Counterfeit creativity mimics the appearance of art without the human struggle that once gave creativity meaning. As AI floods the world with content, the real question isn’t what machines can create—but whether we’ll still recognize real art when we see it.
I’ve had a really hard time even getting out of bed and couldn’t figure out why. I’m normally the Pollyanna. Usually I’d be the one writing funny blogs or making videos to cheer everyone up and yet, lately, it’s been all I could do to get out of bed.
Fundamentally, the speed of our lives isn’t allowing enough interstitial time—code for REST BREAKS—for us to process all the influx. Downtime, particularly quiet time, is critical for us to make sense of all the information we’ve ‘taken in.’
Story power is real! Stories bridge gaps legislation can’t. Why? Because stories allow us to empathize and understand another perspective in a way like no other. We can be another gender, race, or species!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
Kristen Lamb is a #1 best-selling author, international speaker, blogger, and branding Jedi who briefly dated Cthuhlu freshman year. (They broke up—Cthulhu was a bit “clingy,” and Kristen didn’t realize that a “long distance” relationship really meant inter-dimensional travel.)
Her highly acclaimed mystery thriller, The Devil’s Dance, is in no way related to the amount of true crime podcasts or tv shows she consumes. Also, no animals (other than maybe some chocolate bunnies) were harmed in the creation of her new horror anthology---written in the tradition of Alfred Hitchcock and Black Mirror---WTH Did I Just Read?
She’s the creator of the perennial branding and social media guide book, Rise of the Machines–Human Authors in a Digital World. Additionally, she is the author of the #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.
When she’s not on the road speaking at conferences or teaching online writing seminars, she is rescuing kittens and bringing coffee to the guys in the NSA van parked in front of her house.
Writer, kitten-rescuer, and NSA subject since 2005.
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Mar 09 2026
Counterfeit Creativity: The High Cost of Cheap Art
Counterfeit creativity mimics the appearance of art without the human struggle that once gave creativity meaning. As AI floods the world with content, the real question isn’t what machines can create—but whether we’ll still recognize real art when we see it.
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