Posts Categorized: Writing

Truth: The Door Between Our Greatest Fears & Our Greatest Selves

posted on May 22, 2018 by Kristen Lamb

We’ve likely all heard the phrase, The truth shall set you free. Truth is critical in all areas of life, yet we’re often afraid—okay, terrified—of truth. It’s dismally human to eschew truth because truth often hurts.

A lot.

Truth and pain are inseparable, which is why great authors (or great people in general) are probably masochists.

What separates the amateur from the professional is the person’s willingness to face truth and embrace pain. If we think about it, authentic triumph always follows on the heels of pain.

Ask anyone who’s finished a marathon, completed an advanced degree, paid off a mountain of debt, or wriggled into max-control Spanx without losing consciousness….

Ask your mother about pain. Well, maybe not…

Ironically, the more pain involved, the greater the victory on the other side. Yet, how many of us long for victory…just without all that ‘pain’ stuff?

Truth increases self-awareness. It makes us face aspects of our character we’d rather hide in the bathtub with the piles of dirty laundry.

Don’t you judge me O_o ….

Today, I’m going to toss down some truth bombs. I’d love to say that I knew this stuff all along and am some mystic sage imbued with super powers.

But that would totally be a LIE (thus, likely unhelpful).

Truth About Time

One phrase I recommend banishing from your lexicon: If I could only find the time. Here’s the deal, we don’t find time, we make time. Time isn’t hiding in the couch cushions with the remote control.

Time isn’t wandering around crying until mall security hands it a balloon. It isn’t buried in the woods like some stash from a bank robbery. There is no map, GPS, or time-sniffing dogs to help locate time because time isn’t lost.

It’s right there asking us all, ‘Hey, buddy, what would you like us to do today?’

We choose. If we hope to find any success in life we must realize we are ultimately responsible. Everything else is an excuse. Why so many of us feel guilty that we haven’t done X, Y, and Z is we know we could have.

We simply chose NOT to.

*winces*

I know, but don’t worry. It’s cool…

We’re All Human Here (Mostly)

What fascinates me is how closely great stories mimic great lives. This is why humans have loved great stories from the invention of fire until today.

Here’s the thing, though. No one likes a ‘story’ about a character whisked along passively caught in the riptide of bad stuff happening. Great stories involve choices, forks in the road, decisions…tough decisions.

Decisions we KNOW we could never make…so we read about/admire OTHER people who do 😀 .

We admire people who’ve made the brutal choices, choices involving time, effort, focus. This is why athletes, activists, authors, innovators, scientists, entertainers, and people with immaculate closets fascinate us.

As writers, we of all people should appreciate the power of words. When we keep espousing time ‘can be found,’ it’s a self-delusion, a cushion from reality.

Truth is, life is suffering. There is no way to escape suffering, but we can choose our suffering. If we are going to suffer anyway, why not be in control?

Truth About Talent

I wrote a post a while back asking the question all writers ask (or should). Do some people simply lack the talent to become authors? I would say talent is highly overrated. This goes back to our overall theme of truth, time and suffering. When I began blogging over a decade ago, I was clueless. There were so many bloggers who were better than me, BIGGER than me.

OMG, if I could ONE DAY get five-hundred unique visits, I would, like totally DIE.

***Probably good I didn’t.

When I decided to blog for real, I was thrilled when I got my first comment—A FAN!

I was so excited, I even commented back to my new fan knowing one day we would be best friends and maybe…meet in person! Squeeeee!

Of everyone who said I was an idiot for becoming a writer this one lone angel saw what no one else did (other than me and my mom).

This commenter found me and believed…in…me.

*moment of reverent silence*

My commenter’s name was *deep breath*…Akismet.

Odd name. Is that Russian, Albanian, Indian?

I ACTUALLY THOUGHT THIS!

Of course, when Akismet was so rude as to not reply I shrugged it off. Imagine my mortification when I learned Akismet was WordPress’s spam filter, and I’d tried to befriend an automated message.

And also been hurt when I was ghosted by an automated message.

I CAN’T MAKE THIS STUFF UP, PEOPLE!

Truth About Blogging

The truth is? I was a raging idiot (if you haven’t already figured that out). Like one of those people who is so stupid they can’t see HOW stupid they really ARE? Yep…me. With writing, blogging…life.

I was a raging idiot because I began as an unteachable know-it-all. It was only through a lot of failure and stupidity (like trash-talking my ‘fake friend’ Akismet) that I eventually saw myself for who/what I truly was.

And it stung…a lot.

When I finally faced my true character (or lack thereof), that’s when my life started making authentic progress. I began blogging for the wrong reasons (affirmation of how AMAZING I was), but found something vastly different.

See, I’d been told my entire life I had talent, that I was a fantastic writer, and maybe that was true.

Problem was, I had the skin of a grape and no self-discipline. When everything wasn’t immediately stars and fame and unicorn hugs…I quit. I was lazy, self-absorbed, insecure and wanted to be a writer for all the wrong reasons—a desire for affirmation, approval, fame, glory, and more approval.

Did I mention needing approval? That’s okay, right?

Once these truths slapped me in the face like a school of dead fish, I had some tough choices to make. Where would I dedicate my TIME? Would I give up or press on? If no one ever read my blog, would I be okay with that?

I could continue choosing the pain of never finishing anything I started, OR I could push through and see what might be on the other side of that pain.

Initially, I blogged for fame. Then, I changed my reason and blogged to improve my character. Blogging trained me to hold myself to self-imposed deadlines. No one was going to arrive and toss me in ‘blogger jail’ if I failed to post. This helped me overcome perfectionism and SHIP.

Since I had no fans, if I didn’t post, the only one I’d be letting down was myself.

The Truth About Myself

As mentioned (a lot), I was addicted to approval. Could I keep posting when there was no chorus to sing my praises? Then, once people actually did begin reading, could I stick to my guns and keep blogging despite a long line of people telling me I was a hack, poseur, amateur, idiot, etc.?

I was addicted to perfection, always revising, redoing, tweaking. Blogging taught me to let it GO. Perfect is the enemy of the finished. Thus, when feedback inevitably slammed into me like a boomerang I’d forgotten I’d thrown, I saw stars (not the nice ones).

Initially, my voice was too preachy, so I lightened up. Followers responded far more favorably to my humorous side. Once I gained more confidence, I eventually let the comedy FLY! It was fantastic and fun and…

#Oops

Ah, but then my jokes got SO good, readers didn’t realize I WAS joking…which I found out when I unintentionally started a panic.

When G+ launched, I wrote a hysterically funny parody MOCKING Facebook for copying Twitter. I say this humbly.

*gets cramp patting self on back*

Anyway, I blogged about Facebook’s new function Twit+ (a term I TOTALLY MADE UP )…and fielded emails for weeks from hysterical writers who couldn’t locate the Twit+ function on Facebook.

SHE TOOK IT TOO FAR!

