Aug 13 2012
Today, we are going to talk about a problem that plagues sci-fi and fantasy more than any other genre—over fascination with gizmos, widgets, world-building and magic at the expense of the core story and bigger theme. What makes science fiction or fantasy fiction great? What makes it endure for generations? Let’s take a look-see… Great …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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