All right, I spent last post addressing HuffPo’s latest snooty rant regarding self-publishing and that’s cool. I don’t like giving attention to haters and click-bait. But, I also know there are a lot of emerging writers who follow this blog, who are finding their way in this crazy world of publishing. I’m here to keep you ON FIRE and to tell you not to let ANYONE steal your sparkle.
So today I want to milk a bit more out of this horrible post, because I think we can all learn something that is going to make us all better. And baby we need to be better. This is a tough world and we gotta STICK AND MOVE! No time to stand still!
Love Your Haters
If everybody loves us we are doing something wrong. We are blasé. We are the mediocre middle and nobody cares or even notices the mediocre middle. It would be great to say that everybody loves me but the truth is? They don’t. Hell you haven’t really made it until a rag like Salon blogs about you and has to misquote you in order to get readers. Went through that fun last January. Fun times.
Same with you indies. You must be doing something right or why would so many folks feel the need to put you down?
If people are hating, it means we’re doing something worthwhile. And we can let haters drag us down or we can use it.
You want to spend a blog calling me a hack? THANK YOU for helping me out! I needed blog ideas for this week!
The Psychology of the Hater
Haters operate from a place of insecurity and fear. The thing is, I love the Big Five. Would I love to be a Random Penguin? Oh hell yeah! I dig the designer label. I’m vain. Not gonna lie about that.
Just like I know a Louis Vuitton purse doesn’t work any better than some plastic thing from Walmart, but I still want one 😀 .
Legacy has a place and it is a great business model for the right author with the right book at the right time. Sure The Martian started out self-pub, but it wasn’t the right book at the right time in the beginning for legacy. Once it evolved to a certain point? It was a great fit!
But that’s the thing…
Legacy is a business model not a religion.
When I read all these elitist rants about self-publishing, what I see is fear and insecurity. Want to know why? Because the writer who is truly doing well traditionally publishing is happy and busy and has no time to craft BS click-bait rants picking on others. They are too busy producing. They are secure.
And vice versa.
But when we subscribe to any form of publishing as a religion, it shines a light on our insecurity. I know writers who are all DOWN WITH GATEKEEPERS and DOWN WITH NY and you wanna know why? Deep down, they know they need a few craft classes and craft books. They are insecure with their ability to pass a gatekeeper on the merit of quality. So they dig in and chant that self-publishing is the only way because then, when they don’t sell any books, there are a lot of places to blame.
Oh, it’s the algorithms.
Oh, the only books that sell have mega marketing budgets.
Oh, I can’t compete with these legacy authors because they get all this PR and ads.
NY is just publishing crap.
NY just wants mega-sellers like James Patterson.
Notice how all of these things are out of the control of the writer and all offer a convenient excuse. It gives a goooood reason for why the book is selling instead of maybe looking at the quality of the book and being honest.
Then, maybe if the writing is good? Sucking it up and being honest that we wrote a book there is not market for. Instead of whining that our ferret romance isn’t selling, maybe recognize the world may just not yet be ready for A Tale of Two Gerbils. We failed. We wrote a book for US and not readers.
So write another one. And another. And another.
Stick and move. Assess adapt and overcome.
But the same thing happens with the elites who all want to tout that “only traditionally published authors are ‘real’ authors.” Wanna know why? Because when these folks see that their book is #252,123 on the Amazon list, and no one is buying and no one is reviewing then at least they have small comfort in the fact that some gatekeeper somewhere thought they were special. It is the consolation prize for lackluster sales and not being able to quit the day job.
They strike out at the indies who are KILLING IT because deep down they are jealous.
There is NO Publishing Sugar Daddy
For the emerging author who wants to traditionally publish because magically someone is going to hold your hand and make you a success? That is a fairy tale. Even if we publish with NYC, if our name doesn’t rhyme with J.K. Rowling, we aren’t going to get the major marketing budgets and ads. It doesn’t make business sense for them to give that kind of cash and attention to a new author.