Yes…yes I did. And I eased back on the throttle. But, blogging allowed me to hone my skills and my voice. By trial, error, and unwittingly starting a digital stampede—or ten—I learned more by DOING in a year than decades of ‘thinking about doing.’

Truth Revealed

When we choose our suffering and then dedicate TIME to that endeavor, eventually this reveals truth. The more ‘novels’ I wrote (and failed to finish), the more it became seriously clear I needed to do more studying.

With every blog, I gained progressively thicker skin and increased confidence. I learned that what had been true about me in 2004 was no longer true by 2010 and certainly isn’t true here in 2018.

Over a decade later, most of the bloggers I aspired to be ‘one day’…have quit. The critics who blasted me about the future of publishing, ‘experts’ who called me lots of names for suggesting writers needed a platform and brand? Most are no longer around.

The trolls who blasted me for calling out the exposure dollar SCAM, who rallied their platforms to flame me when I suggested writers needed to be PAID? They’re now…

…oddly quiet.

😉

Why is La Cucaracha playing in my head? Go ahead, throw a shoe at me! I’ll be waiting for you in it in the morning *evil laugh* Oh, and I licked half your Cheetos while you were sleeping. Which half? I’ll never tell.

MUA HA HA HA HA *coughs*

Sally forth.

Truth About Motivation

Motivation is overrated and hangs out with ‘Talent’ in dark alleys. They sell dime bags of ‘Instant Happiness,’ ‘Noble Excuses’ along with sweet chasers of ‘Do It Later’ shots.

There’s a lot about being a writer (and blogger) that’s a TON of fun, but a lot of it seriously sucks. That’s life. Show me a job that is all awesome all the time and I will lovingly ask you to stop dropping acid.

Often our ‘lack of motivation’ is we’re afraid.

Maybe our fears are founded. I have no clue how to plot and am hoping no one notices.

Perhaps they’re a lie. Your book is awesome and will never be perfect so STOP MESSING WITH IT AND SHIP!

Sometimes, we just gotta do it afraid. Fear is a feeling and feelings LIE.

Our entire consumer culture rests on the fulcrum of ‘feelings.’ We’re trained to live by emotion. Why? Because emotion makes us stupid and stupid people buy more stuff they don’t need and probably can’t afford.

While the advertisers are employing feelings to pick our pockets, we can easily catch a nasty case Emo by Osmosis.

I just don’t feel like writing today.

Creatives get away with this ‘feeling’ excuse more easily than, say, brain surgeons, firefighters or Navy S.E.A.L.s…which is why it’s more likely to become a bad habit for us.

Feelings rarely have much to do with truth. They are also crazy fickle and, in an act of awe-inspiring irony, show up to work when they feel like it.

Motivation, enthusiasm, exultation are fabulous feelings. But the REASON they FEEL fabulous is because these feelings are RARE. They’re the creative endorphins only earned by working super hard.

Unless we artificially create these ‘feelings’ with Pixie Sticks, cocaine, or a steady diet of pricey self-help retreats telling us we’re special?

Tears, sweat and blood, baby 😉 .

Motivation is the result of starting. Start when you don’t feel like it and eventually, feelings WILL catch up because feelings are attention whores who hate being left out.

Don’t argue. It’s science.

What Are Your Thoughts?

I love hearing from you!

Are you not finishing that novel because you’re afraid you’re really terrible? Or maybe actually awesome? Do you make excuses for why you can’t write or blog or train circus ferrets? Have you taken time to examine those excuses? What they might be telling you?

Have you ever set out to accomplish something and were shocked at the truths about yourself (or others) you failed to see? Do you find ‘good reasons’ why you can’t blog, write, finish that novel?

Hey, it is OKAY. We all struggle. We learn by DOING and DOING IT AFRAID.

In fact, to help you guys, I am running the ‘Write Stuff’ DO IT AFRAID Special, where I do a detailed line and content edit on your first 20 pages. ONLY TEN SLOTS AVAILABLE.

What do you do well? What’s falling flat? Are you nailing the hook? Are there ways I can help your story hook DEEPER?

Treat yourself! I don’t bite…..that hard *whistles innocently*. I can tell you from experience is it WAY better to have someone who cares about your work and is vested in you to critique your work and make it the best it can be.

As for comments…

What do you WIN? For the month of MAY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

Myths and fairytales are as fundamental to human existence as communication itself. We grow up hearing these stories, being formed by them, and often rebelling against them.

One of the hottest trends in publishing right now is bringing these stories back and giving them new life with creative interpretations and retellings.

Done right, a retelling can capture the public imagination, give us new insights into our society and ourselves, and sweep us away to a time and place where everything, including justice and happy endings, is possible. Get your spot today! HERE.

The Yarn Behind the Book: Backstory

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, June 1, 2018. 7:00-9:00 p.m. EST

Behind every good book is an entire story that happens before the reader ever opens to page one. This is the backstory, and done right, it is what sets the stage, provides clues and cues, and rescues you from writer’s block.

A good backstory will help with logic and consistency in the plot, developing complex motivations for characters, and sorting out exactly what needs to happen going forward as you either plot or pants your way to the end.

This class will cover the following topics – and much more:

The elements of a backstory;
How to take your current plot idea and work backwards into a backstory;
Integrating character profiles and the backstory;
How the backstory relates to the logline and synopsis;
Using the backstory to dig yourself out of corners and shake off writer’s block;
Why a backstory is crucial to writing a series.

A recording of this class is also included with purchase.

About the Instructor:

Cait Reynolds is a USA Today Bestselling Author and lives in the Boston area with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. When she isn’t cooking, running, or enjoying the rooftop deck that brings her closer to the stars, she writes.

On Demand Training!

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN!

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Writer’s Marathon & The Curse of Heartbreak Hill

posted on May 18, 2018 by Cait Reynolds

It’s Cait Reynolds blog time, which, as you know, is probably both a blessing and a curse. Haven’t blogged for a while but, it’s like the old Country & Western song: How Can I Miss You if You Won’t Go Away? But yes, I’m back which might be a blessing or a curse.

Speaking of curses, that’s what I’m here to talk about today.

Writers tend to be a superstitious bunch, much like runners. Even the most skeptical among us can tell when the stars are not aligned on a writing day. Runners can feel when their bodies just aren’t hitting on all cylinders.

From drinking the same tea while writing to wearing lucky socks for race day, many of us can’t help but look for and cling to signs/omens/Tarot readings for encouragement.

Because we ALL need encouragement.

But, sometimes, there comes a moment when it feels like all the forces of nature are against us. No amount of stretching our prose or IT bands seems to make any difference. It’s positively spooky how blocked we get.

Now, living in Boston and being both a runner and a Red Sox fan, I consider myself something of an expert in curses. I mean, it took Bruce Springsteen’s rock n’ roll exorcism during his concert at Fenway Park to lift the curse of the Bambino…and that year, we finally won the World Series.

