Nov 21 2012
Ah, it’s the holiday season. My favorite time of year. Thanksgiving is a time to be grateful, and I hope you will take a moment to check out my Mansfield Magazine post Choosing an Attitude of Gratitude. We are supremely fortunate in this country, and I feel it is VERY important for us to count …
Sep 23 2011
Today is Free for All Friday so I get to talk about what I want. Not quite sure how this differs from most days, but the alliteration–Free for All Friday–makes me happy, so there :P. This has been an awesome week, a week I have waited almost two years for. Did I get a sweet …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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