental editor isn’t the same as a proofreader. Yet, I WILL say, that if we fix as much as we can on our own (sort of like that bathroom remodel), when we DO hire a pro we gain major advantage.

First, the expert can SEE what needs fixing MUCH faster. Secondly, it’s easier for them to do their thang. The means YOU saved THEM TIME so YOU SPEND a lot less MONEY.

#YouAreWelcome

Revising a Novel: DIY Dilemmas

As an editor, if I can’t get past the word echoes, passive voice, bad punctuation, POV shifts—simple fixes but MASSIVE distractions—then you’re burning cash. If we can’t see through this stuff that’s easily fixed on your own quickly, then it will take more TIME to get to BIG issues like plot, characters, arc, etc.

I offer my ‘Write Stuff Special’ namely because I want writers to have an affordable way to experience a true deep edit. This is my way of helping y’all save a ton of money. When I was new, there were some pros who helped me out and this is how I pay it forward.

I can tell every bad habit and good habit in only a few pages. More importantly, I can spot major structure problems as well and will give suggestions how to fix them.

This saves a TON of time ‘fixing’ stuff that doesn’t need fixing.

***Agents can see this stuff, too, which is how they can reject a book with only a small sample. If a writer doesn’t grasp POV in the first 10 pages, it’s unlikely to get any better and no one wants to be trapped in The Blair Witch Project.

Fresh Eyes Help

Remember that even the mega-authors have editors. We never outgrow needing fresh eyes to help us get unstuck. These experts are invaluable. Using myself as an example, I had a major problem with finishing up my mystery-thriller The Devil’s Dance. 

Agents spotted a problem, other editors spotted a problem, even beta readers spotted something was…off. They couldn’t tell me what. #Great

Finally, I handed it to my then editor and NOW my current coauthor. I kid you not, she read three pages and went, ‘Your problem is BLAH.’ And she was dead on.

*rails at heavens*

I’d read and reread my MS countless times over the course of a year and didn’t see that all I needed to do was remove three sentences.

Who do you think I now call FIRST when I am stuck?

Speeding Up the Cycle

Hopefully, now that we’ve explored the emotional rollercoaster that goes with revising a novel you’ll relax some. This is all natural. No, we won’t always go through all five stages. Sometimes we’ll hit them in a different order.

I have yet to figure out how one experiences NONE of these…but whatever.

Regardless, if we know this is a PROCESS and the parts of the PROCESS then we can more easily recognize when we’ve gotten STUCK.

Once we know we are stuck, we can then act. We can take a nap, work on something else for a while, take a class, read some books, crochet, watch Game of Thrones all over from beginning to end to recharge our bloodlust and dysfunction.

Whatever.

Just know if you’ve written a novel, even a crappy one, you did something that countless people claim they want to do…and DON’T. You finished and the most critical piece of success—in ANYTHING—is learning to be a finisher.

So give yourself a pat on the back and maybe a treat 😉 .

Before I ask for your thoughts, I want to make a little announcement…

Author Holiday Hotline

All the On-Demand bundles are ON SALE. We’ve saved all the best classes for a limited time for ON DEMAND. This means professional author training in your home, no pants required.

I STRONGLY recommend the gift that’s going to keep blessing you all year, all career long. We record all classes to make training accessible and convenient, but these recordings take up A LOT OF STORAGE space. Come the new year, we’re going to have to free up space on the servers and these classes will be gone for good. Some we might not offer again.

We have classes on speculative fiction, plotting, character, blogging, social media, etc. Scroll down and pick out the ones you want, then you’ll have the recording to watch on YOUR schedule.

Also, we have two more classes for December and some listed for January. If you sign up before December 24th, you can get $10 off.

GET $10 OFF ALL LIVE CLASSES. Use the promo code Jolly18.

What Are Your Thoughts?

Are you stuck revising your novel? Find yourself looping back and forth and never getting free? Hey, I’ve been there. Does this help you see the pattern? Give you some spark that YES, YOU CAN BE FREE! Revising a novel is TOUGH, so give yourself a break. If this job were easy it would be called rocket science 😛 .

I’d love to hear your thoughts on this!

Also, check out the FANTASTIC HOLIDAY DEALS we have! A lot of our On Demand classes need to be wiped from the server to make room for more training, so if you want professional training AT HOME? While in jammies during December when calories don’t COUNT? Grab you SOME! Gift it to yourself, a friend, YOURSELF!

ALSO, I’m offering my Write Stuff Special for a LOW holiday price. 20 pages of deep edit/critique for $55 and there are only 7 slots left. If you need some outside feedback to get you on the right track? Get a SPOT, TODAY! (You can use when you are ready).

In the meantime, opinions!

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

LIVE CLASSES! REMEMBER TO USE Holiday18 for $10 off!

The WANANANO Bundle

Instructors: Cait Reynolds, Kristen Lamb
Price: $79.00 USD 
Where: W.A.N.A. Digital Classroom
When: (see below)

  • The Sticky Middle Saturday, December 14, 2018, 7:00-9:00 p.m. EST
  • NANONOWWHAT? Thursday, December 13, 2018, 7:00-9:00 p.m. EST (Just enough time to recover…)

Get two live classes plus all recordings for 30% off! You can also purchase each class individually.


The Publishing Triple Threat Bundle

Instructors: Kristen Lamb, Cait Reynolds
Price: $155.00 USD (buy now and get that last tax deduction in before the end of the year!)
Where: W.A.N.A. Digital Classroom
When: (see below)

Normally, it would be $210 USD for these three classes.

With the Triple Threat Bundle ALL THREE CLASSES (10 HOURS LIVE and RECORDINGS) for ONLY $155 USD. (Three classes for the price of TWO!)

You can also purchase each class individually.

***Registration is open until an hour before the final class. If, however, you want to attend ALL THREE CLASSES LIVE, MAKE SURE TO SIGN UP BEFORE THE FIRST CLASS ON JANUARY 10th.


ON DEMAND CLASSES!

ON DEMAND BUNDLE – Author Branding TKO

New Year New YOU! As they say, fail to plan and plan to fail. 2019 is almost here and the Author Branding T.K.O. delivers the training you need to make 2019 a success.