You can’t tell me that ish doesn’t work.

Running, marathon, heartbreak hill, Boston marathon, writing, Curse — Do you know how hard it was to find funny Boston memes without the f-bomb for this post? DO YOU?!! DO YOU F*$#@*&* APPRECIATE WHAT I DO FOR YOU????!!!!

I also happen to be descended from a long line of eerily prescient/omniscient/ohnoshedidn’t Slavic women who can look right into your soul and see you didn’t wash your hands after using the public restroom.

Yeah. I know my curses.

Now, settle in, my loves. Ignore the goat demon in the corner. He’s harmless. Mostly. Oh, and careful with the salt circle. Summoning with a smudged salt circle can be…messy.

29 and Feeling Fine

Like all curses, the Mile 25 Curse begins with the seduction of possibility, invincibility, and a good pair of running shoes.

We get the Big Idea. Get all excited, develop characters, settings, plot, outlines. When we jump in, it’s both feet first and hit the ground running like we are our very own NaNoWriMo on meth.

The words are flowing. It’s easy. Effortless. This time…this time is gonna be different. We’re going to ride that wave of effortless all the way through to THE END. It’s just gonna flow.

It’s like that first run, when we blast our way through 1.5 miles at a blistering 14:06/mi pace. Hardcore, man.

We blow through the first 29,000-30,000 words of a full-length novel in record time. And it’s good work. Some of our best. We’re in it to win it, and this is rocking!

We’ve reached the end of Act I, and now, our characters are on their way. Only, the yellow brick road turns out to be paved with the broken backs of melting Peeps, and now, we’re running on a road that’s slow, sticky, and somewhat distressing.

Welcome to HELL…or Act II. Too many writers mistakenly believe writing a novel is a sprint or a fun run. No, it’s a marathon that requires training, preparations, patience and a very high pain tolerance.

Because all novelists will eventually hit…

The Heartbreak Hill of the WIP

But hey, we’ve got a plan. We’ve got an outline. The fresh idealism of the first 30,000 words has worn off, but we kinda knew this was going to happen. We had hoped it wouldn’t. But, it did. Just like we wish training for a 10k simply felt like training for two 5ks…but it’s sooo not.

So, it’s not totally shocking, and while it may take a few days to resign ourselves to the fact Act II will always be a slower, harder slog, we’re ready to soldier on.

The first stirrings of real unease might pop up around 40,000-45,000 words. We feel a little proud we’ve gotten this far. That’s a lot of words, probably around a halfway point for the whole book.

It’s also the Heartbreak Hill of our story.

Heartbreak Hill is the cruelest mile of the Boston Marathon. It’s a steady 3.3% incline for more than 2 km. Now, that may not seem like much, but remember, runners have already done 20.6 miles. There have been shorter, steeper climbs and longer, quad-punishing downhills.

Runners are caked in salt, blood, and sticky dried Gatorade. It could be beating down icy rain or unseasonably hot. Healed injuries are tweaking, threatening to unravel. The playlist is failing to inspire. Even the kisses and oranges from the Wellesley College girls (both offered freely to all) can’t quite distract from the pain.

All the cowbell in the world can’t help you now.

2014 Boston Marathon: the famous Wellesley kissing line.

Wellesley College student Lauren Dow solicited and RECEIVED kisses from the passing runners. Section: Sports, Suzanne Kreiter/Globe staff

Writers and runners slow and walk a few steps, cry a little, then grit their teeth and get back in the game. Because it’s only 5.6 miles or 45,000 words to the finish line. This is the hardest test of what we are made of. Can we ENDURE?

We got this….*weeps*

The Mile 25 Curse

I used to live right at mile 25 of the Boston Marathon, which is just before Kenmore Square (mile 25.2), where the crowds really start going wild. From Kenmore, it’s just one more mile to the finish line.

But there’s one last nasty surprise for runners. To get to Kenmore Square, they have to run over the I-90 overpass, a mini-Heartbreak Hill. It’s the psych-out sucker punch. CURSE it ALL!

For writers, that moment of despair generally comes at the end of Act II, or about 60,000 words-ish. It’s a sudden existential inadequacy and dread:

Oh-my-God-this-is-the-worst-stuff-I’ve-ever-written-what-was-I-thinking-is-it-too-late-to-take-up-Olympic-curling-as-a-career-instead-who-would-want-to-read-this-crap-I-suck-as-a-writer-I-should-just-go-crawl-in-a-hole-and-die.

You know…something like that.

Every writer faces a Mile 25 Curse moment. There are no talismans to protect us against it, no surefire cures. We are alone and unprepared to face our demons. Every. Single. Time.

The Mile 25 Curse can make us abandon our WIP to chase fluffy plot bunnies that PROMISE to be easier to write and give us instant fame, fortune, and a lifetime supply of Diet Coke.

The curse doesn’t care if our WIP is any good. It doesn’t care about our dreams. It has one goal: to trip us up before the finish line.

There are runners who collapse at mile 25 in the Boston Marathon, physically and mentally pushed beyond their limit. There are also the runners who slow to a walk as they digest the grim reality of one last hill. You can see them weighing the options in their heads. Should I just give up and walk the rest of the way? Do I have it in me?

How badly do I want this?

They take a deep breath…and resume running, even if it’s merely a limping jog. No way they’ve come this far to just give up.

So, they just keep running.

The Finish Line

And, really, that’s what I’m trying to tell you today. Keep pressing. Mile 25 is a finite thing. It is one mile…or 5,280 ft….or 1,500 steps, and each step brings you that much closer to the finish line.

Spencer the Boston Marathon dog will cheer you on!

When we are at the end of Act II, there isn’t that much further to go. It’s another 15,000-20,000 words at most for Act III. We know how the story is going to end (or should) and what needs to happen. There’s no more slogging through the confusing, mushy bits we’re not sure of in Act II.

This is a final sprint for the FINISH!

A marathon is about crossing the finish line. It isn’t about sashaying, moon-walking, or pronking across it. How we cross doesn’t matter. We simply have to cross it, limping, bloody, and shaking from way too much caffeine after writing the worst 12,000 words of our lives.

Nobody looks good crossing the finish line of a race. Even the 100-meter dash–sure, it’s not far enough that hair and makeup get mussed, but there’s the awkward ‘runner face’ everyone makes, which is halfway between the putting-on-mascara face and the O-face.

Not even Kenyans look their best at a finish line.

I have yet to finish a book and wake up the next morning looking like a million dollars. It’s more that I look like a reject extra for The Walking Dead. I probably smell like a reject extra from The Walking Dead, too, because who has time to shower when we’re 4,000 from the finish line?

The point is, it doesn’t matter if you are sweaty, blotchy, puffy, a drippy mess from allergies, or prone to random hysterical laughter by the time you finish your book. YOU FINISHED.

And as a fellow writer and perhaps a fellow runner…I’ll be there to cheer you on!