We gotta know the business of our BUSINESS.
Want to know why NY props up Barnes and Noble? Because they have an older business model with a high overhead. Amazon doesn’t do huge initial orders. They prefer to do small orders then used diminishing stock to prompt the sale. Only 5 left in stock.
Barnes & Noble, on the other hand, has to stock all these giant stores and so they do massive initial orders. Those initial orders are comprised of stock they know with pretty good certainty they can MOVE. This means UP FRONT CASH for the Big Five’s business operations.
This is why the Big Five do ads and big marketing for the James Pattersons. Patterson pays the bills. Kristen Lamb does not (yet) 😉 . They aren’t going to put as much energy into rocking Amazon because it doesn’t feed their business model as well as brick-and-mortar.
See once we “get” the business of our business we stop taking it personally and learn we gotta hustle.
This means that for the traditional author who is not yet Nora Roberts? They have to do the exact same stuff us indies are doing. They need to be on social media, they need to build a brand. They need to be educated enough to ask the tough questions of their publisher.
Hey, why does this book description not have the right keywords? When can we fix that?
Did you run a reverse ASIN tracking? Because I did and we don’t have any of the right keywords for folks looking for books like mine. Hell, they are finding that indie chick over there. How about me?
How can I get fans excited about reviewing?
How can I mobilize people to talk about me in a positive way?
No, see it is way easier to sniff at us indies and tell us we are hacks than maybe it is to befriend an indie who is doing well and ask, “How are you doing what you are doing? Can you point me the right direction?”
Same with us indies. You see a traditional author who writes books so wonderful angels weep? Read them. Study them. Befriend them. Ask, “How did you learn to plot like that?”
Complain and Remain
It is easier to complain that so many wanna-be-writers are crapping up the world with bad books than it is to hustle and get to work. All of us are climbing through the same ranks. Someone who publishes a book so bad it makes my eyes bleed isn’t my concern because they aren’t my competition. And if the book is so bad my eyes bleed and they are selling a gazillion books? Then clearly they are better at something and what can I learn? Because I want to sell a gazillion books too.
Just remember the psychology of the hater.
If we are hating on someone else? I have a motto.
Ain’t nobody got time for that.
Instead of spending precious time and energy worrying about someone else? What can we do to focus on US? Why am I feeling insecure? What is bothering me? How can I address that? How can I overcome that and use my jealousy to make me better?
Because we ALL get jealous, even me.
If someone is hating on us?
It means we are shaking things up and hitting some button that makes that person insecure. OR, they know they can’t create something on their own that gets attention, but criticizing US does and the best they can get is riding OUR coattails. So again…
Ain’t nobody got time for that.
I can’t hear what you are saying because I am already long gone 😉 .
What are your thoughts? Do you find yourself getting discouraged by haters? Are you giving them too much power? Do you find yourself griping and making excuses. Heck, I do! I just have learned to recognize it and STOP IT! Can you see where your complaints might give you good direction to solve what is really wrong?
Give us a testimony! You ever had a hater that propelled you to do great things? BRAG! Did you ever find yourself complaining and it taught you something that made you better? BRAG! Heck I did. I used to complain about not having enough tiiiime and it taught me to learn to manage my time. It showed me I was wasting my time. Again! BRAG!
And if you are feeling insecure about ANY of this, please take one of my classes (listed below). I have some amazing bundles that are not going to be available after this week. I have a Master’s series for Craft and a Master’s Series for social media and you LITERALLY get a free class (three classes for the price of TWO).
All you need to know to set 2017 ON FIRE. Don’t waste time griping social media doesn’t sell books. Come learn to do it well. The writers who make the most money have multiple titles. I can teach you how to be a plotting machine! Even the pantsers. Invest in you. I look forward to seeing you in class and a recording is provided with your purchase. All you need is an internet connection to attend.
I love hearing from you!
And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
Check out the Upcoming Classes
Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!
All you need is an internet connection!