In this bundle, we’re going to take on then tame the three most terrifying topics. By the end? Easy peasy! You’ll wonder why this stuff ever had you so freaked out in the first place.

Normally all three classes would be $155…as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.

***Get your bundle TODAY. Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018. Gotta free up space on servers for 2019….


ON DEMAND BUNDLE – The Author’s Toolkit: Go PRO in 2019

Maybe have a New Year’s Resolution to write that novel? Have you started far too many promising stories, only to get stuck and never finish? Perhaps you just want to learn how to write FASTER without compromising quality? This bundle is the training you need to be a lean mean writing machine.

The Author’s Toolkit Bundle is six hours of intensive training that will help you write at a professional pace while minimizing revisions.

SIX HOURS of PROFESSIONAL TRAINING all at the same time, delivered to your computer. $165 when purchased separately, but in The Author’s Toolkit Bundle ONLY $99.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


Blinding them with Science: The “X” Factor Classes

Tired of writing Soylent Green? Too many unfinished books trapped in the Twilight Zone? Ready to get weird…but way faster and at a professional level of weird? You came to the RIGHT PLACE! Cait and I are professional weirdos….(that sounded way more awesome in my head).

Anyway, the Blinding Them with Science Bundle is SIX HOURS of professional level training in speculative fiction at your fingertips.

***Just promise us that when you enslave the human race, we get cookies.

Three mind-bending classes for one low mind-blowing price. $165 in classes for only $99. ON DEMAND. Meaning enjoy at home in jammies.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


ON DEMAND BUNDLE – Dangerous Dames: Creating Strong Female Characters

DOUBLE TROUBLE WITH KRISTEN & CAIT! Get the One-Two BAM! Two Power Classes with ONE T.K.O. PRICE!

Dangerous Dames BUNDLE. Regardless of time, place, or planet, these classes will train you to craft legendary bad@$$ females audiences can’t get enough of.

Normally $90 for both classes. With Double Trouble Bundle, enjoy BOTH classes for ONLY $75.

These classes are pre-recorded and won’t be offered again. This is the last chance to enjoy these classes before we free up space on the servers.


About the Instructors:

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Kristen Lamb, self-help, self-improvement, habits, creating habits of excellence, self-discipline, stop making excuses, write more books, head out of your but

Get your head out of your ‘but.’ Yes, that’s ‘but’ with a singular ‘t.’ If we want to accomplish anything remarkable we have to own all of it—the good, the bad, the ugly. Often fears, doubts, insecurities, and bad habits wriggle in, and they’re so sly it’s frequently tough to notice them. How do we SPOT these dream killers?

It’s all in the ‘but.’

How do you know if you need to get your head out of your ‘but’?

You might find yourself saying things like:

‘I wrote as much as I could for NaNoWriMo, but this is just a really bad time of year and so busy.’

‘I was going to go to the gym, but there were all these emails I had to answer.’

‘Sure, I thought I had it in me to be an author, but it’s impossible to sell books these days unless you have a massive marketing budget.’

I’ll stop here. Y’all get the point and we all do it. My goal today is simply to make y’all aware of your ‘buts.’ ‘But’ is a red flag that we are settling for less. You can’t get your head out of your ‘but’ unless you learn to recognize when it’s there (other than everything is very DARK).

Sorry, couldn’t resist 😛 .

What Are You Hitching Up To?

Some of y’all are old enough to remember that life-changing song *bows head in reverence*…Conjunction Junction.

*cues R&B voice*

Conjunction junction, what’s your fuuunction?

Hookin’ up words and clauses and phrases…

And! That’s additive, like this and that. But, that’s sort of opposite, not this but that...

If you remember the Schoolhouse Rock video, you’ll recall they used a brilliant visual—train cars—to help kids understand exactly how conjunctions work. The conjunction acted as the link-up, the hook-up that connected one train car (clause, word, phrase) to the next train car. Change the conjunction and one changed the entire meaning.

BUT…Life

Change the conjunction and YES, we change the entire meaning…even in life. We often begin with a positive goal (clause) BUT here is the excuse (really GOOD reason) of why we can’t do X.

If we pay attention to our ‘buts,’ we’ll start seeing all the excellence we keep talking ourselves out of. Because here’s the deal, our subconscious mind knows the truth and that’s why we feel so icky when we cop out. Many of us seek to numb that icky feeling with Instagram, audiobooks, Netflix, cookies, or even hard liquor and crochet.

But no matter how much vodka-laced pot-holders we make? The pain remains.

We can even try to distract ourselves with GOOD activities like cleaning the house until one could perform heart surgery on our bathroom floor.

It won’t make any difference.

Deep down, our hearts and minds know the truth. We copped out. Sure, we might SAY, ‘Yo, BRAIN! I know I was going to finish that novel, BUT look how clean my house is!’

Then BRAIN looks at HEART and they both cross their metaphorical arms, roll metaphorical eyes and reply, ‘That’s great, EXCEPT your goal wasn’t to have the World’s Cleanest House. Your GOAL was to finish NaNoWriMo. Get your head out of your but.’

*goes back to vodka-induced crochet projects*

Watch Your Buts

Whenever I spot a ‘but,’ it now gives me pause because I know what it’s going to hitch to—a REALLY GOOD REASON. I declare I’m going to write so many words, finish a novel, complete NaNoWriMo, clean out the closets, finish revisions, organize the garage, locate the mythical the floor of my closet—A.K.A. ‘Floor Narnia’—BUT (insert really good reason here).

I use my ‘but’ to give me a pass, to assuage my guilt (temporarily). ‘This week, I SHALL organize my closet, BUT…

head out of your but, Kristen Lamb, self-improvement, self-help, excellence, creating good habits

…look how NICE my dining room (we never use) looks!’

head out of your but, Kristen Lamb, self-help, self-improvement, habits of excellence

Okay, aside from the MAJOR issue that my GOAL was not to clean my already mostly clean dining room, I hope y’all spot the problem here. Sometimes our ‘but’ offers a really GOOD REASON that is a complete non sequitur. It has nothing to do with the goal we wanted to accomplish in the first place.

Or, it can be imaginary melodrama.

