Oct 09 2026
AI scammers are getting good. I mean scary good. The only thing that saved my bacon was a heavy dose of pessimism and KNOWING the BUSINESS of the PUBLISHING BUSINESS. When I say these scams are terrifyingly good? I do not say this lightly. Yes, I’ve been a writer for years, just also a writer …
Jun 11 2019
Now that a hedge fund has acquired Barnes and Noble (and its debt), this is a seriously tenuous time. They wouldn’t be the first giant beheaded by the PE (Private Equity) sword. Writers? Remain vigilant.
Aug 15 2013
One of the reasons I emphasize understanding the craft of writing is that novel/story structure is mythic. There is actually evidence that narrative structure is hardwired into the human brain. Yes, we can break rules and deviate, but we do this too much? We confuse the reader. It’s like serving them a blue steak. Blue steak could taste great, but our minds won’t let us eat and enjoy something so very wrong.
Aug 13 2013
For some writers, success means a certain level of income. Others? Awards or best-seller lists. Some writers just have a dream of finishing a work they can hold in their hands and maybe pass onto grandkids. Whatever success might mean to each of you, you have to be honest so you can build the correct foundation for your plan.
Aug 09 2013
Price is no longer as big of a determining factor as it used to be. A couple years ago, John Locke started the .99 bandwagon and many authors jumped on. At first readers were excited, until they realized the slush pile had just been dumped onto their Kindles and Nooks. This is good news and bad news. Bad news? Being cheap isn’t the game-changer it used to be. Good news? People are gravitating to higher priced books, because there is a presumption of higher quality. This means good books can make more money. Yay!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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