Dec 12 2012
Happy Wednesday, everyone! Social media is becoming more and more a part of our everyday lives, and this means that we are coming into contact with more people than ever before. We do more socializing on Facebook than we do in person, but the impersonal nature of technology can get us into trouble if we …
Oct 19 2012
Happy Friday! Man, what a week. We’ve been having a ton of fun at WANA International with all the cool new classes. The teachers at WANA are so much fun, just like my good friend and WANA Instructor Lisa Hall-Wilson who’s stopped by for a visit. Lisa? Why do you have a pillow case and …
Aug 22 2012
Remember being a kid and your mom lecturing you about manners? My mom was the head of the Good Manners Gestapo. “Sit up straight.” “Chew with your mouth closed, please.” “Don’t slam the doors.” “Use those ab muscles when you sit down. No plopping!” “It’s, ‘Yes, ma’am.’” “Um, please?” “Thank you.” “You’re welcome.” “Can you …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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