Aug 13 2014
I staggered inside and sat at the table. Though moments earlier, I’d been feeling a lot better, I suddenly began to wheeze. The peanut butter sandwich left on the table three feet away from me was causing me to react. I took more Benadryl and went to the bedroom until Hubby could decontaminate the kitchen of all the peanut butter.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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