Jul 04 2012
All serious writers eventually hit a threshold when we know we are now doing something right. We break the gravitational pull of our family and friends who tell us we’re crazy and hit the Trollosphere. The Trollosphere is an invisible layer filled with noxious gas that most of us cannot detect with the naked eye …
Jun 29 2012
I would wager that most of us do not sit up all night thinking of ways to treat our readers like they’re stupid. Yet, it is a common problem, especially with newer writers who are still learning the craft. All of us can slip into these nasty habits, if we aren’t mindful. It’s as if …
Jun 22 2012
Okay, so a couple weeks ago I was on the fence, trying to decide whether or not to go to my 20 year high school reunion. I’m lying. I was on the roof drinking straight from the margarita machine, and y’all were talking me down. Well, most of you. A handful called me a sissy …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
