Jul 13 2015
Last time, when we talked about Barnes & Noble, I mentioned a book by Malcolm Gladwell David & Goliath: Underdogs, Misfits and the Art of Battling Giants. This is a really interesting book because Gladwell peels apart our common perceptions of what an advantage really is. Sometimes, that which others claim is undesirable really isn’t. It is …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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