While authors do love bookstores, we’re not in the bookstore business. We existed long before bookstores arrived and we’ll be here long after they vanish.
Category: Business
Mar 01 2019
Play to Win: Authors, Empires & Why Amazon is Killing NYC Publishing
Play to win. For me, this is a tough phrase. Maybe it’s culture or society or sunspots, but ‘winning’ feels like a suit cut for someone else. No, worse. Playing to win feels more like the pants I once wore to a conference. Even though they were too tight, I wore them anyway believing they’d …
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Feb 11 2019
Drudgery: What Separates Those Who Dream From Those Who DO
Drudgery—enduring the tired, tedious and unremarkable chores—is what makes the difference between those who dream and those who do. Why am I talking about this? Because recently I saw some quote scroll past on social media. It was something (of course) posted by one of those super happy ‘life coach’ people. Though I’m certain the …
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Jan 17 2019
Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference
Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …
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Aug 23 2018
This is Gonna Leave a Mark: What Makes a “Real” Writer?
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
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Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.