For instance, the image (above-above) is an actual *hangs head in shame* picture of my closet. I could say, ‘This week I am going to clean out my closet, BUT I might die.’

This is a valid fear because I could fall, break my neck, and my cat would not alert my husband something had gone HORRIBLY WRONG. Nope, Ruby would simply nap on my dead body until my corpse cooled enough to no longer be as comfortable as the clothes she dragged off my hangars.

And the thing is, I will eventually die anyway, so why not leave this earthen plane with a clean closet?

Wow, how did my Nana just speak through me? *looks around for orbs*

The lesson here (aside from the childish joy of homophones) is that we can use unrelated ‘buts’ to (attempt to) mitigate our guilt. ‘No, I didn’t go to the gym, BUT I pinned a TON of helpful workout articles on Pinterest.’ 😀

It works, but only temporarily because…

CRACK KILLS

Kristen Lamb, self-help, self-improvement, writing, finishing more novels, head out of your but

We can’t address the ‘but’ without also discussing the accompanying ‘crack.’

Lighten UP! Laugh already.

In order to reach our goals, we first have to honestly assess who’s supplying our crack.

But–>crack. They go together.

Whenever we seek to do something remarkable, such as trade a bad habit for a good one, cut off a toxic relationship, set a boundary that’s going to allow more peace, joy and prosperity, we must be wary of ‘but’ because every ‘but’ always deals ‘crack.’

‘I know I’m an excellent writer and I’d finish that novel, but there is so much competition these days.’

See the crack?

There has ALWAYS been competition. Even before the digital age, a writer had better odds of being elected to congress than being a NYT Best-Selling Author. Most writers NEVER saw their work published…ever.

According to Book Expo of America statistics, as of 2004 (before social media and explosion of digital and Web 2.0) authors had a 96% FAILURE RATE.

96% of all books published (and most were published traditionally) sold less than a thousand copies. Of that 96% half that number sold less than 500 copies. 

 

I finished NaNoWriMo, but I’m not a REAL writer because I’m not yet published.

First of all, ditch the Schrodinger’s Novel nonsense. It’s fiction, not an existentialist debate. You wrote a crap ton of words, you are a writer. Granted you might not yet be a GOOD writer, but you ARE a writer.

#ProblemSolved #YouAreWelcome

For anyone who even FINISHES a ‘novel’—even a horrible first ‘novel’ that chews on the furniture and pees on the carpets like my first ‘novel’—YOU FINISHED. YOU accomplished something that 95% of those who start never finish.

Alas, the BUT deals the CRACK in your confidence. It steals your victory. The ‘but’ robs the momentum you rightfully earned, the momentum that is necessary to propel you to the next level and the next and the next.

Sure, perhaps you finished a sucky book. YOU FINISHED! In order to be a successful novelist (successful at anything actually) then we must first learn to be FINISHERS. You must get your head out of your ‘but’ to see what YOU ARE accomplishing.

Escaping Your ‘But’

First of all, learn to lighten the hell up on yourselves. I ‘joke’ that I am NOT a Type A, I am a Type A+ because I did the extra credit unlike the rest of you slackers 😛 . Ha ha ha ha ha ha ha! Yes, I emotionally distance using humor.

*shock face*

In recent months I’ve learned a hard truth. I was my greatest enemy. Every time I accomplished anything, there came the but. 

Sure, you cleaned out the closet, but your garage is a public safety hazard.

Goody goody, you wrote a thousand words on your WIP but you haven’t blogged OR Wow, you wrote an amazing blog, but your novel is collecting DUST you SLACKER.

I realized I was incapable of accepting a compliment. Someone would tell me I looked pretty, then I’d say something quippy that undermined the GIFT another person was trying to GIVE ME.

Someone on Facebook: Kristen, what a beautiful scarf you made!

Me: Yeah, well thanks. It only took four years to learn one stitch. 

The first step to getting your head out of your ‘but’ is awareness. Trust me, I have been here.

Pain with Purpose

If you need to get your head out of your but, odds are you’ve already been through some…okay, a lot of pain. The shame of not finishing, the guilt of slacking off, the nonstop voice in your head telling you how much you SUCK.

Time to put an end to this.

This is a trick I used and still am using. To warn you, this method is VERY high-tech and possibly cost-prohibitive. You’ll need safety goggles and three or four small farm animals. I recommend ‘ducks.’ #FunWithPuns

Anyway…

Get a bag of those THICK office rubber bands and apply like SO…

Then, every time you use the forces of ‘but’ for evil? Repeat what you just thought or said then, using two fingers, clasp the rubber band, draw back and SNAP THAT SUCKER HARD. 

Hard enough to HURT.

If you’ve applied this move correctly it should be painful, but writers are masochists so y’all will eventually dig it.

Whenever you think some crap like, ‘I finished NaNo, but it’s just a bunch of unreadable garbage.’ Repeat that self-defeating phrase aloud then SNAP! 

Then rub the red and stinging area gently and, in a soothing voice, say what you SHOULD have said to begin with.

***It needs to be something your brain will buy as truth.

For example, ‘I finished Nano, and if I finished THAT beast, I KNOW I have what it takes to finish the revisions because I am a finisher!’

Or: ‘I got to 30,000 words during Nano, which proves I am capable of writing over 7,000 words a week.’

Sure, this rubber band exercise seems silly but it works.

I was not cognizant of how negative I was in regards to myself until I learned this trick. Every time I THOUGHT something negative about myself, I snapped that band. Then, I restated the counterproductive thought aloud and, while rubbing my nearly bloody wrist, I then said what I SHOULD have said to begin with.

Oh, and trust me, my wrist HURT. I had to change wrists quite often.

Physical Pain is POWERFUL

Very often we’re already in pain, but we’re suffering in a generalized fugue state of ‘everything sucks.’ It’s amorphous and thus difficult to deal with swiftly and directly.

It was not until I did something that transformed my thought life into a physical reality that I gained awareness. That hard SNAP on my wrist made the intangible VERY tangible.

I had NO CONCEPT how cruel I was being to myself.

In a million years I would’ve never talked to anyone the way I spoke to myself (inwardly and outwardly). Every glance in a mirror was how I needed to lose weight, try harder, dress better. I’d clean one room only to berate myself for all other rooms I failed to clean. Even if I cleaned ALL the rooms, they needed to be repainted.

