Aug 04 2021
Can we be really honest about our description? Is it truly remarkable or just filling space? Are we weaving a spell that captures readers or are we boring them into a coma? Are we holding the reader’s brains, afraid if we don’t clarify everything, they might not ‘get’ what we mean?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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