May 23 2017
Recently, I wrote a guest post This is the Reason All Great Stories are Birthed from Shame. It was a tough post and I needed a nap after writing it. It forced me to peel back layers I hadn’t touched in years. But the post got me thinking about probably the single most important element …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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