Dec 12 2013
I don’t believe it is any great test of character to be happy when everything is going our way. Anyone can do that. The real mark of a person is how he or she behaves when the world seems to be caving in. Can we be peaceful, calm, happy, and look for the good….no matter what?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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