Coach Cait is ready! (Post-run on a GOOD day)

***

Thank You CAIT!

Kristen here. If anyone ever sees me running? RUN FOR YOUR $%#@#$% LIFE! Because there is something with teeth or a chainsaw behind me.

But, whether we are runners or not, writing is an endurance sport. I choose motherhood, grappling in Jiu Jitsu, and time with my mother to train my endurance. It helps 🙂 .

***Scroll down for new classes from Cait and for On Demand classes for hardcore storytelling training from MOI!

What Are Your Thoughts?

I love hearing from you!

Do you find yourself starting and never finishing? Is this from lack of planning? Failing to fully prepare? Not enough training? Maybe underestimating HOW FREAKING HARD writing a novel ACTUALLY is?

Are you being too hard on yourself? A commenter last time was really down she couldn’t finish her FIRST ‘novel.’ Hell, it took me no less than FIFTEEN ‘novels’ before I finished. That whole ‘endurance training thing’ 😉 .

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

Myths and fairytales are as fundamental to human existence as communication itself. We grow up hearing these stories, being formed by them, and often rebelling against them.

One of the hottest trends in publishing right now is bringing these stories back and giving them new life with creative interpretations and retellings.

The Yarn Behind the Book: Backstory

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, June 1, 2018. 7:00-9:00 p.m. EST

This class will cover the following topics – and much more:

The elements of a backstory;
How to take your current plot idea and work backwards into a backstory;
Integrating character profiles and the backstory;
How the backstory relates to the logline and synopsis;
Using the backstory to dig yourself out of corners and shake off writer’s block;
Why a backstory is crucial to writing a series.

A recording of this class is also included with purchase.

About the Instructor:

On Demand Training!

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN!

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

Want to Stand Apart from Countless Other Books? Write a Better Story

posted on May 16, 2018 by Kristen Lamb

Last time, I brought up a subject I never believed would warrant discussing—cockygate. I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much.

Yes, I was there for the BIG BANG (dot.com implosion). I also witnessed Web 2.0 shoot out of the dying Web 1.0’s ribcage then skitter up into the vents.

Where did it GO? What is it up to? What does it WANT?

Good Question

As early as 2004, I projected the digital tsunami that was going to obliterate the world as we knew it.

Why is ‘Age of Aquarius’ suddenly stuck in my head?

Anyway, it began with Napster and Tower Records, then Kodak, blah blah and starting in 2006 I began blogging and predicting the next industry to fall…and the next…and even how and roughly when it would happen. All along I insisted publishing and writers needed to be prepared because we were also in its path.

Over the course my first years as a ‘social media/branding expert’ (an occupation widely regarded as a made-up job like ‘unicorn groomer’) I noted a trend.

Pretty much every year, new and evolved ‘bright idea fairies’ (BIFs) hatched with frightening regularity. This trend continues because shortcuts are tempting. Um…cockygate.

Enough said.

BIFs masquerade as a super cool idea, when in reality they’re total gimmicks that do more harm than good.

***Which is why I dedicated a year of research to write Rise of the Machines—Human Authors in a Digital World.

Social platforms change all the time.

Know what never changes? People.

Just read Shakespeare, watch Dateline, or go look up your ex on FB. People don’t change. This is why I wrote Rise of the Machines to be evergreen.

Only now I may need to update because cockygate sucker-punched us all. I feel like Proctor & Gamble now having to warn teenagers not to eat Tide Pods *sighs*.

Story Matters

Yes, really.

We writers are wise to remember a few fundamentals. Stories are for the reader. Story is our product. Readers are our customers who pay money for our product. Readers want a good…story. They really want a superlative story.

Far too many authors don’t need better marketing skills, they need better storytelling skills.

This is simple, though simple is rarely easy. Superior stories are more crucial than ever if we take a quick peek at our industry.

See, when Amazon scope-locked on publishing, they knew exactly how to dismantle the establishment. According to the ancient self-help inspirational guru Sun Tzu, there are only two forms of warfare—direct and oblique.

Amazon is all about the oblique.

Who wanted to go head-to-head with The Big Six? Like, be a real publisher who discovers and cultivates awesome books? How derivative *flips hair*.

Nope. Amazon was not about to face off with NYC where legacy publishing had over a century of dominance. Besides, too much work. Instead?

Get rid of gatekeepers. Open the market to anyone who wanted to string a bunch of sentences together and call it a story. In turn, they get to call themselves ‘published authors.’ Win-win!

Not all of it was bad.

Amazon was banking that excellent books had fallen through the traditional model cracks (very true). They also gambled that some authors not only had a good book, but also possessed sound business skills (also true). Then, there were all these hungry, innovative writers eager to be cut loose and try new ideas like the blog-to-book.

The Martian never would have happened under the old regime.

There were also plenty of traditionally published New York Times best-selling authors and USA Today best-selling authors with HUGE backlists…that NY mothballed. #OUCH

Paper was heavy and expensive and the big-box-bookstore only had so much shelf-space. This meant making royalties off only the most recent title (instead of compounded royalties off 10, 20 or 50 titles).

Amazon offered a place to get these already vetted stories back into reader hands.

The only major advantage traditional publishers ever had was distribution. Yet, in a world of 0s and 1s, this advantage disappeared.

Tough truth.

Amazon doesn’t invest in authors or books. They don’t make money off one book selling a million copies. It’s far easier to make money off a hundred thousand ‘writers’ selling ten books. And, Laws of Probability dictate that, out of that hundred thousand writers, a runaway hit will emerge and with that?

A DREAM.

Between mid-list defectors and undiscovered gems, Amazon has reinvented the American Dream for writers. They also reasonably wagered it would only take a few years before legacy publishing would no longer be the first choice for many emerging authors.

The lure of these success stories would be too much to resist.

Problem was, this meant the slush-pile landed square in the readers’ laps.

Story Solutions

In this new business model we do have options. We can chase the next ad/promotion/algorithm/writing gimmick like a cat after a red dot. Or we can get back to basics, the ‘stuff’ that’s worked since the beginning of time.

Earlier I mentioned humans don’t change. If we fully grasp this, building a platform becomes far easier. So does writing.

Humans have longed for great stories since the HUGE stick and ‘ability to make fire’ was the most advanced tech available.

Sadly, in the digital age, too many writers rush, either out of newbie enthusiasm or veteran panic. Emerging authors often rush the learning curve (how to actually WRITE a good story). Veteran authors who know how to write, frequently cave to rushing the process.

Faster isn’t always better. It’s like microwaving a turkey. Takes only a fraction of the time, but who wants to eat THAT?

Tips for Better Stories

Ditch the Derivative

Readers want the same but different. Bad copies of stories that are ‘hot’ are simply bad copies. My challenge is for all of us to use that robust imagination for the powers of good. Amateurs retool stories. Artists reimagine them 😉 .

