Jan 17 2013
Yesterday we began the discussion about why blogs are probably THE most powerful social media tool for building an author platform. Today, here are two more reasons writers should embrace the idea of having a blog: Blogs are Built to LAST Twitter is a powerful tool for going viral, but tweets are very fleeting. Facebook …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
