Aug 03 2015
Great stories are filled with characters making bad decisions, and when this is done well, we often don’t really notice it beyond the winding tension in our stomach, the clenching that can only be remedied by pressing forward and seeing if it works out okay.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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