Mastery is a concept that many believe is subjective, especially when it comes to writing (novels in particular). There’s an insidious belief that what constitutes good or bad is a matter of popular opinion. Quality isn’t something we can measure.
Tag: how to sell more books
May 24 2022
Boutique Books: The Fall of the Mega-Author Titans
Boutique is BIG. Writers can curate content for a highly specific audience. Take any slice of society and an author can build a niche around that.
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Apr 20 2022
Small Steps & The Value of Simply SHOWING UP
Small steps are the most essential for achieving anything in life, yet they’re also the most underestimated. They are too easy to overlook or dismiss.
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Jan 21 2022
Branding & Attention: Busy Brains in a Busy World
Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
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Jan 10 2022
Psychology of Selling: Understanding the Consumer
When we appreciate that our goal isn’t a race to the bottom of who can give away the most for free or almost free, that is liberating.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.