Sep 15 2021
Plot twists are a way of ‘shaking things up’ with the unexpected to keep the audience engaged. Also, since people have inhaled so much media (books, series, movies, serial podcasts, etc.) they’re much better at predicting the plot points and guessing the ending.
Sep 10 2021
Series have proven to be one of the best ways to captivate a massive reading/viewing audience because they have a unique capacity to go viral, and in doing that, to become woven into the very fabric of popular culture (e.g. Game of Thrones).
Sep 02 2021
A log-line is a lifeline that will allow you to pitch a novel (or series) in ONE—YES ONE—sentence. The log-line is going to save you time, energy, and sanity (save the crazy for the fiction).
Aug 25 2021
Writer’s block can be a lot like those warning lights on our car’s dashboard. Sure, we could keep driving if there is a CHECK ENGINE light. We can keep going with a LOW FUEL light, or CHECK OIL light. It IS an option.
Aug 04 2021
Can we be really honest about our description? Is it truly remarkable or just filling space? Are we weaving a spell that captures readers or are we boring them into a coma? Are we holding the reader’s brains, afraid if we don’t clarify everything, they might not ‘get’ what we mean?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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