Any wonder why I felt like crying all the time?

I couldn’t change what I failed to recognize.

That ONE—okay 865–rubber bands changed my life. Every SNAP made me aware of a thought. Saying it ALOUD changed the pattern. Every thoughtless, nasty comment muttered? SNAP.

Eventually, my body was all, ‘YO, BRAIN! This $#@! HURTS! You and MOUTH gotta STOP!’ and my brain (and mouth) had to tap out and not only stop the defeating phrases, but replace those with productive ones. When I would hear the ‘but’ and the excuse? SNAP! Then I say what I CAN do.

‘But’ Training

A final thought if you need to get your head out of your ‘but.’

It is OKAY to ask for HELP. In fact, it is WISE. WE ARE NOT ALONE!

 

Trust me, you are not the only one who might have your head up your ‘but.’

Me? I recruited my family. We all had rubber bands and when we heard negative talk we called each other out. This helped a LOT…and we eventually got over hating each other.

Aside from this, not all ‘buts’ are bad. Our ‘but’ might be showing us a deeper problem that needs fixing:

‘I always have great ideas for my novels, but I never can seem to finish.’

‘My books get great reviews, but they don’t sell.’

‘I keep querying, but only get rejected.’

THESE ‘buts’ are clues we might need some help, guidance, training or all of the above. Something is going wrong in the PROCESS and if we can be honest enough to admit we need help, that’s when real growth can happen.

What Are Your Thoughts?

I LOVE hearing from you! Have you struggled, too? Do you need to get your head out of your ‘but’? Are you like me and working to be kinder to yourself? Do you struggle with beating up on yourself? Negating any progress you make? Do you need training to be kinder to YOU? Hey, I am always a work in progress.

I’d love to hear your thoughts on this!

Also, check out the FANTASTIC HOLIDAY DEALS we have! A lot of our On Demand classes need to be wiped from the server to make room for more training, so if you want professional training AT HOME? While in jammies during December when calories don’t COUNT? Grab you SOME! Gift it to yourself, a friend, YOURSELF!

ALSO, I’m offering my Write Stuff Special for a LOW holiday price. 20 pages of deep edit/critique for $55 and there are only 8 slots left. If you need some outside feedback to get you on the right track? Get a SPOT, TODAY! (You can use when you are ready).

In the meantime, opinions!

What do you WIN? For the month of NOVEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

LIVE CLASSES!

The WANANANO Bundle

Instructors: Cait Reynolds, Kristen Lamb
Price: $79.00 USD 
Where: W.A.N.A. Digital Classroom
When: (see below)

  • The Sticky Middle Saturday, November 24, 2018, 1:30-3:30 p.m. EST (Skip hanging out with the family – you don’t really like them, anyway!)
  • NANONOWWHAT? Thursday, December 13, 2018, 7:00-9:00 p.m. EST (Just enough time to recover…)

Get two live classes plus all recordings for 30% off! You can also purchase each class individually.


The Publishing Triple Threat Bundle

Instructors: Kristen Lamb, Cait Reynolds
Price: $155.00 USD (buy now and get that last tax deduction in before the end of the year!)
Where: W.A.N.A. Digital Classroom
When: (see below)

Normally, it would be $210 USD for these three classes.

With the Triple Threat Bundle ALL THREE CLASSES (10 HOURS LIVE and RECORDINGS) for ONLY $155 USD. (Three classes for the price of TWO!)

You can also purchase each class individually.

***Registration is open until an hour before the final class. If, however, you want to attend ALL THREE CLASSES LIVE, MAKE SURE TO SIGN UP BEFORE THE FIRST CLASS ON JANUARY 10th.


ON DEMAND CLASSES!

ON DEMAND BUNDLE – Author Branding TKO

New Year New YOU! As they say, fail to plan and plan to fail. 2019 is almost here and the Author Branding T.K.O. delivers the training you need to make 2019 a success.

In this bundle, we’re going to take on then tame the three most terrifying topics. By the end? Easy peasy! You’ll wonder why this stuff ever had you so freaked out in the first place.

Normally all three classes would be $155…as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.

***Get your bundle TODAY. Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018. Gotta free up space on servers for 2019….


ON DEMAND BUNDLE – The Author’s Toolkit: Go PRO in 2019

Maybe have a New Year’s Resolution to write that novel? Have you started far too many promising stories, only to get stuck and never finish? Perhaps you just want to learn how to write FASTER without compromising quality? This bundle is the training you need to be a lean mean writing machine.

The Author’s Toolkit Bundle is six hours of intensive training that will help you write at a professional pace while minimizing revisions.

SIX HOURS of PROFESSIONAL TRAINING all at the same time, delivered to your computer. $165 when purchased separately, but in The Author’s Toolkit Bundle ONLY $99.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


Blinding them with Science: The “X” Factor Classes

Tired of writing Soylent Green? Too many unfinished books trapped in the Twilight Zone? Ready to get weird…but way faster and at a professional level of weird? You came to the RIGHT PLACE! Cait and I are professional weirdos….(that sounded way more awesome in my head).

Anyway, the Blinding Them with Science Bundle is SIX HOURS of professional level training in speculative fiction at your fingertips.

***Just promise us that when you enslave the human race, we get cookies.

Three mind-bending classes for one low mind-blowing price. $165 in classes for only $99. ON DEMAND. Meaning enjoy at home in jammies.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…


ON DEMAND BUNDLE – Dangerous Dames: Creating Strong Female Characters

DOUBLE TROUBLE WITH KRISTEN & CAIT! Get the One-Two BAM! Two Power Classes with ONE T.K.O. PRICE!

Dangerous Dames BUNDLE. Regardless of time, place, or planet, these classes will train you to craft legendary bad@$$ females audiences can’t get enough of.

Normally $90 for both classes. With Double Trouble Bundle, enjoy BOTH classes for ONLY $75.

These classes are pre-recorded and won’t be offered again. This is the last chance to enjoy these classes before we free up space on the servers.


About the Instructors:

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer?

For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be a real writer.

On and on and on.

