What Are the REAL Odds of Success? Extreme Ownership & the Best-Selling Author
Many of us are doing NaNoWriMo (National Novel Writing Month). If you’ve been following this blog the last two weeks, then you probably know I’ve had a horrific case of the flu. While this does mean I’ve sidelined editing (have to have higher thinking skills) and teaching (kind of need a voice) this has not excused me from writing.
In fact, it’s been pretty good for my writing since Robotussin apparently chloroforms the internal editor and is like Skittles to the Lizard Brain who is now running around in my head with scissors.
Oh God! It has the glitter! Hold on! Back in a minute….
Where was I? Yes, Lizard Brain is great for creating, and if I keep my pace, I should finish my 50,000 words tomorrow. Right now I am at almost 41,000 words and have been averaging about 5K a day. I never could have done this alone. I have my teammates on W.A.N.A.Tribe. We have been doing word sprints every morning and every afternoon for the past week.
Like clockwork, no matter what is happening or how we feel, we meet. We sprint for 30 minutes at a time. We write as much as we can. No looking back. No word smithing. No editing. Just writing. These folks have been a huge blessing because if they didn’t take the time to be disciplined and show up? I doubt I would be so far along.
I kept referring to them as my 5%ers and they didn’t know what I was talking about. So today we are going to talk about…the 5%er.
W.A.N.A. Sprinters, this is for you 😉 .
Success is a really weird thing. I used to think people just needed to be given opportunities. What I have found is that this is not actually as critical as I once believed. There are actually opportunities everywhere. Seriously…everywhere. The problem is that internal inertia.
We must overcome our natures. Will we take advantage of those opportunities? Will we make our own opportunities where none exist? Or, will we sink to average because it’s easy?
Beware the lollipop of mediocrity; lick it once and you’ll suck forever.
Anyone who’s ever been successful will tell you that a big part of overcoming adversity is mental. I know it’s a grossly inaccurate movie, but I still love G.I. Jane. I recall a scene during Hell Week (the first evolution of SEAL training) where Master Chief has everyone doing butterfly kicks in the rain. He yells at the recruits to look to their left and look to their right, that statistically, those people will quit.
Who will be the first to ring that bell? Who will be the first to quit?
Years ago, one of my mentors mentioned The 5% Rule. What’s The 5% Rule? So happy you asked. Statistically, only 5% of the population is capable of sustained change. This means of ALL the people who want to run marathons, 5% will. Of ALL the people who join a martial arts class, only 5% will ever reach black belt. Of ALL the people who have a dream of being a career author, only about 5% will ever reach that goal and maintain it.
At first, I was horrified when I heard this statistic. I want everyone to be successful! Surely if they had more tools, more chances, more affordable classes…
Human nature is a weird thing and, had I not seen this 5% rule play out countless times, I’d still be an unbeliever. Yet, like everyone is not meant to be a Navy SEAL, not everyone is meant to be a career author. This is good news and bad news. Bad news is odds are against us. Good news is multi-fold. First, we control a lot of the factors that lead to success. Secondly, this job is NOT for everyone.
Believe it or not, what we writers do is excruciatingly HARD. Just like it is NOT normal for a human body to run long miles in freezing surf carrying a Zodiac filled with water, it is NOT normal to sit and write 100,000+ words. Most people—literate or not—cannot do what we do.
They like to believe they can…but they can’t.
One of the reasons regular people are so shocked to meet a “real” writer is that so few writers ever really reach the professional level. But, why? Why do so many give up the dream? What does the 5% writer do differently than hoi polloi 95%?
I’m an optimist. I believe all of us possess what it takes to be in that coveted 5%. Question is, can we overcome our natures? What is the difference between the amateur and the pro?
Pros Like Validation But Don’t Require It
Validation is different from feedback. We ALL love validation. We crave it. We adore it. But pros don’t require it.
When I first brought my glorious prose to a critique group, I said I wanted feedback. What I really wanted was for the group to tell me that my words were written in angel tears and that all the agents who rejected me must have been brain damaged.
I did not want to hear that I might not have a clue what I was doing. I did not want my pages handed back dripping in red ink. In fact, that hurt. A LOT. I had to learn to suck it up and press on. If one person had an opinion? Well, might just be a personal preference. When ten people gave the same opinion?
Houston, I had a problem.
Writers can work years without any hint of outside approval. Most people can’t sustain this and they give up. One glance in my sidebar and you’ll see this blog was named Writer’s Digest‘s Top 101 Websites for Writers for 2015.
But some of you might not know that I blogged for almost two years and no one cared. My biggest fans were the male-enhancement bots.
I so licked your blog. You make many grate poinsettias. Is it just me or are all your commenters brain dead?
Hmm, maybe he’s foreign? Or not *head desk*
How much do you LOVE the dream? Because I will tell you that if I went by outside approval, I would have quit YEARS ago. If I judged my future success by my beginning blog stats or early book sales?