A Thousand Acres—King Lear on an Iowa farm.

Wicked—The Life and Times of the Wicked Witch of the West—There’s always more than one point of view. Let’s hear from the ‘other’ side, shall we?

The Wife Between Us—Fantastic mind-bending story. It’s as if the famous play (movie) Gaslight and Paula Hawkins’ The Girl on the Train had a baby. But namely, it’s Gaslight reimagined in the modern world.

There are way too many tired tropes so have fun. Can you change time, setting, perspective or characters and create something fresh and new, but rooted in pedigree? What about a new story that gives the ‘real’ scoop on an old one?

Jack the Ripper as a female, a virtuous wife betrayed. The killings are motivated by a woman scorned and shamed. Could happen 😛 .

Cinderella as a serial killer. Red Riding Hood as an Old West outlaw. The Little Mermaid as a vengeful stalker (Fatal Attraction) *wink wink*. ALL THE FUN!

Y’all get the gist and Cait has a class coming up that can teach y’all how to think in new and perverse…creative ways in her class Once Upon a Plot: Retelling Myths & Fairytales.

Leave the Low-Hanging Fruit

All stories need some amount of description. Yet, I’m challenging ALL OF US to try harder. I see all kinds of samples where the hero/heroine has emerald, jade, amethyst, sapphire, onyx, (pick any precious or semi-precious stone) eyes. Hair color is like a bad drop-down menu—raven, copper, spun gold, etc.

Her eyes were blue as the Western sky.

Never read that before *rolls eyes*.

To an extent we ALL do it. I’ve done it, too. So one judgy finger pointed at y’all and THREE back at me. Yet, here’s the thing.

We are wordsmiths, and wordsmiths should be able to write a better description than any random non-writer challenged to pen a description.

His eyes were like dazzling emeralds.

Wow. Bet that burned some brain cells to come up with.

Dig deeper. Sure, sometimes we want to keep it simple so we don’t wear out a reader being super clever all the time. On the other hand, can we do a better job than penning a description we might give to a police sketch artist?

He had a shaved head, scars, big nose and ears…

Be CREATIVE!

He had the face of a man who loved to pick fights, but wasn’t any good at fighting.

Just leaving that there 😉 .

Throw a Wrench in Everything

Stories are about problems. PERIOD. Three hundred pages of pretty sentences is not a novel. It’s three hundred pages of pretty sentences. Using a crap ton of fancy words only proves we know how to use a thesaurus…and maybe should be banned from owning one.

Description is not story.

Everyone getting along is not story…it’s a sedative.

All stories have ONE core problem that must be resolved. Until that happens? Welcome to hell. No one agrees and nothing comes easily and anything that can go wrong does…twice. The MC must solve the core story problem and the crucible is never curved.

No one respects someone who wins without working for it in life…or fiction 😉 .

***Scroll down to On Demand classes for hardcore storytelling training from MOI!

What Are Your Thoughts?

I love hearing from you!

Do you struggle being a sadist to your characters? Did you do like me and look at your descriptions and go, ‘Wow, I should totally try harder’ *face palm*?

Did I maybe get the brain percolating? Mine is.

I now want to write Hansel & Gretel in the 1920s as Bonnie & Clyde-style gangsters and candy is a metaphor for BOOZE and SEX….

*Cait slaps me hard*

OWWW! *rubs back of head*

Or not.

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

Myths and fairytales are as fundamental to human existence as communication itself. We grow up hearing these stories, being formed by them, and often rebelling against them.

One of the hottest trends in publishing right now is bringing these stories back and giving them new life with creative interpretations and retellings.

The Yarn Behind the Book: Backstory

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, June 1, 2018. 7:00-9:00 p.m. EST

This class will cover the following topics – and much more:

The elements of a backstory;
How to take your current plot idea and work backwards into a backstory;
Integrating character profiles and the backstory;
How the backstory relates to the logline and synopsis;
Using the backstory to dig yourself out of corners and shake off writer’s block;
Why a backstory is crucial to writing a series.

A recording of this class is also included with purchase.

About the Instructor:

On Demand Training!

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN!

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

Cocky-Blocked: How to Nuke Your Brand From Orbit

posted on May 10, 2018 by Kristen Lamb

Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to).

Cockygate.

Yes, folks, it’s a real thing. A subject—cocky—we’ll touch on today (with gloves).

I’ve dedicated over ten years, three branding books and close to thirteen hundred blogs to help my fellow authors. Why? Because this job is brutal. We take crap from countless vectors.

For instance, even though our culture spends the lion’s share of their disposable income (and free time) consuming entertainment…apparently creating this entertainment is not a ‘real job.’

*face palm*

Writers are often paid last and the least (if at all) even in legacy publishing…which is why we need agents. Regardless of pedigree, most writers write for love not money (though we universally agree money is AWESOME).

Why I’m Cocky Enough to Care

I didn’t set out to become a branding expert or blogger, but I tend to have a crusader personality. Which is why my coauthor mocks me and calls me a Griffendork. And I’m cool with this because I know what it feels like to have the world against you and feel (or even actually BE) all alone.

When we step out to become novelists, it’s normal to get pushback. When I announced I was leaving sales to become a writer, my family made the natural assumption I was joining a cult.

Then didn’t talk to me for two years.

Writers deal with a lot of BS, so I’ve spent YEARS stepping into protect other authors from said BS (especially the newbies). Like a fluffy middle-aged superhero, with yoga pants covered in cat fur.

Anyway…

When one adds up the BS from Goodreads trolls, regular trolls, sockpuppets, algorithm scams, piracy, plagiarism, and ‘reviewers’ who fail to appreciate there might be an ACTUAL HUMAN WITH FEELINGS on the other side of the review, you know what you have?

Enough stress to turn Tommy Chong into a cutter.

Then there’s the rampant (and unrepentant exploitation) from MEGA MEDIA BRANDS all using the ‘Exposure Dollar Ponzi Scam’ to rake in millions using creatives as free labor and yeah….

I’ve had a full dance card.

Writers are incredibly brave. They willingly endure an incredible amount of cruelty and sacrifice time and their own money to do what? To entertain. To ideally make some stranger’s day just a bit better. That’s a hell of a noble goal.

And this is precisely why I’m so rabidly protective.

A Caveat

In fact, I am so protective of my fellow authors, I wish I had a time machine so I could go back and stop this author, explain to her how branding really works so I might have saved her from herself. This gal wrote and published seventeen novellas in two years. That’s a hell of a work ethic and there’s a lot about that to be admired.

It’s just the next part that puts me in a weird position.

While I do possess a modicum of compassion for this singular author, her ill-conceived and poorly thought out actions have done untold damage to countless others. Damage that will take months to even fully realize.

And, FYI, for anyone who thinks I’m mean? Calling out a dirtbag move, mocking what deserves mocking, and using a$$hattery as a cautionary tale is not ‘trolling.’

