The Single Best Way to Sell a Lot of Books
There are a lot of ways to try and sell books. One way? Non-stop Twitter book spam, “Buy my book! Buy! Buy! Buy! #writer #books #ineedmoney #indie #selfpub.” Just make sure you set it to automate to EVERY writer hashtag and to repeat every fifteen minutes. People LOVE THAT.
We can advertise fifty times an hour and never have to bother actually talking to people on Twitter. Hey, our time is valuable, whereas others? They have plenty of time to be on Twitter, so why not give them a GREAT BOOK?
Then there are of course, form-letters on Facebook. “Dear Valued Person, I noticed you like puppies. My book has puppies, please buy now!”
We can also
rufie invite people to FB fan clubs for our book against their will.
Me: When did I become a member of The Raven’s Chest Hair Fan Club? *scratches head* *leaves group*.
Then there’s always Goodreads Begging: “Hi, I’ve never even said hello to you and don’t know you from a hole in the ground, but my book is the best thing since Scratch-and-Sniff stickers, yet strangely not selling. I’m sure together we can make my book NUMBER ONE!”
In my new book, Rise of the Machines–Human Authors in a Digital World I actually spend a lot of time explaining why advertising and marketing doesn’t sell books in the new paradigm (or any other, for that matter) and what changes to make for any advertising or marketing to be more effective. Yet, ads, banners, book trailers aside, people want to read a great book.
This means our best way of selling books is…
You ready for this? *drum roll*
Writing great books.
Price is no longer as big of a determining factor as it used to be. A couple years ago, John Locke started the .99 bandwagon and many authors jumped on. At first readers were excited, until they realized the slush pile had just been dumped onto their Kindles and Nooks.
This is good news and bad news. Bad news? Being cheap isn’t the game-changer it used to be. Good news? People are gravitating to higher priced books, because there is a presumption of higher quality. This means good books can make more money. Yay!
***Btw, I said higher priced not stupid priced. Traditional publishing has taken many a hit for this. Strange fact. Consumers won’t pay the same price for an e-book as a glossy hardback. Wow, who would have imagined that?
Yet, just because potential readers are gravitating to higher priced books, doesn’t mean an automatic purchase. It means our customer’s time is *gasp* valuable. Yes, they are browsing the slightly more expensive books…to whittle down which books they will invest time in reading sample pages. We have to earn the sale.
Our sample pages, which are the beginning of the book, are our most priceless selling tool.
I know most of you’ve heard agents and editors usually give a book one to three pages, before continuing or chunking into the circular file. You might be thinking one to three pages? But, my story really gets going on page 21.
I’ve run the first-twenty-pages-contest on this blog for about three years. Most of the samples I get? I don’t need 20 pages. I need one. I already know all the writer’s bad habits and level of education and skill (or lack thereof). It’s simply shocking how many of the same problems plague the beginning of most first-time novels.
And it’s easy to think this is all very unfair, but think of your own experiences browsing a bookstore. Aside from cover and interesting title and story description, what do we do? We open the book and scan the first couple of pages. If those first pages stink, we don’t give the writer twenty of fifty or a hundred pages to sell us.
Unless you wrote Girl With the Dragon Tattoo but he was dead.
So when you are dead, I suppose people give more gratis, because I cannot count the number of times people have said, “Well, yes GWTDT bored the paint off the walls, but after the first hundred pages, it’s awesome!”
I…am not that motivated. I gave the book more than it’s due (because the writer was dead) and gave it 20. Next! I’m aging here.
So if you are reading this blog and you’re dead? You get more leeway. Also, what’s it like on the Other Side? Feel free to leave a description in the comments :D.
For the rest of us who remain among the living? One to five pages.
I can tell 99% of what’s wrong in a book by page five, and so can agents and editors (and readers, though they might not know what is wrong, only they aren’t hooked).
It’s sort of like going to a doctor. He/She can tell from the sphygmomanometer (been DYING to use that word) which is a blood-pressure cuff, a look at skin pallor and basic symptoms to tell if a patient has a bum ticker. No need to crack open the patient’s chest and stare right at the sickly beating heart.
Most new writers (especially) have what Candy Haven’s calls a fish-head. What do we do with fish-heads? We cut them off and throw them away, unless you are my family, who are
scavengers Scandinavians and then they make soup *shivers*. This actually explains the Girl with the Dragon Tattoo mystery.
The writer was dead and Swedish. Apparently Swedish readers looove fish-head-story-soup and somehow convinced others to give it a try. Not saying these are bad books, btw. Clearly, they have a huge fan base and rave reviews. I’m just I am not patient enough to get to the good stuff (and neither are a lot of other people).
Most new novels need to lose the first hundred pages. But that’s just something I’ve gleaned from experience. Yet, who cares about the first hundred if we can’t care about the first five? Often, the problems in the next 95 pages can be fixed by knowing what went sideways with the first five. Seriously.
Sample pages are…samples. If we go to Sam’s or Costco, how many will stop for a sample of egg rolls, pizza, or Acai juice? How many will stop to sample the Fish Head Surprise?
My point, exactly.
For a fantastic resource about this, I highly recommend Les Edgerton’s Hooked. Also, August 21st, I am running a Your First Five Pages webinar. Bronze is $40 and Gold is $55 (I look at your first five pages) and use WANA15 for 15% off. The webinar is recorded in case you can’t make the time and a PDF with notes will be sent to you following the class.
What makes you stop reading a book? How long do you give books? Are you patient enough to wait a hundred pages for it to get interesting? What do you find the hardest about writing the beginning of the book? Have you lopped off your own fish heads?
I LOVE hearing from you!
To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
ANNOUNCEMENTS: I have a class coming up SOON, Creating Conflict and Tension on Every Page if you want to learn how to apply these tactics to your writing. Use WANA15 to get 15% off.
Winner of 20 Page Edit for July is EDWARD OWEN. Please send your 5000 word WORD document to kristen at wana intl dot com.