Oct 15 2026
Human resources. It’s such a ubiquitous term I’d never really thought about it—I mean really thought about it—until recently. As writers, we of all people, understand the power of words. How something noble or kind can be twisted. Yet, ponder the term for a moment and maybe what it’s come to entail. Human resources. First, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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