Kind of like when those Olympic swimmers in Brazil claimed to have been robbed and held at gunpoint? Only for us to find out they were piss drunk (literally) and vandalizing a store? And that the ‘evil men with guns’ were not robbers, rather security guards and police?

When the public openly denounced this behavior?

Not trolling.

Anyone who threatens legal action to confiscate honestly earned royalties from innocent authors doesn’t get the victim card, any more than a drunk Olympian urinating all over a gas station then filing a false police report does.

What’s the Deal with Cocky?

Funny, I asked the same thing. In fairness, a lot of other bloggers have done a WAY better job explaining what’s come to be known as Cockygate (like Jami Gold’s Branding: The Right Way vs. The Wrong Way).

But I’ll give the Spark Notes of the scandal we never thought we’d see, let alone be discussing.

In a nutshell, indie author Faleena Hopkins trademarked the word ‘cocky.’ Yes, a word commonly used since the 16th century. A word very commonly used in the romance genre.

This might not have been a big deal, except the author then used her newfound power to threaten and bully fellow authors who’d used ‘Cocky’ in their titles.

I WISH I Were Joking

To make this worse (if it could be worse) Ms. Hopkins took it upon herself to personally e-mail her competition with her ‘reasonable’ demands and spell out the legal consequences for those who failed to comply.

Let’s take Jamila Jasper, for instance…whose book The Cockiest Cowboy to Have Ever Cocked I just bought on a) principle and b) to show actual-money-spending-support for the wronged Jamila Jasper and c) to express my gratitude for her sharing THIS with my other new hero Jenny Trout ,whose post on this entire cock-up is sheer GENIUS…

Exhibit A:

How benevolent! Makes me all misty-eyed. Wait, no…not seeing mist. Seeing more like…red?

To threaten to sue, forcibly take another author’s hard-earned royalties and also make said target PAY for being screwed…then follow it with how seriously you take your victim’s hard work?

Just…wow.

What’s next? Car-jackers demanding gas-money in polite thank you cards? Hand-delivered by large ex-cons with tire-irons and a thing for breaking kneecaps?’

Legal Z…Doom

Ms. Hopkins isn’t the first person to NOT ‘get’ how the whole trademark thing works. We can pay and apply to own the trademark on pretty much any word. If you want to own the word ‘snollygoster’ because it’s a super fun word that should be used more often and this word makes you (okay, me) laugh every…single…freaking…time?

Knock yourself out. You just kind of can’t do anything with it other than maybe brag you own the word snollygoster.

If memory serves me from when I applied for a trademark, you fill out a bunch of forms, wait ninety days and if no entity, person, organization raises a fuss and files to contest? TM granted!

In fact, one might imagine the aforementioned attorney name-dropped in the threatening letter could be rather miffed with how this Cocky TM has played out (though this is total supposition on my part).

One can hire an attorney to TM a word. Since attorneys like money, they go, ‘Um, okay. Cocky? Sure you don’t want to own snollygoster?’

Then they file the paperwork and make their money. Done.

Or not.

Unwanted Weaponizing

Could be wrong, but I’m fairly sure this firm never anticipated anyone weaponizing the word ‘cocky.’ Or using their name and BRAND to do it. I have no way to know for sure. But logic dictates this firm didn’t consent to being the brute squad used to terrify honest hard-working writers into dismantling their livelihoods out of fear.

*makes weird ‘pondering’ face*

Never seen a law firm rufied.

Well, Cockygate is proving there is a first for everything.

Then since the Federal Trademark Office and Amazon have an act-first-then-sort-this-crap-out-later policy, they’ve also been rufied/weaponized. I can’t imagine the FTO or Amazon being very thrilled with being wielded to kill off competition for one author’s personal gain.

Oh to be a fly on the wall….

Trademark Trolling

But I OWN ‘COCKY’, and here is my TRADEMARK!

Hmm, yeah owning the trademark for a word doesn’t mean as much as this author apparently hoped (mainly because there are no permanent legal teams in place defending every word in the dictionary against BS trademarking for profit).

See, if writers (or anyone else for that matter) could rampantly trademark common words then sue anyone who used the words they ‘owned’ and take their money by force? Publishing would pretty much implode.

Besides, if this sort of plan worked? Go big or go home! If making money by ‘owning’ words were a legit business plan, I’d totally TM all conjunctions…and y’all just lost ALL FUNCTION 😛 .

But I wouldn’t do that, namely because that would be a jerk move and also, one only has to war-game this out about three steps to see it wouldn’t ever work. To be certain though, I consulted MY attorney.

Hey, Mr. Eight, can I go TM all the conjunctions? Then sue anyone using compound sentences?

Mr. Magic Eight Ball Esq. gives pretty amazing legal advice.

But It’s NO BIG DEAL

This author, instead of backing off and apologizing, keeps insisting this is no big deal. Yes, but it IS. It is a VERY, VERY BIG DEAL for all authors (which is why I’m talking about this).

As an author who’s self-published two out of five books, myself, I was astonished that someone who’s self-published seventeen titles would claim these changes are no big deal.

Just get a new cover *hair flip*.

Seriously? Covers can run hundreds of dollars. The authors would need a cover for paperback AND e-book. Then you need whole new ISBNs (not cheap). You’d have to trash any inventory, swag, ads, promotions and pull and then pay to reproduce any audio books.

If this is a SERIES with ‘cocky’ the costs of Ms. Hopkin’s ‘minor’ changes just made ME want to cry…and I don’t even write romance.

And demanding these changes literally right before CONFERENCE SEASON?

*breathes in paper bag*

The ripple effect of Ms. Hopkins’ demands are way bigger than what little I just laid out. For the aerial view of the Cockygate devastation, go read Jenny Trout’s post for the full run-down of what Faleena keeps asserting is ‘no big deal.’

As a wise man once said,“You keep using that word, I do not think it means what you think it means.”

She keeps insisting no authors are being harmed, because retitling only takes ONE day.

*bangs head on table*

You know what else takes one day? Tanking a brand. Where’s a Hot Tub Time Machine when you need one?

Community

Part of why I’ve worked my tail off to create author communities is so we can support each other, give advice, and even act as designated drivers…only for dumb@$$ ideas. Instead of taking away car keys, we lovingly mock our friend’s stupid plan until this friend wizens up.

Which is why I don’t own a full-sized trebuchet.

My writer friends all know me. Which means they also know I’m highly unlikely to use that power for good.

Being part of a group of fellow authors who care has benefits. They’ll do anything short of break the law (or break the law without getting caught) to save us from evil bright idea fairies. Educated, loving groups could’ve explained how it’s simple to protect a brand…without nuking it from orbit.

Beyond the Social Media Mess

Anyone who uses the FTO and Amazon to kneecap competition, has more than social media backlash to contend with. Authors guilty of nothing more than using an extremely common word in their romance titles are now embroiled in a legal nightmare, some possibly facing financial ruin.

