Welcome to the fourteenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brandwill help you rule the Twitterverse without devolving into a spam bot.
This Week’s Fail Whale–Schitzo Tweeter
Schitzo Tweeter has more personalities than Sybil running around creating mayhem. Schitzo Tweeter is all about blitzing about his book…from every angle possible. He tweets as an alter-ego, tweets as his characters, and even tweets as his book. Great energy; wrong focus.
Schitzo Tweeters have the right spirit, but perhaps not the correct game plan. Having a half a dozen twitter identities so we can tweet “as our characters” or blitz about our novel is a waste of time. The best way to maximize Twitter is in creating relationships and forging alliances. This is social marketing, not traditional marketing. Gimmicks no longer work, and people long for authentic interactions.
Tweets cannot do what only our books can. Only our novels can make readers fall in love with our characters or stories. Kitschy tweets really will not have a long-lasting affect on our platform. Genuinely interacting with others, talking to them and supporting them AS A SINGULAR IDENTITY (brand) is a far better use of time.
This Week’s Twitter Tip–Be a Transparent Tweeter
Share links and information, but also share a little bit of you and your life. Yes, we do care what you had for lunch. Talking about mundane stuff is an easy way for others to engage and start a conversation. Now if ALL you tweet about is your lunch, then you have a problem. But, being authentic about our lives distinguishes us from the bots.
Also, show your face. Part of being transparent is letting us get to know special unique YOU. Give us a little credit. I don’t know about you guys, but in real life I don’t just befriend people who are model beautiful. I befriend others because they are nice, kind or interesting.
I blogged about this topic when I was in L.A., but one thing that will make us stand out on Twitter is a nice headshot of a smiling FACE. We are humans and we are wired to respond favorably to friendly, happy faces. I know that it was such a blessing to go to RT and actually run into people I knew from Twitter. I had seen their faces float by on my screen for months. Thus, when I finally met them in person, it felt more like catching up with an old friend.
Faces don’t have to be beautiful as much as they need to be welcoming. A pretty face with a sour expression does less than a very average face with a winning smile. There is nothing, per se, wrong with using a book cover or an avatar on Twitter, but I do feel that it will always keep our audience at an emotional distance. They won’t feel the same kind of connection.
And actually if you go look up all the best-selling authors, they have their picture as an icon (usually the picture on the back of their books). If we want to be like them, then it stands to reason we model what they do.
Get to know your fellow tweeps.
Tweet ya later!