Now that writers no longer regard self-pub and indie as publishing mutations that escaped an Amazon basement (mostly), the debate has lost heat.

Publishing existentialism is soooo 2013 *flips hair* .

Yet, I wonder if this new publishing paradigm is hurting more than helping. And that is a hard thing for me to say since three of the five books I’ve published never would have made it to print if legacy remained the only model.

Even though I signed with one of the most prestigious literary agencies in NYC (in 2012), the big publishers regarded a book on author branding and social media with as much enthusiasm as Ebola.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

Maybe I was ahead of my time. Perhaps the stars were not in alignment. It doesn’t matter.

The only thing I know is that I would never have become a “real” writer without the other forms of publishing. Indie and self-pub are highly effective for “test marketing” new concepts, voices, and genres.

Alas, despite so many incredible benefits, I’ve been around long enough to see the long-tail. How has the digital age changed the WRITER? Some changes have been for the good. Others? Don’t bode well for our kind.

Before anyone gets their knickers in a twist, full disclosure. I might have a finger pointed at y’all, but I also have THREE pointed back at myself.

Entropy is alive and well. We all slip if we fail to maintain vigilance. Excellence is tough, and can be easily mistaken for the shill…perfectionism.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA
Um…OUCH. *hangs head*

A REAL Writer WRITES

Seems so simple and yet, it is the hardest part of what we do. I know social media is a powerful tool. TRUST ME, it is why I wrote a book about how to do it well.

I wrote Rise of the Machines: Human Authors in a Digital World to be evergreen so a writer could build a brand that actually sold books…and have time to do the most important part of our job. WRITE MORE BOOKS.

Write BETTER books.

My premise was that, if writers understood people—what makes them tick—then branding and social media is a piece of cake. Why? People don’t change.

Read Shakespeare or look up your ex if you don’t believe me.

If, however, we writers had to keep up with every time Google tooted a new algorithm, or InstaSnapFace added a gizmo? We’d burn out. Writing good books was tough enough without adding fruitless distractions.

I find it comical and depressing that in 2008 I had to BEG writers to even use email. Facebook was the devil and “nobody blogged anymore.” These days? It seems like writers contribute more word count to book spam, current events ranting, and pointless Facebook fights than to their novels.

November is the only month I can count on seeing writers actually WRITING a novel.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

It’s as if we’ve caught digital ADD and have the attention spans of a fruit bat on crystal meth. With self-publishing being an ever-present option, deadlines don’t mean what they used to. Might not mean anything at all, actually.

The modern writer must be extremely self-disciplined. I’d venture to say the modern writer has to be even MORE self-disciplined than 15 years ago, because there is no agent that will drop us or publisher who’ll hand us a pink slip if we tweet more than type.

The point I want to make here is that the self-discipline required to set aside all other fun and chores to actually finish a book or novel is ridiculous. Rank it up there with running a full marathon or competing in triathlons.

But too many “writers” are playing writer.

A REAL Writer Has High Standards

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

Years ago, when I started blogging, I was unpopular (and probably still an acquired taste). In the early years, I was hard—really hard—on writers, especially anyone who wanted to take a nontraditional path. Our work had to be as good if not BETTER than anything coming out of NYC.

Indie and self-publishing could offer us a lot of benefits, but we needed to take the new powers we’d been granted seriously. Many writers did, and that is exactly WHY these routes have thrived.

Thing is, I’ve been editing since before the Kindle was invented, and have witnessed a steady decline in the overall quality of writing. What writers deem acceptable to turn in as their best.

Case in Point

I regularly run editing specials so writers can get professional feedback on their stories. This saves time and aggravation for a number of reasons.

For instance, a writer might be fixing something that isn’t even broken (description) while ignoring serious problem areas (no plot). Or, a writer may possess talent, but be WAY too green to even consider querying let alone publishing.

The story might be nebulous when it comes to genre, or breaking genre rules in unforgivable ways.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

YES, unforgivable ways (like making the love interest the main villain in a category romance). I get many folks don’t care for words like “rules” but rules exist for a reason.

RULES help us sell more books.

If we have no idea what genre our book even is, how do we sell it? How can we connect it to readers? FYI, rules also keep readers from hurling our books across the room.

Yet, the same people who grouse about rules and constraints are often the same ones complaining to me about lackluster book sales.

I’ve been running my pages contest (for comments) for ten years now. I’ve discovered no less than six writers with talent who I then connected to agents I knew (who then scored these writers contracts). I do the same sort of scouting with my editing specials.

If I see REAL talent and promise? I pass it to an agent (*makes note to ask for commission*). The problem? These days I am lucky if a writer takes time to properly punctuate. I can’t even make it to the STORY because the grammar issues alone are giving me seizures.

This is a craft.

It’s a profession, not a playpen.

A REAL Writer is ALWAYS Learning

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

Come on….LAUGH! Lighten up 😛 .

Writer Unboxed, Jane Friedman, Angela Ackerman and Becca Puglisi over at Writers Helping Writers , Joanna Penn at The Creative Penn, Icy Sedgwick’s Blog, Anne R. Allen’s blog, and Elizabeth Craig’s blog are GOLDMINES of information and professional help.

I can never thank all of these people enough for how much they helped ME in my developmental years. How they CONTINUE to inspire me and help me grow as a professional.

When I decided to become a “real” writer myself back in the dark ages, publishing hadn’t changed since radio shows were the hottest form of entertainment. Seriously, publishing had NOT changed in almost a century. The formula was exactly the same.

Write, query, get rejected, drink heavily, question one’s existence, and try harder. Repeat this process enough and eventually the “publishing gods” might grant favor.

Might.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

I remember breathlessly waiting for the new Writers’ Digest Magazine to hit shelves and hope the magazine was covering something salient to what I wanted to learn or write. I collected dogeared magazines in binders. Gathered photocopied articles, punched holes in them and added them to my resource list.

A REAL Writer Studies

I bought and read every craft book I could find. My personal favorites include (but are not limited to) Les Edgerton’s Hooked, James Scott Bell’s Plot & Structure, Larry Brooks’ Story Engineering, Christopher Vogler’s The Writer’s Journey: Mythic Structure for Writers, Blake Snyder’s Save the Cat, Aristotle’s Poetics, David Mamet’s Three Uses of the Knife: On the Nature and Purpose of Drama , Jack Bickham’s Scene and Structure, Steven Pressfield’s The War of Art,  and Donald Maass’ Writing the Breakout Novel.

