Jan 07 2014
One problem many artists have is we lack discernment. It’s easy to get trapped in all-or-nothing thinking. If we defy family in pursuit of our art and something stops working properly, out of pride often we will persist even when the very thing we are attempting is the largest reason we will fail.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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