Aug 21 2017
It’s back to school for everyone – not just kids. Vacation’s over. Fun’s over…or maybe the fun is just beginning. This fall, W.A.N.A. is back with new classes, new instructors, and lots of exciting announcements coming up. Bookmark W.A.N.A. and make sure to subscribe to my blog to stay up-to-date with all the news! Don’t forget …
May 11 2016
Humanity has been gifted with this lovely new invention…the internet. For the first time in human history, we can connect and even befriend people all over the world. We can easily research, whether that is for a novel we’re planning or to figure out why we broke out in weird spots after eating pistachios. There …
Oct 02 2015
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
Sep 28 2015
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
Jan 20 2015
Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then? No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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