Before Web 2.0, the only way an unpublished “aspiring writer” had a hope of connecting with the pros was to sacrifice and save money to attend a conference. The Internet wasn’t bursting with quality blogs, affordable classes, and on-line conferences or Gabriela Pereira’s amazing DIY MFA.

If we wanted to learn from professionals, the price of entry started at around $500. Unless one went for the Old School M.F.A. and that cost the same as a CAR. Yet now that it’s finally affordable and the quality is INCREDIBLE, how much do we take this treasure for granted?

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

Now that becoming a “published author” is so easy anyone can do it, how hungry are we to learn more about the craft? How much time and money are we investing in being better…or even the BEST writers?

Not investing in being the best at marketing or promotion, or in learning how to sell books using InstaSnapFace, but the best at telling an amazing story.

How much has Web 2.0 made us comfortable, complacent, or dare I say…lazy?

A Real Writer is ALWAYS Reading

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA

So many of the samples I’ve received over the past two years have left me shaking my head wondering if the contributor has ever even read a book. Not only craft books but novels IN the genre they’re writing and—God help us all—the genre where they are publishing.

I get it. I’m mean and cruel.

I can live with that.

Yet, I cannot for the life of me imagine how anyone could be an avid reader and yet have NO idea how to use the most basic punctuation.

And bear with me.

I understand there are writers with learning disabilities, dyslexia, etc. and we all rely on editors for where we’re weak (and even where we’re strong). We become so immersed in a work we cannot see the forest for the trees and need fresh eyes (skilled fresh eyes).

This isn’t what I’m talking about. I’m referring to a blatant disregard for the craft.

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA
Yep. This has been me.

Because in samples with poor grammar or spotty punctuation, I should at least detect a STORY if this is ONLY a result of being new. In fact I’ve run across samples where authors were weak in technical areas, but showed real promise with a strong storytelling voice.

I was willing to invest in developing these writers (and still do) because a) voice usually is a sign the person has at least inherent talent and b) and voice demonstrates a person who might be new, but who READS.

They’re willing to honor the profession.

Though loathe to mention this, it is not uncommon for me to encounter writers who want to be mega-authors yet will loudly boast they never read books (and don’t even like reading). Brag about never reading craft books.

***So who wants to hire an attorney who brags he’s never read a law book? Just uses Google, trial and error, and is really great at advertising. No takers?

This is, in large part, why traditionally published authors suffered such horrific apoplexy in the emerging years of self-publishing. One can only take the likes of John Locke comparing books to cheap cheeseburger so many times before we SNAP.

(Granted, Locke made a sound business point—and a small fortune—and good for him and his success.)

Yet, how much has this mega-capitalization diminished novels as art? We’ve lowered the bar so low most of us no longer can see if one exists. A bar (standard) that once required heroic efforts to hurdle, now? Doesn’t even register as a speed bump.

A REAL Writer Owns It

writer, what makes a real writer, Kristen Lamb, writing, how to be published, how to sell more books, writing fiction, how to write fiction, how to write non-fiction, best blogs for writers, publishing, the business of writing, DIY MFA
Aaand…this had been me, too.

Excuses are for hacks, poseurs and amateurs. Just so y’all know, this is what I say to myself when I hear excuses tumbling from MY lips. So I am no harder on you guys than I am on myself. I don’t serve anything I won’t eat.

Yes, life is hard and things happen. Trust me, I get it. For those who don’t know, I’ll be brief. In 2012 I had a very large (but aging) family. We had to RENT space large enough to fit us all. It’s now 2018 and I can count on one hand who’s left.

And you should have seen some of the pity parties I’ve thrown.

To be clear, I’m not minimizing. Being a caregiver for terminal loved ones is brutal. Death is painful. Losing a job can crack your world in two. Grief and loss should be acknowledged and tended with the greatest care.

But I’m all about transparency and so I’ll be honest.

I’ve often used my losses as an excuse to hide, my pain as permission to be a pessimist. I spent a long time being—feeling—completely discouraged and STUCK with no clue how to get UNSTUCK.

But I’ve learned two crucial lessons in my journey from wanna-be-amateur-know-it-all-hack to being a professional. The lessons?

1) Never underestimate the power of showing up.

2) You can’t DO THIS alone.

No, I didn’t have the answers and was hurting but I kept showing up on-line (W.A.N.A.Tribe sprints mostly). There, I had accountability. There were other writers I could encourage or who could even encourage me. I wouldn’t have made it without this strong support system.

In the meantime—in the middle of the pain—I kept reading craft books, kept reading authors in all genres, writers far more skilled than I was. Even when it felt like pulling frog’s teeth, I kept blogging, studying, kept doing SOMETHING trusting one day…I’d wriggle free.

Pain isn’t permanent and I knew one day I’d heal enough to use it. But I HAD to stay in the game, even if it meant being stationed at the @$$ end of literary left field.

Real writers make mistakes. We fail. A lot.

If you aren’t failing, it means you’re not doing anything interesting. You’re taking up space.

But, while we screw up…we OWN that we screwed up. We admit when we could have done better, then we do.

Part of being a REAL writer goes beyond never giving up. We must evolve and grow and learn and improve and that only comes with humility, hard work, and (if we have any sense) professional training. Oh, and a TON of practice. Writing stories. Finishing them.

What This ALL Means

There is nothing wrong with writing for fun, for a hobby. That’s what I do with drawing, painting, knitting and crochet.

Dr. Who’s “Empty Child” via K. Lamb.

It’s play, a release. But I’m not expecting people to buy my art or my scarves. We need to make a choice. Are we in or out? Stop griping about Amazon and algorithms and how it was so much more awesome before Amazon. Value those who are taking time and investing resources to make us better.

Roll up our sleeves and the DO THE WORK.

I believe in you guys and I know this transition in publishing has been NO cake walk. There have been times even I wanted to throw in the towel. But most of being successful in anything takes place in the mind because the mind forges the will and will is what yields results. Keep your eyes on the art and remember who you are.

