May 25 2012
Heather Mooney (Janeane Garafalo) in Romy & Michele’s High School Reunion Today is a bit different of a topic. High school. Oh…dear…GOD. My twenty year reunion is looming coming up and I am really torn whether or not to attend. Like many people, high school was really difficult. I was painfully shy and awkward and made up …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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