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Tag: how to build an author platform

Branding and the Brain—What We Post On-Line Matters

We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?

What Makes You So Special? The Magic to Selling Books

There are only three core successful strategies whenever selling books (or even tacos for that matter). Yes, THREE. Hey, I dig simple. Though, I will offer a caveat: There is overlap between corporate business and publishing, but they’re hardly the same creatures. Yet, the smart writer understands that making a living at this game involves business sense. Why not harness the great ideas both worlds can share?

The Rise of Individuality—What This Means for Publishing & Authors

But to spot and nourish the micro-trend, we must be present. Micro-trends can earn us a healthy living. A single writer doesn’t need to sell as many books to keep the light on as NYC does. Also micro-trends have the potential to grow up to be mega-trends. Spreadsheets can’t tell us as much as people can. And, trust me, people have a lot to say. Numbers can’t tell us as much about the future as relationships can.