Nov 07 2016
Last night I watched the movie Bad Moms and it was a great movie. Brain candy. A lot of laughs. Nothing too deep…well, maybe a little deep. One of the areas the movie explored is how in this age we are all killing ourselves to reach some unreachable Photoshopped standard. The New Yorker even did …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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