Dec 12 2012
Happy Wednesday, everyone! Social media is becoming more and more a part of our everyday lives, and this means that we are coming into contact with more people than ever before. We do more socializing on Facebook than we do in person, but the impersonal nature of technology can get us into trouble if we …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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