You are a REAL WRITER. It’s a CHOICE.

Now go check out some of those incredible blogs I linked you to and treat yourself to some books or classes. Sure, I’d love you to take our classes (listed below and on classes page). But, if I’m not offering what fits your needs, go check out the other people I linked to. They’re the best of the best. Invest in yourself for a change.

The kids can wait 😛 .

What Are Your Thoughts?

Have you grown jaded over the past several years with the changes in publishing? Feel like it doesn’t mean much of anything to be “published writer”? Have you found yourself steadily lowering your own bar without even realizing it? All because it seems TOO MUCH? Hey, I have. No shame here.

Are you excited to get back to writing as a craft and an ART?

I love hearing from you!

What do you WIN? For the month of AUGUST, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

UPCOMING CLASSES! Scroll down or click over to the Classes tab.

NEW CLASS! Beta readers are crucial, but how do we find good ones…when they are pretty much as rare as unicorns? Cait is teaching a class on that TOMORROW NIGHT.

***Remember all W.A.N.A. classes come with a FREE recording included in purchase price.

Go Fish: Finding the Right Beta Readers

beta readerInstructor: Cait Reynolds
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Friday, August 24, 2018. 7:00-9:00 p.m.

REGISTER HERE

Whoever said that writing a book is a solitary job is an idiot.

It takes a village (or at the very least a Facebook group, some friends, and possibly a bottle of wine) to write a book. As writers, we need other writers…and non-writers. But, how do we find the right mix of people to support us? What do we do when they don’t? How do we communicate what we need effectively to beta readers and crit partners? And what the heck is an alpha reader?

What’s more, how do we take the feedback from beta readers and use it correctly?

It’s all too easy to fall into the trap of spinning our wheels on endless edits of the draft of the first draft, to react big and badly to criticism, or to drown in the obligations of reciprocating beta reading for our seventeen new best friends and their manuscripts.

Fear not! This class is going to show you how to hunt down beta readers like big game, befriend them in a way that puts Dale Carnegie to shame, and create long-lasting, mutually-beneficial beta and crit partnerships that are so Hufflepuff/Gryffindor, it makes my Slytherin soul cringe.

This class will cover:

  • Wherefore art thou?: Where to find beta readers;
  • Alpha betas, beta betas, omega betas: The different types of beta readers, and why we need them;
  • Fish or cut beta: What to do when a beta reader relationship isn’t working – fix, fight, or flight?
  • I’m looking at the beta reader in the mirror: Are you the best beta reader you can be, and why improving your own skills will make you a better writer;
  • Gospel vs. grain of salt: How to balance thoughtful consideration of critique with Pavlovian instant tweaking, and why beta readers should never be the one holding the map on the hike.

A recording of this class is also included with purchase.


MORE CLASSES!

(Check out our page of current classes!)

Also, a small house-keeping note: if you’d like to see more of our shenanigans, check out our video page


When Your Name Alone Can Sell

Instructor: Kristen Lamb
Price: General Admission $55.00 USD/ GOLD Level $175
Where: W.A.N.A. Digital Classroom
When: Thursday, SEPTEMBER 13th, 2018. 7:00-9:00 p.m. EST

REGISTER HERE

LEARN TO BE A BRAND BOSS!

All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren’t.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They’re overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say “James Patterson”?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can’t handle.

This class will address:

  • What is a brand? How to make one uniquely your own.
  • How to BE YOU! You’re a writer, not an insurance salesman!
  • Harness your imagination & creativity for better results (No one likes SPAM, so don’t serve it!).
  • How to use this information to locate, engage and cultivate an audience.
  • Myths about exposure.
  • Common scams that will wreck your brand and earning ability.
  • Why most promotion is a waste of money.
  • A list of expensive and not-so-bright ideas for reaching readers.
  • Knowing when and HOW to promote.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

GOLD LEVEL AVAILABLE: This is you working with me (Kristen Lamb) for 90 minutes building, defining, refining your brand and putting together a PLAN! Time is money and professional consulting saves BOTH.

****A FREE recording is included with purchase of this class.


More Than Gore: How to Write Horror

Instructor: Kristen Lamb
Price: $40.00 USD
Where: W.A.N.A. Digital Classroom
When: THURSDAY, August 30th, 2018. 7:00-9:00 p.m. EST

REGISTER HERE

Humans have always been fascinated with what scares them which is why horror fiction is a staple genre. It is also, quite possibly, the most challenging genre to write. Giant bugs and chainsaws just don’t get the screams they used to.

Blood, guts, gore and shock factor are low-hanging fruit (and always have been) and worse than that? They simply don’t have the impact they used to.

Audiences are too desensitized. This means we need to work harder to dig in and poke at what REALLY frightens/disturbs people.

Though this genre is extremely challenging to write well, there is an upside. The horror genre lends itself well to the short form (novellas and short stories).

Believe it or not, some of our staple horror movies–and the BEST horror movies—were actually adaptations of short stories and novellas (1408 by Stephen King and Hellbound Heart by Clive Barker being two examples).

Meaning, if you want to go Hollywood? Hollywood loooooves horror.

In this class we will cover:

  • The science behind fear and why people crave it. Why fear is even healthy!
  • Psychology of fear, thus how to locate the pain points.
  • Why audiences are craving MORE horror (Yes, this actually does go in cycles).
  • The different types of horror fiction.
  • The importance of character in horror.
  • How horror can actually resonate much like literary fiction.
  • How to generate page-turning tension that will leave readers with a story they can’t stop thinking about…and that might even give them nightmares.

A recording of this class is also included with purchase.


Keywordpalooza: Tune in, mellow out, and learn to love keywords for Amazon

Instructor: Cait Reynolds
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Friday, September 7, 2018. 7:00—9:00 p.m. EST

REGISTER HERE

It’s one of the universe’s great mysteries… the same word can both boost and drown your book in a category (mind BLOWN, man!).

Keywords also seem to evolve every five minutes…or are we the one evolving, like a butterfly having a dream of SEO (trippy, dude!)? Like gravity and Jane Fonda’s hair in ‘Barbarella,’ the popular rules for using keywords value over-inflation and the slavish following of fads.

