Feb 02 2015
Writers have a LOT of power. A LOT. Art often not only defines and reflects a society as it currently exists, but it can be a compass for the direction that culture is heading. This said, there was a blogger who sent me into the STRATOSPHERE on Saturday and had me sharpening kitchen knives. As …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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