Yep, that’s gonna come back to bite.

This ‘Cocky’ plan also has awoken RWA to take legal action and protect innocents caught in the cocky cross-fire. I could almost hear the collective voices of romance authors crying, Release the Kraken!

*backs away slowly*

Making a Cocky Contribution

I find it vastly amusing that Switzerland has spent roughly thirty years and $6.5 billon for what? To build the Large Hadron Collider. The goal of the LHC? Possibly create a small black hole.

Just a teensy singularity.

CERN has long been searching for ‘The God Particle.’ They also longed to be the first to create a spot of infinite density here…on Earth. In a bizarre twist, more than a few misguided authors have already done this. One can look HERE, HERE, and DEFINITELY HERE.

Multiple black holes.

***No Hadron Collider required.

Granted, these authors didn’t create ‘The God Particle,’ only the slightly-less-sexy-and-yet-far-more-perplexing ‘I Think I’m God Particle.’ The bugger of all this, was how preventable all these incidents were.

Count the Cost

It really pains me this is even a discussion, but is what it is. I know, some discussions we never thought we’d need, like why teenagers shouldn’t eat Tide Pods.

SMH.

Trust me, I was hesitant to even weigh in on this issue but crucial conversations are called crucial for a reason. Not all writers have been around since AoL was cool, and may be unaware that, in the social media age, branding has evolved. Sometimes it can feel like juggling nitroglycerine.

Or maybe just this post feels like that.

Suffice to say, there are a lot of ‘things’ we writers CAN do, just it’s wise to stop and ask if we should. Better still, ask other friends who are unafraid to lovingly call us an idiot. Writers, overall, are some of the most helpful, selfless, and supportive friends we can make.

Which might explain why we can go a tad psycho when one of our own crosses what should be an obvious LINE. You know, like setting a legal precedent that could collapse our entire industry faster than Kanye West’s fashion line.

My heart goes out to authors impacted by this…this….I don’t even know what to call it. If there’s any way I can help, I’d be happy to do what I can.

For those romance authors who’ve been cocky-blocked? We are on your side and rooting for you. You shall prevail!

What Are Your Thoughts?

Other than most common thoughts like, ‘What the hell just happened?’ ‘Is this for real?’ ‘Can people DO this?’ Though, you know? Feel free.

I do love hearing from you because it’s how I learn and grow as well.

Meanwhile, I’m going to go do something productive, like work on my comedic screenplay about a struggling male exotic dancer who ‘loses his shirt’ and determines to win back his fortunes by becoming a professional boxer.

And, of course, it’s called…COCKY.

Outlasters: Dreamers are Born but Doers are Forged

posted on May 2, 2018 by Kristen Lamb

It’s only human to want a drive-thru breakthrough, a dream in a box, the winning lotto ticket to life. Yet, I posit instant success is about as healthy as instant rice (and just as suspicious).

To achieve anything remarkable, it’s critical to become an OUTLASTER (a term I learned from Craig Groeschel, who happens to have a fabulous leadership podcast, btw).

Dreamers are born, but Outlasters are forged 😉 .

Outlasting

I had years of honing this skill. Some of you may not know, but I dropped out of high school twice.

***Note: I am the reason for the current Texas truancy laws 😀 .

Returning to high school and graduating at 19 was seriously humbling. My GPA was so low, my classes (very literally) were one step above Special Ed. When I took my SAT, the scores were so bad, I thought they might check me for a pulse.

Super glad they gave me some points for spelling my name correctly.

After a year and a half of junior college I won an Air Force scholarship to TCU to become a doctor. Six months in, the school didn’t close when we had a bad ice storm and I slipped and fractured my back…losing my scholarship.

This was before the days when places were required to have handicap access, so for two semesters, I trudged up stairs on a cane and had to stand during all my classes because I couldn’t sit.

Not awkward at all.

It took me six years of working crap jobs, but I finished. Maybe not with the best grades, but I finished. In the years that followed, I drifted without purpose working sales and I got in a really bad habit of making way too many excuses and quitting when anything got too hard. It took yet another health disaster to show me my poor character in Technicolor and remind me to become a finisher.

Time in a Bottle

We all have heard the saying, ‘DaVinci had the same 7 days and 24 hours.’ I would actually make a different point. Folks like DaVinci, Mozart, Shakespeare actually had LESS time.

There was no electric lighting and pulling all-nighters was a good way to go blind by candlelight. Thus, I’d say the difference is that these artists lived intentionally.

We all want to know the secret to success. First of all, I am going to add a caveat. Success is a very personal thing. What is success for you isn’t success for me.

***Mine includes a secret lab, bouncy house and trebuchet.

Yet, study after study shows that people who write down their goals are far more likely to reach them.

Why?

Mission Impossible–> Mission I’m Possible

Mission statements help our subconscious guide us where we want to GO. A mission statement also helps us know what activities are a time-suck, time-waste, what can go, what needs to stay, what should be added, etc. All this helps us be proactive instead of reactive. We’re thinking, acting and deciding with intent.

Living intentionally requires we learn to be OUTLASTERS.

Outlaster, outlasters, Craig Groeschel leadership, Kristen Lamb, tips for success, self-discipline, how to develop habits for success, habits of successful people, traits of successful authors — Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

We can take craft classes, join a gym, type on the WIP, start a blog, but the difference between those who make it and those who don’t is that those who make it KEPT GOING, even if it was just a tiny bit of effort daily.

Blogging & Writing

When I started blogging, I was THRILLED to have a hundred hits a day. Granted, most were spam bots, but I was in no position to be picky. At least CheapViagraBargainPrice cared enough to comment.

I so lick your blog. What brilliant words using you do. Must tell my brother.

If CheapViagra had not licked my blog…I very well may have given up.

Anyway….

Now, my blog gets an average of 1.1 million hits a month. My site grew from likely 100 visits from dedicated followers (actual humans) to my website a month to now almost 100,000. This did NOT happen overnight and there was a lot of ugly crying along the way.

Suffice to say, those who started blogging when I did have mostly dropped away. Blogging is crucial for a brand and selling books. It is the strongest and most resilient form of social media and yet?

Most people give up.

I’ve also noticed how many people in 2009 were super passionate about writing. They claimed they’d do ANYTHING to publish and write full-time. Now? Most are gone. New dreamers regularly fill the vacuum. But, how long will they last?

***Refer to The Real Odds of Author Success.

Here’s the thing. Starting is crucial, but also easy—okay, easier. It’s fresh and wonderful and emotional. There might even be all kinds of people to cheer you on.

But how will you fare when the new wears off and those who pledged undying support and loyalty move on to a new shiny because we weren’t an overnight success?

The key to making it in ANYTHING from writing to business to marriage to losing weight is to become an OUTLASTER.

Traits of an Outlaster

Outlasters have clear and achievable goals.