I was starting to wonder if I’d made a serious error by leaving sales. Sales had a paycheck, a fancy title and a company car. No stranger ever asked me if I was a “real” salesperson.
I went a LONG, LONG, LOOOONG time when no one cared and worse, they thought I was a joke/lunatic/poseur/hack. We need rhino skin in this business.
When I started this blog almost eight years ago, there were all kinds of other bloggers who were bigger than me. Sadly, many of them are gone. Never underestimate the power of simply showing up.
Below is an image of my blog stats.
By the way, I can’t show you my beginning stats because they were so small, they didn’t register on a bar chart. Can you tell when I made it past “The Dip”? What if I’d quit? In 2009, I had a little over 6,000 views for the year (and I’d been blogging about 18 months by this point). In 2013, I had almost 450,000 views. But how many people would have given up when staring at those 2009 numbers (which works out to about 15 views a day and I bet half were from my mother)?
Pros Don’t Find Time, They MAKE Time
Time isn’t hiding down in the couch cushions camouflaged in Cheerios. We don’t find time, we make time. Often new writers will bemoan how they wish they could find time.
Yet, I will posit this.
If today, I could guarantee you hundreds of millions of dollars in sales and all you had to do was finish the novel, how many would stay up late or get up early? How many would decide the family can go to the movies alone? Or that the floors are clean enough?
Often we procrastinate because there is no guarantee of success. Procrastination and perfectionism are frequently driven by fear of failure. If we never finish, we can never really fail. Our work is never out there to be judged.
As I like to say, “If we aren’t failing, we aren’t doing anything interesting.” So what if you write a blog and no one cares? Join the club. My first blogs were dreadful. So the crickets and spam bots can boo you 😛 ? Write a crappy first novel. Then move on. Learn. Keep writing!
No unpublished blog ever went viral. No unfinished novel ever became a runaway success.
I read all the time. I inhale all kinds of books and my personal favorite are leadership and business books. I just finished Extreme Ownership: How U.S. Navy SEALs Lead and Win. I love, love love this book. I opened a sticky note app on my phone just to take notes. One of my favorite lines was, “Discipline is freedom.” So remember this. Tape it somewhere.
Discipline is freedom.
This is something pros understand. It’s one of the reasons I am so hard on all of you to stop calling yourselves “aspiring writers.” Aspiring is for wimps. Writers write.
Pros understand that getting up early or staying up late and putting the words on the page every day, day after day after day no matter what is liberating. You get to eventually do what you love for a living. Discipline to write means more books get written.
Yes, building a platform can be the less fun part of the job (can be). But pros know it is necessary. Discipline is freedom. Do it and you sell more books. Sell more books eventually you have to do less of what you dislike and more of what you enjoy.
Excuses are free but they cost us everything.
Pros Focus on What They Can Control
Show me a struggling author and I will show you someone spending too much time shopping the same book. Instead of writing more books and better books, these writers are worried about querying the same book over and over, or (if published) they fret over sales, marketing, blog tours, or algorithms.
We cannot control what will be the next hottest thing. We can’t control the marketplace or the tastes of readers or whether matte bookmarks sell more books than pink beer koozies. This means we shouldn’t waste precious time on things we cannot control at the expense of things we can.
I think this is one of the reasons I really loved the book Extreme Ownership, because if we take EXTREME OWNERSHIP, then THIS is what our careers CAN look like…
When I gave the 5% statistic earlier, many of you were probably discouraged. But let’s take a closer look at that number.
It’s been said that as much as 75% of the literate population would love to one day write a book. Out of hundreds of millions of possible authors, how many do you think actually take the idea seriously?
And of the tens of millions left over, how many sit down and write and finish a first draft?
Of the millions remaining, how many actually read craft books, get critique and keep revising that first draft until they have a polished draft?
Of those who finish that first novel then realize they have a train wreck and not a novel, how many suck it up and start over to write a better book that’s more likely to engage with readers?
Of those who finally write a decent book, how many take time to also build a brand and platform? How many learn to blog effectively in ways that reach and cultivate readers?
How many get in the regular habit of writing, researching and revising? They don’t just stop with the one book and keep on writing more books?
Of those who publish the first book and don’t instantly become zillionaires, how many keep writing and improving?
This profession is really hard. Toss a few hundred million people with a dream into one large funnel and most will not shake out at the end. Yet, if we look at the individual pieces of becoming “successful” it is astonishing how much we control. We can take ownership of much more than we might realize.
Others whine, we work.
What are your thoughts? Does this 5% example make you feel a little better about your chances? Can you look at your own life and routine and maybe see some areas that you can come up higher? I am ALWAYS reevaluating how and where I am spending my time. Have you been allowing yourself to be overwhelmed by things beyond your control? Do you find that fear keeps you from finishing? Hey, I have been guilty of ALL of this, so we are friends here 😉 .
I love hearing from you!
To prove it and show my love, for the month of NOVEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.