Oct 23 2013
Bad decisions make GREAT fiction. I know it’s tough to not write about fully evolved/self-actualized characters, but those guys are B-O-R-I-N-G. We like to watch people grow, probably so we might glean some hint of how to grow, ourselves. The more messed up a character is? The more INTERESTING they become.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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