Jan 16 2013
There are few tools more powerful for creating a brand than a good author blog. The Digital Age is fast-paced, and information is fleeting. Many of us are struggling in a sea of 0s and 1s for something of substance to hold onto. We all know social media is vital to any author career, but …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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