But, like Talbot’s tweed and mother’s pearls, certain marketing strategies and techniques are enduring classics that stand the test of time. They’re not flashy like bellbottoms, nor do they yield dramatic overnight results like ironing your hair. Yet, ignore trends, and we risk getting left behind…kind of like buying electric typewriter ribbon because that whole ‘computer word processing’ thing will never take off.

This class won’t just help you turn on, tune in, and drop out of the keyword rat race. We’ll also cover:

  • Fully body contact SEO: when and where to use keywords, and what publishers know that you don’t;
  • Fantastic keywords and where to find them: which websites, lists, search engines, and Magic 8 Balls yield the best keyword research results;
  • Mix and match like a Parisienne: no, seriously, how to mix consistent ‘classic’ keywords with the latest trends like a Frenchwoman wears a crisp white shirt with this season’s Hermes scarf;
  • Same bat genre, same bat book, different bat keywords?: learn the differences between keywords for ebooks, print, and audio;
  • And so much more!

A recording of this class is also included with purchase.


Building Planet X: Out-of-This-World-Building for Speculative Fiction

Instructor: Cait Reynolds
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Saturday, September 8, 2018. 10:00 a.m.—12:00 p.m. EST

REGISTER HERE

Speculative fiction may be a way of seeing the world ‘through a glass darkly,’ but it can also be one of the clearest, most pointed, and even most disturbing ways of seeing the truth about ourselves and our society.

It’s not just the weird stuff that makes the settings of speculative fiction so unnerving. It’s the way ‘Normal’ casually hangs out at the corner of ‘Weird’ and ‘Familiar.’

But it’s trickier than it seems to get readers to this intersection without letting them get bogged down in the ‘Swamp of Useless Detail’ or running them into the patch of ‘Here be Hippogriffs’ (when the story is clearly about zombies). How do we create a world that is easy to slip into, absorbingly immersive, yet not distracting from the character arcs and plots?

This class will cover:

  • Through the looking glass darkly: How to take a theme/issue/message and create a world that drives it home to the reader.
  • Ray guns and data chips: The art of showing vs. telling in world-building.
  • Fat mirror vs. skinny mirror: What is scarce in the world? Valuable? Forbidden? Illegal? What do people want vs. what they have vs. what they need?
  • Drawing a line in the sand: What are the laws, taboos, limits of this world? What is unacceptable to you/the reader/the character? How are they the same or different, and why it matters.
  • Is Soylent Green gluten-free and other vital questions: All the questions you need to ask about your world, but didn’t know…and how to keep track of all the answers.

A recording of this class is also included with purchase.


Populating Planet X: Creating Realistic, Relatable Characters in Speculative Fiction

Instructors: Cait Reynolds & Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Saturday, September 8, 2018. 1:00—3:00 p.m. EST

REGISTER HERE

It’s a time-honored tradition in literature to take an ordinary person out of his or her normal life and throw them into a whirlwind of extraordinary circumstances (zombies/tyrants/elves/mean girls optional). After all, upsetting the Corellian apple cart is what great storytellers do best.

It’s also that very same ordinariness and normalcy that first gets the reader to identify then empathize with the characters and stick with them (and the book) through to the end.

But, what do we do when…

Our ‘ordinary’ protagonist lives with a chip implant and barcode tattoo, and our antagonist happens to be a horde of flesh-eating aliens…or a quasi-fascist regime bent on enforcing social order, scientific progress above ethics, and strict backyard composting regulations (those MONSTERS!)?

How the heck is the reader supposed to identify with that? I mean, seriously. Regulating backyard composting? It would never happen in a free society.

This leaves us with two challenges in creating characters for speculative fiction: 1. How to use the speculative world-building to shape the backgrounds, histories, and personalities of characters, and 2. How to balance the speculative and the relatable to create powerful, complex character arcs.

This class will cover:

  • Resistance is futile: What does normal look like for the characters? What’s different or strange, and how to get readers to accept that retinal scans and Soylent Green are just par for the course.
  • These aren’t the droids you’re looking for: What are the discordant elements around the characters? What are their opinions about it? What are the accepted consequences or outcomes?
  • You gonna eat that?: Whether it’s running from brain-eating zombies or fighting over dehydrated space rations, what is important both physically and emotionally to the character? What is in short supply or forbidden?
  • We’re all human here (even the ones over there with tentacles): The basic principles and techniques of creating psychological touchpoints readers can identify with.
  • Digging out the implant with a grapefruit spoon: In a speculative world, what are the stakes for the character? The breaking point? The turning point?
  • And so much more!!!

A recording of this class is also included with purchase.


Beyond Planet X: Mastering Speculative Fiction

Instructor: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Saturday, September 8, 2018. 4:00—6:00 p.m. EST

REGISTER HERE

Speculative fiction is an umbrella term used to describe narrative fiction with supernatural or futuristic elements. This includes but it not necessarily limited to fantasy, science fiction, horror, utopian, dystopian, alternate history, apocalyptic fiction, post-apocalyptic fiction.

Basically, all the weird stuff.

Gizmos, gadgets, magic, chainsaws, demons, fantastical worlds and creatures are not enough and never have been. Whether our story is set on Planet X, in the sixth dimension of hell, on a parallel world, or on Earth after Amazon Prime gained sentience and enslaved us all, we still must have a core human story that is compelling and relatable.

 

 

In this class we will cover:

  • Discovering the core human story problem.
  • How to plot these unique genres.
  • Ways to create dimensional and compelling characters.
  • How to harness the power of fear and use psychology to add depth and layers to our story.
  • How to use world-building to enhance the story, not distract from it.

***A recording of this class is also included with purchase.


The XXX Files: The Planet X Speculative Fiction 3-Class Bundle

Instructors: Cait Reynolds & Kristen Lamb
Price: $110.00 USD (It’s LITERALLY one class FREE!)
Where: W.A.N.A. Digital Classroom
When: Saturday, September 8, 2018. 10:00 a.m.—6:00 p.m. EST.

REGISTER HERE

Recordings of all three classes is also included with purchase.

About the Instructors:

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her debut thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.