Notice I didn’t say realistic goals. Reach for the stars and we may hit the moon. BUT, my goal to be a NYTBSA is an achievable goal because I’m a writer. If I have a goal to become a professional NBA player? Last I checked short middle-aged women were not in high demand in the sport.

Outlasters write down goals and have CLEAR Mission Statements.

The Mission Statement keeps us focused. We learn where to say yes and where and when to say no.

If my goal is to become a NYTBSA in the next five years, I know it is unwise to volunteer for every church event, school event, and family drama need. It becomes clear that I need to set word count based off MY goals. My word count will be very different if I want to write ONE book a year versus THREE.

Outlasters understand the power of letting go.

Yes, Outlasters MUST hold on, hold on for LIFE! But to the right things.

Often letting go is more important than holding fast. This can involve letting go of hobbies, hangups and habits or even WIPs that just need to be put to bed. But the toughest? Letting go of people.

The best analogy I can think of for this is climbing Everest. If we want to climb Everest, there are teams of sherpas that guide you to the first base camp. As you go to each higher level, the team becomes incrementally smaller and this is necessary.

Not everyone in our life is meant for the summit. Some might even get us killed.

We will mourn people we need to let go of, but often letting go is a good thing. True friends believe in us even when all outside evidence says we are a failure. Anyone can claim to be our friend when life is all kittens and unicorns, but what about when everything goes horribly wrong? This is where true allies are revealed. We find them (and they reach for us) in the darkness.

Outlasters WORK

Luck is fabulous and would LUV me some luck. But I still believe the harder I work, the luckier I get. This said, working smarter is key. Feel free to make all your clothes by hand, but running to Target for new t-shirts might be a better use of time if your goal is to be a pro writer instead of a clothing designer.

There are no shortcuts. We MUST endure. And endurance can be small. It can mean we are so ill we can’t see straight, but we post a couple things on Facebook or ask a friend to guest blog…then go back to sleep. It is the small deposits and investments that accumulate over time.

But we write that book, remove that debt, lose that weight little by little. That’s what endures. Fad diets and quick fixes don’t change our character. Just like eating well and exercise should be a lifestyle, being a writer is a WHOLE new way of living. It isn’t a hobby or a thing or our little fun…it is who we ARE. Writers WRITE.

Outlasters Understand the Long-Tail

If we look at life day by day we will get discouraged. It’s kind of like going back to the gym and then getting on the scale every hour to see what’s changed. Formula for a breakdown. Outlasters just keep writing, keep failing, keep learning, keep trying and they do it over and over and over and over.

Outlasters CANNOT Succeed Alone

Part of why I built and pay for W.A.N.A. Tribe (We Are Not Alone—W.A.N.A.) is that we are who we hang around. We’ve been running writing sprints in the main Chat for over three years, M-F from morning to night. Sure, it costs me money but I’m investing in my success and yours. We can enjoy a place free of ads, spammers, politics, drama, data mining, and distractions.

We are all about hard, focused WORK…with fun and play and goofing off in between the 40 minute sprints.

I view W.A.N.A.Tribe as my office, my workplace, my support team. Trust me, my tribe members will notice if I’m not showing up, if I’m not working.

The committed are there every day, and just knowing this is enough to dissolve excuses that might have derailed me otherwise. If they’re vested enough to show and work, then I need to get my @$$ in gear and honor them.

Beyond this?

Find positive, professional, driven people and you WILL come up higher. Psychic vampires, whiners and complainers need to GO. Take inventory and seek out those you admire. Study them. Listen and learn from them. This is a tough road, but no one ever said we had to do it alone.

We all fall, bump our noses and bloody our knees. That is GOOD. Keep pressing. You got this 😉 .

I love hearing from you!

(And am not above bribery.)

What are your thoughts? Have you been struggling to keep pressing? Discouraged? Do you put everyone and everything ahead of your goals? Have you taken time to even define your goals? Does life seem to stretch you like taffy? Are you overwhelmed? Why? Have you learned to set goals and boundaries? What did you do differently that make the BIG difference?

Or the small difference that eventually grew BIG?

Heads Up! May 3rd 7-9 EST I’m teaching Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS.

****Free recordings are included with all classes.

Want to know how to write a synopsis? I will teach you HOW. Synopses are vital for any form of publishing and this class will walk you through how to write a query and synopsis that sizzles!

Also NOW OFFERING…

The first five pages are the most essential part of the novel, your single most powerful selling tool. It’s how you will hook agents, editors and readers. This class will cover the most common blunders and also teach you how to hook hard and hook early. This class is two hours long, 90 minutes of instruction and 30 minutes for Q&A.

***A free recording is included with purchase.

General Admission is $40 and there are some SUPER COOL upgrades! Get your spot HERE.

MORE CLASSES!

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN!

Posts Categorized: Writing

Truth About Time

We’re All Human Here (Mostly)

Truth About Talent

Truth About Blogging

The Truth About Myself

Truth Revealed

Truth About Motivation

What Are Your Thoughts?

I love hearing from you!

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds Price: $65 USD Standard (Cool Upgrades Available) Where: W.A.N.A. Digital Classroom When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

The Yarn Behind the Book: Backstory

On Demand Training!

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

The Art of Character is also now available for ON DEMAND.

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

Share this:

Because we ALL need encouragement.

29 and Feeling Fine

The Heartbreak Hill of the WIP

It’s also the Heartbreak Hill of our story.

The Mile 25 Curse

You know…something like that.

This is a final sprint for the FINISH!

Not even Kenyans look their best at a finish line.

Thank You CAIT!

What Are Your Thoughts?

I love hearing from you!

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds Price: $65 USD Standard (Cool Upgrades Available) Where: W.A.N.A. Digital Classroom When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

The Yarn Behind the Book: Backstory

On Demand Training!

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

The Art of Character is also now available for ON DEMAND.

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

Share this:

Good Question

Story Matters

Amazon is all about the oblique.

Not all of it was bad.

Tough truth.

Story Solutions

Tips for Better Stories

Ditch the Derivative

Leave the Low-Hanging Fruit

Throw a Wrench in Everything

What Are Your Thoughts?

I love hearing from you!

Also NOW OFFERING MORE CLASSES PLUS ON DEMAND…

Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds Price: $65 USD Standard (Cool Upgrades Available) Where: W.A.N.A. Digital Classroom When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

The Yarn Behind the Book: Backstory

On Demand Training!

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY.

The Art of Character is also now available for ON DEMAND.

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

Share this:

Why I’m Cocky Enough to Care

A Caveat

What’s the Deal with Cocky?

I WISH I Were Joking

Legal Z…Doom

Unwanted Weaponizing

Trademark Trolling

But It’s NO BIG DEAL

Community

Beyond the Social Media Mess

Making a Cocky Contribution

Count the Cost

What Are Your Thoughts?

Share this:

Outlasting

Time in a Bottle

Mission Impossible–> Mission I’m Possible

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**

**Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!**